Jurnal Public Relations (J-PR)
Jurnal Public Relations (J-PR) pertama kali publikasi tahun 2020 dengan nomor ISSN (Elektonik): 2774-7670 yang diterbitkan oleh Lembaga Ilmu Pengetahuan Indonesia (LIPI). Jurnal Public Relations (J-PR) adalah jurnal yang diterbitkan oleh Program Studi Hubungan Masyarakat Universitas Bina Sarana Informatika. Jurnal Public Relations (J-PR) : Jurnal Public Relations (J-PR) diterbitkan dua kali setahun pada bulan April dan Oktober dalam bentuk elektronik. Redaksi menerima naskah berupa artikel ilmiah dan penelitian pada bidang: Public Relations, Corporate Communication dan Digital Media.
Articles
184 Documents
<![CDATA[Strategi Humas DPP Organda Dalam Mengubah Opini Angkutan Umum di Masyarakat ]]>
<![CDATA[Kussanti, Devy Putri]]>;
<![CDATA[Hardian, Arvin]]>
<![CDATA[ Jurnal Public Relations (J-PR) Vol. 1 No. 2 (2020): Oktober 2020 ]]>
Publisher : <![CDATA[LPPM Universitas Bina Sarana Informatika ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31294/jpr.v1i2.247
<![CDATA[Personal opinions that are personal sometimes can easily and quickly become public opinion. This is related to public facilities that are widely used by the community, such as land transportation. Is public transportation that is identical to the favorite mode of transportation for urban communities. With an urban demographic that demands many aspects, from cheap, efficient, large in number and being able to rest without having to drive alone, it has become commonplace if public transportation has become the people's idol. But with the existence of public opinion about the inconvenience of using public transportation because drivers drive recklessly, the status of public transportation idol has shifted to transportation, which causes anxiety both for transportation users and for road users. This study used a qualitative descriptive method by describing and analyzing the strategies used by the Organda DPP in an effort to change the opinion of public transport in urban communities. This has become a note for various parties to prioritize good facilities in serving the community. Keyword: Public Relations Strategy and Public Opinion.]]>
<![CDATA[Representasi Perempuan Dalam Iklan ]]>
<![CDATA[Widuhung, Selvy]]>
<![CDATA[ Jurnal Public Relations (J-PR) Vol. 1 No. 2 (2020): Oktober 2020 ]]>
Publisher : <![CDATA[LPPM Universitas Bina Sarana Informatika ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31294/jpr.v1i2.260
<![CDATA[Perempuan sering dijadikan sebagai obyek utama ataupun hanya pemanis dalam sebuah iklan, karena memiliki daya tarik tersendiri. Namun sayangnya banyak pengiklan yang menempatkan perempuan dalam posisi lemah dengan hanya menonjolkan Kecantikan, sensualitas, dan tubuh ideal yang didefinisikan, dibentuk, diciptakan oleh hegemoni maskulin tidak melalui kekerasan fisik namun melalui reproduksi kreatif dalam hal ini iklan televisi. Tak hanya itu, menggunakan karakter perempuan sebagai sebuah humor atau bertujuan menghibur dapat memberikan representasi negatif bagi pemirsa dalam memandang imej perempuan. Hal ini dapat dilihat dari penggunaan model utama pada iklan StarMaker yang diluncurkan awal tahun 2021 lalu. Mereka menggunakan model pria yang memakai aksesoris wanita seperti make up, wig, hingga rok mini. Hal ini tentunya bertentangan dengan Etika Pariwara Indonesia (EPI) atau Etika Periklanan. Melalui metode penelitian kualitatif dengan teknik pengumpulan data menggunakan metode observasi non partisipan, Penulis akan membahas secara lebih detail makna dari setiap pesan yang disampaikan pada iklan tersebut dengan menggunakan analisa semiotika dari Roland Barthes dan John Fiske.]]>
<![CDATA[Strategi Humas Dalam Menyampaikan Informasi Terkait Eksistensi Taman Mini Indonesia Indah (TMII) di Masa Pandemi COVID-19 ]]>
<![CDATA[May Syarah, Maya]]>
<![CDATA[ Jurnal Public Relations (J-PR) Vol. 1 No. 2 (2020): Oktober 2020 ]]>
Publisher : <![CDATA[LPPM Universitas Bina Sarana Informatika ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31294/jpr.v1i2.271
<![CDATA[The tourism sector has been affected by the COVID-19 pandemic. The implementation of Large-Scale Social Restrictions (PSBB) and the prevention of the spread of the corona virus caused the number of local and foreign tourists to experience a drastic decline. Taman Mini Indonesia Indah (TMII) is one of the tourist objects that has experienced a decrease in visitors, before the pandemic, 80,000 people came to TMII every weekend, after the pandemic the average visitor was less than 10,000 people on weekends. The purpose of this study was to determine the TMII PR strategy in conveying information related to the existence of TMII during the pandemic including how TMII faced the new normal in the tourism sector. Using a qualitative descriptive research method with interviews with key informants, the results showed several strategies taken by TMII Public Relations, including information about online tickets, enforcement of strict health protocols in accordance with government recommendations for cleanliness, health, and safety. Another strategy is to communicate well for stakeholders, namely through social media, mass media (online media) and digital. Some of TMII's activities are delivered through virtual space.]]>
