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INDONESIA
Jurnal Ekonomi
Published by SEAN INSTITUTE
ISSN : 23016280     EISSN : 27219879     DOI : https://doi.org/10.54209
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ekonomi [p. ISSN 2301-6280, e. ISSN 2721-9879] is a peer-reviewed journal published Half times a year (June, and December) by SEAN Institute. Jurnal Ekonomi is intended to be the journal for publishing articles reporting the results of economics research. Jurnal Ekonomi invites manuscripts in the various topics include, but not limited to, functional areas of Accountancy, Business management, Capital market, Economic History, Applied Economics, Business and Finance, Environmental Economics and Ecology, Islamic economics, Health Economics, Fiscal Economy Monetary Economics, Political Economy, Economic management, Operational management, Human Resource Management, Financial management, Marketing Management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 281 Documents
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Search results for , issue "Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September" : 281 Documents clear
SECURITY AS A MODERATION OF INTEREST IN USING A DIGITAL WALLET WITH A TECHNOLOGY ACCEPTANCE MODEL (TAM) Ratih Kusumastuti; Rudy Haryanto; Umi Hidayati; Teguh Setiawan Wibowo
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/ekonomi.v12i3.2192

Abstract

Technological advances have advanced rapidly and spread to all corners of the country. The use of digital wallets has become a very popular means of making payments online, the use of digital wallets has been specifically designed to benefit users in terms of convenience and ease of use. Now a person can make payments without having to meet in person because of the long distance from where he lives. This research was conducted to determine a person's interest in using a digital wallet technology system using the TAM (Technology Acceptance Model) theory developed by Davis in 1989 as a research model. The population and sample in this study are digital wallet users in Indonesia who were obtained using the probability sampling technique: simple random which was successfully obtained totaling 280 respondents in this study. Data analysis techniques using Smart PLS obtained from questionnaires. The results of the study found that perceived usefulness and perceived convenience partially had a significant effect. Meanwhile, security as a moderating variable is able to moderate the effect of perceived usefulness and perceived convenience on the interest in using digital wallets
MARKETING STRATEGY IN INCREASING SALES VOLUME OF TEMPE MSMES AT SIMPANG LIMUN MEDAN MARKET Ramazani Ramazani; Dewi Shinta Wulandari Lubis
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

Tempe MSMEs Mr. Sinaga who is an MSMEs engaged in the food industry which produces processed tempeh wrapped in plastic and wrapped in banana leaves. This Tempe MSMEs is located at Jalan Santun No 70A, Sudirejo I Village, Medan Kota District, Medan City. The purpose of this study was to determine the marketing strategy for Mr. Sinaga's Tempe MSME in order to increase sales at the Medan intersection market. Tempe MSMEs Mr. Sinaga implements the 4P components of the Marketing Mix product (product), place (place), price (price), and promotion (promotion). This studies is a sort of subject studies, specifically the writer is going without delay to the sector at Tempe MSMEs, Mr. Sinaga, Sudirejo I Village, Medan City District. The author uses data analysis strategies, specifically qualitative methods with a descriptive technique. In analyzing the facts, researchers performed field observations, interviews and documentation to obtain the required data. The results of this study indicate that the application of a marketing strategy to Mr. Sinaga's Tempe MSMEs by implementing the 4P components of the advertising blend in increasing sales volume with the result of increasing sales to Tempe MSMEs by setting prices according to product quality and target market. The role of place in increasing Tempe MSMEs is choosing a strategic location and center of community outreach for shopping at the market. The promotion carried out by Tempe MSMEs is to increase sales, namely by cooperating with other traders, maintaining regular customers and marketing face to face around the market.
ANALYSIS OF HOUSEHOLD INCOME STRUCTURE, EXPENDITURE, AND WELFARE LEVEL OF CORN FARMERS IN LAREH SAGO HALABAN SUB-DISTRICT, LIMA PULUH KOTA REGENCY Silvia Dewita; Faidil Tanjung; Nofialdi Nofialdi
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

