cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Paska Marto Hasugian
Contact Email
editorjournal@seaninstitute.or.id
Phone
+6281264451404
Journal Mail Official
editorjournal@seaninstitute.or.id
Editorial Address
Komplek New Pratama ASri Blok C, No.2, Deliserdang, Sumatera Utara, Indonesia
Location
Unknown,
Unknown
INDONESIA
Jurnal Ekonomi
Published by SEAN INSTITUTE
ISSN : 23016280     EISSN : 27219879     DOI : https://doi.org/10.54209
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ekonomi [p. ISSN 2301-6280, e. ISSN 2721-9879] is a peer-reviewed journal published Half times a year (June, and December) by SEAN Institute. Jurnal Ekonomi is intended to be the journal for publishing articles reporting the results of economics research. Jurnal Ekonomi invites manuscripts in the various topics include, but not limited to, functional areas of Accountancy, Business management, Capital market, Economic History, Applied Economics, Business and Finance, Environmental Economics and Ecology, Islamic economics, Health Economics, Fiscal Economy Monetary Economics, Political Economy, Economic management, Operational management, Human Resource Management, Financial management, Marketing Management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,386 Documents
 217   218   219   220   221 
The Effect Of Marketing Knowledge Competency And Entrepreneurial Orientation On Marketing Performance Through Marketing Capability In Tempe SMEs In Situbondo Regency Dassucik, Dassucik; Raudatul Jannah; Yudha Praja; Nindi Kamila Indawati
Jurnal Ekonomi Vol. 13 No. 03 (2024): Jurnal Ekonomi, Edition July -September 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Small and Medium Industries are the largest industries in Indonesia that have an important role in the Indonesian economy because they can drive economic growth and are a source of new entrepreneurial creation. Small and medium industries are expected to be more creative and prepare marketing strategies to face increasingly complex changes in the business environment. This study aims to determine the influence of marketing knowledge competency, entrepreneurial orientation, and marketing capability on marketing performance in Tempe SMEs.This study was conducted based on the gap in previous research results (research gap) and the difference in focus of discussion on entrepreneurial orientation and the influence of knowledge competence and company capabilities on marketing performance. This study was conducted by taking the object of research in Small and Medium Industries on a small scale in Situbondo City totaling 190 SMEs with new entrepreneurial elements. The sampling technique used was purposive sampling. The number of respondents determined as the research sample was 100 people. The analysis technique used to interpret and analyze the data in this study was the Structural Equation Model (SEM) technique from the AMOS software package. From the results of hypothesis testing, it is proven that the entrepreneurial orientation factor and market knowledge competence have a significant positive effect on marketing capability and marketing performance. Influence analysis is needed to determine the extent of the influence of exogenous variables on endogenous variables both directly and indirectly. The magnitude of the influence of each exogenous variable on the endogenous variable is directly apparent. entrepreneurial orientation and marketing knowledge competence there is a direct influence of entrepreneurial orientation and marketing knowledge competence on marketing capability of 0.499 and 0.281. Then there is also a direct influence on entrepreneurial orientation, marketing knowledge competence, and marketing capability of 0.353 and 0.186, and 0.555.
Marketing Strategy Analysis To Increase Visitors To Solo Paragon Lifestyle Mall Bita Veny Pratiwi; Sigit, Murwanto
Jurnal Ekonomi Vol. 13 No. 03 (2024): Jurnal Ekonomi, Edition July -September 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Solo, an important economic center in Central Java, is experiencing rapid growth, especially in the trade and services sector. Solo Paragon Lifestyle Mall, as a leading shopping center, needs an effective marketing strategy to compete. Through events and promotions, the mall can attract visitors to come to Solo Paragon so as to generate a crowd that will bring buyers for tenants and improve the brand image of Solo Paragon Lifestyle Mall. In this study, the author aims to analyze marketing strategies to increase Solo Paragon Lifestyle Mall visitors. The method that the author uses is qualitative with data collection techniques of in-depth observation and internship participation action. The intended unit of analysis in this research is the Marketing Communication team at Solo Paragon Lifestyle Mall. The unit of analysis that will be studied is the 4P marketing strategy mix (Product, Price, Place, Promotion) carried out by the Marketing Communication team to increase visitors at Solo Paragon Lifestyle Mall. In addition, it is also a SWOT analysis to find out the advantages and disadvantages of Solo Paragon Lifestyle Mall.
Sustainable Marketing Strategy: Building Brand Image And Customer Loyalty In The Eco-Friendly Era Ian Zulfikar
