Jurnal Penyuluhan
Jurnal Penyuluhan diterbitkan dalam rangka mengkomunikasikan hasil-hasil penelitian tentang pengembangan kapasitas manusia di berbagai bidang, di aras mikro, messo, dan makro. Peneliti, pelaku bisnis, pemegang kebijakan, akademisi, penyuluh, dan peminat pengembangan ilmu dan aspek praktis dalam transformasi perilaku manusia dapat mengirimkan naskah kepada redaksi, untuk selanjutnya direview oleh mitra bestari. Hanya naskah yang memenuhi syarat yang akan diterbitkan.
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<![CDATA[Pemanfaatan Komunikasi Inovasi Digital Pertanian Perkotaan di Masa Pandemi Covid-19 ]]>
<![CDATA[Leonard Dharmawan]]>;
<![CDATA[Pudji Muljono]]>;
<![CDATA[Dwi Retno Hapsari]]>;
<![CDATA[Bagus Priyo Purwanto]]>
<![CDATA[ Jurnal Penyuluhan Vol. 19 No. 01 (2023): Jurnal Penyuluhan ]]>
Publisher : <![CDATA[Department of Communication and Community Development Sciences and PAPPI (Perhimpunan Ahli Penyuluhan Pembangunan Indonesia) ]]>
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DOI: 10.25015/19202340647
<![CDATA[Communication of innovation in agriculture is a way for farmers not only to seek information about agriculture in an innovative way but also how to explore and share information with fellow farmers in an innovative way to increase their agricultural productivity. During the pandemic, due to restrictions on gatherings, counseling is carried out in an innovative way, namely digital. The purpose of this study was to determine the readiness of extension workers and supporting facilities for digital agriculture and extension, to determine the factors that influence the level of empowerment of farmers in the city of Bogor. This study uses quantitative research methods which are strengthened by qualitative data. The location of the research was determined deliberately in the city of Bogor, which has good urban agriculture. The results show that extension workers are ready to face digital counseling and the communication support facilities for digital innovation in the city of Bogor are good for digital counseling. the level of empowerment of farmers directly affects the productivity of farmers and indirectly positively influenced by; environmental support, farmer innovation activities, and individual characteristics of farmers.]]>
<![CDATA[Digital Tools for Co-working Space Batununggal Using Digital-Ads, AR-Based Socmed Content, and Enterprise Resource Planning ]]>
<![CDATA[Bethani Suryawardani]]>;
<![CDATA[Astri Wulandari]]>;
<![CDATA[Gandeva Bayu Satrya]]>;
<![CDATA[Dandy Marcelino]]>;
<![CDATA[Fat’hah Noor Prawita]]>;
<![CDATA[Mochamad Yudha Febrianta]]>;
<![CDATA[Tarandhika Tantra]]>
<![CDATA[ Jurnal Penyuluhan Vol. 19 No. 01 (2023): Jurnal Penyuluhan ]]>
Publisher : <![CDATA[Department of Communication and Community Development Sciences and PAPPI (Perhimpunan Ahli Penyuluhan Pembangunan Indonesia) ]]>
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DOI: 10.25015/19202341777
<![CDATA[The rise of information and technology requires all businesses and nonprofits to digitize. The co-working facility in Bandung's Batununggal District does the same. Batununggal co-working facility intends to promote locals' creativity and host start-up actors. This community service targets MSME actors and inhabitants in Bandung's Batununggal subdistrict, those who have established a business and those who will establish a business. Workshops on digital technologies, digital ads, and AR-based social media content offer business actors insight and competence. Participants also received training on enterprise resource planning to help manage and integrate corporate operations in Batununggal, Bandung. This series of community service activities increased participants' insight into digital-based promotional strategies and the use of digital tools and digital ads for their products; increased participants' insight and competence in managing and integrating business using the ERP system; trained participants to use AR technology on social media, especially Instagram, to promote their products.]]>
<![CDATA[Dukungan Lembaga dan Tingkat Partisipasi Petani dalam Keberlanjutan Usahatani Padi Sehat di Desa Rejo Asri ]]>
<![CDATA[Helvi Yanfika]]>;
<![CDATA[Indah Nurmayasari]]>;
<![CDATA[Kordiyana K. Rangga]]>;
<![CDATA[Fifi Silviana]]>
<![CDATA[ Jurnal Penyuluhan Vol. 19 No. 01 (2023): Jurnal Penyuluhan ]]>
Publisher : <![CDATA[Department of Communication and Community Development Sciences and PAPPI (Perhimpunan Ahli Penyuluhan Pembangunan Indonesia) ]]>
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DOI: 10.25015/19202343094