<![CDATA[KOMUNIKASI INTERNAL GUNUNG STEEL GROUP DALAM PELAKSANAAN PERAN DAN FUNGSI PUBLIC RELATIONS UNTUK MEMBANGUN REPUTASI ]]>
<![CDATA[Siahaan, Flora Meliana]]>
<![CDATA[ Jurnal Public Relations (J-PR) Vol. 2 No. 1 (2021): April 2021 ]]>
Publisher : <![CDATA[LPPM Universitas Bina Sarana Informatika ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31294/jpr.v2i1.302
<![CDATA[ABSTRACT: Ideally every company should be aware of the importance of the role of PR as part of its management system. In it, it must be run by departments, units, divisions with specific programs and evaluations to ensure that all of the company's vision and mission achieve its goals. The purpose of this research is to explore the application of internal communication in implementing the role and function of Public Relations in Building the Reputation of Gunung Steel Group based on the 2016-2017 case study. This study aims to provide an in-depth understanding of the implementation of GSG's public relations, the activities of the public relations function during the aforementioned period and the last. This study uses an interpretive paradigm with advanced case study methods with a qualitative approach using primary data, namely active participant observation and unstructured interviews with key & supporting informants.The results of this study illustrate that GSG does not have public relations as a state of being, but GSG still carries out public relations as a communication technique, and so far GSG public relations practitioners are run by a designated department. The synergy of each department in carrying out every public relations activity at GSG and working with the concept of Management by Objective (MBO), everyone plays a role in building the company's reputation. Driven by a sense of responsibility, loyalty and a high sense of belonging, carry out public relations work in accordance with their respective roles and functions. As a proud result, the internal GSG relationship is very conducive and is said to be "no conflict".]]>
<![CDATA[Strategi Komunikasi Investasi Dan Daya Saing Untuk Menarik Investor ]]>
<![CDATA[mustaqim, andika]]>
<![CDATA[ Jurnal Public Relations (J-PR) Vol. 2 No. 1 (2021): April 2021 ]]>
Publisher : <![CDATA[LPPM Universitas Bina Sarana Informatika ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31294/jpr.v2i1.304
<![CDATA[Investment and competitiveness are generally studied in the economic realm alone. However, the communication aspect is often forgotten so there is no synergy and comprehensiveness. In fact, investment and resources also need to be communicated effectively and efficiently. This study focuses on presenting the concept of a communication strategy with a focus on investment and competitiveness to attract investors. The basis of the study is the management of these two issues on the official Twitter account of Kementerian Keuangan (Kemenkeu) Republik Indonesia and Badan Koordinasi Penanaman Modal (BKPM). The research objective is not only to analyze, but to produce a model that can be developed to present investment communication and competitiveness on the accounts of government institution. The research method combines netnography and a prototype social model. Issue management is very much needed to carry out investment communication and competitiveness for Kementerian Keuangan and the BKPM as the vanguard in the state institutions that take care of the Indonesian economy. The issue management-based investment communication development model and competitiveness can be applied in social media based on a narrative approach.]]>
<![CDATA[Strategi Marketing Public Relations Petromindo Group Di era Pandemi Covid-19 ]]>
<![CDATA[Widuhung, Selvy]]>
<![CDATA[ Jurnal Public Relations (J-PR) Vol. 2 No. 1 (2021): April 2021 ]]>
Publisher : <![CDATA[LPPM Universitas Bina Sarana Informatika ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31294/jpr.v2i1.308
