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Jurnal Ilmiah Pariwisata Kesatuan
Published by Institut Bisnis dan Informatika Kesatuan
ISSN : 27457524     EISSN : 27457524     DOI : https://doi.org/10.37641/jipkes
Core Subject :
Jurnal Ilmiah Pariwisata Kesatuan adalah media ilmiah yang independen bagi para Dosen dan Peneliti di bidang ilmu Pariwisata dan Hospitality. Dikelola oleh Program Studi Pariwisata dan LPPM IBI Kesatuan. Terbit dua kali dalam setahun, pada bulan Juni dan Desember. Mempublikasikan hasil-hasil penelitian terapan bidang Pariwisata dan Hospitality dalam arti luas.
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Articles 76 Documents
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Studi Pengaruh Kendala Waktu Luang , Pengalaman Wisata, Citra Destinasi Dan Pengalaman Keluarga Terhadap Kunjungan Berulang Najmi Pratama; Sujana Sujana
Jurnal Ilmiah Pariwisata Kesatuan Vol 2 No 2 (2021): JIPKES Edisi Juli 2021
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v2i2.867

Abstract

The tourism sector is currently one of the important factors, because Indonesia's wealth and natural resources are the main factors in attracting tourists to destinations in Indonesia. Because of this attraction, Indonesia is attracted by local and foreign tourists. This makes the tourism industry entrepreneurs compete in presenting an attractive destination for tourists. Therefore a tourism industry must be able to determine which strategy is right in order to be able to compete. This research was conducted using SEM (Structural Equation Modeling) analysis on tourists to Bogor city destinations. The data used are the results of research questionnaires and the results of calculations using SPSS and LISREL data processing applications. In accordance with the identification of the problem above, the objectives of this study are (1) to determine the effect of free time constraints on repeated visits to Bogor city destinations. (2) determine the effect of tourist experience on repeated visits to tourist destinations in the city of Bogor. (3) determine the effect of destination image on repeated visits to Bogor city tourist destinations. (4) determine the effect of family experience on repeated visits to tourist destinations in the city of Bogor. The results showed (1) the free time constraint had a positive and significant impact on repeated visits because the t-value was 5.1 > CR value 1.96, so H1 was accepted and H0 was rejected. Which means that free time constraints have a positive and significant effect on repeat visits. (2) Travel experience has a positive and significant impact on repeat visits because the t-Value value is 2.08 > CR value 1.96 then H2 is accepted and H0 is rejected. Which means that the tourist experience has a positive and significant effect on repeat visits. (3) Destination image has a positive and significant impact on repeat visits because the t-value is 2.66 > CR value 1.96, so H3 is accepted and H0 is rejected. Which means that the image of the destination has a positive and significant effect on repeat visits. (4) Family Experience has a positive and significant impact on repeat visits because the t-Value is 2.09 > CR value of 1.96, so H4 is accepted and H0 is rejected. Which means that family experience has a positive and significant effect on repeat visits. Keywords : Effect of leisure time constraints, travel experience, destination image and Family Experience of Repeat Visits
Pengaruh Faktor-Faktor Green Marketing Terhadap Keputusan Konsumen Melakukan Destinasi Wisata Camp Hulu Cai Misbahhudin Misbahhudin; Sulistiono Sulistiono
Jurnal Ilmiah Pariwisata Kesatuan Vol 2 No 2 (2021): JIPKES Edisi Juli 2021
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v2i2.868

