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Paska Marto Hasugian
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editorjournal@seaninstitute.or.id
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INDONESIA
Jurnal Ekonomi
Published by SEAN INSTITUTE
ISSN : 23016280     EISSN : 27219879     DOI : https://doi.org/10.54209
Core Subject : Economy,
Jurnal Ekonomi [p. ISSNĀ 2301-6280, e. ISSNĀ 2721-9879] is a peer-reviewed journal published Half times a year (June, and December) by SEAN Institute. Jurnal Ekonomi is intended to be the journal for publishing articles reporting the results of economics research. Jurnal Ekonomi invites manuscripts in the various topics include, but not limited to, functional areas of Accountancy, Business management, Capital market, Economic History, Applied Economics, Business and Finance, Environmental Economics and Ecology, Islamic economics, Health Economics, Fiscal Economy Monetary Economics, Political Economy, Economic management, Operational management, Human Resource Management, Financial management, Marketing Management
Articles 2,394 Documents
PRODUCT QUALITY AND PROMOTION OF CONSUMER SATISFACTION THROUGH PRICE AS AN INTERVENING VARIABLE Hadmar, Ambo Sakka; Andi Ansur Pranata
Jurnal Ekonomi Vol. 11 No. 01 (2022): Jurnal Ekonomi
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Abstract

The test has the intention to understand the effect of Product Quality and Promotion on Consumer Satisfaction through Price as an Intervening variable in Kenari Coffee. The research population is 30 people Kenari Coffee consumers with data collection techniques in the form of distributing questionnaires. Data testing was carried out using the SEM-PLS..on.software.SmartPLS.3.0 method. The results showed that product quality had a significant effect on consumer satisfaction in walnut coffee without going through the price variable as an intervening variable. Promotion has no significant effect on consumer satisfaction at walnut coffee without going through the price variable as an intervening variable and promotion has a significant effect on consumer satisfaction at walnut coffee through the price variable as an intervening variable.
ANALYSIS OF THE INFLUENCE OF ASIAN STOCK EXCHANGES ON THE COMPOSITE STOCK PRICE INDEX DURING THE COVID-19 PANDEMIC IN 2021 IN THE INDONESIAN CAPITAL MARKET Hasanudin
Jurnal Ekonomi Vol. 11 No. 01 (2022): Jurnal Ekonomi
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This study aims to determine the influence of the Asian Stock Price Index consisting of the Shenzhen Index (China), KOSPI Index (South Korea), Hang Seng Index (Hong Kong), and Nikkei 225 Index (Japan) on the Composite Stock Price Index in Capital Markets 2021 with Metode This research uses the ARCH (Autoregressive Conditional Heteroskedasticity) / GARCH analysis method (Generalized Autoregressive Conditional Heteroskedasticity). In December 2019, China announced the first case of the Covid-19 virus which could potentially be a pandemic in a country. This is because the spread of this virus very quickly through the air and then into human breathing. So that causes many sectors in countries that experience declines such as economic sectors, especially capital markets in Indonesia. The data in the study was analyzed using the Eviews version 9 computer program. The results of this study showed that the Shenzhen Index had a significant negative effect on JCI, the KOSPI Index had an insignificant positive effect on JCI, the Hang Seng Index had an insignificant positive effect on JCI, and the Nikkei 225 Index had a significant negative effect on JCI.
EFFECT OF DISCLOSURE OF INTELLECTUAL CAPITAL AND PROFIT VOLATILITY ON COMPETITIVE ADVANTAGE WITH INTERVENING NET PROFIT MARGIN VARIABLES Suryati, Adelina; Etty Murwaningsari; Sekar Mayangsari
Jurnal Ekonomi Vol. 11 No. 01 (2022): Jurnal Ekonomi
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Abstract

This study aims to determine the effect of intellectual capital disclosure on net profit margin, earnings volatility on net profit margin, intellectual capital disclosure on competitive advantage, earnings volatility on competitive advantage and the effect of net profit margin on competitive advantage. The sampling technique used is purposive sampling in banking companies. The data analysis method used in this study used SEM PLS. The results of the research on intellectual capital disclosure have a positive and significant effect on the net profit margin, profit volatility has a negative and significant effect on the net profit margin, the intellectual capital disclosure has a positive and significant effect on competitive advantage and not significant on competitive advantage, earnings volatility has a positive and significant effect on competitive advantage, and net profit margin has a positive and significant effect on competitive advantage.
CONSUMER LEGAL PROTECTION IN FOOD PRODUCT BRANDS: ANALYSIS OF LAW NUMBER 8 OF 1999 Ahmad, Sufmi
Jurnal Ekonomi Vol. 11 No. 01 (2022): Jurnal Ekonomi
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Abstract

