cover
Contact Name
Agus Junaidi
Contact Email
agus.asj@bsi.ac.id
Phone
+6221231170
Journal Mail Official
jurnal.abdiekbis@bsi.ac.id
Editorial Address
Jl. Kramat Raya No 98, Senen, Jakarta Pusat
Location
Kota adm. jakarta barat,
Dki jakarta
INDONESIA
Jurnal Abdimas Ekonomi dan Bisnis
ISSN : -     EISSN : 27755134     DOI : https://doi.org/10.31294/abdiekbis
Core Subject : Economy,
Jurnal Abdimas Ekonomi dan Bisnis merupakan Jurnal Pengabdian kepada Masyarakat yang pertama kali publikasi tahun 2021 dengan ISSN (Elektronik) No 2775-5134 dari Lembaga Ilmu Pengetahuan Indonesia. Jurnal Abdimas Ekonomi dan Bisnis merupakan jurnal hasil Pengabdian Kepada Masyarakat dibidang Ekonomi dan Bisnis dengan persyaratan artikel tidak pernah dipublikasikan secara online atau versi cetak sebelumnya. Jurnal Abdimas Ekonomi dan Bisnis diterbitkan dalam versi online dengan jadwal publikasi pada bulan Mei dan November setiap tahunnya.
Articles 119 Documents
Pelatihan Perencanaan Keuangan pada Bisnis Baru di Rumah Hasanah Margahayu, Bandung Hasanah, Yulia Nur; Rizaldi, Fikri Mohamad; Prasetiyo, Budi
Jurnal Abdimas Ekonomi dan Bisnis Vol. 4 No. 2 (2024): Jurnal Abdimas Ekonomi dan Bisnis
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdiekbis.v4i2.4366

Abstract

Financial Planning Training for New Businesses plays a crucial role in addressing the challenges faced by new business owners, particularly in managing finances. The main problem often encountered is the lack of knowledge and experience in business financial management. This training aims to provide a deep understanding of the process of building a new business while designing efficient financial planning. The implementation method includes the dissemination of basic financial planning concepts, cash flow preparation practices, and simple financial statement simulations. As a result, participants can manage their resources more intelligently, increase operational efficiency, and maximize business investment returns. This training emphasizes resource limitations, such as limited budgets and a lack of experience in financial planning. Moreover, the training focuses on the importance of financial management in business operations through simple transaction recording. In conclusion, this training helps new business owners run their businesses with effective financial management, establishing a solid foundation for achieving success in a competitive business world.
Pelatihan Dasar Pemasaran Digital Sebagai Upaya Memperluas Jaringan Pemasaran Produk Pertanian Kelompok Tani Desa Sidomulyo Kabupaten Mojokerto Provinsi Jawa Timur Rijanto, Achmad; Rahayuningsih, Suesthi; Ardiantoro, Luki
Jurnal Abdimas Ekonomi dan Bisnis Vol. 4 No. 2 (2024): Jurnal Abdimas Ekonomi dan Bisnis
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdiekbis.v4i2.5654

Abstract

Seno hamlet, Sidomulyo village, Mojokerto regency, East Java province. The problem faced by the partners was the lack of knowledge and skills regarding digital marketing for agricultural products. So far, marketing of the partners' agricultural products has mostly been done through word of mouth, resulting in a limited marketing reach primarily around Sidomulyo village in Mojokerto regency. This has led to slow sales growth for the partners' agricultural products. The solution implemented was to provide knowledge and skills to the partners about the fundamentals of digital marketing for agricultural products. The aim of this community service activity was to enhance the knowledge and skills of the partners regarding the basics of digital marketing, enabling them to market their agricultural products more widely through digital media. The method used involves providing knowledge and skills to the partners about the fundamentals of digital marketing for agricultural products in the form of training, as well as evaluating the level of knowledge and skills of the training participants. This method was carried out through lectures, discussions, and practical sessions. The results of this community service activity show that 10% of the training participants have excellent knowledge and skills in the fundamentals of digital marketing for agricultural products, 70% have good criteria, and 30% have fairly good criteria. From this community service activity, it can be concluded that this effort increases the number of farmer group members who have knowledge and skills regarding digital marketing for agricultural products.
Pengembangan UMKM Melalui Penggunaan Aplikasi Manajemen Keuangan Pada Kelompok Mitra Usaha UMAMI Di Kabupaten Banyuwangi Handayani, Estu; Sumitro, Arif Hadi; Prasetyo, Nur
Jurnal Abdimas Ekonomi dan Bisnis Vol. 4 No. 2 (2024): Jurnal Abdimas Ekonomi dan Bisnis
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdiekbis.v4i2.5724

