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INDONESIA
Jurnal Ekonomi
Published by SEAN INSTITUTE
ISSN : 23016280     EISSN : 27219879     DOI : https://doi.org/10.54209
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ekonomi [p. ISSN 2301-6280, e. ISSN 2721-9879] is a peer-reviewed journal published Half times a year (June, and December) by SEAN Institute. Jurnal Ekonomi is intended to be the journal for publishing articles reporting the results of economics research. Jurnal Ekonomi invites manuscripts in the various topics include, but not limited to, functional areas of Accountancy, Business management, Capital market, Economic History, Applied Economics, Business and Finance, Environmental Economics and Ecology, Islamic economics, Health Economics, Fiscal Economy Monetary Economics, Political Economy, Economic management, Operational management, Human Resource Management, Financial management, Marketing Management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,386 Documents
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GENERATION Z AND PRICE SENSITIVITY: DYNAMIC PRICING STRATEGY AS KEY TO PRODUCT ATTRACTIVENESS Gunawan Gunawan
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

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Abstract

This study aims to understand how price sensitivity influences Generation Z's preferences and consumption behavior toward products offered in the market, as well as to analyze the most effective pricing strategies in attracting this segment. Using a qualitative approach and descriptive method, data were obtained through in-depth interviews with informants from Generation Z who actively purchase products both online and offline. The findings reveal that Generation Z exhibits high price sensitivity and carefully considers rational aspects before making a purchase, such as comparing prices across marketplaces, looking for free shipping promotions, and evaluating user reviews. They tend to respond positively to transparent and dynamic pricing strategies, as long as they still provide value and fairness in the transaction. Dynamic pricing successfully captures the attention of Gen Z when accompanied by clear communication and reasonable price boundaries. Additionally, Gen Z shows a tendency to be more loyal to brands that can adjust prices according to market conditions without sacrificing quality and integrity. These findings reinforce that adaptive and technology-based pricing strategies play a crucial role in building product appeal and consumer loyalty among Generation Z.
Building a Core Value-Based Organizational Culture in Christian Higher Education: a Study at Toraja Christian University Pasoloran, Oktavianus; Matasik, Ade Lisa
Jurnal Ekonomi Vol. 14 No. 04 (2025): Jurnal Ekonomi, 2025
Publisher : SEAN Institute

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Abstract

The purpose of this study is to determine how to build a Christian university organizational culture based on core values. This study uses a qualitative approach with a case study method focused on a university, namely Universitas Kristen Indonesia Toraja. The research data was obtained through observation and interview instruments. The data analysis technique used was thematic analysis through coding of interview transcripts or observation notes. This study emphasizes that the core values formulated by UKI Toraja are not only important in determining the organization's direction but also serve as guidelines and guidance for all university stakeholders. More transcendental values, such as Christianity, local wisdom philosophy, human dignity, as well as social and national concern, require critical reflection that enables every member of the UKI Toraja community to be directed toward the same goal. Core values ultimately build organizational cultural values as pillars of transformation in facing the challenges of changes in the higher education environment and enhancing more meaningful commitment from the entire academic community.
Strategies to Increase Employee Engagement Through Employee Empowerment and Self-Development Programs Yulianah, Yulianah; Galuh Boga Kuswara; Deri Apriadi; Kania Laelawati; Asri Sundari
Jurnal Ekonomi Vol. 14 No. 04 (2025): Jurnal Ekonomi, 2025
Publisher : SEAN Institute

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Abstract

This study aims to describe and analyze strategies for increasing employee engagement through employee empowerment and self-development programs. The research approach used was descriptive qualitative, with data collection techniques using in-depth interviews, observation, and documentation studies. Data analysis was conducted through the stages of data reduction, data presentation, and conclusion drawing according to the Miles and Huberman model. The results indicate that empowerment and self-development strategies have a significant influence on increasing employee engagement. By providing autonomy in decision-making, providing relevant training, and supporting career development, employees feel more valued and in control of their work. Furthermore, a supportive organizational culture and regular recognition have been shown to increase motivation and a sense of belonging to the organization. Although challenges remain, such as budget constraints, ineffective training methods, and difficulties in measuring success, the results of this study confirm that employee engagement can be significantly improved if organizations consistently implement empowerment and self-development strategies on an ongoing basis.
Legal Protection for Local Communities against Dominance of Foreign Investors in Project Capital investment Radea Respati Paramudhita
Jurnal Ekonomi Vol. 14 No. 04 (2025): Jurnal Ekonomi, 2025
Publisher : SEAN Institute

