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Agus Junaidi
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Jurnal Public Relations (J-PR)
Published by Universitas Bina Sarana Informatika
ISSN : -     EISSN : 27747670     DOI : https://doi.org/10.31294/jpr
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Jurnal Public Relations (J-PR) pertama kali publikasi tahun 2020 dengan nomor ISSN (Elektonik): 2774-7670 yang diterbitkan oleh Lembaga Ilmu Pengetahuan Indonesia (LIPI). Jurnal Public Relations (J-PR) adalah jurnal yang diterbitkan oleh Program Studi Hubungan Masyarakat Universitas Bina Sarana Informatika. Jurnal Public Relations (J-PR) : Jurnal Public Relations (J-PR) diterbitkan dua kali setahun pada bulan April dan Oktober dalam bentuk elektronik. Redaksi menerima naskah berupa artikel ilmiah dan penelitian pada bidang: Public Relations, Corporate Communication dan Digital Media.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 184 Documents
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Strategi Komunikasi PT KAI Dalam Masa Pandemi Covid 19 Leliana, Intan
Jurnal Public Relations (J-PR) Vol. 2 No. 1 (2021): April 2021
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v2i1.479

Abstract

Based on number SK-77/MBU/03/2020 concerning the Establishment of the National Disaster Task Force for State-Owned Enterprises, KAI was appointed as the Coordinator of the West Sumatra Region. Through this appointment, KAI coordinates with existing SOEs, as well as local BPBDs in distributing disaster assistance, especially medical equipment and other assistance related to the current Covid-19 pandemic and other natural disasters. PT KAI's concern. Efforts to prevent the spread of the virus include travel restrictions, quarantines, curfews, event delays and cancellations, and facility closures. In Indonesia, prevention efforts are implementing PSBB in some areas. PSBB stands for Large-Scale Social Restrictions, a regulation issued by the Ministry of Health (Kemenkes) in the context of the Acceleration of Handling COVID-19 so that it can be implemented immediately in various regions. This study uses a descriptive qualitative approach with news content analysis methods in several online media. After PT KAI's CSR activities run, internally it will evaluate the results of each activity. In a company, of course, already has a CSR program in developing the company's image in the eyes of the public. However, in starting CSR the company must pursue profit / profit to meet the company's operational needs. So that the determination of the goals and basis of PT KAI's CSR program is aimed at the company itself, the government and the community Keyword: CSR, Pandemic, online media
HUMAS PROGRAM FOR THE DEPARTMENT OF INFORMATION COMMUNICATIONS AND HUMAS GOVERNMENT OF DKI JAKARTA IN MONITORING NEWS IN THE REGION DKI JAKARTA Fitriansyah, Fifit
Jurnal Public Relations (J-PR) Vol. 2 No. 2 (2021): Oktober 2021
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v2i2.482

Abstract

Pentingnya menjaga komunikasi eksternal dan internal dalam menumbuhkan kepercayaan publik kerap disadari oleh humas Pemprov DKI Jakarta, beberapa media lokal maupun nasional merupakan mitra Pemprov DKI Jakarta dalam mampublikasikan informasi-informasi tentang segala sesuatu yang berkaitan dengan Pemprov DKI Jakarta kepada publik nasional maupun publik Jakarta khususnya. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana program Humas Dinas Komunikasi Informatika Dan Kehumasan Pemprov DKI Jakarta Dalam Memonitoring Berita Di Wilayah DKI Jakarta. Metode yang digunakan dalam penelitian ini adalah metode kualitatif deskriptif dengan menggambarkan situasi dan keaadaan yang dijalankan sesuai dengan kondisi apa adanya. Hasil dari penelitian ini adalah program yang dijalankan Humas dalam melakukan monitor terhadap pemberitaan dalam media dilakukan dengan menggunakan pendekatan praktis dalam memonitor media. Salah satu teknik yang paling terkenal, namun sudah jadul, adalah clip counting atau kliping. Untuk mengetahui puas atau tidak publik kepada Pemprov DKI Jakarta, Humas DKI sangat berperan penting untuk menginformasikan dan menanggapi pemberitaan yang ada di Pemprov DKI Jakarta melalui media.  
Strategi Humas Sudin Kominfomas Kota Administrasi Jakarta Timur Melalui Kegiatan Gelar Budaya Betawi Dan Budaya Nusantara Leliana, Intan; Sita Muliawati; Endah Supriyatna
Jurnal Public Relations (J-PR) Vol. 1 No. 1 (2020): April 2020
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v1i1.485