Every human being basically needs goods and/or services to fulfill their needs. Human needs are very diverse and can be distinguished into various kinds of needs. When viewed from the level, the needs of consumers can be divided into three, namely primary, secondary and tertiary needs. With the variety and various types of needs, every human being will try to meet the needs of his life in the form of goods and services. These various needs are offered by business actors so as to create a reciprocal relationship between consumers and business actors and need each other. Various kinds of goods and/or services offered by business actors to consumers as a reciprocal relationship. There is interdependence and need between consumers and business actors, so that the position of consumers and business actors should be in a balanced position. But in reality, the position of consumers and business actors is not balanced. This research is analytical descriptive, which is a research method that is carried out by describing or describing facts in the form of secondary data and primary legal materials (laws and regulations). The approach method used in this research is normative juridical, which is a method in which the law is conceptualized as responsible norms, rules, and principles. Meanwhile, the data collection technique was carried out by using a general literature study research method, examining the laws and regulations, the 1945 Constitution, Law Number 8 of 1999 concerning Consumer Protection, Law of the Republic of Indonesia Number 18 of 2012 concerning Food and Government Regulation Number 69 of 1999 concerning Food Labels and Advertisements, and the results of this study explain that, The form of legal protection carried out by the government is by making rules as regulated in Article 108 paragraph (1) of Law Number 18 of 2012 concerning Food and applying these rules effectively. consistently without discrimination, then the government supervises these rules and provides education through the socialization of regulations so that people are aware of their rights and obligations as consumers. The consumer protection law provides two kinds of space for consumer dispute resolution, namely the settlement of consumer disputes through the courts and consumer settlements out of court.
THE INFLUENCE OF SALES PROMOTION, PRODUCT QUALITY AND CONSUMER DISSATISFACTION WITH BRAND TRANSFER DECISIONS (STUDY ON EX BLACKBERRY USERS IN BANDUNG REGENCY) Dewi Yolanda
Jurnal Ekonomi Vol. 11 No. 01 (2022): Jurnal Ekonomi
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Abstract

This study aims to determine the influence of sales promotion, product quality and consumer dissatisfaction with blackberry smartphone brand transfer decisions in Bandung Regency. The method used is descriptive analysis, the types and sources of data obtained in this study are primary data and secondary data. The data collection technique in this study is to spread questionnaires, with a sample of 100 respondents who are respondents who move Blackberry brand smartphones to other brand smartphones. The study used four variables: Sales Promotion (X1), Product Quality (X2), Consumer Dissatisfaction (X3) and Brand Transfer Decisions(Y). The results of the study using multiple regression analysis showed that sales promotion had no significant effect on brand transfer decisions, product quality had a significant effect on brand transfer decisions and consumer dissatisfaction had a significant effect on brand transfer decisions. Together/ simultaneous sales promotion, product quality and consumer dissatisfaction have a significant effect on brand transfer decisions. Later in the analysis of the coefficient of determination it can be known that brand transfer decisions are influenced by sales promotion, product quality and consumer dissatisfaction by 30.6%, and the rest is influenced by other factors
THE INFLUENCE OF SUPERVISION, WORKLOAD AND MOTIVATION ON THE WORK PRODUCTIVITY OF THE PACKING DEPARTMENT AT PT. X BANDUNG REGENCY Merry Fithriani
Jurnal Ekonomi Vol. 11 No. 01 (2022): Jurnal Ekonomi
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Abstract

The purpose of this study is to determine the effect of supervision, workload and motivation on the work productivity of the packing section at PT. X Kabupaten Bandung. Where independent variables consist of photocariths, workloads, and motivation. While the dependent variable is work productivity. This study uses a quantitative method, where this instrument is in the form of observation, interviews, and questionnaires. The population in this study is the employees of the packing section at PT. X Kabupaten Bandung. Samples taken as many as 72 employees. The analysis used in this study includes validity test, reliability test, descriptive analysis, classical assumption test, multiple linear regression analysis, partial test, simultaneous test and determination test.
EFFECT OF E-SERVICE QUALITY, PRODUCT COMPLETENESS AND PROMOTION ON CONSUMER REPURCHASE INTEREST (CASE STUDY MATAHARI.COM) Dadan Rusdiana
Jurnal Ekonomi Vol. 11 No. 01 (2022): Jurnal Ekonomi
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Abstract

