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INDONESIA
Jurnal Ekonomi
Published by SEAN INSTITUTE
ISSN : 23016280     EISSN : 27219879     DOI : https://doi.org/10.54209
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ekonomi [p. ISSN 2301-6280, e. ISSN 2721-9879] is a peer-reviewed journal published Half times a year (June, and December) by SEAN Institute. Jurnal Ekonomi is intended to be the journal for publishing articles reporting the results of economics research. Jurnal Ekonomi invites manuscripts in the various topics include, but not limited to, functional areas of Accountancy, Business management, Capital market, Economic History, Applied Economics, Business and Finance, Environmental Economics and Ecology, Islamic economics, Health Economics, Fiscal Economy Monetary Economics, Political Economy, Economic management, Operational management, Human Resource Management, Financial management, Marketing Management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,382 Documents
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EFFECT OF E-SERVICE QUALITY, PRODUCT COMPLETENESS AND PROMOTION ON CONSUMER'S REPURCHASING INTEREST (MATAHARI.COM CASE STUDY) Dadar Supriatna
Jurnal Ekonomi Vol. 11 No. 01 (2022): Jurnal Ekonomi
Publisher : SEAN Institute

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Abstract

This study aims to determine: (1) e-service quality, product completeness and promotion on consumer repurchase interest (the Matahari.com case study) (2) the effect of e-service quality, product completeness and promotion on consumer repurchase interest (study of the case of Matahari.com) partially and (3) the effect of e-service quality, product completeness and promotion on consumer repurchase interest (the case study of Matahari.com) simultaneously.The population in this study are consumers who have visited the website and application on Matahari.com in the city of Bandung. The sampling technique used the Structural Equation Model (SEM) analysis method with a total sample of 140 people. The data analysis technique used is multiple regression. The results showed that: (1) there was a positive effect of e-service quality on consumer repurchase interest (the case study of Matahari.com), as evidenced by the t-count value of 2.120, (2) there was a positive effect of product completeness on consumer repurchase interest ( the case study of Matahari.com), as evidenced by the t-count value of 2.201, (3) there is a positive effect of promotion on consumer repurchase interest (the case study of Matahari.com). evidenced from the t-count value of 4.059 and (4) there is an effect of e-service quality, product completeness and promotion together on consumer repurchase interest (the Matahari.com case study), as evidenced by the calculated F value of 13,841. The results showed that e-service quality, product completeness, promotion and consumer repurchase interest at Matahari.com have values that fall into the "Satisfied" category.
THE INFLUENCE OF GREEN ADVERTISING AND BRAND IMAGE ON PURCHASE DECISIONS AND THEIR IMPACT ON CUSTOMER LOYALTY CHIYODA LED LIGHTS (Case Study in Cisaranten Kidul Village) Adang Sutisna
Jurnal Ekonomi Vol. 11 No. 01 (2022): Jurnal Ekonomi
Publisher : SEAN Institute

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Abstract

Every customer who is loyal to a product has factors in deciding to buy. This can happen when deciding to use a product, such as a Lamp. Along with the green movement around the world to make people aware of their care for the environment, so many companies advertise their products with environmental themes or what is called Green Advertising, this makes light consumers switch to using LED lights. Brand Image is a perception of a brand that has an impact on a customer's purchase decision. Based on the description above, the writer is interested in conducting a research in the form of a thesis with the title "The Effect of Green Advertising, and Brand Image on Purchase Decisions and their impact on Customer Loyalty of Chiyoda LED Lights. The method used in this research is descriptive analysis with survey method, the data obtained and used in this research are primary data and secondary data. Data collection technique in this research is by distributing questionnaires. The sample taken in this study amounted to 70 respondents who are loyal consumers of Chiyoda LED lamps who are domiciled in the Cisaranten Kidul sub-district area. In conducting this research, four variables were used, namely Green Advertising (X1), Brand Image (X2), Purchase Decision (Y), and Customer Loyalty (Z). The results of the study using multiple regression analysis, it is proven that Green Advertising, and Brand Image through Purchase Decisions have a significant effect on customer loyalty, either partially or simultaneously. Then in the analysis of the coefficient of determination, it can be seen that the Purchase Decision is influenced by Green Advertising, Brand Image, and Purchase Decision by 65.1%, and the rest is influenced by other factors
ANALYSIS OF ORGANIZATIONAL CULTURE TO IMPROVE EMPLOYEE PERFORMANCE DISTRIBUTOR OPERATIONAL DIVISION PT. TIRTA COLOR PLAN Tantry Irawan; Budi Rismayadi; Neni Sumarni
Jurnal Ekonomi Vol. 11 No. 01 (2022): Jurnal Ekonomi
Publisher : SEAN Institute

