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Agus Junaidi
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Jurnal Public Relations (J-PR)
Published by Universitas Bina Sarana Informatika
ISSN : -     EISSN : 27747670     DOI : https://doi.org/10.31294/jpr
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Jurnal Public Relations (J-PR) pertama kali publikasi tahun 2020 dengan nomor ISSN (Elektonik): 2774-7670 yang diterbitkan oleh Lembaga Ilmu Pengetahuan Indonesia (LIPI). Jurnal Public Relations (J-PR) adalah jurnal yang diterbitkan oleh Program Studi Hubungan Masyarakat Universitas Bina Sarana Informatika. Jurnal Public Relations (J-PR) : Jurnal Public Relations (J-PR) diterbitkan dua kali setahun pada bulan April dan Oktober dalam bentuk elektronik. Redaksi menerima naskah berupa artikel ilmiah dan penelitian pada bidang: Public Relations, Corporate Communication dan Digital Media.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 184 Documents
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Strategi Program Marketing PR PT Coffee Sekawan (Sia Coffee) Dalam Memperkuat Positioning dan Brand Awareness   Sanika Sembiring; Irvan Supriyanto
Jurnal Public Relations (J-PR) Vol. 2 No. 2 (2021): Oktober 2021
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v2i2.494

Abstract

PT Coffee Sekawan adalah perusahaan di bidang kopi yang di dalamnya terdapat salah satu anak perusahaannya yaitu Sia Coffee. Perusahaan ini berasal dari Indonesia yang bermarkas di Gayo, Aceh Tengah. Sesuai dengan misi Sia Coffee sebagai pemasok utama dari kopi terbaik di dunia tanpa kompromi dan visi untuk membangun Sia Coffee sebagai merek kopi yang diakui di dunia. Dalam memperkuat positioning dan brand awareness produknya, Sia Coffee melakukan program “Diskon Solidaritas Dimasa Pandemi”. Program ini diperuntukan bagi pada pencinta dan penikmat kopi, walaupun ditengah pandemic covid-19 ini, para penikmat dan pecinta kopi dapat menikmati suguhan kopi yang berkualitas dengan harga yang terjangkau. Tujuan penelitian ini adalah ingin mengetahui bagaimana strategi program Marketing PR PT Coffee Sekawan (Sia Coffee) dalam memperkuat positioning dan brand awareness produk. Menggunakan metode penelitian studi kasus yaitu membutuhkan dari berbagai sumber data dan berbagai macam instrumen dalam pengumpulan data. Hasil penelitian menunjukkan bahwa dalam memperkuat positioning dan brand awareness yang dilakukan oleh PT Coffee Sekawan menjadi bentuk komunikasi dan interaksi dua arah antara sebuah brand dengan konsumennya. Dengan kuatnya positioning suatu produk maka akan ada loyalitas yang tinggi pula dari pelanggan. Hal ini bisa mendorong adanya ingatan dan keinginan untuk menggunakan brand tersebut berkali-kali. Keyword: Marketing Public Relations, Positioning, Brand Awareness
Instagram sebagai Cyber Public Relation di Era 4.0 TUTY MUTIAH MUTIAH; Marlina Rahmi; Fajar Muharam
Jurnal Public Relations (J-PR) Vol. 2 No. 2 (2021): Oktober 2021
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v2i2.706

Abstract

Management communicating easily and efficiently using cyber public relations. Corporate management in the industrial era 4.0 by exploring potential with a digitalization system. The current social media platform is Instagram which is often used as cyber public relations. The researcher cyber public relations social media industry era 4.0 in the activities of the KT&G Sangsang Univ Indonesia program using Instagram with industrial corporate cyber public relations in the 4.0 era. The research was conducted on the activities of the KT&G Sangsang Univ Indonesia program with qualitative research methods with descriptive analysis and the research subjects were informants through in-depth interviews in providing the required data. The findings in this study are that Instagram's cyber public relations social media can be useful for public relations. Corporate management can communicate with a broad target audience through social media Instagram.
Pengelolan Kesan Seorang Gay Menurut Kajian Dramaturgi Parlin Harbet
Jurnal Public Relations (J-PR) Vol. 3 No. 1 (2022): April 2022
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v3i1.518

