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Jurnal Public Relations (J-PR)

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Published by Universitas Bina Sarana Informatika

ISSN : - EISSN : 27747670 DOI : https://doi.org/10.31294/jpr

Core Subject : Education, Social,

Languange, Linguistic, Communication & Media Social Sciences

Jurnal Public Relations (J-PR) pertama kali publikasi tahun 2020 dengan nomor ISSN (Elektonik): 2774-7670 yang diterbitkan oleh Lembaga Ilmu Pengetahuan Indonesia (LIPI). Jurnal Public Relations (J-PR) adalah jurnal yang diterbitkan oleh Program Studi Hubungan Masyarakat Universitas Bina Sarana Informatika. Jurnal Public Relations (J-PR) : Jurnal Public Relations (J-PR) diterbitkan dua kali setahun pada bulan April dan Oktober dalam bentuk elektronik. Redaksi menerima naskah berupa artikel ilmiah dan penelitian pada bidang: Public Relations, Corporate Communication dan Digital Media.

Arjuna Subject : Ilmu Sosial - Komunikasi

Articles 184 Documents

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Donasi Online sebagai Budaya Siber Generasi Milenial Muslimah, Fauziah
Jurnal Public Relations (J-PR) Vol. 1 No. 2 (2020): Oktober 2020
Publisher : LPPM Universitas Bina Sarana Informatika

New media is currently a new breakthrough for information and communication technology. with this new media, anyone can communicate through anything, anytime, anywhere. Therefore, new media offers easy communication access to exchange information for netizens or what are often known as netizens. Regarding new media, Denis McQuail in his book entitled The Theory of Mass Communication (2011) states that the main characteristic of new media is that media that allows is interconnectedness in helping communication between users. In addition, new media also provides easy access to individual audiences as message recipients and senders, its interactivity, and the various uses of these media make new media have an open character and can be used everywhere. But, on the other hand, the use of this new media is a phenomenon worth worrying about. This is related to new media which is used only as a place to show off themselves or even spread fake news content or hoaxes on social media. Meanwhile, on the other hand, there are also netizens who use new media to spread goodness and even create a new trend among social media users. This trend has become a new value for Indonesian netizens, thus becoming a new culture for the online community in this country. The trend is online hills. Udunan here means an outcome or donation made together online by social media users in cyberspace. This activity is routinely carried out and well organized, so that online donations also reach many people through donations sent to various humanitarian aid projects throughout Indonesia, even abroad. In Indonesia, online udunan is growing. Especially with the presence of a website and online application that makes it easier for people to make donations via the internet. This has become a new phenomenon where people have changed their behavior, from making direct donations to donating to the construction of mosques, orphanages, poor people and nearby orphans, now they can set aside their money through online applications available. in your hand (pitar cellphone). Furthermore, based on this phenomenon, this study will focus on users of online donation applications. This study uses a virtual ethnographic study. Meanwhile, virtual ethnography study is a method of ethnography that is carried out to see firsthand matters related to the phenomenon and culture or culture of media users in cyberspace or cyberspace. Then, as a culture or culture and cultural artifacts, cyberspace or cyberspace for virtual ethnographic researchers, researchers can approach several objects or phenomena that exist and occur on the internet (Nasrullah, 2017). Kitabisa.com, Act.id, and takrim-alquran.org are three online sites that will be the focus of this research. The nature of the website's activities are online donation media that comes from private institutions, national zakat institutions, and community social institutions. Based on the method of observation, documentation (related literature), and interviews with the three informants, millennials who actively use the internet to communicate and get information tend to use online media and social media as a form of making it easier to carry out an activity. Not only communicating and exchanging information, Generation Y is also actively using online media to facilitate other activities, such as buying and selling (online shopping) and even donating or donating. The researcher identified that of the three informants there were three main motives for using online donation media for the millennial generation. These motives are social motives, feelings motives, and expression motives. The social motive related to the reason for the millennials generation to donate online is because it is to help others. Meanwhile, the feeling motive is their reason for self-gratification and pleasure. Lastly, expression motive. In the era of technology and information that is increasingly developing today, making millennials active in social media. Keywords: Donation, Online, Millennial, Social Media.

INTERNAL KOMUNIKASI PADA PERGANTIAN SHIFT DI NOVOTEL LAMPUNG : MASALAH, DAMPAK DAN SOLUSI Wardani, Dyah Mustika
Jurnal Public Relations (J-PR) Vol. 1 No. 2 (2020): Oktober 2020
Publisher : LPPM Universitas Bina Sarana Informatika

A hotel is a place that aims to be a stopover for some people. So that the hotel is ready for 24 hour service. Therefore hotel employees are divided into 3 filters, one of the parts that does the system shiftt is the front office. With this division of disputes it is prone to conflicts both internal and external. This research was made with the aim of identifying what conflicts usually occur, then what impact is caused by the conflict and how to find solutions to anticipate ongoing conflicts. The method used in this research is qualitative research with obesity, interviews and literature. The sample used is a hotel that has been stable in one area in Indonesia. The results of this study indicate that miscommunication between team members and guests is the most underlying factor for conflict. Has a big impact on guest satisfaction and hotel revenue.

