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Jurnal Public Relations (J-PR)
Published by Universitas Bina Sarana Informatika
ISSN : -     EISSN : 27747670     DOI : https://doi.org/10.31294/jpr
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Jurnal Public Relations (J-PR) pertama kali publikasi tahun 2020 dengan nomor ISSN (Elektonik): 2774-7670 yang diterbitkan oleh Lembaga Ilmu Pengetahuan Indonesia (LIPI). Jurnal Public Relations (J-PR) adalah jurnal yang diterbitkan oleh Program Studi Hubungan Masyarakat Universitas Bina Sarana Informatika. Jurnal Public Relations (J-PR) : Jurnal Public Relations (J-PR) diterbitkan dua kali setahun pada bulan April dan Oktober dalam bentuk elektronik. Redaksi menerima naskah berupa artikel ilmiah dan penelitian pada bidang: Public Relations, Corporate Communication dan Digital Media.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 184 Documents
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HEDONISME DALAM PROMO PROGRAM SINETRON JAKARTA LOVE STORY"VERSI ALYSA" Kusumawati, Nina
Jurnal Public Relations (J-PR) Vol. 1 No. 1 (2020): April 2020
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v1i1.174

Abstract

This research is entitled Hedonism in Promo Program Sinetron "Jakarta Love Story"Alysa's version. The object of research in this study is Promo Program Sinetron "Jakarta Love Story"Alysa's version which tells about the life of a woman named Alysa who is a girl with a hedonistic lifestyle. This research is qualitative research using Charles Sanders Pierce's semiotic analysis with the triangle of a meaning theory which develops a meaning triangle consisting of signs, objects, and interpretants. The results of this study indicate that the promo for Alysa's version of the soap opera Jakarta Love story program. This program promo imagines a woman with a hedonic lifestyle with a barely-fitting brain who can survive by looking for a rich man who relies on beauty. The hedonist lifestyle is depicted by the character Alysa through scenes showing off luxury and branded goods
Optimalisasi Lensa Fix dan Lensa Wide Dalam Produksi Program TV Magazine Show Windratno, Haryo
Jurnal Public Relations (J-PR) Vol. 1 No. 1 (2020): April 2020
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v1i1.175

Abstract

Televisi merupakan media massa elektronik yang proses penyampaian informasi atau pesannya tidak dapat didengar dan dilihat kembali karena prosesnya yang begitu cepat. Sehingga audiens harus fokus mendengar dan melihat pesan-pesan yang disampaikan. Magazine show merupakan salah satu tayangan televisi yang membahas berbagai macam pokok bahasan yang dikemas dalam bentuk rubrikasi (kategorisasi) dan bersifat aktual atau timless. Tema yang diangkat pada program magazine show yaitu ringan dan mendalam. Agar informasi yang disampaikan pada program magazine show dapat mudah diterima oleh audiens, maka perlu dilakukan sebuah konsep tayangan visual, salah satu yaitu dengan cara mengoptimalkan penggunaan jenis lensa fix (35mm atau 50mm) dengan bukaan f1/8 atau f1/4 dan lensa wide (16-35mm). Penggunaan lensa fix dalam program televisi magazine show yaitu untuk menghasilkan gambar dengan ukuran close up, perekaman gambar pada sesi wawancara dengan ukuran gambar medium close up dengan angle kamera eye level, menghasilkan efek visual blur atau ‘bokeh’ pada footage tertentu, serta merekam gambar pada kondisi minim cahaya dengan bukaan/diafragma mencapai f1/4. Selain itu, pengoptimalan jenis lensa wide (16-35mm) dalam program magazine show juga dapat menambah aspek estetika visual, seperti merekam gambar landscape dengan sudut pandang yang luas seperti mata manusia, menghasilkan efek visual kemegahan pada posisi low angle, serta merekam gambar dengan tujuan untuk memperjelas detail latar belakang (background). Kata Kunci: Magazine Show, Lensa Fix, Lensa Wide
Fenomena Cyber-bullying Dalam Teknologi Media Baru (Instagram) Perspektif Ilmu Komunikasi Muhammad Irfan
Jurnal Public Relations (J-PR) Vol. 1 No. 1 (2020): April 2020
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v1i1.176