Abstract

Penelitian ini berjudul Pengelolan Kesan Seorang Gay Menurt Kajian Teori Dramaturgi, Dalam penelitian ini peneliti ingin mengetahui bagaimana seorang gay mengeloa kesan yang ingin disampaikan tentang identitas diri mereka sebagai seorang gay di tinjau dari teori dramatugi yang menunjukan adanya panggung depan dan panggung belakang dalam kehidupan seorang gay. Juga penelitian mengunakan pendekatan metode kualitatif deskriptif yaitu metode yang meneliti mengenai objek tertentu, kondisi tertentu. Tujuannya adalah untuk membuat deskripsi. Dari hasil penelitian menunjukan bahwa adanya dua panggung dalam kehidupan seorang gay yang dimana mereka harus mengelola kesan yang ingin mereka sampaikan kepada orang lain.
Strategi Hubungan Masyarakat Pascasarjana Sekolah Tinggi Ilmu Administrasi Mandala Indonesia (STIAMI) Dalam Membentuk Citra Positif Susilowati; Dhefine Armelsa; Duneti -
Jurnal Public Relations (J-PR) Vol. 3 No. 1 (2022): April 2022
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v3i1.1009

Abstract

A university cannot be separated from various cases, especially in the Postgraduate program, it is very important to always maintain an image because it is related to public trust in the quality possessed by an educational institution. Public Relations of the Postgraduate School of Administrative Sciences at Mandala Indonesia which requires making a strategy to improve a positive image. The concept used in analyzing the Public Relations strategy stated by Cutlip. The purpose of the study was to determine the Public Relations strategy of the Postgraduate School of Administrative Sciences at Mandala Indonesia in improving the image with the Media Relations program. In this study using a qualitative approach and descriptive methods. Data collection techniques used in this study were interviews, non-participant observations by taking primary and secondary data. The results of this study are the Postgraduate Public Relations Strategy of the Mandala Indonesian College of Administrative Sciences in increasing a positive image in media relations program activities in each of its activities can build a positive image in accordance with the objectives of the public relations strategy by carrying out four stages of communication strategies, namely defining the problem, planning and programming, taking action and communicating, Program evaluation.
Pendekatan Public Relations Politik di Media Sosial dalam Pembentukan Citra Politik Anggie Ayu Astria Latuperissa
Jurnal Public Relations (J-PR) Vol. 3 No. 1 (2022): April 2022
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v3i1.1015

Abstract

The study of political communication in the formation of political images using social media tools is still very limited, for this reason this research was conducted in order to see the phenomenon of the use of social media by politicians in shaping their political image. By examining the pattern of reciprocal relationships between netizens and politicians in this context, the 2017-2022 Governor of DKI Jakarta was elected, Anies Rasyid Baswedan, in the @aniesbaswedan Instagram account. The method used in this research is an intrinsic qualitative case study, with the support of content search in the form of relevant images and text, as well as interview techniques to produce descriptions to describe the relationships that are built between netizens and the government or politicians. The findings of this study include three major themes in shaping Anies' image, namely performance reputation, religion (Islam), and personal politics that form the pattern of communication relationships between Anies Baswedan and netizens (social media users) reciprocally through Instagram social media or communication patterns. secondary and can be classified into five typologies of netizens in responding to Anies' uploads, which each have their own characteristics. In addition, there is also a description of the Political Public Relations approaches used by Anies in uploads to the @aniesbaswedan account in forming a self-image. Keywords: Political public relations, political communication, social media, political image formation.
Upaya Cyber Public Relations Dalam Meningkatkan Kegiatan Marketing PT Moladin Digital Indonesia iin hardiyanti; Wirda Wirda
Jurnal Public Relations (J-PR) Vol. 3 No. 1 (2022): April 2022
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v3i1.1017