<![CDATA[The success of rice farming which has high productivity and is able to meet people's food needs is largely determined by farmers as business actors. The behavior of farmers in farming is not only related to cultivation efforts, but also includes the contribution of farmers in group institutions which hopefully provide a lot of support for rice farming activities. The aims of this study are: 1) analyzing the institutional support for farmer participation. 2) analyzing the participation of healthy rice farmers. 3) analyzing the sustainability of healthy rice farming. 4) analyzing the institutional support for the level of farmer participation. 5) analyzing the effect of farmer participation level on the sustainability of healthy rice farming in Rejo Asri Village, Seputih Raman District, Central Lampung Regency. This study uses survey method with the respondents in this study amounted to 50 healthy rice farmers. The research location was chosen purposively and used quantitative descriptive analysis methods with Multiple Linear Regression Test and Simple Linear Regression Test. The results showed that the role of the extension agent affected farmer participation, while the indicators of the leadership of the farmer group leader and access to information did not affect the participation of healthy rice farmers. The second objective shows that the level of farmer participation at the planning stage is included in the moderately participating category, at the implementation, benefit-taking, and evaluation stages are included in the very participating category. The third objective of the sustainability of healthy rice farming in this study is included in the very sustainable category. The fourth objective shows that the role of the extension worker affects the level of farmer participation, while the indicators of the leadership of farmer group leaders and access to information do not affect the level of participation of healthy rice farmers. The fifth objective is the influence of the level of farmer participation on the sustainability of healthy rice farming in Rejo Asri Village, Seputih Raman District, Central Lampung Regency with an r-square value of 0.553.]]>
<![CDATA[Perspektif Komunikasi dalam Pembelajaran Jarak Jauh: Membangun Kehadiran Pengajar dan Kehadiran Sosial ]]>
<![CDATA[Annisa Utami Seminar]]>;
<![CDATA[Sarwititi Sarwoprasodjo]]>
<![CDATA[ Jurnal Penyuluhan Vol. 19 No. 01 (2023): Jurnal Penyuluhan ]]>
Publisher : <![CDATA[Department of Communication and Community Development Sciences and PAPPI (Perhimpunan Ahli Penyuluhan Pembangunan Indonesia) ]]>
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DOI: 10.25015/19202343302
<![CDATA[Covid-19 pandemic has changed the learning model in education to distance learning. The sudden change make students dissatisfy with the learning process thus declining the quality of learning. Research questions of this study are: (1) how to plan a distance learning that focus on building social presence? (2) how does message design of learning material contributes to social presence and student understanding?; and (3) how does the communication skills of the teacher contributes in building teaching presence? To answer these questions, this study used an action research design using class observation, in-depth interviews, and group interviews as data collection method. The action research design also acts to evaluate the research actions that have been given in the classroom. The findings of the study shows that the teaching presence in distance learning are determined from teachers’ communication skills which include: digital literacy, instructional roles or communicating messages in building classroom climate, as well as the ability to design message of learning material that can encourage the creation of social presence. This study also found that students’ understanding of the learning material also need to be encouraged by teachers’ ability in encouraging students to think analytically and critically.]]>
<![CDATA[Minat Masyarakat dalam Bidang Pertanian “Kasus Masyarakat Kampung Udapi Hilir Kabupaten Manokwari, Papua†]]>
<![CDATA[Yolanda Holle]]>
<![CDATA[ Jurnal Penyuluhan Vol. 19 No. 01 (2023): Jurnal Penyuluhan ]]>
Publisher : <![CDATA[Department of Communication and Community Development Sciences and PAPPI (Perhimpunan Ahli Penyuluhan Pembangunan Indonesia) ]]>
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DOI: 10.25015/19202342569