Abstract

Economic development in Indonesia cannot be separated from the very important role of UMKM in improving the domestic economy. The biggest contribution of UMKM is that they are able to absorb and provide jobs for many workers. But behind that, UMKM have other challenges such as lack of capital and financial literacy, especially in Banyuwangi Regency. Many UMKM players under the UMAMI association have not been disciplined in preparing financial reports so they have difficulty getting financing from banks. To overcome this, the Abdimas team held mobile application-based financial management training activities to help UMKM players improve their ability to record financial reports in a neat and structured manner.  The training method used in Abdimas activities is a participatory approach which begins with preparation of joint activities with UMAMI partners. The next activity is making a work plan which is followed by implementing activities in the form of training on the use of financial applications and ends with an evaluation to determine the effectiveness of using financial applications. Training in the use of financial applications has a positive impact on UMKM. Where previously training was carried out on financial management applications, 56% of UMKM players thought it was not very important. However, after the training, more than 70% of UMKM players felt satisfied and stated that this application was very useful for UMKM players in making financial reports neater and more structured. Based on the benefits obtained, UMKM players will continue to use financial applications on an ongoing basis to increase the awareness and ability of UMKM players in managing finances using technology.
Edukasi Tantangan Transformasi Digital di Dunia Bisnis pada Masyarakat Dapil Sumatera Selatan 2 Sejahtera Surbakti, Feliks Prasepta
Jurnal Abdimas Ekonomi dan Bisnis Vol. 4 No. 2 (2024): Jurnal Abdimas Ekonomi dan Bisnis
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdiekbis.v4i2.5769

Abstract

Digital transformation has become an essential aspect of economic development and modern society, especially in Indonesia, which is currently a leading player in the ASEAN digital economy. A 2022 study by Google Temasek Bain & Company showed that Indonesia contributes around 40% of the total value of digital economy transactions in ASEAN. One of the challenges of digital transformation in Indonesia lies in the use of information and communication technology in business processes and community activities. This community service project aims to analyze the main challenges in digital transformation in Indonesia's business sector, particularly in utilizing information and communication technology to improve business efficiency. The method used is a national webinar-based community service involving legislators, academics, and practitioners, with an awareness-raising approach through presentations and interactive discussions. The results of this activity show that public awareness of the challenges of digital transformation increased by 70%, with participants gaining a better understanding of the importance of strategies in utilizing digital technologies, such as social media, data analytics, and artificial intelligence (AI). In conclusion, digital transformation is an urgent necessity to enhance business competitiveness in the digital economy era, with the involvement of diverse stakeholders being key to addressing these challenges.
Penerapan Pemasaran Bergerak dan Digital pada Usaha Siomay melalui Pelatihan dan Pendampingan di Surabaya Sihotang, Ellen Theresia; Mukhlis, Iqbal Ramadhani; Murdiawati, Dewi
Jurnal Abdimas Ekonomi dan Bisnis Vol. 4 No. 2 (2024): Jurnal Abdimas Ekonomi dan Bisnis
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdiekbis.v4i2.5907