Abstract

AbstractPT Moladin Digital Indonesia is the first pioneer of an application that focuses on selling vehicles since 2019 and has been selling new or used cars online. PT Moladin Digital Indonesia belongs to the e-commerce category that only specializes in selling cars and motorcycles through applications. E-commerce is the process of buying or selling a product using electronic data via the internet. Seeing the trend in the use of social media and applications starting to have a very important role in the vehicle industry, the study aims to find out Cyber Public Relations in increasing PT Moladin Digital Indonesia's marketing activities. The concept used in this research is how to build engagement on social media proposed by Jefkins, namely Cyber Public Relations, Marketing Public Relations and New Media. The paradigm that will be used in this research is the constructivist paradigm using a qualitative descriptive approach. This research method is a case study. With the source of the data obtained from key informants are Mr. Arthur as Area Manager of Public Relations Moladin, then the supporting informant Mrs. Ita as sales manager. In collecting data, this study used participatory observation techniques, in-depth interviews, and documentation studies. The results of the discussion in this study indicate that the efforts that have been implemented in increasing PT Moladin Digital Indonesia's marketing activities in building trust and creating a positive image with the Moladin Care program are considered successful because it can be seen from the results of community achievements in using Moladin application services.Keywords: Cyber Public Relations, Marketing Public Relations, Social Media.
Analisis Penerapan Strategi Komunikasi Pemasaran Biznet Pada Masa Pandemi COVID-19 Roosita Cindrakasih
Jurnal Public Relations (J-PR) Vol. 3 No. 1 (2022): April 2022
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v3i1.1027

Abstract

Pandemic Covid- 19 telah merubah cara pandang manusia terhadap pentingnya menjaga Kesehatan, serta merubah cara berkomunikasi satu sama lain. Serta adanya pandemic Covid- 19 dalam aspek cara berpikir masyarakat terjadi perombakan cara berpikir secara sainstis dan gaya hidup. Seiring berjalannya waktu, warga yang terbatas keluar rumah harus memutar otak bagaimana tetap meneruskan aktivitas lewat dukungan akses internet. Pertumbuhan dan perkembangan akan kebutuhan jaringan internet di Indonesia selalu bertambah setiap tahunnya. Merunut dari data yang dipublikasikan oleh APJII ( Asosiasi Penyelenggara Jasa Internet Indonesia) pertumbuhan akan penggunaan internet pada tahun 2021 sebesar 200 juta pengguna dan akan terus bertambah kedepannya. Biznet Networks adalah salah satu penyelenggara jasa internet yang memberikan pelayanan hampir diseluruh Indonesia meliputi Sumatera, Jawa, Bali, Kalimantan, Sulawesi, dengan infrastruktur yang dibangun mandiri oleh perusahaan. Biznet dianggap berhasil memenangkan persaingan dengan menciptakan inovasi, pelopor pasar, serta strategi komunikasi pemasaran yang berbeda. Permasalahan yang diambil dalam penelitian ini adalah bagaimana strategi komunikasi pemasaran yang efektif untuk diterapkan Biznet pada kondisi pandemi. Penelitian ini menggunakan metode penelitian kualitatif dengan paradigma deskriptif serta pengumpulan data melalui observasi. Hasil penelitian ini didapatkan bahwa Biznet memiliki strategi komunikasi pemasaran yang berbeda dan unik selain penerapan 7P mix marketing strategy. Ada konsep pemasaran Direct selling dan strategi gerilya merupakan inovasi strategi komunikasi pemasaran Biznet. Penetapan pasar juga menjadi salah satu aspek yang harus diperhatikan dalam strategi pemasaran. Dalam hal ini, internet rumahan dapat menjadi solusi inovatif bagi kebutuhan internet yang semakin meningkat
Tren Penggunaan Endorser Pria Dalam Iklan Kecantikan Selvy Widuhung; Rawit Sartika
Jurnal Public Relations (J-PR) Vol. 3 No. 1 (2022): April 2022
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v3i1.1030

