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Jurnal Public Relations (J-PR)

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Published by Universitas Bina Sarana Informatika

ISSN : - EISSN : 27747670 DOI : https://doi.org/10.31294/jpr

Core Subject : Education, Social,

Languange, Linguistic, Communication & Media Social Sciences

Jurnal Public Relations (J-PR) pertama kali publikasi tahun 2020 dengan nomor ISSN (Elektonik): 2774-7670 yang diterbitkan oleh Lembaga Ilmu Pengetahuan Indonesia (LIPI). Jurnal Public Relations (J-PR) adalah jurnal yang diterbitkan oleh Program Studi Hubungan Masyarakat Universitas Bina Sarana Informatika. Jurnal Public Relations (J-PR) : Jurnal Public Relations (J-PR) diterbitkan dua kali setahun pada bulan April dan Oktober dalam bentuk elektronik. Redaksi menerima naskah berupa artikel ilmiah dan penelitian pada bidang: Public Relations, Corporate Communication dan Digital Media.

Arjuna Subject : Ilmu Sosial - Komunikasi

Articles 184 Documents

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Strategi Media Komunikasi BNN Kota Bekasi Dalam Mensosialisasikan Program Sadar Bahaya Narkoba Bersama BRI Aryadillah
Jurnal Public Relations (J-PR) Vol. 1 No. 2 (2020): Oktober 2020
Publisher : LPPM Universitas Bina Sarana Informatika

Perkembangan teknologi komunikasi berkembang dengan pesat, menyebabkan kebutuhan akan informasi menjadi kebutuhan primer bagi setiap orang. Dari kebutuhan inilah maka teknologi komunikasi sering dijadikan media sosialisasi dan media iklan bagi perusahaan atau instansi untuk kampanye iklan produk mereka. Hal ini karena adanya pandangan bahwa media komunikasi dapat mempermudah penyebaran informasi produk mereka. Badan Narkotika Nasional Kota Bekasi menggunakan media komunikasi sebagai sarana sosialisasi program mereka. BNN Kota Bekasi saat ini telah memanfaatkan berbagai media sosialisasi yang ada, baik melalui media massa, yaitu dengan membangun kerjasama dengan media cetak maupun media elektronik yang ada di Kota Bekasi serta berkerjasama dengan Bank BRI.

DAMPAK COVID- 19 TERHADAP SOSIAL BUDAYA DAN GAYA HIDUP MASYARAKAT Roosita Cindrakasih
Jurnal Public Relations (J-PR) Vol. 2 No. 2 (2021): Oktober 2021
Publisher : LPPM Universitas Bina Sarana Informatika

Penelitian ini bertujuan untuk mengetahui dampak sosial budaya atau gaya hidup masyarakat yang ditimbulkan dari merebaknya pandemic Covid- 19 yang telah menginfeksi manusia di seluruh belahan dunia. Dimana Virus Covid- 19 yang berasal dari kota Wuhan China telah bermigrasi keseluruh negara dibelahan dunia manapun termasuk Indonesia. Bahkan menurut data yang dikeluarkan oleh WHO, virus ini telah membunuh kurang lebih 300 ribu manusia diseluruh belahan dunia. Terkonfirmasi ada 28 ribu orang yang positif, 1500 meninggal di Indonesia. Penelitian ini menggunakan metode deskriptif fenomenologi. Metode ini berusaha mengungkapkan begaimana perubahan kecil hingga perubahan besar lainnya yang diakibatkan oleh merebaknya pandemic Covid- 19. Dengan menggunakan Teori Sosial untuk menyelesaikan permasalahan Virus Covid- 19 ini. Hasil dari penelitian ini menunjukkan bahwa pandemic Covid- 19 telah merubah cara pandang manusia terhadap pentingnya menjaga Kesehatan, serta merubah cara berkomunikasi satu sama lain. Serta dengan adana pandemic Covid- 19 dalam aspek cara berpikir masyarakat terjadi perombakan cara berpikir secara sainstis dan gaya hidup. Kata Kunci : Pandemi, Covid- 19, Perubahan Gaya Hidup, Komunikasi Massa

Strategi Komunikasi PT KAI Dalam Masa Pandemi Covid 19 Intan Leliana
Jurnal Public Relations (J-PR) Vol. 2 No. 1 (2021): April 2021
Publisher : LPPM Universitas Bina Sarana Informatika

Based on number SK-77/MBU/03/2020 concerning the Establishment of the National Disaster Task Force for State-Owned Enterprises, KAI was appointed as the Coordinator of the West Sumatra Region. Through this appointment, KAI coordinates with existing SOEs, as well as local BPBDs in distributing disaster assistance, especially medical equipment and other assistance related to the current Covid-19 pandemic and other natural disasters. PT KAI's concern. Efforts to prevent the spread of the virus include travel restrictions, quarantines, curfews, event delays and cancellations, and facility closures. In Indonesia, prevention efforts are implementing PSBB in some areas. PSBB stands for Large-Scale Social Restrictions, a regulation issued by the Ministry of Health (Kemenkes) in the context of the Acceleration of Handling COVID-19 so that it can be implemented immediately in various regions. This study uses a descriptive qualitative approach with news content analysis methods in several online media. After PT KAI's CSR activities run, internally it will evaluate the results of each activity. In a company, of course, already has a CSR program in developing the company's image in the eyes of the public. However, in starting CSR the company must pursue profit / profit to meet the company's operational needs. So that the determination of the goals and basis of PT KAI's CSR program is aimed at the company itself, the government and the community Keyword: CSR, Pandemic, online media

