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INDONESIA
Jurnal Ekonomi
Published by SEAN INSTITUTE
ISSN : 23016280     EISSN : 27219879     DOI : https://doi.org/10.54209
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ekonomi [p. ISSN 2301-6280, e. ISSN 2721-9879] is a peer-reviewed journal published Half times a year (June, and December) by SEAN Institute. Jurnal Ekonomi is intended to be the journal for publishing articles reporting the results of economics research. Jurnal Ekonomi invites manuscripts in the various topics include, but not limited to, functional areas of Accountancy, Business management, Capital market, Economic History, Applied Economics, Business and Finance, Environmental Economics and Ecology, Islamic economics, Health Economics, Fiscal Economy Monetary Economics, Political Economy, Economic management, Operational management, Human Resource Management, Financial management, Marketing Management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,391 Documents
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ANALYSIS OF E-WALLET USING SATISFACTION THROUGH INTENTION TO CONTINUOUS USE: EMPIRICAL STUDY IN TANGERANG DISTRICT Dihin Septyanto; Dewi Astutik; Rojuaniah Rojuaniah; Ikramina Larasati Hazrati Havidz; Diana Fajarwati
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

This study aims to examine the variables that influence e-wallet user intentions in 2023 in making decisions to reuse digital payments, in this case Shopeepay. These variables are perceived convenience, perceived usefulness, subjective norms, attitudes, confirmations, habits, trust, and user satisfaction. Questionnaires were distributed to 191 respondents to collect data. This study selected respondents using a purposive sampling method. This study is a quantitative study using the Structural Equation Model (SEM) method with data processing and analysis using the SmartPLS device. Test the validity and reliability with factor analysis using SPSS. Some of the findings in this study are perceived convenience, perceived usefulness, subjective norms, attitudes, and confirmations that have an indirect significant effect on the intention to reuse e-wallets through user satisfaction. While the habit variable has no significant effect on reuse intention. Meanwhile, the moderating effect of trust has a significant effect on the intention to reuse e-wallet services. The coefficient of determination (R-Square) for perceived ease of use and perceived usefulness through the intervening attitude variable is 0.644 or 64.40%. While the variable subjective norm, attitude, and confirmation through the intervening user satisfaction variable is 0.689 or 68.90%, meaning that the opportunity for other variables to explain is 31.10%. Based on this, it can be concluded that habit is not necessarily a significant determining factor in the intention to continue use. Meanwhile, perceived usefulness, perceived ease of use, attitude, subjective norm, confirmation, user satisfaction, and trust factors can influence consumer intentions to use Shopeepay services so companies are expected to pay more attention to these matters to increase consumer intentions to reuse Shopeepay digital payment services.
PERFORMANCE EXPECTANCY FACTORS AND OTHER FACTORS AFFECTING INTENTION TO RECOMMEND DANA APPLICATIONS IN TANGERANG DISTRICT Dihin Septyanto; Silvia Angelita; Rojuaniah Rojuaniah; Ikramina Larasati Hazrati Havidz; Diana Fajarwati
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

The purpose of this research is to know the factors affecting the intention to recommend Dana applications in the Tangerang district with the intention to adopt as an intervening variable. The population in this study are E-wallet users throughout Indonesia whose numbers are unknown. To determine the sample size, this study used purposive sampling so that 135 respondents were used as samples. Data analysis using SmartPLS version 3.0. There are several findings in this study, namely Performance Expectancy, Effort Expectancy, Hedonic Motivation, Lifestyle Compatibility, Perceived Trust, and Intention to Adopt Dana have a positive effect on Intention to Recommend Dana. Meanwhile, Social Influence and Facilitating Conditions have no significant effect on Intention to Recommend Dana.
EMPLOYEE MOTIVATION: THE ROLE OF EFFECTIVE TRAINING PROGRAM, JOB SATISFACTION AND REWARD MANAGEMENT SYSTEM Intan Kusuma Wardani; Anwar Mansyur
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

