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INDONESIA
Jurnal Ekonomi
Published by SEAN INSTITUTE
ISSN : 23016280     EISSN : 27219879     DOI : https://doi.org/10.54209
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ekonomi [p. ISSN 2301-6280, e. ISSN 2721-9879] is a peer-reviewed journal published Half times a year (June, and December) by SEAN Institute. Jurnal Ekonomi is intended to be the journal for publishing articles reporting the results of economics research. Jurnal Ekonomi invites manuscripts in the various topics include, but not limited to, functional areas of Accountancy, Business management, Capital market, Economic History, Applied Economics, Business and Finance, Environmental Economics and Ecology, Islamic economics, Health Economics, Fiscal Economy Monetary Economics, Political Economy, Economic management, Operational management, Human Resource Management, Financial management, Marketing Management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,386 Documents
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FINANCIAL RATIO ANALYSIS TO ASSESS WORKING CAPITAL EFFICIENCY AT PT. PEGADAIAN FOR 2019-2021 Nasution, Lily Karlina; Gaudensius Purba
Jurnal Ekonomi Vol. 11 No. 01 (2022): Jurnal Ekonomi
Publisher : SEAN Institute

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Abstract

The results of the study note that the level of working capital efficiency at PT. Pegadaian, is at an inefficient level. It can be seen from the calculation of inventory turnover below standard with an average of 5.97, receivables turnover below standard with an average of 0.27 and working capital turnover of PT. Pegadaian in 2019-2021 has an average of 0.98 under 6 times the working capital turnover.
THE IMPACT OF PRODUCT QUALITY, BRAND IMAGE AND PRICE ON CUSTOMER SATISFACTION OF OOTD SERVICE DISTRICT SEMPU BANYUWANGI Dilla Cattleyana Sab; Yeni Eka Safitri
Jurnal Ekonomi Vol. 11 No. 01 (2022): Jurnal Ekonomi
Publisher : SEAN Institute

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Abstract

UMKM OOTD Supply (Outfit Of The Day) is a business engaged in the fashion sector. This study examines the effect of product quality, brand image, and price variables on customer satisfaction either partially or simultaneously. The sample in this study amounted to 140 respondents who are OOTD Supply UMKM customers—collecting data in this study using observation, interviews, distributing questionnaires and documentation. The questionnaire used a 5-point Likert scale to measure 14 questions—data processing in this study used SPSS 25 with a random sampling technique using the Roscoe formula. The results of this study indicate that the influence of product quality, brand image, and price simultaneously has a positive and significant effect on customer satisfaction at OOTD Supply. So in this study, product quality is the dominant variable affecting customer satisfaction based on comparing the tcount values of the three variables.
DIGITAL TOURISM DEVELOPMENT STRATEGY AS A PROMOTION OF CREATIVE ECONOMY TOURISM IN BANTEN PROVINCE April Laksana; Kenedi, Kenedi; Basuki Rakhim Setya Permana
Jurnal Ekonomi Vol. 11 No. 01 (2022): Jurnal Ekonomi
Publisher : SEAN Institute

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Abstract

The tourism sector is one sector that has great potential to increase state and regional income. For this reason, efforts are needed to develop tourism in Indonesia. One of the programs from the government to increase the number of tourists is to prioritize tourism development in 10 locations, one of which is Tourism in Banten Province. In addition to developing tourism areas, another thing that can be done to increase the number of tourists is using information technology as a promotional medium through Digital Tourism. The purpose of this study is to view and analyze digital tourism as tourism promotion in Banten Province as a way of promoting tourism in Banten Province. The analytical technique used in this study is a SWOT analysis technique by looking at internal factors (strengths and weaknesses) and external factors (opportunities and threats) related to the development of Digital Tourism in Banten Province. The results of this study can be used by the government or related parties in determining the direction of tourism development in Banten Province
THE EFFECT OF FACILITY PROMOTION AND PRICES ON THE DECISION TO VISIT DUFAN ANCOL Levyda, Levyda; Fauziah Eddyono; Constancya Talitha Meyrza
Jurnal Ekonomi Vol. 11 No. 01 (2022): Jurnal Ekonomi
Publisher : SEAN Institute