Strategi Humas Sudin Kominfomas Kota Administrasi Jakarta Timur Melalui Kegiatan Gelar Budaya Betawi Dan Budaya Nusantara Intan Leliana; Sita Muliawati; Endah Supriyatna
Jurnal Public Relations (J-PR) Vol. 1 No. 1 (2020): April 2020
Publisher : LPPM Universitas Bina Sarana Informatika

The role of public relations is very important in shaping the image of the government, without good public relations its performance will not be seen by the public even though the government apparatus has worked as well as possible. On the other hand, an effective public relations approach can cover the lack of government performance. The purpose of this study is to take a deeper look at how the archipelago culture degree program is carried out by the Public Relations of the East Jakarta Kominfomas Sub-dept. The method used in this research is to use a descriptive qualitative approach by describing the situation as it is based on the activities that take place in the field. The results of this study show that this activity plays an active role in introducing Betawi culture and archipelago culture, so that culture as a national identity can be loved by the younger generation and has a selling value in foreign eyes that is no less cool than foreign culture. Keyword: Public Relations Strategy, Betawi Culture Degree

Kontruksi Media Terhadap Pemberitaan Kasus Narkoba Medina Zein Dalam Pembentukan Opini Publik Leliana, Intan
Jurnal Public Relations (J-PR) Vol. 1 No. 2 (2020): Oktober 2020
Publisher : LPPM Universitas Bina Sarana Informatika

People obtain knowledge or information about problems that occur in society through communication media, one of which is through mass media. The slightest problem can develop quickly because of the news through the mass media. The increasingly important role of the media in the formation of public opinion is inseparable from the rapid increase in information and communication technology. One of the news that had become viral in all mass media was the case of the arrest of a public figure Medina Zein about his involvement as a drug user. This study uses a qualitative approach that tries to collect as many drug cases as possible that have made his career ruined. This phenomenon shows that when someone who has a position is entangled with drugs, his career is threatened. Drug prevention and eradication measures are not only carried out by the National Narcotics Agency and the TNI. The reason is, these efforts must get support from a number of related elements. Currently the country is on the verge of collapse due to rampant drug trafficking. This is marked by the difficulty of declaring an area free from drug trafficking. Keyword: drugs, public opinion, Public Figure

Strategi Perencanaan Program Marketing PR PT Good Farmers “Ada Susu Untuk Mereka” Dewi Retno Budiastuti; Ita Suryani; Regina Febriyanti
Jurnal Public Relations (J-PR) Vol. 2 No. 1 (2021): April 2021
Publisher : LPPM Universitas Bina Sarana Informatika

The PR Marketing Program "Ada Susu Untuk Mereka" is an activity organized by PT Good Farmers in reaching out to help improve the nutrition of Indonesian children by providing free ready-to-drink milk for underprivileged children in slum areas in the DKI Jakarta area. In addition to providing milk, the “Ada Susu Untuk Mereka” activity also provides illustrated fairy tale books and education about the importance of drinking milk, its growth and nutritional benefits. During the growth period, children must be given a balanced diet. Giving milk aims to maintain the child's immune system and help the process of growth and development. The PR Marketing Program “Aku Ada Untuk Mereka” is PT Good Farmer's strategy in increasing brand awareness, brand image and product brand engagement. The purpose of this study was to find out how the PR Marketing program planning strategy of PT Good Farmer in increasing brand awareness, brand image and product brand engagement. Using a case study research method that requires data from various sources and various instruments in data collection. The results showed that the brand awareness, brand image and brand engagement strategies carried out by PT Good Formaer became a form of two-way communication and interaction between a brand and its consumers. With the establishment of brand awareness, brand image and brand engagement, there will also be high loyalty from customers.