This study aims to analyze the effect of effective training programs, job satisfaction and reward management systems on work motivation at BPR Kendali Artha. Collecting data using a questionnaire with a Likert scale and primary data. The sample is the entire population, namely 86 employees as respondents. Data processing uses SPSS with multiple linear regression tests. The results show that the effective training program has no effect on work motivation so that the hypothesis is rejected. Job satisfaction has a significant positive effect on work motivation so that the hypothesis is accepted and the Reward management system has a significant positive effect on work motivation so that the hypothesis is accepted. Variations in the magnitude of work motivation can be explained by the variables of effective training programs, job satisfaction, and reward management systems. While the rest is explained by other variables not included in the study. These results are expected to be taken into consideration by BPR Kendali Artha in formulating a policy.
THE INFLUENCE OF COMPETENCE, MOTIVATION AND INCENTIVES ON THE PERFORMANCE OF QURAN TEACHERS IN IZZUDIN INTEGRATED ISLAMIC SCHOOLS Tien Yustini; Marzuki Alie; Ali Amrullah
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

This study aims to analyze and prove the effect of competence, motivation, and incentives on the performance of Qur'an teachers at the Izzuddin Integrated Islamic School, both partially and simultaneously. This research is a quantitative study using descriptive methods and using multiple linear analysis techniques to analyze the data. The population of this research is 100 employees of SIT Izzuddin Palembang. The sampling technique used was the purposive sampling technique, namely the total sampling method because all members of the population were used as samples. The data analysis technique used is the instrument test (validity test and reliability test), regression test (multiple linear regression, correlation coefficient, and determination), and hypothesis testing (F test and t-test). As well as passing the normality test and being free from multicollinearity and heteroscedasticity tests. The results showed that the t value of the competency variable (3,303) > t table (990,102) means that there is an influence between competence on teacher performance, the t value of motivation variable (3,227) > t table (990,102) means that there is an influence between motivation on teacher performance, and the calculated t value of the incentive variable (3,341) > t table (990,102) means that there is an effect of incentives on teacher performance. The calculated F value of competency, motivation, and incentive variables is (49,840) and it is known that the coefficient value is sig. Fcount of 0.000 <P-value (α) of 0.05 (0.000 <0.05). Based on the test criteria, if the coefficient is sig. Fcount < P-value (α) of 0.05 (0.000 <0.05), meaning that Ha is accepted and Ho is rejected, it can be concluded that there is a significant relationship between Competence (X1), Motivation (X2), Incentives (X3), on Teacher Performance (Y), and this research also shows that competency, motivation and incentive variables partially and together have a positive and significant influence on teacher performance. The managerial implications of this research are expected to be input for SIT IZZUDDIN, that competency, motivation, and incentive factors are also factors that affect performance, especially the performance of Al-Qur'an teachers. And it is hoped that the management of these factors can be optimized in order to improve performance.
IMPLEMENTATION OF KLAUS'S CUSTOMER EXPERIENCE QUALITY CONCEPT ON INTENTION TO SWITCH NEXA INTERNET CUSTOMERS TO OTHER INTERNET PROVIDER Cantika Dewi Purnama Putri; Ignatius Hari Santoso
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

The development of information and communication technology business is increasing. Currently, human life is starting to shift to a life of pervasive computing, a life that places information technology as part of human life anytime and anywhere. This can be seen from the behavior of humans who are getting used to computers, the internet, and information technology. This research wants to see Switching Intention in terms of service quality and customer satisfaction. This research uses SmartPLS (Partial Least Square) to test the research hypothesis. The results of this study indicate that Peace Of Mind and Outcome Focus have a significant and positive effect on Switching Interntion. However, Customer Experience Quality, Product Experience, and Moment Of Truth are not able to have a significant effect on Switching Intention. Managerial implications in this study should improve service quality at low prices to increase customer loyalty and reduce switching intention of service users.
THE EFFECT OF WORK MOTIVATION, SELF-EFFICIENCY, AND JOB SATISFACTION ON ORGANIZATIONAL COMMITMENT (Study at the Semarang City Land Office) Citra Indri Septiyani; Mohammad Fauzan
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

This study aims to analyze the effect of work motivation, self-efficacy and job satisfaction on organizational commitment in Semarang City Land Office employees. The sample in this study was 125 respondents with a sampling technique using census sampling , namely using the entire population as the research sample. The data used in this study is primary data using a questionnaire as a research instrument. The data analysis used is multiple linear regression. The results of this study indicate that work motivation has a positive and significant effect on organizational commitment, self-efficacy has a negative and significant effect on organizational commitment and job satisfaction has a positive and insignificant effect on organizational commitment.
THE INFLUENCE OF ADVERTISING APPEALS, LIFESTYLE AND CELEBRITY ENDORSER ON THE DECISION TO USE THE DIGITAL KREDIVO CREDIT PLATFORM WITH BRAND IMAGE AS AN INTERVENING VARIABLE Hana Mardhiyah Ar Rasyida Zahra; Dwi Sunu Kanto; Aam Bastaman
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