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Abstract

Promotionali activitiesi carried out by Dufanistill found several problems such as unclear promotional messages, unattractive promotional messages, nappropriate promotionali media, unattractivei salesi promotions, and inappropriate promotion times. niaddition, there is a phenomenonifor tourists who want to visit facilities at a price that isinotitoo expensive,but also not to bad service. Tourists will come and visit again if there are facilities that I can meetiall their needs while enjoying the tourist attraction. Withithese facilities, it isialso expectedito make tourists feel more comfortable and stay longer and giveiaigood impressionion the tourist attractions they visit. This study aims to determinean dianalyze the effectiof promotions, facilities and prices on the decision toivisit Dufan Ancol . Theimethod used in this research is quantitative with a descriptive approach. The sampleiofit his study was 100 respondents who were chosen by Dufan Ancol visitors who visit ed Dufan Ancolimore than 2 times. The data collection method uses aiquestionna reithat has beenitested for validity and reliability. This study uses the Smart PLS3 is software method. Their esults of the study show that promotion has a significant and positive influenceion the decision to visit Dufan Ancol, Facilities have a positive impact and havea significant influence on the decision to visit Dufan Ancol, Price has significant and positive influence on the decision to visit Dufan Ancol. Promotions, facilities, and prices simultaneously have a significant influence on the decision to visiti Dufan Ancol.
IMPACT OF MSMES GROWTH AND RECOVERY STRATEGY DUE TO COVID-19 Eka Purwanda
Jurnal Ekonomi Vol. 10 No. 02 (2021): December, Jurnal Ekonomi
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (293.931 KB) | DOI: 10.58471/ekonomi.v10i02.380

Abstract

Micro, small, and medium-sized companies (MSME) are the major engines of the Indonesian economy, and they have shown again and again to endure all types of economic storms. However, with the COVID-19 epidemic that has decimated many sectors of life throughout the globe, MSMEs are now facing a worldwide issue. As a consequence of constraints, the reduction in MSME Sector Turnover is unavoidable. The goal of this research is to determine the effects and obstacles experienced by the MSME sector, as well as recovery methods that may be implemented as a consequence of COVID-19. This study used the descriptive technique, including descriptive analysis of research findings. The study's findings indicate that the present COVID-19 epidemic has had a significant impact on the MSME sector, and that this has a significant impact on Indonesia's overall economic development. The social restriction policy (PSBB) in particular has led in severe decreases in sales, difficulty in marketing goods, finance or capital challenges, diminished manufacturing and distribution activities, and difficulties in getting raw materials. The authors of this study propose anticipatory steps that the government can take in an effort to prevent the decline of MSMEs, namely that with the government being more focused on recovery efforts by making regulations that help the UMM Sector, the government must ensure that the flow of companies entering and leaving is carried out in stages and in an appropriate manner. Finally, the government is making itself more available to MSME players who can boost economic resilience..
MODERATE EFFECT OF INSTITUTIONAL OWNERSHIP ON FINANCIAL DISTRESS, FREE CASH FLOW AND TAX PLANING ON REAL EARNING MANAGEMENT Assa'adatul Khairiyahtussolihah; Wildan Aji Darussalam; Annida Karima Sovia
Jurnal Ekonomi Vol. 11 No. 02 (2022): Jurnal Ekonomi, Periode September 2022
Publisher : SEAN Institute

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Abstract

The purpose of this study is to determine the Effect of Financial Distress, Free Cash Flow and Tax Planning on Real Earning Management with Institusioanl Ownership as a moderating variable. Sample collection was carried out using a purposive sampling method with total sample 187 companies during the 2014-2019 period. The analytical tool used is multiple linear regression. The results of this study indicate that Financial Distress has a significant positive effect on Real Earning Management. Whereas Free Cash Flow and Tax Planning have no significant positive effect on Real Earning Management. Good Corporate Governance which is proxied by Intitusional Ownership can reduced the influence of Financial Distress on Real Earning Management. Intitusional ownership is not able to reduced the influence between Free Cash Flow and Tax Planning on Real Earning Management.
THE EFFECT OF WORK DISCIPLINE AND INTERPERSONAL COMMUNICATION OF EMPLOYEE PERFORMANCE PT. NOK INDONESIA PRODUKSI 2 Tri Wahju Wirjawan; Preatmi Nurastuti
Jurnal Ekonomi Vol. 11 No. 01 (2022): Jurnal Ekonomi
Publisher : SEAN Institute

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Abstract

Success is not a company that is determined from the results that have been determined by the company. Company goals can be seen from the results according to the specified target or not. Interpersonal communication. Good work discipline, good company performance improvement also increases. Interpersonal communication that is well established, will facilitate performance because of the positive feedback from all employees. The purpose of this study is to study work discipline and interpersonal communication on employee performance. The research data were collected using the method of observation and questionnaire distributed to 60 respondents who were submitted to the employees of PT. NOK Indonesia. Before conducting research, an instrument test is first performed to determine the level of validity and reliability. Then the data is announced normality so that it can be known whether the data is normally distributed. After that, a multiple regression test, a t test, and an F test and a coefficient of determination. Based on the results of the regression test on work discipline participation and interpersonal communication on employee performance by 44%. The rest, employee performance, is by other variables not supported in this study.
ANALYSIS OF FACTORS THAT INFLUENCE THE AMOUNT OF REST OF BUSINESS RESULTS (SHU) IN KARYA BHAKTI RAHARJA COOPERATIVE Dita Agustia; Sihabudin Sihabudin; Syifa Pramudita Faddila
Jurnal Ekonomi Vol. 11 No. 02 (2022): Jurnal Ekonomi, Periode September 2022
Publisher : SEAN Institute