<![CDATA[The absorption of employment in agriculture is the focal point of the problem, where the interest in working is important. This research examines people's interest in agriculture; analyze attitudes, subjective norms, and social control in agriculture; analyze the relationship of attitudes, social norms, social control, and characteristics of respondents to community interest. The research was conducted in Udapi Hilir Village, Manokwari Regency using a survey method to 94 respondents. Data analysis using simple tabulation and partial least square test. The results of the study conclude that the community is not interested in being a provider of production facilities and administrators of farmer groups but is interested in becoming farmers and farm laborers. The attitude agrees that agriculture requires high labor, high production costs, risk of failure, and requires storage space. People's subjective norms that agriculture is the main source of livelihood, food source, and requires a large areal of land. Social control in the form of production inputs and subsidies for production costs from the government. Farming experience, productive age, production facilities assistance, production facilities cost subsidies, and production marketing assistance affect interest in farming.]]>
<![CDATA[Analisis Keberlanjutan Usahatani Sawah Bukaan Baru di Kabupaten Bangka ]]>
<![CDATA[Feriadi]]>;
<![CDATA[Dwi Sadono]]>;
<![CDATA[Ninuk Purnaningsih]]>
<![CDATA[ Jurnal Penyuluhan Vol. 19 No. 01 (2023): Jurnal Penyuluhan ]]>
Publisher : <![CDATA[Department of Communication and Community Development Sciences and PAPPI (Perhimpunan Ahli Penyuluhan Pembangunan Indonesia) ]]>
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DOI: 10.25015/19202343525
<![CDATA[New rice fields are one of the solutions to increase food availability in Bangka Regency. This study aims to analyze the effect of individual characteristics, characteristics of innovation, external support, and motivation on the sustainability of new open rice farming. This research was conducted by in-depth interviews with 121 respondents of newly opened rice fields in Kemuja and Balunijuk villages in March – June 2022. The number of research samples was determined by the simple cluster sampling method. The research instrument used was a questionnaire with direct interviews with respondent farmers. Data were analyzed using Partial Least Square (PLS)-SEM analysis. The results showed that the sustainability of farming in farming profits was in a low category, while the aspects of production and marketing were in the medium category. Base on result of the SmartPLS-SEM test, it is known that the sustainability of farming in newly opened rice fields is influenced by external support, innovation characteristics and motivation factors.]]>
<![CDATA[Faktor-Faktor yang Mempengaruhi Kinerja Penyuluh Pertanian dalam Masa Pandemi Covid-19 di Kabupaten Jeneponto ]]>
<![CDATA[Muh Hatta Jamil]]>;
<![CDATA[Nur Rahma Azizah Basmahuddin]]>;
<![CDATA[Eymal B Dammallino]]>;
<![CDATA[Muhammad Ridwan]]>
<![CDATA[ Jurnal Penyuluhan Vol. 19 No. 01 (2023): Jurnal Penyuluhan ]]>
Publisher : <![CDATA[Department of Communication and Community Development Sciences and PAPPI (Perhimpunan Ahli Penyuluhan Pembangunan Indonesia) ]]>
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DOI: 10.25015/19202341935
<![CDATA[This research is located in Jeneponto Regency and was conducted from February to March 2022. The goals of this research are 1) to determine the performance of agricultural extension workers during the Covid-19 Pandemic in Jeneponto Regency, 2) to evaluate how the Covid-19 Pandemic in Jeneponto Regency affected the effectiveness of agricultural extension workers by looking at internal and external aspects, and 3) to analyze the influence of the factors that most dominantly affect the performance of agricultural extension workers during the Covid-19 Pandemic in Jeneponto Regency. Simple random sampling is used to choose the sample, which includes 46 respondents across 6 subdistricts. Data from this study's data collection were examined by percentage descriptive analysis and multiple linear regression analysis using SPSS 25. The results showed that the performance of agricultural extension workers in Jeneponto Regency was in the high category and internal and external factors simultaneously affected the performance of agricultural extension workers. If in part only formal education, training, age, motivation, reward system, and the level of active participation of farmers have a significant effect. Meanwhile, the use of counseling media, work period / work experience, family dependents, availability of facilities and infrastructure, distance of work areas, number of assisted farmer groups, information technology, and support for coaching and supervision did not have a significant partial effect on the performance of agricultural extension workers during the Covid-19 Pandemic in Jeneponto Regency.]]>
<![CDATA[Strengthening Digital Capabilities and Entrepreneurship For SMEs in the Creative Economy Sector During a Pandemic ]]>
<![CDATA[Leni Cahyani]]>;
<![CDATA[Rahmat Hidayat]]>;
<![CDATA[Dandy Marcelino]]>
<![CDATA[ Jurnal Penyuluhan Vol. 19 No. 01 (2023): Jurnal Penyuluhan ]]>
Publisher : <![CDATA[Department of Communication and Community Development Sciences and PAPPI (Perhimpunan Ahli Penyuluhan Pembangunan Indonesia) ]]>
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DOI: 10.25015/19202342367