Abstract

Green Marketing is an advertising method that promotes products and interacts with the environment to potential buyers. The marketing mix must be responsive to problem areas. The marketing mix is known to have 4P components such as Product, Price, Place, and Promotion. It fits the philosophy of green marketing that every element in the marketing mix must have green thinking as the goal of bringing products to market The objectives of this study are (1) to determine how much influence the Green Product has on the decision to make Camp Hulu Cai tourist destinations, 2) To determine how much influence the Green Price has on consumers' decisions to make Camp Hulu Cai tourist destinations, 3) To determine how much influence the Green Distribution has on consumer decisions to make tourist destinations Camp Hulu Cai, 4) To determine how much influence the Green Promotion has on consumers' decisions to make Camp Hulu Cai tourist destinations, 5) To determine how much influence the Green Product, Green Price, Green Promotion, Green Promotion are together on the Camp Hulu Cai tourist destination . The number of respondents in this study amounted to 150 respondents drawn from the people of Bogor City. The research data were processed using SPSS 25. The method of analysis used was multiple regression analysis. The results of this study are as follows 1) Green Product variable has a positive and significant effect on Decisions at Camp Hulu Cai Tourism Destinations with a regression coefficient value of 0.541 and has a value of 0.000 <0.05. This means that the higher the Green Product, the higher the Decision at the Camp Hulu Cai Tourism Destination, 2) The Green Price variable has a positive and insignificant effect on the Decision at the Camp Hulu Cai Tourism Destination with a regression coefficient value of 0.094 and has a significance value of 0.333 > 0.05 , 3) The Green Distribution Variable Decision to Start at Camp Hulu Cai Tourism Destinations with a regression coefficient value of 0.488 and a significance value of 0.000 < 0.05. This means that the higher the Green Product, the higher the Decision at the Camp Hulu Cai Tourism Destination, 4) The Green Promotion variable has a positive and significant effect on the Decision at the Camp Hulu Cai Tourism Destination with a regression coefficient value of 0.118 and has a significance value of 0.045 < 0, 05. This means that the higher the Green Promotion, the higher the Decision on Camp Hulu Cai Tourism Destinations, 5) Green Product, Green Price, Green Distribution, and Green Promotion variables have a positive and significant impact on Start Decisions at Camp Hulu Cai Tourism Destinations with an F value calculated of the total variables is 18,777 while the F table is 2.43 which means F count > F table so H0 is rejected and H5 is accepted. So it can be said that the higher the Eco-Friendly Products, Environmentally Friendly Prices, and Environmentally Friendly Promotions, the higher the Camp Hulu Cai Tourism Destination.
Pengaruh Kualitas Layanan Dan Promosi Penjualan Terhadap Keputusan Pembelian Konsumen Kromosom 78 Cafe Selvia Naca Rusliana; Mashadi Mashadi
Jurnal Ilmiah Pariwisata Kesatuan Vol 2 No 2 (2021): JIPKES Edisi Juli 2021
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v2i2.869

Abstract

The coffee shop business that is growing very rapidly lately has also made competition to continue to increase. So that requires every coffee shop owner to pay attention and balance every need and desire of consumers in order to create satisfaction and trust. Service quality and sales promotion is one of the factors that can influence purchasing decisions. The purpose of this study was to determine the effect of each indicator (1) Service Quality on Purchasing Decisions (Study at Kromosom 78 Cafe in Bogor City). (2) Sales Promotion on Purchasing Decisions (Study at Kromosom 78 Cafe in Bogor City). (3) to determine how the Effect of Service Quality and Sales Promotion together on Purchasing Decisions (Study at Kromosom 78 Cafe in Bogor City). This study uses quantitative methods and data collection is carried out by distributing online questionnaires to visitors to the Kromosom cafe, with a total sample of 150 people. With the analysis technique using multiple regression analysis processed with the Statistical Package for the Social Sciences (SPPS 23) program. The results obtained from this study are as follows: (1) Service quality has a positive and significant effect on Purchasing Decisions at Kromosom 78 Cafe with a regression coefficient value of 0.028 and a significant value of 0.000. (2) Sales Promotion has a positive and significant effect on Purchasing Decisions at Kromosom 78 Cafe with a regression coefficient value of 0.845 and has a significance value of 0.000. (3) Service Quality and Sales Promotion have a positive and significant effect on Purchasing Decisions at Kromosom 78 Cafe with an F value of 165.165 and greater than the F table value of 3.06 with a significance value of 0.000.
Kajian Ekowisata Dan Kearifan Lokal Di Kawasan Situgede Bogor Cecilia V. Srihadi; Aldo Rivaldo
Jurnal Ilmiah Pariwisata Kesatuan Vol 1 No 2 (2020): JIPKES Edisi September 2020
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v1i2.916