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Abstract

The purpose of this research is the implementation of organizational culture in supporting the process of achieving the goals that have been set. In particular, this research has a target to (1) analyze how the process of implementing organizational culture in improving performance, (2) analyzing the supporting and inhibiting factors in the implementation of organizational culture in improving the performance of the operational division employees at the distributor of PT. Tirtakencana Tata Warna. This type of research is qualitative descriptive using a case study approach. Data collection techniques used by means of observation, interviews, documentation. The data obtained were validated through: a) Persistence of observation, b) Triangulation of Data Sources, c) Adequacy of Reference. The research data is processed through the following techniques: a) Data Reduction, b) Data Presentation, c) Conclusion Drawing, which aims to obtain data to support the final results of the study. The results show that the The cooperation dimension explains that a conducive work environment must be formed by leaders by creating a culture of cooperation and professionalism, so that employees will apply themselves to be professional and be able to work in teams well. The self-ability dimension describes a work environment that is not conducive because many conflicting organizational cultures can lead to a lack of work discipline, less harmonious relations between employees, teamwork does not work. The self-development dimension explains that the employee self-development program at the distributor of PT. Tirtakencana Tatawarna operational division must be supported by a strong organizational culture, so that employee performance can improve
THE EFFECT OF HUMAN RESOURCE COMPETENCY AND COMPENSATION ON EMPLOYEE PERFORMANCE AT PERUM JASA TIRTA II Tri Satria Nugroho Putra; Budi Rismayadi; Neni Sumarni
Jurnal Ekonomi Vol. 11 No. 01 (2022): Jurnal Ekonomi
Publisher : SEAN Institute

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Abstract

The purpose of this research is to obtain empirical evidence and find clarity of phenomena and conclusions about the effect of competence and compensation of human resources on employee performance at Perum Jasa Tirta II. This research was conducted with descriptive quantitative methods and verification. The data analysis technique used is path analysis technique. From the results of research data analysis, the following conclusions are obtained: Competence at Perum Jasa Tirta II is very good, Compensation at Perum Jasa Tirta II. already good, the performance of employees at Perum Jasa Tirta II is very good. There is a strong correlation between competence and compensation, there is a partial effect between competence and compensation on employee performance, and there is a simultaneous effect between competence and compensation on the performance of Perum Jasa Tirta II employees.
THE ROLE OF LEADER IN IMPROVING EMPLOYEE PERFORMANCE ASSESSMENT AT PT SIIX EMS INDONESIA PURCHASING SECTION Rifkiana Mariska; Budi Rismayadi; Neni Sumarni
Jurnal Ekonomi Vol. 11 No. 01 (2022): Jurnal Ekonomi
Publisher : SEAN Institute

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Abstract

The purpose of this study was to determine the role of leadership in improving employee performance appraisal. In particular, this research has a target to (1) analyze how the process of implementing the leadership role in improving performance appraisal, (2) analyzing the supporting and inhibiting factors in the implementation of the leadership role in improving performance appraisal of employees of PT. SIIX EMS Indonesia Purchasing section. This type of research is qualitative using a case study approach. Data collection techniques used by means of observation, interviews, documentation. The data obtained were validated through: a) Persistence of observation, b) Triangulation of Data Sources, c) Adequacy of Reference. The research data is processed through the following techniques: a) Data Reduction, b) Data Presentation, c) Conclusion Drawing, which aims to obtain data to support the final results of the study. The results show that the fair dimension has not gone well, because managers in providing performance appraisals based on proximity to employees are not in accordance with KPI standards, dimensions support goals, managers in supporting work adjust to company conditions so that teamwork between employees goes well, dimensions being appreciative, managers give awards to employees who excel, but in providing performance appraisals they still use the element of closeness to employees
THE INFLUENCE OF COLLEGE LECTURER'S LEADERSHIP STYLE ON STUDENT'S ACADEMIC ACHIEVEMENT Lisa Sarinah
Jurnal Ekonomi Vol. 11 No. 01 (2022): Jurnal Ekonomi
Publisher : SEAN Institute

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Abstract

The purpose of this research is to investigate whether or not there is a connection between how university professors at the Faculty of Economics and Business at the National University lead their classes and their students' academic success. Taking a descriptive and non-experimental method, we conducted a cross-sectional study with a sample size of twelve lecturers. We analyzed our data with the assistance of SPSS utilizing Pearson correlation and the regression coefficient. The findings indicate that there is a statistically significant positive correlation between the laissez-faire leadership style and the mean score that a group of students studying the subject attained (0.647 *), and the regression coefficient is 40.1% below the reliability threshold for 95% of the time. The student who completed the semester course (Design) with the most excellent grade point average correlates with a teacher whose leadership style is a combination of authoritarian, laissez-faire, and transactional approaches (17.8 points).
SWOT ANALYSIS OF CIRCLE MOTOCLEAN MOTORCYCLE WASHING BUSINESS BANDUNG Aditya Affandi; Citra Savitri; Syifa Pramudita Faddila
Jurnal Ekonomi Vol. 11 No. 01 (2022): Jurnal Ekonomi
Publisher : SEAN Institute