This study aims to analyze the structure of income, household expenses and the level of welfare of corn farmers in Lareh Sago Halaban District, Fifty City District. The method used is a survey method with a total sample of 60 respondents. Data analysis is descriptive quantitative. The results showed that the average income of large farmers (land area > 1 ha) was Rp. 79,271,571/year, the largest income came from corn farming income, namely 47%. While the average income of medium farmers (land area 0.51-1 Ha) is Rp. 57,605,290,-/year, the biggest contributor to household income is non-corn and non-agricultural income with a respective percentage of 38%, and the average income of smallholder households (land area 0.1-0.5 Ha) is Rp. 50,376,508, -/year, the largest percentage comes from non-agricultural income, namely as much as 66%. The expenditure structure of corn farmer households consists of food expenditures, non-food expenditures and production costs expenditures. The average household expenditure of large, medium and small farmers respectively is Rp. 73,377,904, -/year, Rp. 53,189,260,-/year and Rp. 40,906,654,/year. Overall, the biggest expenditure for farmers is for food needs and the smallest is for production costs. The level of farmer welfare is measured by the income share of the agricultural sector by 72% for farmers with large land areas and 62% for farmers with medium land areas and the rest is income from the non-agricultural sector. Meanwhile, for smallholder farmers, 34% of their income is from the agricultural sector and 66% is income from the non-agricultural sector. The share of expenditure on food for farmer households for all farmer categories is <60%, meaning that corn farming households are included in the food security category. The average NTPRP> 1, it can be concluded that the welfare level of farmers is included in the prosperous group.
MARKETING STRATEGY FOR PURCHASE INTEREST AT DENASA WATER DEPOT Febri Nadia Syaputri; Dewi Shinta Wulandari
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

This research was conducted at the Denasa water Refillable Drinking Water Depot located on Jalan Air Bersih Gg sederek Sudirejo 1 Medan city. The purpose of this study is to reveal the successful sales strategy used by Denasa Water's Refillable Drinking Water Depot business in maintaining its business. This research uses qualitative methods with a case study approach. The types of data used in this study are primary data and secondary data. Data collection techniques using interviews, and observation of Informant Selection in this study revealed 6 people, namely 2 Business Owners, 2 Employees, and 2 Consumers. The results of this study show that the success of Denasa Water Refill Drinking Water Depot in maintaining its business is supported by several aspects. Among them are quality products, responsive service, affordable prices, massive sales promotions, superior quality, friendly service. This is the key to Success
THE INFLUENCE OF WORD OF MOUTH, PRICE AND BRAND IMAGE ON PATIENTS' DECISION TO USE SERVICES IN PRACTICE MIDWIFE DEBY Syi Syi Liani; Dewi Shinta Wulandari
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

This study aims to determine whether the patient's decision at midwife Deby's practice is influenced by word of mouth, price and brand image. The sample for this study was 240 respondents. Sampling using random sampling is sampling that provides equal opportunity for each member of the population to be sampled. using multiple regression tests to analyze the data and the coefficient of determination (R2) to assess the hypothesis, partial test (t test), and simultaneous test (F test), while data processing using SPSS 22. The results showed that partially word of mouth, price and brand image influences patient's decision to use services at Deby's midwife practice, and simultaneously word of mouth, price and brand image influences patient's decision to use services at Deby's midwife practice
MAIN TRENDS IN THE DEVELOPMENT OF BIOECONOMIC STRATEGIES IN AGROINDUSTRY: A SYSTEMATIC LITERATURE REVIEW Muflihah Ramadhia; Imam Santoso
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

Bioeconomics is an emerging concept and has not been given a generally accepted definition. Bioeconomic strategy tries to consider every aspect of this emerging concept from different perspectives depending on the country, region, or organization that publishes it. Therefore, each strategy has its advantages depending on the economic, geomorphological, social, environmental, and technological conditions of each country. In this review, attempts are made to address key trend areas of bioeconomic strategies through a systematic literature review. PRISMA analysis is used to review the literature on key trend areas of bioeconomic strategies. Review articles address this topic in two major scientific literature databases, namely Scopus and AgEcon. Using a repeatable search process to identify relevant studies in the literature, only 68 publications that met the eligibility criteria were included in the review. The results showed that the movement of the main trends of the Bioeconomic Strategy in agro-industry 2013-2022 was observed as well as the economic and technological development of each country to show its superiority. The transition to a successful bioeconomy model requires the participation of the whole society because a sustainable society as a whole requires sustainable and environmentally responsible solutions. The study concludes that management with global coordination and training for stakeholders is necessary for the successful implementation of bioeconomic strategies in agro-industry.
SWOT ANALYSIS AS A BASIS OF STRATEGY IN EFFORTS TO INCREASE THE NUMBER OF PATIENT VISITS AT ABC HOSPITAL PAIN MANAGEMENT CLINIC Evy Ekantiana; Puji Swastika Sari; Lita Bestari; Wiwiek Handayani; Reimond Hasangapan Mikkael
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