Jurnal Ekonomi Vol. 13 No. 03 (2024): Jurnal Ekonomi, Edition July -September 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the context of modern business competition, demands on companies to implement environmentally friendly practices are increasing, both from the consumer and regulatory side. This study aims to develop sustainable marketing strategies to improve brand image and customer loyalty in the environmentally friendly era. This research uses a qualitative approach with descriptive methods. The research results show that sustainable marketing helps companies build a positive brand image and increase customer loyalty by integrating social and environmental responsibility into marketing strategies. This approach attracts consumers who care about sustainability issues, creates deep emotional connections, and increases trust. Loyal customers tend to make repeat purchases, recommend products to others, and are more tolerant of potential problems. Sustainability is now an important aspect of marketing strategy, where companies that adopt it not only help protect the environment, but also build a positive image and customer loyalty. Steps such as adopting environmentally friendly practices, communicating efforts transparently, and ensuring the environmental impact of products is as small as possible are essential. Sustainability certification and standards also provide official recognition of a company's commitment. By integrating sustainability into all aspects of operations, companies not only gain customer trust, but also contribute to global sustainability goals, making it a must for business continuity and growth.
The Influence Of Good Corporate Governance, Intellectual Capital, And Investment Opportunity Set On Company Value Nopagia, Nopagia; Suripto, Suripto; Holiawati, Holiawati
Jurnal Ekonomi Vol. 13 No. 03 (2024): Jurnal Ekonomi, Edition July -September 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In facing various challenges that can threaten business value, an in-depth investigation is necessary. Market trust and company prospects are highly influenced by a company's high value. This research aims to explore how effective corporate management, intellectual resources, and investment opportunities impact company value. The data used in this study is sourced from the annual financial reports of companies listed on the Indonesia Stock Exchange, specifically those included in the LQ45 index. The research employs a quantitative approach, focusing on the associative relationship between the aforementioned variables. A purposive sampling method was used for sample selection, with specific criteria set in advance. A total of 22 companies were selected as the research sample, and data was observed over a 5-year period, resulting in 110 observational data points used for analysis. The Ordinary Least Squares (OLS) method was used in this study to test the proposed hypotheses. The results show that while the investment opportunity set and intellectual resources have a positive and significant effect on company value, good corporate management does not have a significant impact on company value. This indicates that in maintaining company value, the management of intellectual resources and investment opportunities may play a more significant role than good corporate governance. In the long term, company value can continue to grow, and stakeholders will take note of this development. Therefore, companies need to keep striving to maximize their performance by considering the internal and external conditions that affect their value.
The Influence of Competitive Advantage Strategy Implementation and Total Quality Management (TQM) on Company Performance with Management Accounting Information Quality as a Moderating Variable (Empirical Study on State-Owned Enterprises in Ambon City) Pattinasarany, Pattinasarany; Frans, Leddy; Basuki, Ferry. H.; Hariyanti, Dwi
Jurnal Ekonomi Vol. 13 No. 03 (2024): Jurnal Ekonomi, Edition July -September 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the effect of the Application of Competitive Advantage Strategy and Total Quality Management on Company Performance with the Quality of Management Accounting Information as a moderating variable. This research uses a quantitative approach. The population in this study were State-Owned Enterprise Companies in Ambon City. The sample in this study were division / business unit managers and general managers, each of which was represented by 2 BUMNs. The results showed (1) Implementation of Competitive Advantage Strategy has a positive effect on company performance, (2) Total Quality Management has a positive effect on company performance, (3) Quality of Management Accounting Information cannot moderate the relationship of Implementation of Competitive Advantage Strategy on company performance, (4) Quality of Management Accounting Information cannot moderate the relationship of Total Quality Management on company performance.
The Influence of Economic Value Added (EVA) and Market Value Added (MVA) on Stock Returns Gilbert Rely
Jurnal Ekonomi Vol. 13 No. 03 (2024): Jurnal Ekonomi, Edition July -September 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study investigates the impact of Economic Value Added (EVA) and Market Value Added (MVA) on stock returns of pharmaceutical sub-sector companies listed on the Indonesia Stock Exchange from 2019 to 2023. Using a quantitative approach with multiple regression analysis, the research reveals that EVA positively and significantly influences stock returns, with an EVA value of 5.299 and a significance level of 0.011. Conversely, MVA shows a negative and significant impact, with a recorded value of -3.471 and a significance level of 0.048, indicating that the company is failing to generate the expected added value for shareholders. The F test also demonstrates that EVA and MVA jointly have a significant effect on stock returns, with a significance value of 0.039, underscoring the need for effective management to create added value, attract investors, and improve stock performance.
Human Resource Management (HR) To Maintain The Quality Of Education Ading Rahman Sukmara
Jurnal Ekonomi Vol. 13 No. 03 (2024): Jurnal Ekonomi, Edition July -September 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