Abstract

Situgede merupakan asset lingkungan uang berharga bagi ekosistem tanah dan air di Kota Bogor dan sekitarnya. Pemanfaatan produktif wilayah ini, dapat dilakukan melalui ekowisata. Konsep back to nature, merupakan gaya hidup kekinian yang semakin digemari terutama pascapandemi covid-19. Agar fungsi ekowisata dapat dilakukan secara berkelanjutan, kolaborasi konsep dan stakeholders menjadi sebuah prioritas. Tujuan dari penelitian ini adalah ingin mengkaji mengenai seberapa besar potensi yang dimiliki oleh kawasan Situ Gede agar dapat memenuhi kritera sebagai destinasi ekowisata di kota Bogor. Analisis data dilakukan menggunakan Teknik analisis deskriptif dengan menguraikan pokok pembahasan secara mendalam dari hasil observasi dan wawancara. Hasil penelitian menunjukkan bahwa Lokasi SituGede memiliki pengelola yang berbeda, dengan perbedaan konsep pengelolaam wilayah StuGede dari sisi wilayah pemukiman (Lokasi I) dan dari sisi wilayah hutan (lokasi II). Yang juga memberikan pengalaman kunjungan yang berbeda untuk para pengunjung dimasing masing lokasi tersebut.
Pengaruh Harga, Keragaman Produk Tas, Dan Kestrategisan Lokasi Terhadap Keputusan Pembelian Di Terminal Tas Bogor Destriana Linda Hutagalung; Adil Fadillah
Jurnal Ilmiah Pariwisata Kesatuan Vol 1 No 2 (2020): JIPKES Edisi September 2020
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v1i2.918

Abstract

Penelitian ini bertujuan untuk menguji pengaruh antara Harga, Keragaman Produk Tas, dan Kestrategisan Lokasi terhadap Keputusan Pembelian di Terminal Tas Bogor. Tujuan penelitian ini adalah 1) Untuk mengetahui besar pengaruh harga, keragaman produk dan kestrategisan lokasi terhadap keputusan pembelian, 2) Untuk mengetahui besar pengaruh pengaruh harga, terhadap keputusan pembelian 3) Untuk mengetahui besar pengaruh keragaman produk, terhadap keputusan pembelian, 4) Untuk mengetahui besar pengaruh kestrategisan lokasi, terhadap keputusan pembelian. Penelitian ini dilakukan di Terminal Tas Bogor dan menggunakan variabel bebas yaitu Harga, Keragaman Produk, dan Kestrategisan Lokasi. Variabel terikatnya adalah Keputusan Pembelian. Populasi dalam penelitian ini adalah para konsumen di Terminal Tas Bogor dan Sampel yang digunakan adalah konsumen yang membeli tas di Terminal Tas Bogor, dengan menyebar kuisioner kepada 130 responden. Metode statistik menggunakan analisis regresi berganda, dengan hipotesis uji statistik t dan uji statistif f. Hasil penelitian uji statistik t ini menunjukkan positif dan signifikan pada variabel Harga (X1) dengan t-hitung lebih besar dari t-tabel (4,991>1,656), Keragaman Produk (X2) t-hitung lebih besar dari t-tabel (3,345>1,656), Kestrategisan Lokasi (X3) t-hitung lebih besar dari tabel (2,693>1,656). Dan hasil penelitian uji statistik F ini menunjukkan positif dan signifikan dengan F-hitung lebih besar dari F-tabel atau (39,176>2,68). Dapat disimpulkan bahwa semua variabel bebas mempunyai pengaruh yang signifikan secara simultan terhadap variabel terikatnya yang berarti ada hubungan yang positif dan signifikan antara Harga, Keragaman Produk, Kestrategisan Lokasi terhadap Keputusan Pembelian.
Pengaruh Emotional Branding, Nilai Pelanggan, Dan Citra Merek Terhadap Loyalitas Pelanggan Starbucks Botani Square Yohanes Raharja; Mumuh Mulyana
Jurnal Ilmiah Pariwisata Kesatuan Vol 1 No 2 (2020): JIPKES Edisi September 2020
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v1i2.919