<![CDATA[Petromindo Group adalah perusahaan yang bergerak di bidang media advertising yang menyajikan informasi terlengkap tentang perminyakan, pertambangan, dan listrik Indonesia, serta memenuhi semua kebutuhan pelanggan di bidang tersebut yang berkaitan dengan publikasi media. Penelitian ini akan menjelaskan mengenai bagaimana strategi Marketing Public Relations (MPR) yang dilakukan Petromindo Group dalam meningkatkan pendapatan perusahaan di era pandemi Covid-19 ini. Adapun metode penelitian yang digunakan penulis adalah kualitatif, dengan teknik pengumpulan data observasi dan wawancara. Hasil penelitian ini menunjukkan bahwa terdapat tiga strategi MPR yang dilakukan yaitu Push Strategy, Pull Strategy, dan Pass Strategy. Push Strategy mencakup kegiatan pemberian informasi produk, penggunaan media sosial, promosi, dan sponsorship. Sedangkan Pull Strategy dengan menginformasikan keuntungan untuk menggunakan jasa-jasa yang ditawarkan Petromindo Group, memperluas target dan Pass Strategy adalah dengan memperluas imej sebagai perusahaan dan menekankan pada peningkatan kualitas produk dan layanan.]]>
<![CDATA[Antisipasi Post-Truth di Era Media Digital ]]>
<![CDATA[Rio septian, Rio septian]]>
<![CDATA[ Jurnal Public Relations (J-PR) Vol. 2 No. 1 (2021): April 2021 ]]>
Publisher : <![CDATA[LPPM Universitas Bina Sarana Informatika ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31294/jpr.v2i1.327
<![CDATA[Abstract - Digitalization in all aspects of life is something that cannot be denied. Digitalization has also penetrated the realm of the media. Digital media comes in many forms and characters. This changes the pattern of public and media interaction related to the delivery and reception of information. Information in the digital age is no longer sought after but is looking for its audience. This resulted in a flood of information. Related to that, it takes people's ability to access, sort and select information as well as the ability to understand the context in the text which will help the public take advantage of a variety of information in digital media, not vice versa. This study seeks to review the impact of media in the post-truth era and the efforts to anticipate it. Digital literacy and media literacy are very much needed in this era of information flood. Key words: Digital Media, Post-truth, Media Literacy (Digital)]]>
<![CDATA[Strategi Media Komunikasi BNN Kota Bekasi Dalam Mensosialisasikan Program Sadar Bahaya Narkoba Bersama BRI ]]>
<![CDATA[Aryadillah]]>
<![CDATA[ Jurnal Public Relations (J-PR) Vol. 1 No. 2 (2020): Oktober 2020 ]]>
Publisher : <![CDATA[LPPM Universitas Bina Sarana Informatika ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31294/jpr.v1i2.344
<![CDATA[Perkembangan teknologi komunikasi berkembang dengan pesat, menyebabkan kebutuhan akan informasi menjadi kebutuhan primer bagi setiap orang. Dari kebutuhan inilah maka teknologi komunikasi sering dijadikan media sosialisasi dan media iklan bagi perusahaan atau instansi untuk kampanye iklan produk mereka. Hal ini karena adanya pandangan bahwa media komunikasi dapat mempermudah penyebaran informasi produk mereka. Badan Narkotika Nasional Kota Bekasi menggunakan media komunikasi sebagai sarana sosialisasi program mereka. BNN Kota Bekasi saat ini telah memanfaatkan berbagai media sosialisasi yang ada, baik melalui media massa, yaitu dengan membangun kerjasama dengan media cetak maupun media elektronik yang ada di Kota Bekasi serta berkerjasama dengan Bank BRI.]]>
<![CDATA[DAMPAK COVID- 19 TERHADAP SOSIAL BUDAYA DAN GAYA HIDUP MASYARAKAT ]]>
<![CDATA[Cindrakasih, Roosita]]>
<![CDATA[ Jurnal Public Relations (J-PR) Vol. 2 No. 2 (2021): Oktober 2021 ]]>
Publisher : <![CDATA[LPPM Universitas Bina Sarana Informatika ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31294/jpr.v2i2.385
<![CDATA[Penelitian ini bertujuan untuk mengetahui dampak sosial budaya atau gaya hidup masyarakat yang ditimbulkan dari merebaknya pandemic Covid- 19 yang telah menginfeksi manusia di seluruh belahan dunia. Dimana Virus Covid- 19 yang berasal dari kota Wuhan China telah bermigrasi keseluruh negara dibelahan dunia manapun termasuk Indonesia. Bahkan menurut data yang dikeluarkan oleh WHO, virus ini telah membunuh kurang lebih 300 ribu manusia diseluruh belahan dunia. Terkonfirmasi ada 28 ribu orang yang positif, 1500 meninggal di Indonesia. Penelitian ini menggunakan metode deskriptif fenomenologi. Metode ini berusaha mengungkapkan begaimana perubahan kecil hingga perubahan besar lainnya yang diakibatkan oleh merebaknya pandemic Covid- 19. Dengan menggunakan Teori Sosial untuk menyelesaikan permasalahan Virus Covid- 19 ini. Hasil dari penelitian ini menunjukkan bahwa pandemic Covid- 19 telah merubah cara pandang manusia terhadap pentingnya menjaga Kesehatan, serta merubah cara berkomunikasi satu sama lain. Serta dengan adana pandemic Covid- 19 dalam aspek cara berpikir masyarakat terjadi perombakan cara berpikir secara sainstis dan gaya hidup. Kata Kunci : Pandemi, Covid- 19, Perubahan Gaya Hidup, Komunikasi Massa]]>
