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Yolandafitri Zulvia
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mms@fe.unp.ac.id
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Department of Management, Faculty of Economics, Universitas Negeri Padang (UNP) Prof Dr. Hamka. Rd, Air Tawar Barat, North Padang Padang City, West Sumatera, Indonesia 25132
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INDONESIA
Marketing Management Studies
Published by Universitas Negeri Padang
ISSN : 27984389     EISSN : 27984397     DOI : https://doi.org/10.24036/mms
Core Subject : Humanities, Social,
Humanities Environmental Science Social Sciences
This journal encompasses marketing management, strategic management, business decisions, processes, and activities within the actual business setting.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 9 Documents
 1 
Search results for , issue "Vol. 4 No. 2 (2024): Marketing Management Studies" : 9 Documents clear
The influence of product quality, service quality and price o customer satisfaction and loyalty at Transmart Padang outlets Ridho Al Fikri, Muhammad; Wardi, Yunia
Marketing Management Studies Vol. 4 No. 2 (2024): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v4i2.498

Abstract

The primary aim of this investigation is to examine how to product quality, service quality, and price effect the satisfaction and loyalty of Transmart customers in Padang. The study encompassed 150 customers of Transmart Padang and employed a quantitative descriptive research approach using a probability sampling technique. The study's findings reveal that product quality, service quality, and price significantly impact customer satisfaction. Specifically, both variables related to product quality influence customer satisfaction, while service quality alone does not directly influence customer loyalty. However, the price variable directly impacts customer loyalty. Furthermore, customer satisfaction emerges as a significant determinant of customer loyalty. In the mediation analysis, it was discovered that customer satisfaction server as a mediator between product quality and customer quality. However, it does not mediate the relationship between service quality and customer loyalty. Additionally, customer satisfaction does not demonstrate its role as an intermediary variable between price and customer loyalty.
The influence of perceived usefulness, perceived ease of use, perceived risk on behavioral intention for QRIS user Muhammad Yusuf; Rahmiati, Rahmiati; Thamrin, Thamrin
Marketing Management Studies Vol. 4 No. 2 (2024): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v4i2.500

Abstract

The purpose of this study is to analyze: (1) the effect of perceived usefulness on behavioral intention (2) the effect of perceived ease of use on perceived usefulness (3) the effect of perceived ease of use on behavioral intention (4) the effect of perceived risk on behavioral intention for QRIS in Padang. We did this by asking 310 QRIS users in Padang for their opinions. We collected our data directly from these users, who were interested in QRIS payments. Then we used a mix of descriptive and quantitative analysis, including multiple regression, to analyze the data using SmartPLS. The results of the study showed: perceived usefulness and perceived ease of use had a positive significant effect on behavioral intention; perceived ease of use had a positive significant effect perceived usefulness; perceived risk had a negative significant effect on behavioral intention.
Impact of perceived usefulness, ease of use, and privacy & security on QRIS adoption: mediating role of behavioral intention Kurnia, Elsa; Yolanda, Mike
Marketing Management Studies Vol. 4 No. 2 (2024): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v4i2.504

Abstract

This study aims to analyze the effect of Perceived Usefulness, Perceived Ease of Use, Privacy & Security on QRIS Use with Behavioral Intention as an Intervening Variable in State University Students in Padang City. The research focused on State University students residing in Padang City. A total of 190 respondents participated in the study, providing data via online questionnaires. Structural Equation Modeling (SEM) utilizing SmartPLS4 software was employed for data analysis. The findings revealed that: (1) Behavioral Intention significantly influences the utilization of QRIS among State University students in Padang City. (2) Perceived Usefulness significantly impacts the Behavioral Intention of State University students in Padang City. (3) Perceived Ease Of Use also significantly affects the Behavioral Intention of State University students in Padang City. (4) Additionally, Privacy & Security demonstrate a significant influence on the Behavioral Intention of State University students in Padang City.
The impact of environmental knowledge, green word of mouth and green marketing on green purchase intention with environmental attitude as a mediating variable Julia Azizah, Viola; Dwita, Vidyarini
Marketing Management Studies Vol. 4 No. 2 (2024): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v4i2.508

Abstract

This study aims to analyze the effect of environmental knowledge, green word of mouth and green marketing on green purchase intention with environmental attitude as a mediating variable in Avoskin Skincare in Padang City. The sampling technique used purposive sampling. The research participants totaled 190 respondents who were selected as samples. Analysis using PLS 4.0 software shows that environmental knowledge, green word of mouth and green purchase intention significantly affect environmental attitude and green purchase intention. Environmental attitude mediates the relationship between environmental knowledge, green word of mouth and green purchase intention and environmental attitude does not mediate the relationship between green marketing and green purchase intention.
The effect of social media, online review, and price discount on impulse buying Fradia, Redha; Yasri, Yasri
Marketing Management Studies Vol. 4 No. 2 (2024): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v4i2.509