Strategi Humas DPP Organda Dalam Mengubah Opini Angkutan Umum di Masyarakat Kussanti, Devy Putri; Hardian, Arvin
Jurnal Public Relations (J-PR) Vol. 1 No. 2 (2020): Oktober 2020
Publisher : LPPM Universitas Bina Sarana Informatika

Personal opinions that are personal sometimes can easily and quickly become public opinion. This is related to public facilities that are widely used by the community, such as land transportation. Is public transportation that is identical to the favorite mode of transportation for urban communities. With an urban demographic that demands many aspects, from cheap, efficient, large in number and being able to rest without having to drive alone, it has become commonplace if public transportation has become the people's idol. But with the existence of public opinion about the inconvenience of using public transportation because drivers drive recklessly, the status of public transportation idol has shifted to transportation, which causes anxiety both for transportation users and for road users. This study used a qualitative descriptive method by describing and analyzing the strategies used by the Organda DPP in an effort to change the opinion of public transport in urban communities. This has become a note for various parties to prioritize good facilities in serving the community. Keyword: Public Relations Strategy and Public Opinion.

Representasi Perempuan Dalam Iklan Widuhung, Selvy
Jurnal Public Relations (J-PR) Vol. 1 No. 2 (2020): Oktober 2020
Publisher : LPPM Universitas Bina Sarana Informatika

Perempuan sering dijadikan sebagai obyek utama ataupun hanya pemanis dalam sebuah iklan, karena memiliki daya tarik tersendiri. Namun sayangnya banyak pengiklan yang menempatkan perempuan dalam posisi lemah dengan hanya menonjolkan Kecantikan, sensualitas, dan tubuh ideal yang didefinisikan, dibentuk, diciptakan oleh hegemoni maskulin tidak melalui kekerasan fisik namun melalui reproduksi kreatif dalam hal ini iklan televisi. Tak hanya itu, menggunakan karakter perempuan sebagai sebuah humor atau bertujuan menghibur dapat memberikan representasi negatif bagi pemirsa dalam memandang imej perempuan. Hal ini dapat dilihat dari penggunaan model utama pada iklan StarMaker yang diluncurkan awal tahun 2021 lalu. Mereka menggunakan model pria yang memakai aksesoris wanita seperti make up, wig, hingga rok mini. Hal ini tentunya bertentangan dengan Etika Pariwara Indonesia (EPI) atau Etika Periklanan. Melalui metode penelitian kualitatif dengan teknik pengumpulan data menggunakan metode observasi non partisipan, Penulis akan membahas secara lebih detail makna dari setiap pesan yang disampaikan pada iklan tersebut dengan menggunakan analisa semiotika dari Roland Barthes dan John Fiske.

Strategi Humas Dalam Menyampaikan Informasi Terkait Eksistensi Taman Mini Indonesia Indah (TMII) di Masa Pandemi COVID-19 May Syarah, Maya
Jurnal Public Relations (J-PR) Vol. 1 No. 2 (2020): Oktober 2020
Publisher : LPPM Universitas Bina Sarana Informatika

The tourism sector has been affected by the COVID-19 pandemic. The implementation of Large-Scale Social Restrictions (PSBB) and the prevention of the spread of the corona virus caused the number of local and foreign tourists to experience a drastic decline. Taman Mini Indonesia Indah (TMII) is one of the tourist objects that has experienced a decrease in visitors, before the pandemic, 80,000 people came to TMII every weekend, after the pandemic the average visitor was less than 10,000 people on weekends. The purpose of this study was to determine the TMII PR strategy in conveying information related to the existence of TMII during the pandemic including how TMII faced the new normal in the tourism sector. Using a qualitative descriptive research method with interviews with key informants, the results showed several strategies taken by TMII Public Relations, including information about online tickets, enforcement of strict health protocols in accordance with government recommendations for cleanliness, health, and safety. Another strategy is to communicate well for stakeholders, namely through social media, mass media (online media) and digital. Some of TMII's activities are delivered through virtual space.

Tingkat Pengetahuan masyarakat Terhadap Citra Iklan Mie Lemonilo di Sinetron Televisi Dhefine Armelsa
Jurnal Public Relations (J-PR) Vol. 2 No. 1 (2021): April 2021
Publisher : LPPM Universitas Bina Sarana Informatika

KOMUNIKASI INTERNAL GUNUNG STEEL GROUP DALAM PELAKSANAAN PERAN DAN FUNGSI PUBLIC RELATIONS UNTUK MEMBANGUN REPUTASI Flora Meliana Siahaan
Jurnal Public Relations (J-PR) Vol. 2 No. 1 (2021): April 2021
Publisher : LPPM Universitas Bina Sarana Informatika