Abstract

This study aims to determine the effect of Emotional Branding, Customer Value, and Brand Image on Starbucks Customer Loyalty Coffee Botani Square Bogor. The type of research used is explanatory. The population in this study were the customers of Starbucks Coffee Botani Square Bogor, using the Hair et al theory, 190 respondents were taken as samples and the sampling technique used was purposive sampling. The data collection method uses questionnaires, interviews, and documentation. The measurement scale is used likert scale. The data analysis method used is the analysis of structural equation modeling (SEM) using the AMOS Ver program. 22. From the results of the study, Emotional Branding has a significant positive effect on Customer Loyalty Starbucks Botani Square. This is indicated by that the value of t arithmetic 4.165 is greater than 1.96 or there is a sign of *** on the value of P, while the value of the Customer has a significant positive effect on Customer Loyalty Starbucks Botani Square. This is indicated by that the value of t count 5.142 is greater than 1.96 or there is a sign of *** on the P value and Brand Image has a significant positive effect on Customer Loyalty Starbucks Botani Square. This is indicated by that the value of t count 3.570 is greater than 1.96 or there is a sign of *** on the value of P. While overall Emotional Branding, Customer Value and Brand Image have a positive and significant influence on Customer Loyalty Starbucks Botani Square. It is shown that the magnitude of the effect of Emotional Branding, Customer Value, and Brand Image on customer loyalty is positive with a total influence of 81.8%. Suggestions in this study, namely Starbucks Coffee Botani Square Bogor must add to their promotional media, and Starbucks must be able to make their website more interactive to make it more attractive. And Starbucks should start making new products or new formulas that can provide more benefits to consumers from consuming Starbucks products. And to increase customer loyalty, can be done by giving a promise or discount. Keywords : Emotional Branding, Customer Value, Brand Image and Customer Loyalty
Pengaruh Gaya Hidup Dan Kelas Sosial Terhadap Keputusan Pembelian Pada Coffee Shop Starbucks Di Kota Bogor Pauliccia Priska Isyana; Sujana Sujana
Jurnal Ilmiah Pariwisata Kesatuan Vol 1 No 2 (2020): JIPKES Edisi September 2020
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v1i2.920

Abstract

Tujuan dalam penelitian ini (1) Untuk mengetahui pengaruh Gaya hidup konsumen dalam melakukan Keputusan pembelian pada Produk Starbucks, (2) Untuk mengetahui pengaruh Kelas sosial konsumen dalam melakukan Keputusan pembelian pada Produk Starbucks, (3) Untuk mengetahui pengaruh hubungan antara Gaya hidup dan Kelas sosial terhadap Keputusan pembelian Produk Starbucks. Jumlah responden dalam penelitian ini berjumlah 350 responden yang diambil dari masyarakat di Kota Bogor. Data penelitian diolah menggunakan SPSS dan tools LISREL 8.80. Hasil dari penelitian (1) Gaya hidup dan kelas sosial berpengaruh positif terhadap keputusan Pembelian pada Starbucks Coffee Shop di Kota Bogor. (2)Gaya hidup mempunyai pengaruh positif dan signifikan terhadap Keputusan Pembelian padaStarbucks Coffee Shop di Kota Bogor. (3) Kelas sosial mempunyai pengaruh positif dan signifikan terhadap Keputusan Pembelian padaStarbucks Coffee Shop di Kota Bogor. Berdasarkan dari persamaan ini, pengaruh gaya hidup terhadap keputusan pembelian sebesar 0.78, serta besar pengaruhnya kelas sosial terhadap keputusan pembelian sebesar 0.14 dan selanjutnya besarnya kontribusi gaya hidup dan kelas sosial secara bersama- sama sebesar 0.81 dan sisanya 0.19% dipengaruhi oleh faktor yang tidak diteliti. Kata kunci : Gaya Hidup, Kelas Sosial, dan Keputusan Pembelian.
Analisis Deskriptif Persepsi Konsumen Jungleland Advanture Theme Park Atas Experiential Marketing, Fasilitas Dan Minat Kunjungan Ulang Ani Mekaniwati
Jurnal Ilmiah Pariwisata Kesatuan Vol 1 No 2 (2020): JIPKES Edisi September 2020
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v1i2.946