Abstract

The development of communication technology has developed and has various impacts on the technology and morality of mankind. The Bullying survey conducted by Ditch, Label, recorded that out of 10,000 teenagers, 42 percent of victims of cyber-bullying admitted to getting them on Instagram. In the context of cases of cyberbullying in Indonesia, in Early November 2019, the presenter artist Ruben Onsu made a report to the legal realm against individuals using social media Instagram who insulted their son. The use of the definition of cyber-bullying in the Law can be called law enforcement. Law enforcers tend to consider defamation and cyber-bullying the same offense, even though the two crimes are different in nature. Understanding cyber-bullying requires an understanding of how the media work with a comprehensive understanding of communication science. Understand the difference between cyber-bullying and traditional bullying. This research also explains conceptually cyber-ethics / cyber ethics according to Richard A. Spinello giving a comprehensive meaning about the technology itself with the cyber concepts that cover it. The role of the Government through Kominfo in campaigning for INSAN (Healthy and Safe Internet) is expected to be able to counteract the phenomenon of bullying in Indonesia
Dampak Tayangan Talkshow Televisi Indonesia Lawyers Club (ILC) Terhadap Mahasiswa : (Survei Terhadap Mahasiswa Fakultas Ilmu Komunikasi dan Bahasa UBSI Margonda Depok) Muslimah, Fauziah; Saeni, Eni
Jurnal Public Relations (J-PR) Vol. 1 No. 1 (2020): April 2020
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v1i1.186

Abstract

The world of television broadcasting is a world of creativity. The tight competition in the television industry requires television station managers to devote brilliant ideas and ideas to maximize their creative and innovative power in producing broadcast programs. Television stations, especially commercial television, will go out of business, go bankrupt, if they fail to produce and choose programs that are attractive to the audience. The main difficulty for television station program managers is determining whether a program will reach a large audience. One of the television programs that the audience is interested in is a talk show. One of the talk show programs that can be said is phenomenal, namely "Indonesia Lawyer Club" (ILC) which aired on TV One. First broadcast in 2008, ILC is different from other talk show programs because of the number of speakers presented. The talk show hosted by a senior journalist, Karni Ilias, deviated from the "standard" talk show, featuring dozens of sources. This research focuses on the impact of the ILC program on students of the Faculty of Communication and Language at UBSI Margonda, Depok. This study uses Gerbner's Cultivation Theory, which highlights the cumulative effect of television and ultimately forms a new reality according to the reality image displayed by television. That is, we perceive the world in which we live according to the image displayed on television. In other words, cultivation theory emphasizes the very strong influence of television on the formation of public perceptions which in turn gives birth to social construction. The approach used in this research is a quantitative approach. This approach aims to explain, predict and control social phenomena through objective measurement and numerical analysis through numbers. This study uses a descriptive type with a quantitative approach in which the researcher provides a description or description of a situation as clearly as possible without any treatment of the object under study. The results of the analysis showed that there were students' affective and cognitive impacts from the ILC broadcast on TV One.
Jurnalistik Bencana Pada Pemberitaan Covid - 19 di Republika Online Maya May Syarah
Jurnal Public Relations (J-PR) Vol. 1 No. 1 (2020): April 2020
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v1i1.191

Abstract

Masifnya penyebaran Covid -19 yang berdampak ke  berbagai sektor seperti sosial dan ekonomi menjadikan wabah ini sebagai bencana. Presiden Joko Widodo secara resmi menetapkan Covid-19  sebagai bencana nasional melalui Keputusan Presiden (Keppres) Republik Indonesia Nomor 12 Tahun 2020 tentang Penetapan Bencana Non-Alam Penyebaran Corona Virus  Disease 2019 (Covid - 19). Peran media sangat dibutuhkan dan kehadirannya sebagai menyedia informasi dinilai penting. Peran media dalam sosialisasi pencegahan virus berbahaya ini  mencapai  sekitar 63 persen. Berdasarkan survey Unicef dan AC Nielsen Agustus 2020, media massa masih menjadi sumber terpercaya bagi masyarakat untuk mendapatkan informasi seputar pandemi Covid-19. Media televisi menjadi saluran yang paling kuat untuk dimanfaatkan terhadap perubahan perilaku di masyarakat saat pandemi. Posisi kedua ditempati oleh  media online. Pada kondisi terjadinya bencana, jurnalisme bencana diperlukan sebagai panduan dalam penyampaian informasi di media massa sehingga tujuan pesan terkait bencana bisa sampai dan diterima dengan baik bagi pembacanya. Republika Online (www.republika.co.id) sebagai portal berita online  nasional menyajikan informasi mengenai bencana Covid-19  melalui Indeks Berita Baik. Menggunakan metodologi kualitatif dengan teknik analisis isi (content analysis)  hasil penelitian menunjukkan bahwa Republika Online menerapkan prinsip-prinsip yang ada pada jurnalisme bencana sebagai panduan menyampaikan berita Covid-19.  Republika Online pun menunjukkan empati Republika pada bencana Covid-19. Keyword: Jurnalisme Bencana, Fungsi Media Massa, Berita Baik,  Covid -19 , Republika Online.
Optimalisasi Komunikasi Organisasi Pada Perusahaan di Masa Pandemik Covid-19 (Approaches and Processes: Katherine Miller) Kussanti, Devy Putri
Jurnal Public Relations (J-PR) Vol. 1 No. 1 (2020): April 2020
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v1i1.203