ABSTRACT: Ideally every company should be aware of the importance of the role of PR as part of its management system. In it, it must be run by departments, units, divisions with specific programs and evaluations to ensure that all of the company's vision and mission achieve its goals. The purpose of this research is to explore the application of internal communication in implementing the role and function of Public Relations in Building the Reputation of Gunung Steel Group based on the 2016-2017 case study. This study aims to provide an in-depth understanding of the implementation of GSG's public relations, the activities of the public relations function during the aforementioned period and the last. This study uses an interpretive paradigm with advanced case study methods with a qualitative approach using primary data, namely active participant observation and unstructured interviews with key & supporting informants.The results of this study illustrate that GSG does not have public relations as a state of being, but GSG still carries out public relations as a communication technique, and so far GSG public relations practitioners are run by a designated department. The synergy of each department in carrying out every public relations activity at GSG and working with the concept of Management by Objective (MBO), everyone plays a role in building the company's reputation. Driven by a sense of responsibility, loyalty and a high sense of belonging, carry out public relations work in accordance with their respective roles and functions. As a proud result, the internal GSG relationship is very conducive and is said to be "no conflict".

Strategi Komunikasi Investasi Dan Daya Saing Untuk Menarik Investor andika mustaqim
Jurnal Public Relations (J-PR) Vol. 2 No. 1 (2021): April 2021
Publisher : LPPM Universitas Bina Sarana Informatika

Investment and competitiveness are generally studied in the economic realm alone. However, the communication aspect is often forgotten so there is no synergy and comprehensiveness. In fact, investment and resources also need to be communicated effectively and efficiently. This study focuses on presenting the concept of a communication strategy with a focus on investment and competitiveness to attract investors. The basis of the study is the management of these two issues on the official Twitter account of Kementerian Keuangan (Kemenkeu) Republik Indonesia and Badan Koordinasi Penanaman Modal (BKPM). The research objective is not only to analyze, but to produce a model that can be developed to present investment communication and competitiveness on the accounts of government institution. The research method combines netnography and a prototype social model. Issue management is very much needed to carry out investment communication and competitiveness for Kementerian Keuangan and the BKPM as the vanguard in the state institutions that take care of the Indonesian economy. The issue management-based investment communication development model and competitiveness can be applied in social media based on a narrative approach.

Strategi Marketing Public Relations Petromindo Group Di era Pandemi Covid-19 Selvy Widuhung
Jurnal Public Relations (J-PR) Vol. 2 No. 1 (2021): April 2021
Publisher : LPPM Universitas Bina Sarana Informatika

Petromindo Group adalah perusahaan yang bergerak di bidang media advertising yang menyajikan informasi terlengkap tentang perminyakan, pertambangan, dan listrik Indonesia, serta memenuhi semua kebutuhan pelanggan di bidang tersebut yang berkaitan dengan publikasi media. Penelitian ini akan menjelaskan mengenai bagaimana strategi Marketing Public Relations (MPR) yang dilakukan Petromindo Group dalam meningkatkan pendapatan perusahaan di era pandemi Covid-19 ini. Adapun metode penelitian yang digunakan penulis adalah kualitatif, dengan teknik pengumpulan data observasi dan wawancara. Hasil penelitian ini menunjukkan bahwa terdapat tiga strategi MPR yang dilakukan yaitu Push Strategy, Pull Strategy, dan Pass Strategy. Push Strategy mencakup kegiatan pemberian informasi produk, penggunaan media sosial, promosi, dan sponsorship. Sedangkan Pull Strategy dengan menginformasikan keuntungan untuk menggunakan jasa-jasa yang ditawarkan Petromindo Group, memperluas target dan Pass Strategy adalah dengan memperluas imej sebagai perusahaan dan menekankan pada peningkatan kualitas produk dan layanan.

Antisipasi Post-Truth di Era Media Digital Rio septian Rio septian
Jurnal Public Relations (J-PR) Vol. 2 No. 1 (2021): April 2021
Publisher : LPPM Universitas Bina Sarana Informatika

Abstract - Digitalization in all aspects of life is something that cannot be denied. Digitalization has also penetrated the realm of the media. Digital media comes in many forms and characters. This changes the pattern of public and media interaction related to the delivery and reception of information. Information in the digital age is no longer sought after but is looking for its audience. This resulted in a flood of information. Related to that, it takes people's ability to access, sort and select information as well as the ability to understand the context in the text which will help the public take advantage of a variety of information in digital media, not vice versa. This study seeks to review the impact of media in the post-truth era and the efforts to anticipate it. Digital literacy and media literacy are very much needed in this era of information flood. Key words: Digital Media, Post-truth, Media Literacy (Digital)

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Agus Junaidi

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Agus Junaidi

Contact Email agus.asj@bsi.ac.id

Phone +6221-231170

Journal Mail Official jurnal.jpr@bsi.ac.id

Editorial Address Jl. Kramat Raya No 98, Senen

Location Kota adm. jakarta barat, Dki jakarta INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Agus Junaidi

Contact Email
agus.asj@bsi.ac.id

Phone
+6221-231170

Journal Mail Official
jurnal.jpr@bsi.ac.id

Editorial Address
Jl. Kramat Raya No 98, Senen

Location
Kota adm. jakarta barat,

Dki jakarta

INDONESIA