Abstract

The culinary business, as part of Micro, Small, and Medium Enterprises (MSMEs), has the potential to generate promising income. One such example is the production of snacks, specifically dumpling, in the form of siomay. Doyan Somay is a business that produce siomay in Surabaya, which has been established since 2018. However, the revenue from this business has not reached its full potential by the end of 2023. The marketing strategy employed is still simple, relying primarily on partnerships with business affilliates and regular customers. Given this situation, the aim of this Community Service activity is to optimize Doyan Somay’s revenue by implementing digital marketing strategies. The solution offered to the partner is the application of marketing strategies through social media and mobile marketing using e-commerce platforms. The method used includes training  and mentoring. The methodology is based on four main stages: preparation, implementation, evalution, and monitoring. This series of community service activities has had a positive impact on the partner, especially in increasing the active use of social media and e-commerce as marketing channels. Gradually, the partner’s revenue has shown an increase of approximately two to three percent per day.
Pelatihan Penggunaan Aplikasi Pengelolaan Bank Sampah Dan Laporan Keuangan Berbasis Website Pada Bank Sampah Melati Bersih, Bojonggede, Bogor Rusiyati, Sri; Handayanna, Frisma; Purnamasari, Indah
Jurnal Abdimas Ekonomi dan Bisnis Vol. 4 No. 2 (2024): Jurnal Abdimas Ekonomi dan Bisnis
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdiekbis.v4i2.6007

Abstract

Clean Melati Waste Bank (BSMB) Atsiri Permai is an institution driving community empowerment in terms of effective waste management as an application of the green economy concept which will provide great benefits for the community's economy and environmental sustainability. BSMB Atsiri Permai activities have been running since 2013 with the motto Clean and Smile Movement starting from 3 R (Reduce, Reuse, Recycle) which is an inorganic waste management technique starting from providing information about how to sort inorganic waste and collect used cooking oil. The aim of this PKM Program is to apply digital technology to the management of BSMB Atsiri Permai RW. 12 to improve BSMB activity services for its customers in obtaining the necessary information anytime and anywhere as well as making it easier to create website-based financial reports. The method used is by providing counseling, training and assistance regarding the use of waste bank management applications and website-based financial reports on BSMB and evaluation by providing questionnaires with indicators of website usability, ease of recording and accessing data, types of information and reports on the Waste Bank website Atsiri Permai. The results of the PkM show that the website-based Waste Bank Application Training is very beneficial for BSMB Atsiri Permai, such as providing activity information that can be accessed at any time and can be widely reached as well as making it easier to record, manage the Waste Bank, report to customers and prepare financial reports to increase transparency. and accountability in fund management. Technology and to minimize recording errors. There has been an increase in understanding and skills in using waste bank management applications and preparing financial reports by 90%.
Transformasi Digital untuk Mewujudkan Ruang Publik Yang Lebih Cerdas Haryani, Haryani; Agustiani, Sarifah; Junaidi, Agus; Wahyudin, Wahyudin; Agus Junaidi
Jurnal Abdimas Ekonomi dan Bisnis Vol. 4 No. 2 (2024): Jurnal Abdimas Ekonomi dan Bisnis
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdiekbis.v4i2.7289

Abstract

The purpose of this activity is to provide solutions to problems in RPTRA in the form of RPTRA management information systems and provide information technology training in the form of RPTRA website management. The problem in the management of RPTRA so far is that there has been no integrated data, both data on guest visits, activity agendas, and events carried out by RPTRA and external parties that use the Annur RPTRA land. The main problems related to digital infrastructure at RPTRA Annur are the availability of access to digital information such as the use of devices for digital learning for children, access to information and online registration of activities, communication and coordination between RPTRA managers and the community. The expected result in Community Service at RPTRA Annur is to make a product in the form of an RPTRA website profile that contains an agenda of activities and events, and a guest visit book that uses land at RPTRA. In addition, with this digital transformation activity, RPTRA managers also gain increased knowledge in using the Canva application for the learning process carried out.
Peningkatan Kompetensi Pemasaran Digital Pada UMKM Brochiick melalui Program Pelatihan dan Pendampingan Fajar, Andi Faiha Alya; Aris, Valentino; Muhammad, Fadil; Ningsih, Selly Kudrati; Mubarak, Husni; Syarif, Airul
Jurnal Abdimas Ekonomi dan Bisnis Vol. 5 No. 2 (2025): Jurnal Abdimas Ekonomi dan Bisnis
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdiekbis.v5i2.9999