Patient visits to ABC Hospital Pain Management Clinic before the pandemic: 181 per year, during the 2021 pandemic: 54 visits per year and in 2022: 90 visits, this is not in accordance with the set visit target. This type of research used is qualitative. The marketing strategy to increase the number of patients uses a SWOT analysis where the company is in quadrant 3 where the strategy used is a defensive strategy and is in cell 5 with a concentration strategy of growth through horizontal integration and stability, where the company does not make changes. The results of the strategic research carried out are making a practice schedule, online registration, determining a permanent practice room; improve teleconsul services, promote programs through social media and local media, create pain patient communities and program events or gatherings,
MARKETING COMMUNICATION STRATEGY OF PROMISE SOUL COFFEE THROUGH SOCIAL MEDIA POST PANDEMI COVID-19 Gita Hapsari; Narni Narni; Dani Pramudya; Septian Tri Saputra; Reimond Hasangapan Mikkael
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

This researcher aims to analyze the Marketing Communication Strategy of Janji Jiwa Coffee Through Social Media After the Covid-19 Pandemic. This research was studied using qualitative methods with descriptive research types. Data collection was carried out using a mix method, including interviews, documentation, observation, and strategies. Marketing communications through social media after the Covid pandemic has been proven to have sustainable effectiveness. This can be seen from the use of Social Media such as Instagram, the Janji Jiwa application, and ordering through Shoppee, Grab and Gojek which are collaborations with the Kopi Janji Jiwa company which makes it easier for people to consume Kopi Janji Jiwa. because of access such as the selection of types of drinks and food that are easily seen from the media. without any time and time limits. This shows that the Marketing Communication Strategy Through Social Media After the Covid-19 Pandemic is still being used today.
THE INFLUENCE OF TRUST, EASE OF USE, AND ONLINE CONSUMER REVIEW ON CONSUMER PURCHASE DECISIONS (Study on TikTok Shop Users in Rembang City) Devi Puspitasari; Suzy Widyasari
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

This study aims to test and analyze the influence of trust, ease of use, and online consumer reviews on purchasing decisions. The objects in this research are the consumers of the TikTok Shop in the city of Rembang. This research is a quantitative research that implements a purposive sampling method with a sample size of 100 respondents, obtained through the distribution of Google from. Scale measurements carried out by researchers using a 5-point Likert scale with the data testing method. Testing the data used is the instrument test, including validity testing and reliability testing (multiple linear regression analysis and model testing (coefficient of determination, F test, and t test)) which are processed with SPSS version 23. Based on the results of this study, it is drawn The conclusion is that trust, ease of use, and online consumer reviews have positive and significant influence on purchasing decisions.
THE INFLUENCE OF ORGANIZATIONAL COMMITMENT AND ETHICS CLIMATE ON EMPLOYEE PERFORMANCE OF EL FAJR HOUSE OF EDUCATION FOUNDATION PALEMBANG Malikal Mulki Octadyla; Sayyid Muhammad Abdurrahman; Cindi Pramita; Muhammad Rusdi
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

The implementation of Good Corporate Governance is very important in carrying out good corporate governance, including in local tax management practices. The principles of Good Corporate Governance also act as a controller for the government to run a good government and free from corruption, collusion and nepotism. The purpose of this study is to propose a research model on the factors that influence the improvement of the quality of employee performance through the application of Good Corporate  Governance  principles.  A  review  of  the  relevant  literature indicates that independence, transparency, accountability, responsibility, and obligation are determining factors in explaining or defining Good Corporate Governance. Meanwhile, employee performance can be explained from performance planning, performance implementation, performance measurement, performance appraisal, and performance evaluation. The theoretical implication in this study is to improve the quality of pre-existing employee performance in the form of a company.

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