Abstract

If a company or agency is faced with a conflict, the thing that must be done is not to avoid conflict but to manage conflict, conflict can be faced and managed by knowing in advance where the cause is and also understanding how to solve existing problems. A leader must be able to provide a good role model in terms of communication and action. In addition, a leader must also swiftly solve problems by managing conflict. Some communication measures used are to communicate as well as possible both vertically and horizontally to all levels in the company. Based on Katherine Miller's theory, it can be studied more deeply about how a leader should manage conflict properly and correctly. Through optimization in organizational communication, especially during the Covid-19 pandemic, the contribution of a leader in a company will be seen. So the importance of leadership style in a company is a step towards the success of a company. Keyword: Communications and Leadership Style
DINAMIKA GLOBALISASI BUDAYA KOREA DI INDONESIA DAN POLA KONSUMSI REMAJA “KOREAN WAVE” DI MEDIA SOSIAL INSTAGRAM Cindrakasih, Roosita
Jurnal Public Relations (J-PR) Vol. 2 No. 1 (2021): April 2021
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v2i1.213

Abstract

Fokus artikel ilmiah ini adalah perkembangan teknologi komunikasi dan informasi yang yang lahir dari globalisasi memiliki kekuatan dan pengaruh terhadap pola konsumsi budaya Korea remaja Indonesia di media sosial Instagram. Globalisasi menciptakan kompetisi dan saling ketergantungan di antara negara-negara di dunia. Selama ini, dominasi globalisasi selalu diidentikkan dengan Amerika Serikat. Namun ada fenomena menarik yang sedang populer akhir-akhir ini yang merupakan Korean Wave. Dalam determinisme teknologi dikatakan bahwa manusia adalah objek dari teknologi itu sendiri dan interaksi sosial suatu masyarakat sangat dipengaruhi oleh perkembangan serta teknologi yang mereka konsumsi. Konsumerisme dan pola hidup konsumtif telah menjadi budaya bagi remaja pecinta budaya Korea hal ini karena media menjadi faktor pembentuk gaya hidup dan pola konsumsi suatu masyarakat seperti yang dikatakan oleh Jean Baudrillard. Simbol dan ideologi budaya Korea telah berhasil diserap dan menjadi gaya hidup sehari-hari sebagian besar remaja Indonesia karena media memiliki kekuatan dalam memproduksi segala macam jenis budaya populer yang hasilnya didistribusikan, dipromosikan melalui jaringan media global.
STRATEGI PUBLIC RELATIONS PT BIO HUTANEA CORP DALAM MEMPUBLIKASIKAN INFORMASI KEPADA PUBLIK EKSTERNAL Leliana, Intan; Kurnia, Dea
Jurnal Public Relations (J-PR) Vol. 1 No. 2 (2020): Oktober 2020
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v1i2.233

Abstract

Currently information seekers can also find the information they want via the web, which is the web is one part of online media. Online media is now the best choice for the general public to find the information they need. This is where the role of Public Relations is needed to provide information to the public. The role of Public Relations in using the website to publish information really needs to be considered. In terms of publishing information, PT Bio Hutanea Corp also does not forget to be careful in conveying information so that there is no mistake in understanding the delivery to the external public. The external public itself is a connector or intermediary between the outside public and the company in order to create mutually beneficial things. In conducting this research, the writer used a qualitative descriptive research method, namely by making observations and interviews with the parties concerned. Then the collected data were analyzed descriptively by using the research results in the form of a research report. It can be concluded that since PT Bio Hutanea Corp has a website, there has been an increase in customers contacting, products and services sold have increased compared to before the website was created. Many customers decide to buy products and use services and cooperate with PT Bio Hutanea Corp. Broadly speaking, the PT Bio Hutanea Corp website has succeeded in attracting consumer interest. In this case, it can also help companies build good relationships with customers and increase links for the welfare of the company either by working with private and government companies. Keywords: Online Media, Website, Public Relations
Donasi Online sebagai Budaya Siber Generasi Milenial Muslimah, Fauziah
Jurnal Public Relations (J-PR) Vol. 1 No. 2 (2020): Oktober 2020
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v1i2.244