This study aims to determine the effect of advertising appeals, lifestyle and celebrity endorser both partially and simultaneously on consumer’s usage decision in choosing credit digital platform Kredivo with brand image as intervening variable. The independent variables used in this study are advertising appeals (X1), lifestyle (X2) and celebrity endorser (X3), while the dependent variable is a usage decision (Y) and intervening variable is brand image (Z). the research method used in this study is quantitative research methods, by using a sample of 131 consumer Kredivo respondents in Jabodetabek areas. The sampling technique used in the survey is nonprobability sampling with accidental sampling type. The analytical method applied in this study is SEM PLS analysis using SmartPLS 3 software. The results of this study indicate that advertising appeals variable has no significant effect partially and simultaneously on the use decision variable, lifestyle variable has a partial mediating effect on the use decision variable and the celebrity endorser variable has a full mediating effect on the use decision variable.
THE INFLUENCE OF RELIGIOSITY AND HALAL AWARENESS ON THE PURCHASE INTENTION OF THE MUSLIM Z GENERATION IN WARDAH COSMETIC PRODUCTS (CASE STUDY AT KAZANA COSMETICS STORE) Adelia Winanda; Ahmad Rafiki; Yuni Syahputri
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

The topic of this study is "The Influence of Religiosity and Halal Awareness on Muslim Generation Z's Purchase Interest in Wardah Cosmetic Products (Case Study at Kazana Cosmetics Shop)." Associative research is the name given to this form of investigation. The research population consisted of 397 clients who purchased Wardah cosmetic goods from Kazana Cosmetics Shop. This approach makes use of "purposeful sampling," which is choosing a sample based on a predefined standard. The Slovin formula determines the number of samples in this example to be 80 persons. The SPSS 26 program was used to examine the study data, which comprised the T test, date determination coefficient, normality test, heteroscedasticity test, multicollinearity test, and multiple linear regression analysis. It can be observed from the t-test that the variables of religiosity and halal awareness have a positive and significant effect on the purchase intention of the Muslim generation z in wardah cosmetic products.
MARKETING STRATEGIES IMPLEMENTED BY AGEN PERISAI OF BPJS KETENAGAKERJAAN IN BALI PROVINCE I Nyoman Cakra Wibawa; Gede Sri Darma
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

Perisai agent is an agency program of  BPJS Ketenagakerjaan to educate and acquire BPJS Ketenagakerjaan members.. This research aimed at finding the obstacles faced by Perisai agents in educating and acquiring participants, the roles played by Perisai agents, and the strategies used for members education and acquisition. This research was a qualitative descriptive study using observation and interviews as data collection techniques. There were 10 informants involved in the interviews; 8 informants were Perisai agents in Denpasar, Badung, Gianyar, Bangli and Jembrana while 2 informants were management of the BPJS Ketenagakerjaan Denpasar and Badung. The results of data analysis showed that in carrying out education and acquisitions, Perisai agents encountered obstacles in the form of (1) the lack of information about BPJS Ketenagakerjaan, (2) the public does not understand the importance of job insurance, (3) the bad image of insurance in the eyes of the public, (4) members do not understand the claim process, (5) lack of ability to operate technology, and (6) the issue of corruption in the government. In conducting education and acquisitions, Perisai agents played  roles, namely (1) educator, (2) assistant, (3) payment reminder, and (4) assist with claims. To carry out education and acquisition, several strategies were implemented, such as (1) using social media, (2) providing promos, (3) conducting mass outreach, (4) communicating via telephone, and (5) taking a personal approach.
THE EFFECT OF CO-BRANDING ON BUYING INTEREST IN AEROSTREET PRODUCTS Ahmad Maulana Lotian; Budi Rustandi Kartawinata
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

Fashion is not only related to clothing, but there are other functional objects that can be combined with other elements so that they become tools that can show one's appearance in the general public. Fashion has a very wide market reach because almost some Indonesian people and even the world need the use of fashion to support daily activities. The method used in this research is quantitative method with descriptive research type. The population used in this study was people who knew Aerostreet with a sample of 100 respondents. The sampling used in this study is probability sampling. Based on the results of research using descriptive analysis with the help of SPSS, it shows that the Co-Branding variable which has t count 4.272 > 1.984 ttable with sig 0.000 < 0.05, then H0 is rejected and H1 is accepted, meaning that there is a positive influence from the Co-Branding variable (X) on the variable of buying interest (Y).

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