Abstract

The role of public relations is very important in shaping the image of the government, without good public relations its performance will not be seen by the public even though the government apparatus has worked as well as possible. On the other hand, an effective public relations approach can cover the lack of government performance. The purpose of this study is to take a deeper look at how the archipelago culture degree program is carried out by the Public Relations of the East Jakarta Kominfomas Sub-dept. The method used in this research is to use a descriptive qualitative approach by describing the situation as it is based on the activities that take place in the field. The results of this study show that this activity plays an active role in introducing Betawi culture and archipelago culture, so that culture as a national identity can be loved by the younger generation and has a selling value in foreign eyes that is no less cool than foreign culture. Keyword: Public Relations Strategy, Betawi Culture Degree
Kontruksi Media Terhadap Pemberitaan Kasus Narkoba Medina Zein Dalam Pembentukan Opini Publik Leliana, Intan
Jurnal Public Relations (J-PR) Vol. 1 No. 2 (2020): Oktober 2020
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v1i2.486

Abstract

People obtain knowledge or information about problems that occur in society through communication media, one of which is through mass media. The slightest problem can develop quickly because of the news through the mass media. The increasingly important role of the media in the formation of public opinion is inseparable from the rapid increase in information and communication technology. One of the news that had become viral in all mass media was the case of the arrest of a public figure Medina Zein about his involvement as a drug user. This study uses a qualitative approach that tries to collect as many drug cases as possible that have made his career ruined. This phenomenon shows that when someone who has a position is entangled with drugs, his career is threatened. Drug prevention and eradication measures are not only carried out by the National Narcotics Agency and the TNI. The reason is, these efforts must get support from a number of related elements. Currently the country is on the verge of collapse due to rampant drug trafficking. This is marked by the difficulty of declaring an area free from drug trafficking. Keyword: drugs, public opinion, Public Figure
Strategi Perencanaan Program Marketing PR PT Good Farmers “Ada Susu Untuk Mereka” Dewi Retno Budiastuti; Ita Suryani; Regina Febriyanti
Jurnal Public Relations (J-PR) Vol. 2 No. 1 (2021): April 2021
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v2i1.487

Abstract

The PR Marketing Program "Ada Susu Untuk Mereka" is an activity organized by PT Good Farmers in reaching out to help improve the nutrition of Indonesian children by providing free ready-to-drink milk for underprivileged children in slum areas in the DKI Jakarta area. In addition to providing milk, the “Ada Susu Untuk Mereka” activity also provides illustrated fairy tale books and education about the importance of drinking milk, its growth and nutritional benefits. During the growth period, children must be given a balanced diet. Giving milk aims to maintain the child's immune system and help the process of growth and development. The PR Marketing Program “Aku Ada Untuk Mereka” is PT Good Farmer's strategy in increasing brand awareness, brand image and product brand engagement. The purpose of this study was to find out how the PR Marketing program planning strategy of PT Good Farmer in increasing brand awareness, brand image and product brand engagement. Using a case study research method that requires data from various sources and various instruments in data collection. The results showed that the brand awareness, brand image and brand engagement strategies carried out by PT Good Formaer became a form of two-way communication and interaction between a brand and its consumers. With the establishment of brand awareness, brand image and brand engagement, there will also be high loyalty from customers.
Strategi Program Marketing PR PT Coffee Sekawan (Sia Coffee) Dalam Memperkuat Positioning dan Brand Awareness   Sembiring, Sanika; Supriyanto, Irvan
Jurnal Public Relations (J-PR) Vol. 2 No. 2 (2021): Oktober 2021
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v2i2.494

Abstract

PT Coffee Sekawan adalah perusahaan di bidang kopi yang di dalamnya terdapat salah satu anak perusahaannya yaitu Sia Coffee. Perusahaan ini berasal dari Indonesia yang bermarkas di Gayo, Aceh Tengah. Sesuai dengan misi Sia Coffee sebagai pemasok utama dari kopi terbaik di dunia tanpa kompromi dan visi untuk membangun Sia Coffee sebagai merek kopi yang diakui di dunia. Dalam memperkuat positioning dan brand awareness produknya, Sia Coffee melakukan program “Diskon Solidaritas Dimasa Pandemi”. Program ini diperuntukan bagi pada pencinta dan penikmat kopi, walaupun ditengah pandemic covid-19 ini, para penikmat dan pecinta kopi dapat menikmati suguhan kopi yang berkualitas dengan harga yang terjangkau. Tujuan penelitian ini adalah ingin mengetahui bagaimana strategi program Marketing PR PT Coffee Sekawan (Sia Coffee) dalam memperkuat positioning dan brand awareness produk. Menggunakan metode penelitian studi kasus yaitu membutuhkan dari berbagai sumber data dan berbagai macam instrumen dalam pengumpulan data. Hasil penelitian menunjukkan bahwa dalam memperkuat positioning dan brand awareness yang dilakukan oleh PT Coffee Sekawan menjadi bentuk komunikasi dan interaksi dua arah antara sebuah brand dengan konsumennya. Dengan kuatnya positioning suatu produk maka akan ada loyalitas yang tinggi pula dari pelanggan. Hal ini bisa mendorong adanya ingatan dan keinginan untuk menggunakan brand tersebut berkali-kali. Keyword: Marketing Public Relations, Positioning, Brand Awareness
Strategi Komunikasi Perusahaan di DKI Jakarta untuk mencegah Cluster Covid-19 di Area Perkantoran PT. Larisa Nikko Indonesia Jakarta Timur Himawan, Soni Wahyu; Ningtyas, Dito Anjasmoro; Shidiq, Fajar
Jurnal Public Relations (J-PR) Vol. 2 No. 2 (2021): Oktober 2021
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v2i2.495