Abstract

Experiential Marketing menjadi tema baru dan penting bagi konsumen dalam menumbuhkan kepuasan dan perilaku pasca pembelian yang berimplikasi pada keputusan pembelian ulang. JungleLand Adventure Theme Park merupakan salah satu destinasi wisata, tempat rekreasi, hiburan, dan edutainment yang sangat tepat bagi keluarga dan bisa dinikmati oleh segala usia, yang mengusung experiential marketing sebagai faktor utama dalam menciptakan minat kunjungan ulang para konsumennya. Selain itu, Jungleland Adventure Theme Park didesain di kawasan pegunungan yang sejuk dengan udara yang bersih dan sehat, sehingga suasananya sangat nyaman untuk berwisata. Fasilitas dengan menghadirkan wahana yang baru, spektakuler, dan Science Centre terbesar di Indonesia, menjadi faktor lain yang memperkuat pembentukan kepuasan konsumen. Tujuan dari penelitian ini adalah untuk mendiskripsikan persepsi konsumen atas experiential marketing, fasilitas serta minat berkunjung ulang para konsumen. Jumlah responden dalam penelitian ini berjumlah 100 responden dari populasi konsumen The Jungleland Adventure Theme Park. Hasil penelitian ini menunjukkan bahwa indikator experiential marketing, fasilitas dan minat kunjungan ulang dipersepsikan tinggi oleh konsumen The Jungleland Adventure Theme Park. Kata Kunci: experiential marketing, fasilitas, minat kunjungan ulang
Analisis Persepsi Konsumen Atas Kualitas Produk, Persepi Harga, Dan Suasana Kopi Nako Kota Bogor Ani Mekaniwati
Jurnal Ilmiah Pariwisata Kesatuan Vol 1 No 2 (2020): JIPKES Edisi September 2020
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v1i2.947

Abstract

Penelitian ini bertujuan untuk menganalisisPersepsi Konsumen Atas Kualitas Produk, Persepi Harga, Dan Suasana Kopi Nako Kota Bogor
Pengaruh Promosi Penjualan, Sosial Media Instagram Dan Citra Merek Terhadap Keputusan Pembelian Konsumen Bagas Dwi Ananta; Sulistiono Sulistiono
Jurnal Ilmiah Pariwisata Kesatuan Vol 3 No 1 (2022): JIPKES Edisi Januari 2022
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v3i1.912

Abstract

The purpose of this study was to analyze the EFFECT OF SALES PROMOTION, INSTAGRAM SOCIAL MEDIA, AND BRAND IMAGE ON CONSUMER PURCHASE DECISIONS (Case Study on Kopi Kawan Baru in Bogor City)". Sales Promotion, Instagram Social Media and Brand Image have an important role in making Purchase Decisions. The purposes of this study are (1) to determine the effect of sales promotion on purchasing decisions, (2) to determine social media Instagram on purchasing decisions. (3) To determine the brand image on purchasing decisions. (4). To determine the effect of sales promotion, Instagram social media and brand image together, the number of respondents in this study were 160 respondents who were taken from those who knew and had bought new friends coffee in Bogor City. The research data was processed using SPSS version 26 . The results of this study are as follows: (1) Sales Promotion partially affects purchasing decisions with a t-count value greater than t-table (5.797 > 1.65) and a significant value of 0.000 <0.05; H0 is rejected H1 is accepted. (2) Instagram social media partially influences purchasing decisions with a t-count value greater than t-table (1.753 > 1.65) and a significant value of 0.082 < 0.05; H0 is rejected H2 is accepted. (3) Brand Image partially influences purchasing decisions with a t-count value greater than t-table (5.096 > 1.65) and a significant value of 0.000 <0.05; H0 is rejected H3 is accepted. (4) Sales Promotion, Instagram Social Media, and Brand Image simultaneously have a positive and significant effect on Purchase Decisions with a calculated F value greater than F table ( 94.022 > 2.65 ) and with a significance value of 0.000 and less than (α = 5%) = 0.05. (5) The three independent variables (Sales Promotion, Instagram Social Media, and Brand Image) are able to explain the variation in the dependent variable (Purchase Decision) of 64.4%, while 35.6% of Purchase Decision is influenced by other independent variables.Keywords: Sales Promotion, Instagram Social Media, Brand Image, And Purchase Decision

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