According to human resource management, members are important resources that contribute to the achievement of organizational goals. It must be used fairly and efficiently for the benefit of individuals, communities, and organizations. The purpose of this study is to provide a description and interpretation of existing data as part of descriptive research that focuses on facts (fact finding) of a problem or condition . Human resource management improves the quality of education by regulating recruitment, selection, placement, training, compensation, job security, career development, and retirement. Data for descriptive qualitative analysis were collected through observation sheets. Human resource management focuses on things like planning, recruitment, selection, placement, work performance, training, salary, production safety, career development, work relations, retirement, and improving the ability of the teaching team. This study shows that school residents can be more motivated to work because of human resource management. The researcher hopes that the findings of this study will help other researchers in conducting human resource research.
Legal Protection Of Consumers Against Misuse Of Personal Data By Business Actors In The Digital Era Yuniar Rahmatiar
Jurnal Ekonomi Vol. 13 No. 03 (2024): Jurnal Ekonomi, Edition July -September 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Amidst the rapid development of information technology, consumer personal data has become a very valuable asset for business actors, but this also increases the risk of misuse. This study aims to analyze various forms of Consumer Legal Protection against Misuse of Personal Data by Business Actors in the Digital Era. The research method used is normative juridical with a legislative approach and case studies. The research results show that the misuse of personal data by business actors in the digital era poses serious risks to consumers, including unauthorized data collection, fraud, and discrimination, which can damage the trust and reputation of the company. The losses from this abuse are not only financial, but also emotional and reputational, impacting individuals' mental health and their access to financial services. In Indonesia, consumer legal protection against personal data abuse is regulated in the 1945 Constitution of the Republic of Indonesia and Law Number 27 of 2022 concerning Personal Data Protection, which affirms the individual's right to feel safe. Controllers and processors of personal data are responsible for maintaining the confidentiality and integrity of data, while the appointment of a competent data protection officer is essential to ensure compliance with regulations and minimize violations. Through these steps, it is hoped that personal data protection can be implemented effectively, creating a safe digital environment and increasing consumer trust .
The Influence of Work Behavior on Employee Performance Mediated by Organizational Commitment, in Tungwatu Village Officials, Pulau Aru District Tiwery, Leonora; Latupapua , Conchita V; Lewaherilla, Novalien
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this research is to analyze the influenceWork Behavior on Employee Performance Mediated by Organizational Commitment, in Tungwatu Village Officials, Pulau Aru District. This research is quantitative descriptive research. The population in this study was Tungwatu Village Officials, Pulau Aru District, totaling 30 respondents. By using a questionnaire. Sampling usingSampling used a non-probability sampling technique with a purposive sampling method. The data analysis method used is SEM PLS to test the formative and reflective models between indicators. Based on the results of the data tests that have been carried out, it shows that the variableWork Behavior(X1) has a positive and significant influence on performance (Y) as a mediating variable and organizational commitment variable (Z). Likewise, it has a positive and significant influence on performance (Y) as a mediating variable and organizational commitment variable (Z). The research results also show that work behavior has a very high influence on employee performance and organizational commitment. This shows that work behavior is still dominated by organizational commitment or references from other people who have organizational commitment.
The Effect of Transformational Leadership and Division of Labor on Performance mediated by Work Motivation, on Employees of the Aru Regency Capital Investment and One-Stop Integrated Services (PTSP) Agency. Liesal, Benony; Lewaherilla, Novalien.C.; Risambessy, Agusthina
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to Influence of Transformational Leadership and Division of Work on Performance mediated by Work Motivation, on Employees of the Capital Investment and One-Stop Integrated Service Agency (PTSP) of Aru Regency. This study is a descriptive quantitative study. The population in this study were 30 respondents of the Capital Investment and One-Stop Integrated Service Agency (PTSP) of Aru Regency. Using a questionnaire. Sampling using non-probability sampling techniques with purposive sampling methods. The data analysis method used is SEM PLS 3.0 to test the formative and reflective models between indicators. Based on the results of the data test that has been carried out, it shows that the transformational leadership variable (X1) has a positive and significant effect on performance (Y), and the division of work variable (X2) as a mediating variable and work motivation variable (Z). Likewise, it has a positive and significant effect on performance (Y) as a mediating variable and work motivation variable (Z). The results of the study also show that transformational leadership has a very high influence on employee performance, the division of work affects performance, and work motivation. This shows that transformational leadership is still dominated by work motivation or references from other people who have a performance commitment.

Page 219 of 239 | Total Record : 2386

 217   218   219   220   221 

Filter by Year

2020 2025


Reset
Filter By Issues
All Issue Vol. 14 No. 04 (2025): Jurnal Ekonomi, 2025 Vol. 14 No. 03 (2025): Jurnal Ekonomi, 2025 Vol. 14 No. 02 (2025): Edition April - June 2025 Vol. 14 No. 01 (2025): Edition 2025 Vol. 13 No. 04 (2024): Edition October -December 2024 Vol. 13 No. 03 (2024): Jurnal Ekonomi, Edition July -September 2024 Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024 Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024 Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023 Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023 Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember Vol. 11 No. 02 (2022): Jurnal Ekonomi, Periode September 2022 Vol. 11 No. 01 (2022): Jurnal Ekonomi Vol. 10 No. 02 (2021): December, Jurnal Ekonomi Vol. 10 No. 01 (2021): June, Jurnal Ekonomi Vol. 9 No. 02 (2020): July - December, Jurnal Ekonomi More Issue