Abstract

Abstrak – Penelitian ini bertujuan untuk mengetahui Strategi komunikasi yang digunakan perusahaan PT. Larissa Nikko Indonesia dalam mencegah terjadinya cluster Covid-19 diarea perkantoran DKI Jakarta. Naiknya angka kasus covid-19 di Indonesia membuat beberapa pihak terkena imbasnya tak terkecuali perkantoran. Melihat dari beberapa jumlah kantor yang sudah terdampak, membuat pemerintah daerah DKI Jakarta mengeluarkan standart kebijakan baru untuk para pemilik perusahaan. Demi mencegah penyebaran covid-19 di area perkantoran. penelitian ini dilakukan dengan pendekatan kualitatif menggunakan metodelogi studi pada kasus, Subjek penelitian dalam penelitian ini terdiri dari informan kunci dan informan. Teknik pengumpulan data menggunakan wawancara, observasi, dokumentasi. adapun hasil dari penelitian ini yang menunjukan bahwa PT. Larissa Nikko Indonesia menerapkan strategi komunikasi dengan cara mensosialisasikan berbagai peraturan untuk mencegah cluster covid-19 di DKI Jakarta diantaranya seperti sosialisasi protokol kesehatan dengan media online whatsapp, menerapkan penggunaan masker, pemberlakuan keijakan- kebijakan baru di lingkungan kerja di era new normal seperti menambah fasilitas- fasilitas yang mendukung kebijakan pemerintah yaitu menyediakan lokasi mencuci tangan dan mengimplemntasikan batas jarak antar karyawan.
Analisis manajemen krisis Zara Fashion di Masa Pandemi Covid-19 Harbet, Parlin; Sanika Sembiring
Jurnal Public Relations (J-PR) Vol. 1 No. 2 (2020): Oktober 2020
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v1i2.497

Abstract

Semenjak WHO (World Healthy Organization) mengumumkan bahwa COVID-19 merupakan pandemi dunia, perilaku konsumen di berbagai sektor bisnis berubah. Konsumen menjadi sangat berhati-hati untuk melakukan konsumsi dan berusaha untuk menjaga diri dan keluarganya untuk tetap bertahan di situasi ini. Pun wilayah-wilayah kota dan negara mulai melakukan penutupan. Tidak ada lalu lintas dan aktifitas yang normal seperti beberapa bulan lalu. Tidak heran jika krisis kesehatan berdampak pada krisis ekonomi secara bersamaan. Hal ini juga berdampak kepada perusahaan Zara. Dilansir dari portal berita CBCN. Metode Penelitian ini menggunakan pendekatan kualitatif Deskriptif dengan metode analisis isi berita pada beberapa media online. Saat ini, perusahaan Zara juga memfokuskan program jangka pendek Yaitu dengan memproduksi masker untuk para pekerja medis dan pasien guna membantu melawan corona virus. Pandemi global ini berdampak terhadap beberapa industri fashion, para pebisnis harus menutup setengah dari tokonya. Dan juga melakukan pembaruan dalam sistem perdagangan. Sebab penjualan mengalami penurunan hingga 4,9 persen.
Penerapan Startegi Pemasaran di Tengah Pandemi Covid-19 (Studi Kasus Pada Kopi Retjeh Bintaro) Harbet, Parlin
Jurnal Public Relations (J-PR) Vol. 2 No. 1 (2021): April 2021
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v2i1.498

Abstract

This research was conducted to determine the application of marketing strategies during the Covid-19 pandemic, where the object of this research was a coffee shop that was developing and was hit by the pandemic. This research method uses qualitative research with a descriptive approach. Based on the results of the study, it was found that the application used by Kopi Retjeh was to use the 7P approach (Product, Price, Promotion, Place, People, Process, Physical Evidence). While the results of this study can be described, the implementation of this strategy has not run optimally. However, with the power of social media, it is hoped that Retjeh's coffee shop can survive during the pandemic problems it is facing.
Strategi Humas Museum Kehutanan Manggala Wanabakti Jakarta Dalam Meningkatkan Minat Pengunjung Museum Utomo, Ichsan
Jurnal Public Relations (J-PR) Vol. 1 No. 2 (2020): Oktober 2020
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v1i2.500

Abstract

This research is a research on how to use SWOT analysis in advancing an organization. The formulation of the problem in this research is "How is the Public Relations Strategy of the Manggala Wanabakti Jakarta Forestry Museum in Increasing Visitors' Interest". The method used is SWOT analysis and uses descriptive qualitative research methods. By providing a matrix for discussion, it was found that the organization can first analyze the internal organization and can find a description of the problem in increasing visitor interest.

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