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam perekonomian Indonesia, namun masih banyak yang menghadapi kendala dalam mengadopsi strategi pemasaran digital. Program pengabdian kepada masyarakat ini dilaksanakan pada UMKM Brochiick, sebuah usaha kuliner yang belum memanfaatkan platform digital secara optimal. Kegiatan ini bertujuan untuk meningkatkan kompetensi pemasaran digital pemilik dan staf melalui program terstruktur yang mencakup sosialisasi, pelatihan, dan pendampingan. Metode yang digunakan adalah pendekatan partisipatif dengan praktik langsung dalam pembuatan konten, pengelolaan akun, serta pemanfaatan fitur Instagram seperti feeds, reels, dan stories. Evaluasi dilakukan berdasarkan metrik kinerja digital marketing, yaitu tayangan, jangkauan, interaksi konten, kunjungan profil, dan jumlah pengikut. Hasil kegiatan menunjukkan terjadi peningkatan tayangan sebesar 138,9%, peningkatan interaksi konten sebesar 670,6%, peningkatan jangkauan sebesar 238,6%, peningkatan kunjungan profil sebesar 23,7%, dan peningkatan jumlah pengikut sebesar 18,8%. Temuan ini menegaskan bahwa program pelatihan dan pendampingan efektif dalam meningkatkan literasi digital, memperbaiki kualitas konten media sosial, serta memperluas jangkauan pasar UMKM Brochiick. Kegiatan ini membuktikan bahwa pelatihan dan pendampingan digital marketing merupakan strategi yang tepat untuk memperkuat daya saing dan keberlanjutan UMKM di era digital.
Peningkatan Kesadaran Lingkungan Berbasis IPTEK di Teman Lingkungan 07 Bojonggede Purwandani, Indah; Nurhayaty, Ety; Utami, Lila Dini
Jurnal Abdimas Ekonomi dan Bisnis Vol. 5 No. 2 (2025): Jurnal Abdimas Ekonomi dan Bisnis
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdiekbis.v5i2.11103

Abstract

Penelitian ini bertujuan untuk meningkatkan kesadaran masyarakat terhadap pentingnya menjaga lingkungan yang bersih dan sehat melalui pengelolaan lingkungan hidup berbasis ilmu pengetahuan dan teknologi (IPTEK) pada komunitas Teman Lingkungan 07 di Bojonggede. Kegiatan dilaksanakan sebagai bentuk pemberdayaan masyarakat agar mampu mengelola lingkungan secara mandiri dan berkelanjutan. Metode pelaksanaan mencakup penyuluhan edukatif, pelatihan praktik pengelolaan sampah organik dan anorganik, pemanfaatan IPTEK sederhana untuk menghasilkan produk ramah lingkungan seperti sabun minyak jelantah dan cairan pembersih berbasis ecoenzym, serta pelatihan manajemen organisasi dan pengelolaan website komunitas sebagai sarana publikasi, edukasi, dan dokumentasi kegiatan lingkungan. Evaluasi dilakukan melalui observasi dan penyebaran kuesioner sebelum dan sesudah kegiatan. Hasil menunjukkan peningkatan pemahaman masyarakat tentang pentingnya kebersihan lingkungan, peningkatan partisipasi warga dalam kegiatan daur ulang, peningkatan kapasitas pengurus dalam tata kelola organisasi dan pemanfaatan website, serta pengurangan volume sampah rumah tangga. Signifikansi kegiatan ini terletak pada penguatan kapasitas masyarakat dalam menerapkan IPTEK sebagai solusi praktis dalam pengelolaan lingkungan hidup. Program ini diharapkan menjadi model penerapan pengelolaan lingkungan berbasis masyarakat yang berorientasi pada keberlanjutan dan peningkatan kualitas hidup.

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