Strategi Komunikasi Perusahaan di DKI Jakarta untuk mencegah Cluster Covid-19 di Area Perkantoran PT. Larisa Nikko Indonesia Jakarta Timur: Strategi Komunikasi Perusahaan di DKI Jakarta untuk mencegah Cluster Covid-19 di Area Perkantoran PT. Larisa Nikko Indonesia Jakarta Timur Soni Wahyu Himawan; Fajar Shidiq; Dito Anjasmoro Ningtyas
Jurnal Public Relations (J-PR) Vol. 2 No. 2 (2021): Oktober 2021
Publisher : LPPM Universitas Bina Sarana Informatika

Abstrak – Penelitian ini bertujuan untuk mengetahui Strategi komunikasi yang digunakan perusahaan PT. Larissa Nikko Indonesia dalam mencegah terjadinya cluster Covid-19 diarea perkantoran DKI Jakarta. Naiknya angka kasus covid-19 di Indonesia membuat beberapa pihak terkena imbasnya tak terkecuali perkantoran. Melihat dari beberapa jumlah kantor yang sudah terdampak, membuat pemerintah daerah DKI Jakarta mengeluarkan standart kebijakan baru untuk para pemilik perusahaan. Demi mencegah penyebaran covid-19 di area perkantoran. penelitian ini dilakukan dengan pendekatan kualitatif menggunakan metodelogi studi pada kasus, Subjek penelitian dalam penelitian ini terdiri dari informan kunci dan informan. Teknik pengumpulan data menggunakan wawancara, observasi, dokumentasi. adapun hasil dari penelitian ini yang menunjukan bahwa PT. Larissa Nikko Indonesia menerapkan strategi komunikasi dengan cara mensosialisasikan berbagai peraturan untuk mencegah cluster covid-19 di DKI Jakarta diantaranya seperti sosialisasi protokol kesehatan dengan media online whatsapp, menerapkan penggunaan masker, pemberlakuan keijakan- kebijakan baru di lingkungan kerja di era new normal seperti menambah fasilitas- fasilitas yang mendukung kebijakan pemerintah yaitu menyediakan lokasi mencuci tangan dan mengimplemntasikan batas jarak antar karyawan.

Analisis manajemen krisis Zara Fashion di Masa Pandemi Covid-19 Harbet, Parlin; Sanika Sembiring
Jurnal Public Relations (J-PR) Vol. 1 No. 2 (2020): Oktober 2020
Publisher : LPPM Universitas Bina Sarana Informatika

Since the WHO (World Healthy Organization) announced that COVID-19 is a global pandemic, consumer behavior in various business sectors has changed. Consumers are becoming very careful about consuming and trying to take care of themselves and their families to survive in this situation. Even areas of the city and state began to close. There is no traffic and normal activities like a few months ago. No wonder the health crisis has an impact on the economic crisis simultaneously. This also affects the company Zara. Reported from the news portal CBCN. This research method uses a descriptive qualitative approach with news content analysis methods in several online media. Currently, the company Zara is also focusing on a short-term program, namely by producing masks for medical workers and patients to help fight the corona virus. This global pandemic has impacted several fashion industries, businesses have had to close half of their stores. And also make updates in the trading system. Because sales have decreased by 4.9 percent.

Penerapan Startegi Pemasaran di Tengah Pandemi Covid-19 (Studi Kasus Pada Kopi Retjeh Bintaro) Parlin Harbet
Jurnal Public Relations (J-PR) Vol. 2 No. 1 (2021): April 2021
Publisher : LPPM Universitas Bina Sarana Informatika

This research was conducted to determine the application of marketing strategies during the Covid-19 pandemic, where the object of this research was a coffee shop that was developing and was hit by the pandemic. This research method uses qualitative research with a descriptive approach. Based on the results of the study, it was found that the application used by Kopi Retjeh was to use the 7P approach (Product, Price, Promotion, Place, People, Process, Physical Evidence). While the results of this study can be described, the implementation of this strategy has not run optimally. However, with the power of social media, it is hoped that Retjeh's coffee shop can survive during the pandemic problems it is facing.

Strategi Humas Museum Kehutanan Manggala Wanabakti Jakarta Dalam Meningkatkan Minat Pengunjung Museum Utomo, Ichsan
Jurnal Public Relations (J-PR) Vol. 1 No. 2 (2020): Oktober 2020
Publisher : LPPM Universitas Bina Sarana Informatika

This research is a research on how to use SWOT analysis in advancing an organization. The formulation of the problem in this research is "How is the Public Relations Strategy of the Manggala Wanabakti Jakarta Forestry Museum in Increasing Visitors' Interest". The method used is SWOT analysis and uses descriptive qualitative research methods. By providing a matrix for discussion, it was found that the organization can first analyze the internal organization and can find a description of the problem in increasing visitor interest.

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Contact Name
Agus Junaidi

Contact Email
agus.asj@bsi.ac.id

Phone
+6221-231170

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Editorial Address
Jl. Kramat Raya No 98, Senen

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Kota adm. jakarta barat,

Dki jakarta

INDONESIA

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Agus Junaidi

Contact Email agus.asj@bsi.ac.id

Phone +6221-231170

Journal Mail Official jurnal.jpr@bsi.ac.id

Editorial Address Jl. Kramat Raya No 98, Senen

Location Kota adm. jakarta barat, Dki jakarta INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Agus Junaidi

Contact Email
agus.asj@bsi.ac.id

Phone
+6221-231170

Journal Mail Official
jurnal.jpr@bsi.ac.id

Editorial Address
Jl. Kramat Raya No 98, Senen

Location
Kota adm. jakarta barat,

Dki jakarta

INDONESIA