<![CDATA[An important aspect in the development of the local economy is MSMEs' ability to support productive human resources, allowing people to live their lives as a means of earning a living. Entrepreneurship is characterized by the ability to transform current resources into goods and selling points via the use of ingenuity. The Covid-19 pandemic sparked the growth of micro, small, and medium-sized businesses (MSMEs). The pandemic of Covid-19 has slowed most economic sectors, particularly MSMEs. Many MSME performers are unable to grow and end up in bankruptcy because of the overabundance. This is the reason why small and medium-sized businesses (SMEs) are embracing digitization initiatives. Using a marketplace (intermediary) and social media as a marketing strategy is the method of digitalization. Digital MSME players must also be able to collaborate with netizens in promoting their goods and services, as outlined in this article. Because of this, the digital MSME development strategy is a viable option to safeguard small businesses from the Covid-19 pandemic. This article uses a process known as a literature review to examine numerous works on the growth of digital small and medium-sized enterprises (SMEs). According to this article, amid the Covid-19 pandemic in Indonesia, the growth of digital MSMEs has emerged as a viable option for saving and establishing a digital enterprise.]]>
<![CDATA[Analisis Efektivitas Komunikasi Pemangku Kepentingan untuk Keberlanjutan Bisnis UMK di Geopark Pongkor ]]>
<![CDATA[Baban Sarbana]]>;
<![CDATA[Amiruddin Saleh]]>;
<![CDATA[Anna Fatchiya]]>;
<![CDATA[Muhammad Firdaus]]>
<![CDATA[ Jurnal Penyuluhan Vol. 19 No. 01 (2023): Jurnal Penyuluhan ]]>
Publisher : <![CDATA[Department of Communication and Community Development Sciences and PAPPI (Perhimpunan Ahli Penyuluhan Pembangunan Indonesia) ]]>
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DOI: 10.25015/19202343488
<![CDATA[Stakeholder collaboration has an important role in the sustainability of Micro and Small Enterprises (MSEs) businesses. Nature conservation and community welfare underlie geoproduct management in the Pongkor National Geopark Area. Collaborative communication in development communication requires the involvement of stakeholders in the development process from planning, implementation to monitoring and evaluation to realize MSEs business sustainability. The purpose of this research is to analyze the effectiveness of stakeholder communication in realizing MSE business sustainability in Pongkor National Geopark. The research was conducted in August-September 2022 in Bogor Regency. The results showed that collaborative communication between stakeholders was not optimal in MSEs business development programs. Such as the low participation of MSE actors in human resource quality improvement programs, the lack of collaboration between stakeholders through interactive media channels and the suboptimal utilization of government and business program facilitation in improving competitive products.]]>
<![CDATA[Adopsi Inovasi Hasil Riset di IPB University ]]>
<![CDATA[Ismi Arsilah Rahmawati]]>;
<![CDATA[Pudji Muljono]]>;
<![CDATA[Khrishnarini Matindas]]>
<![CDATA[ Jurnal Penyuluhan Vol. 19 No. 01 (2023): Jurnal Penyuluhan ]]>
Publisher : <![CDATA[Department of Communication and Community Development Sciences and PAPPI (Perhimpunan Ahli Penyuluhan Pembangunan Indonesia) ]]>
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DOI: 10.25015/19202343558
<![CDATA[IPB university is one of the universities that has many innovations, IPB's achievements for 12 years (2008-2019) participating in the 100 plus Indonesian innovation program organized by the Business Innovation Center with support from the Ministry of Research Education, and Culture of the Republic of Indonesia and the Indonesian Institute of Sciences. Higher education is an innovation center that plays a role in the progress of society, providing impact and solutions from the results of research conducted. However, the reality is whether the research carried out provides an effective solution to the community or is just a collection of books that are neatly stored in the library and can only be accessed by certain circles. Quantitative research with correlational survey methods that explain the relationship between variables through hypothesis testing. The results showed that most of the respondents in this study worked as farmers, male gender, productive age, low education and low income. Characteristics that have a real influence on adoption decisions are education, employment and income. The types of innovation and attributes of innovation have a real relationship to the adoption decision and the interpersol communication channel has a real relationship to the innovation adoption decision.]]>