Abstract

The use of men as endorsers of women's beauty products is still a new thing in marketing methods in Indonesia. So far, beauty products have mostly used female models because they feel that they have an image that represents the product, such as beautiful, smooth-skinned, and graceful. However, with the development of time, this trend has shifted, because many well-known brands of beauty products do not hesitate to use male models as their product endorsers. Not only abroad, this trend has also begun to penetrate the country. One of them is the Beauty Brand Nature Republic, which uses the services of a South Korean boyband, EXO, to be a model for a Soothing & Moisture Aloe Vera Gel product. By using qualitative research using the Semiotics method from Roland Barthes, researchers found the fact that one of the thoughts behind the rise of well-known brands using male endorsers for their beauty products is the assumption that women want to look beautiful not only for personal satisfaction, but also to attract the attention of the opposite sex. For this reason, the use of male models who become female idols to promote a beauty product is considered to increase sales.
Program CSR PT Astra Internasional Dalam Upaya Pengelolaan Lingkungan Hidup melalui Gerakan Semangat Kurangi Plastik siti qonaah qonaah; Gan Gan Giantika; George Wilhelm Bender
Jurnal Public Relations (J-PR) Vol. 3 No. 1 (2022): April 2022
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v3i1.1084

Abstract

ABSTRACT Improper waste management has a negative impact on the health of the surrounding community. The Department of Environment and Hygiene (DLHK) of Tangerang Regency, Banten, noted that the volume of waste reached 2,250 tons per day so that the total for one year in 2021, waste production reached around 820,000 tons. PT Astra Internasional carries out social responsibility in environmental management with the Movement to Reduce Plastic Spirit program. The purpose of this study is to describe Astra International's CSR Program in Environmental Management Efforts through the Passion to Reduce Plastics Movement in Kampung Berseri Astra Talagasari, Balaraja, Tangerang. The research methodology uses a qualitative methodology with a case study method. Methods of data collection through literature study and observation. The results showed that the Astra International CSR Program in Environmental Management Efforts through the Movement to Reduce Plastic Spirit in the Kampung Berseri AstraTalagasari, Balaraja succeeded in reducing plastic waste by around 844 kg per month or 10.2 tons. Waste management carried out by Kampung Berseri Astra Talagasari through a waste bank with 3Rs, namely reduce, reuse, and recycle. With the Corporate Social Responsibility Program, the spirit of reducing waste has fulfilled the concept of Corporate Social Responsibility, namely people, planet, profit. Thus PT Astra has paid attention to the welfare of the community both in terms of a clean environment and also improving the economy of the people of Kampung Berseri Astra Talagasari Tangerang Banten. Keyword: Corporate Social Responsibility, Environmental Management
Penggunaan Media Sosial Instagram, Youtube, dan Facebook Sebagai Sarana Komunikasi Bagi SMP Terpadu Darussalam Dewi Retno Budiastuti
Jurnal Public Relations (J-PR) Vol. 3 No. 1 (2022): April 2022
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v3i1.1130

Abstract

SMPT Darussalam menjadikan internet sebagai salah satu fasilitas sekolah yang dapat digunakan bersama oleh warga sekolah, yaitu guru, karyawan/staff, dan para siswa. Tentu saja fasilitas internet ini diperuntukkan untuk kegiatan belajar-mengajar, komunikasi, promosi dan juga berinteraksi dengan warga masyarakat melalui media sosial. Metode yang digunakan dalam penelitian ini adalah metode penelitian kualitatif, penelitian dilakukan di SMPT Darussalam, yang berlokasi di Jl. Reni Jaya Timur Blok a.4/1 Pondok Petir, Kec : Bojongsari, Depok, Jawa Barat. Facebook SMPT Darussalam terakhir memiliki aktifitas di wall nya pada tanggal 23 Mei 2021, yaitu tautan postingan mengenai kegiatan Halal Bihalal Keluarga Besar Yayasan Darussalam. Akun Instagram SMPT Darussalam dibuat pada bulan April 2020, yaitu satu bulan sejak pandemi Covid 19 mulai masuk ke Indonesia. Akun Youtube SMPT Darussalam dibuat pada tahun 2020 yaitu ketika pandemi Covid 19 mulai melanda Indonesia. Diantara ke tiga media sosial tersebut, youtube adalah media sosial yang paling aktif digunakan oleh sekolah untuk berkomunikasi kepada publiknya.Diharapkan agar SMPT Darussalam lebih aktif dalam beraktifitas di media sosial Instagram facebook dan youtube, sehingga tujuan yang diinginkan dapat tercapai. Kata kunci : media sosial, Instagram, Faceook, Youtube

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