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Abstract

Along with the increasing number of vehicle users, cars and motorbikes, business opportunities continue to increase in terms of business and product sale. Currently, every side of the road can always be found at the maintenance service for both cars and motorbikes, especially vehicle washing services. This is because most of the people in big cities such as the city of Bandung, vehicle washing services, especially motorbikes, are a means for the community to wash motorbikes that are practical on the sidelines of busyness and daily routines. This study aims to describe the business management of motorcycle washing services, analyze the situation and conditions of the external and internal environment by using a SWOT analysis of the motorcycle washing service business at Circle Motoclean Bandung. The method used in this research is a qualitative method of data analysis techniques with three stages of data reduction, data presentation, and conclusions. The results show that operations at Circle Motoclean are still not effective and efficient in doing several things such as adding competent human resources, regeneration and adding additional tools, technology and facilities in the hope of increasing business income with the convenience of new customers and customers so that Circle Motoclean becomes a profitable business. keep growing
IMPLEMENTATION OF DIGITAL MARKETING AT PT FRATAMA KENCANA GEMILANG Wikah Widiyawati; Citra Savitri; Syifa Pramudita Faddila
Jurnal Ekonomi Vol. 11 No. 01 (2022): Jurnal Ekonomi
Publisher : SEAN Institute

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Abstract

The development of information technology that is growing very rapidly has an effect on the community in supporting various business activities, both large and small so that they can be known globally. The marketing trend is switching from conventional (offline) to digital (online). The concept of digital marketing for business actors1 is to be able to market their products from anywhere and anytime via the internet. The focus of the problem raised is the application of digital marketing. This study uses a type of qualitative research that is useful for providing facts and data regarding the application of digital marketing. Then data collection techniques using interview techniques. From the results of the study, it was found that PT Fratama Kencana Gemilang felt the benefits of digital marketing such as more affordable promotional costs, being able to reach wider consumers, more complete information content and more accurate data. However, the most felt benefit by carrying out promotional activities using digital marketing is that it can reach wider consumers throughout Indonesia.
THE EFFECT OF BRAND IMAGE AND BRAND TRUST ON THE PURCHASE DECISION OF COFFEE OF PROMISE OF SOULS ON MANAGEMENT STUDENTS OF UBP KARAWANG Nicky Amanda Indriyani; Citra Savitri; Wike Pratiwi
Jurnal Ekonomi Vol. 11 No. 01 (2022): Jurnal Ekonomi
Publisher : SEAN Institute

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Abstract

This study aims to determine the effect of brand image and trademark trust on purchasing decisions on Coffee Janji Jiwa (Case Study: Management Students at Buana Perjuangan University). This research was conducted by quantitative descriptive methods, the variables in this study were 2 independent variables (X), namely brand image and brand trust and dependent variable (Y), namely the purchasing decisions measured using primary data from the questionnaire. The population in this study was the Management Student of the University of Buana Perjuangan Karawang with a sample calculation using the Slovin formula consisting of 101 respondents. The data analysis technique used is the validity test, reliability test, multiple linear analysis, t test and F test using the IBM Statistics SPSS 22 program. The results showed that there was a positive and significant effect of the brand image on the purchasing decision on the Kopi Janji Jiwa with T value of 2,268 > t Table 1.987. There was a positive and significant effect of the brand trust on the purchasing decision on the Kopi Janji Jiwa with T value of 3,249 > t Table 1.987
THE EFFECT OF ONLINE CUSTOMER REVIEW AND ONLINE CUSTOMER RATING ON PURCHASE DECISIONS AT COPYRIGHT GRAFIKA STORE Siti Nurhabibah; Citra Savitri; Syifa Pramudita Faddila
Jurnal Ekonomi Vol. 11 No. 01 (2022): Jurnal Ekonomi
Publisher : SEAN Institute

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Abstract

The increasingly rapid technology in this modern era causes a shift in human behavior, especially in terms of shopping. If in the past when we wanted to shop, we had to come directly to the store we were looking for, now we no longer need to leave the house, just with a smartphone and an internet connection, we can already order the items we need. In purchasing decisions, consumers also need to pay attention to factors such as online customer reviews and online customer ratings. The research method uses quantitative, where the sampling technique used is the Slovin formula with the total population in this study as many as 139 Cipta Graphic shop customers so that the percentage of allowances is 5% and the calculation results can be rounded up to achieve conformity, then the sample taken is 103 respondents and then analyzed by multiple linear regression, t test, F test and the coefficient of the determinant. all data is processed using IBM SPSS 26. The results of this study (1) online customer review significantly influences purchasing decisions at the Cipta Graphic store. (2) online customer rating significantly influences purchasing decisions at Cipta Graphic stores, (3) online customer reviews and online customer ratings simultaneously and significantly influences purchasing decisions at Cipta Graphic stores.

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