Abstract

New media is currently a new breakthrough for information and communication technology. with this new media, anyone can communicate through anything, anytime, anywhere. Therefore, new media offers easy communication access to exchange information for netizens or what are often known as netizens. Regarding new media, Denis McQuail in his book entitled The Theory of Mass Communication (2011) states that the main characteristic of new media is that media that allows is interconnectedness in helping communication between users. In addition, new media also provides easy access to individual audiences as message recipients and senders, its interactivity, and the various uses of these media make new media have an open character and can be used everywhere. But, on the other hand, the use of this new media is a phenomenon worth worrying about. This is related to new media which is used only as a place to show off themselves or even spread fake news content or hoaxes on social media. Meanwhile, on the other hand, there are also netizens who use new media to spread goodness and even create a new trend among social media users. This trend has become a new value for Indonesian netizens, thus becoming a new culture for the online community in this country. The trend is online hills. Udunan here means an outcome or donation made together online by social media users in cyberspace. This activity is routinely carried out and well organized, so that online donations also reach many people through donations sent to various humanitarian aid projects throughout Indonesia, even abroad. In Indonesia, online udunan is growing. Especially with the presence of a website and online application that makes it easier for people to make donations via the internet. This has become a new phenomenon where people have changed their behavior, from making direct donations to donating to the construction of mosques, orphanages, poor people and nearby orphans, now they can set aside their money through online applications available. in your hand (pitar cellphone). Furthermore, based on this phenomenon, this study will focus on users of online donation applications. This study uses a virtual ethnographic study. Meanwhile, virtual ethnography study is a method of ethnography that is carried out to see firsthand matters related to the phenomenon and culture or culture of media users in cyberspace or cyberspace. Then, as a culture or culture and cultural artifacts, cyberspace or cyberspace for virtual ethnographic researchers, researchers can approach several objects or phenomena that exist and occur on the internet (Nasrullah, 2017). Kitabisa.com, Act.id, and takrim-alquran.org are three online sites that will be the focus of this research. The nature of the website's activities are online donation media that comes from private institutions, national zakat institutions, and community social institutions. Based on the method of observation, documentation (related literature), and interviews with the three informants, millennials who actively use the internet to communicate and get information tend to use online media and social media as a form of making it easier to carry out an activity. Not only communicating and exchanging information, Generation Y is also actively using online media to facilitate other activities, such as buying and selling (online shopping) and even donating or donating. The researcher identified that of the three informants there were three main motives for using online donation media for the millennial generation. These motives are social motives, feelings motives, and expression motives. The social motive related to the reason for the millennials generation to donate online is because it is to help others. Meanwhile, the feeling motive is their reason for self-gratification and pleasure. Lastly, expression motive. In the era of technology and information that is increasingly developing today, making millennials active in social media. Keywords: Donation, Online, Millennial, Social Media.
INTERNAL KOMUNIKASI PADA PERGANTIAN SHIFT DI NOVOTEL LAMPUNG : MASALAH, DAMPAK DAN SOLUSI Wardani, Dyah Mustika
Jurnal Public Relations (J-PR) Vol. 1 No. 2 (2020): Oktober 2020
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v1i2.246

Abstract

A hotel is a place that aims to be a stopover for some people. So that the hotel is ready for 24 hour service. Therefore hotel employees are divided into 3 filters, one of the parts that does the system shiftt is the front office. With this division of disputes it is prone to conflicts both internal and external. This research was made with the aim of identifying what conflicts usually occur, then what impact is caused by the conflict and how to find solutions to anticipate ongoing conflicts. The method used in this research is qualitative research with obesity, interviews and literature. The sample used is a hotel that has been stable in one area in Indonesia. The results of this study indicate that miscommunication between team members and guests is the most underlying factor for conflict. Has a big impact on guest satisfaction and hotel revenue.

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