The population in this research is a consumer who has visited the website and application on Matahari.com in Bandung city. The sampling technique uses Structural Equation Model (SEM) analysis method with the number of samples as much as 140 people. The data analysis technique used is multiple regression. The results showed that: (1) There is a positive influence of e-service quality against the interest of repurchase of consumers (Matahari.com cases study), proven t-count value of 2.120, (2) there is a positive influence of product completeness to Consumer's re-purchase interest (Matahari.com cases study), subtantion by the t-count value of 2.201, (3) there is a positive influence on promotion of consumer repurchase interest (Matahari.com cases study). Subtantion from the t-count value of 4.059 and (4) there is the influence of e-service quality, completeness of products and the promotion together against the interest of the re-purchase of consumers (Matahari.com cases study), evidenced by the value F count of 13.841.The results showed that e-service quality, completeness of products, promotion and interest of the repurchase of consumers on Matahari.com have the value that goes to the category "Satisfied"
INFLUENCE OF PRICE, PRODUCT DESIGN AND THE NEED TO FIND VARIETY AGAINST BRAND TRANSFER DECISION (CASE STUDY ON EX SUZUKI MOTORCYCLE USERS IN BANDUNG CITY) Yayan Rumdiana
Jurnal Ekonomi Vol. 11 No. 01 (2022): Jurnal Ekonomi
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This research aims to determine how prices, product design, variety seeking and brand switching in ex Suzuki motorcycle users in the city of Bandung.The formulation of the problem of this research is how the influence of price, product design, variety seeking to the brand switching both partially and simultaneously. The research method used is a multiple linear analysis method. This research is categorized as a quantitative descriptive method research, where the instrument is in the form of observations, interviews and questionnaires. The population of this research was ex Suzuki motorcycle users in the city of Bandung. Samples taken as many as 100 respondents, the analysis used in this study include the research instrument test, classic assumption test, simple and multiple correlation test, determination test, t test and f test.The result of this research is the price variable (X1) has a positive and significant effect on brand switching (Y). Product design variable (X2) has a positive and significant effect on brand switching (Y). Variable variety seeking (X3) have a positive but not significant effect on brand switching (Y). And price variable (X1), product design (X2), variety seeking (X3) simultaneously influence to brand switching (Y
INFLUENCE OF CONSUMER CONFIDENCE, PRICE, AND THE QUALITY OF SERVICE TO THE PURCHASING INTEREST OF USERS OF THE CITY TRANSPORTATION SERVICE ROUTEEK 03 CIANJUR Wanda Laksniyunita
Jurnal Ekonomi Vol. 11 No. 01 (2022): Jurnal Ekonomi
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Abstract

This study aims to determine how much influence consumer confidence, price, and service quality have on the interest of users of public transportation services on the 03 Cianjur route, either partially or simultaneously. This type of research uses a descriptive method using primary data as research material. A total of 385 respondents were involved in this study. To obtain data, the authors use a questionnaire that was developed based on the indicators of previous research. Before the data was analyzed, the data was first tested for validity and reliability. In analyzing the data using multiple linear regression, t-test, F test, and coefficient of determination test with the help of SPSS 21. The results of the simultaneous significant test (F test) show that consumer confidence, price, and service quality simultaneously have a positive and significant effect. Meanwhile, the results of the partial significant test (t-test) show that the variables of trust and price have a positive and significant effect, for the service quality variable does not have a partially significant effect on buying interest. The value of the coefficient of determination is 0.217. This means that the variation of changes in the buying interest variable (Y1) can be explained or influenced by changes in the trust variable (X1), price (X2), and service quality (X3) of 21.7%. The remaining 78.3% is explained or influenced by other variables not examined in this study.
WORKLOAD ANALYSIS USING THE FULL TIME EQUIVALENT (FTE) METHOD TO OPTIMIZE THE WORKFORCE OF THE LEGAL SETTLEMENT UNIT AND ITS SUPPORTING UNIT PT TELKOM INDONESIA (PERSERO) TBK. Deri Apriadi
Jurnal Ekonomi Vol. 11 No. 01 (2022): Jurnal Ekonomi
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Abstract

PT. Telekom Indonesia (Persero), Tbk or referred to as Telkom is the only State-Owned Enterprise (BUMN) engaged in telecommunications in providing telecommunications services with the largest network in Indonesia. At PT Telkom there is a legal settlement unit where this unit is engaged in the settlement or legal disputes, these problems can be resolved with the assistance of the State Attorney (JPN). In the legal settlement unit there are human workers to help realize the company's goals. This study does not use quantitative and qualitative methods and does not test hypotheses, but only describes and analyzes data, the purpose of this study is to find out how the workload of the legal settlement unit and its supporting units is and to determine the optimal number of workers at PT Telkom Indonesia (Persero). ), Tbk. This study uses the Full Time Equivalent (FTE) method, a workload analysis method that measures the length of time for completion of work. Based on the results of research using the FTE method, it is known that there is an imbalance in the workload of 8 units. Where there are 6 units with excessive workloads including the Legal settlement unit, 3 proposed workers are needed, Telkom regional 3 needed 7 proposed workers, Telkom regional 4 needed 4 workers, Telkom regional 5 needed 3 proposed workers, Telkom regional 6 needed 2 workers proposed work, and telkom regional 7 required 2 proposed workers, while only 2 units had a normal (fit) workload, namely regional telkom 1 and 2. The result is that the total workload on all units can be carried out by 42 workers. And then the workload balance value is greatly increased from the previous 5% to 80%.

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