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Abstract

The phenomenon of increasing foreign investment often creates unequal legal relations between investors and local communities, particularly regarding land ownership, economic rights, and environmental sustainability. This study aims to analyze the form and effectiveness of legal protection for local communities against foreign investor domination in investment projects in Indonesia. The research method used is normative juridical with a statutory and conceptual approach, supported by case studies in several regions that are foreign investment locations. Data were obtained through a literature review of laws and regulations, legal literature, and relevant court decisions. The results of this study indicate that legal protection for local communities against foreign investor domination in investment projects in Indonesia is still not optimal, despite the existence of an adequate legal framework. The implementation of Law Number 25 of 2007 concerning Investment and Law Number 32 of 2009 concerning Environmental Protection and Management has not fully been able to ensure a balance between economic interests and community rights. The study found that various violations still occur, such as environmental pollution, eviction of customary land, and social marginalization, which are consequences of weak supervision and law enforcement. Furthermore, foreign investor dominance is reinforced by imbalances in economic and political power, a lack of information transparency, and limited public participation in the investment licensing and oversight process. However, there are opportunities to strengthen legal protection through capacity building of supervisory institutions, strengthening inter-agency coordination, implementing strict sanctions for violations, and active public involvement in every investment stage.
Analysis of Psychological Well-Being and Social Support on Employee Performance Through Job Satisfaction at BPR Bank Gresik Kurniawan, Kurniawan; Dewi Yustiana; Koen Irianto Uripan; Sutoyo, Sutoyo; Farij Ibadil Maula
Jurnal Ekonomi Vol. 14 No. 04 (2025): Jurnal Ekonomi, 2025
Publisher : SEAN Institute

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Abstract

This study aims to analyze the influence of psychological well-being and social support on the performance of BPR Bank Gresik employees, with job satisfaction as a mediating variable. The population in this study were 100 employees at BPR Bank Gresik, with the sampling technique using a census, so the sample obtained was the same number as the population, namely 100 employees of BPR Bank Gresik. Testing was carried out using Partial Least Squares (PLS) analysis to examine the relationship between variables. The results of the study showed several main findings. First, psychological well-being has a positive contribution in improving employee performance. Second, social support contributes in encouraging employee performance by creating an atmosphere that motivates them to show their best potential, including in efforts to obtain the desired position. Third, psychological well-being also has a positive effect on performance through job satisfaction. Fourth, social support has a significant contribution in improving performance through job satisfaction
The Role of Ethnic Identity in the Formation of Nationalism in Post-Reformation Indonesia Saiman, Saiman
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

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Abstract

This study aims to analyze the role of ethnic identity in the formation of nationalism in Indonesia in the post-Reformasi period. The 1998 Reformation opened up broader spaces for expression for various ethnic groups, thus influencing the dynamics of the relationship between local and national identities. Using a qualitative approach with descriptive methods, this study combines literature review and document analysis to answer the research findings. The results indicate that ethnic identity plays a significant role in the formation of Indonesian nationalism post-Reformasi. Freedom of expression after the collapse of the New Order allowed ethnic identities to re-emerge and be recognized as part of a multicultural Indonesia, thereby strengthening a sense of national belonging. However, this dynamic is also accompanied by challenges such as social fragmentation, identity politics, and weak internalization of the values of Pancasila, tolerance, and Bhinneka Tunggal Ika (Unity in Diversity). Therefore, the formation of an inclusive nationalism requires equitable policies, strong multicultural education, and spaces for dialogue between groups to ensure that ethnic diversity becomes a unifying force, not a source of division.

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