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Abstract

Karya Bhakti Raharja Cooperative is a savings and loancooperative whose members are employees of BUMN PerumJasa Tirta II Purwakarta office. Its members are all PJT IIemployees and PJT II retirees. The aims of this study are asfollows (1) To determine the effect of the number of members,the number of deposits and the number of loans simultaneouslyon the amount of the remaining operating results at the KaryaBhakti Raharja Cooperative (2) To determine the effect of thenumber of members, the number of savings and the number ofloans partially on the amount the remaining operating resultsin the Karya Bhakti Raharja Cooperative (3) To determine themost dominant variable between the number of members, thenumber of savings and the amount of loans to the amount of theremaining operating results of the Karya Bhakti RaharjaCooperative. This study uses a descriptive verification methodwith secondary data from the 2020 internship report. The dataanalysis technique uses the multiple linear regression method.The results of data analysis show that the number of members,the number of deposits and the number of loans simultaneouslyhave a significant effect on the remaining operating results. Thevariable amount of savings partially has a significantrelationship and influence on the remaining operating results.While the variable number of members and the number ofloans partially do not have a significant relationship andinfluence on the remaining operating results. From the resultsof the study, it is suggested the need to increase membersavings by increasing the number of members through gradualrecruitment. In addition, cooperatives must have a creditanalysis of member loan
DIGITAL MARKETING IN PROMOTION CLOTHING "COTTONSTYLES" Ahmad Asiri; Puji Isyanto; Dini Yani
Jurnal Ekonomi Vol. 11 No. 02 (2022): Jurnal Ekonomi, Periode September 2022
Publisher : SEAN Institute

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Abstract

The emergence of the internet network, so that marketingcontinues to grow and increase to new levels, marketingactivities through the internet network are called digitalmarketing. The purpose of this research is to formulate a digitalmarketing strategy for Clothing Cottonstyles from KarawangCity and find solutions to solve the shortcomings orweaknesses of Clothing Cottonstyles in the digital marketingsection. Clothing Cottonstyles is a Clothing Brand originatingfrom the city of Karawang with the theme of concept basicswith branding on Instagram social media. This researchprocess uses a qualitative method where the research subject isthe owner of Clothing Cottonstyles in the City of Karawang. Theresearch data was collected through direct interviews withbusiness owners regarding the use of social media for productpromotion and continued data processing by the authors usingExternal and Internal Environmental Analysis and SWOTmethods. The results of this study can be explained that themarketing strategy as the application of digital marketing has agreat opportunity in increasing product sales and profits forthe owners of Clothing Cottonstyles. This business uses socialmedia Instagram as a digital marketing tool starting fromdetermining market segmentation, conducting salespromotions, in collaboration with several special promotionalInstagram users, as well as building an image through photosand videos uploaded on Instagram. But less than optimal, thereare obstacles to the Company's Digital Marketing activities,from the promotions that are carried out less on target andpromotional strategies that are still not consistent. have greatopportunities and a wider market space than before by simplyspending low costs in implementing Digital Marketin
APPLICATION OF SWOT ANALYSIS AS A MARKETING STRATEGY IN RUMAH INDUSTRI LAJU JAYA MANDIRI Ahmad Suhaeli; Citra Savitri; Syifa Pramudita Faddila
Jurnal Ekonomi Vol. 11 No. 02 (2022): Jurnal Ekonomi, Periode September 2022
Publisher : SEAN Institute

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Abstract

Karawang is one of the industrial cities in Indonesia. As a growingindustrial city, the pace of economic growth as well as changes intechnology and information is accelerating. This has become one of thedriving factors for the creation of intense competition and forces MSMEactors to continue to innovate and design strategies to compete forconsumers and meet consumer needs and desires. In addition, theCORONAVIRUS pandemic has brought many changes to the social andeconomic situation that have a direct impact on company turnover.Research Objectives To find out what strategies the company should do inorder to optimize sales, understand changes and continue to exist in themidst of intense competition. This type of research is descriptive(qualitative). The type of data used in this study is primary data. Theresults of internal and external analysis that the company still has manyshortcomings are known in the marketing process, the Home Industrycompany, the pace of independent success is less fast in adapting to thepace of growth and changing times, as well as the lack of strategy in themarketing process in the midst of such tight competition. The results ofthe External and Internal Environmental Analysis, SWOT Analysis areknown that there are several problems and obstacles in the marketingprocess experienced by the Company, including, less massive promotion,not yet have a trademark, limited capital, less efficient production system,unstable product quality, lack of Innovation, Packing is not neat, Prices arenot competitive. Suggestions for efforts that can be made by the companyinclude making a trademark, this is very vital because it is a productidentity, passive promotion, improving the production system becauseproduct quality directly affects customer satisfaction. And reformulatepricing to be more competitive and create new innovations in order tosurvive in the competition

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