Abstract

The purpose of this study was to analyze the effect of social media on impulse buying, to analyze online reviews on impulse buying, and to analyze the effect of price discounts on impulse buying. the population of this study were Padang City students who used the Shopee application. The research sample is 180 respondents. Purposive sampling was the method employed, and the only requirements were that the participants be students from Padang City and have purchased items through the Shopee app. Multiple linear regression analysis is the method utilized for data analysis. The findings demonstrated that social media significantly and favorably influences impulsive buying. Impulsive buying are significantly and favorably impacted by online reviews. Discounts significantly and favorably influence impulsive buying.
The effect of online customer shopping experience on online impulsive buying mediated by attitudinal loyalty at E-commerce Aprilyra, Nadila; Abror, Abror
Marketing Management Studies Vol. 4 No. 2 (2024): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v4i2.510

Abstract

The purpose of this study was to determine the effect of online customer's shopping experience on online impulsive buying mediated by attitudinal loyalty on the Tokopedia e-commerce platform in Padang City. The population in this research are people in Padang City aged at least 18 years who have made purchases and have experience using the Tokopedia application. Data collection was carried out by distributing online questionnaires via G-Form and data was processed using SmartPLS software. The findings of this research show that (1) Interactivity has a positive but not significant effect on attitudinal loyalty, (2) Informativeness has a positive and significant effect on attitudinal loyalty, (3) Visual engagement has a positive and significant effect on attitudinal loyalty, (4) Navigation and search case does not have a positive and significant effect on attitudinal loyalty (5) Trust has a positive and significant effect on attitudinal loyalty, (6) Convenience has a positive but not significant effect on attitudinal loyalty, (7) Enjoyment has a positive and significant effect on attitudinal loyalty, (8) Attitudinal loyalty positive and significant effect on online impulsive buying, (9) Interactivity has a positive but not significant effect on online impulsive buying through attitudinal loyalty, (10) Informativeness has a positive and significant effect on online impulsive buying through attitudinal loyalty, (11) Visual engagement has a positive and significant effect on online impulsive buying significant effect on online impulsive buying through attitudinal loyalty, (12) Navigation and search case does not have a positive and significant effect on online impulsive buying through attitudinal loyalty, (13) Trust has a positive and significant effect on online impulsive buying through attitudinal loyalty, (14) Convenience has an effect positive but not significant on online impulsive buying through attitudinal loyalty, (15) Enjoyment has a positive and significant effect on online impulsive buying through attitudinal loyalty.
The influence of market orientation and managerial capability on marketing performance with market market innovation as a mediating variable Wesondra, Qory; Sari, Astri Yuza
Marketing Management Studies Vol. 4 No. 2 (2024): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v4i2.511

Abstract

The aim of this research is to analyze the influence of market orientation, managerial capability, and market innovation on the marketing performance of small and medium-sized enterprises (SMEs) in the city of Padang. The population of this study comprises all owners of small and medium-sized enterprises in Padang. The sample size for this research was determined to be 94 samples using the Slovin formula. The data analysis technique employed is Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The findings of this study indicate that (1) There is a significant influence of market orientation on marketing performance. (2) There is a significant influence of managerial capability on marketing performance. (3) There is no significant influence of market orientation on market innovation. (4) There is a significant influence of managerial capability on market innovation. (5) There is a significant influence of market innovation on marketing performance. (6) The market innovation variable cannot mediate the relationship between market orientation and marketing performance. (7) There is an indirect and significant influence of managerial capability on marketing performance through market innovation..
Green trust as a mediator in the influence of functional, social, and emotional values on eco-friendly product purchases at Fore Coffee in Padang Pratama, Muhammad Fauzan; Engriani, Yunita
Marketing Management Studies Vol. 4 No. 2 (2024): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v4i2.521

Abstract

This research aims to analyze the influence of Functional value , Social value and Emotional Value on Purchase Decisions Mediated by Green Trust on Environmentally Friendly Products at Fore Coffee Stores in Padang City. The population in this research are all people who live in the city of Padang and have bought or know about Fore Coffee products. This research involved 251 respondents as samples. Data collection was carried out by distributing online questionnaires, and data was processed using SmartPLS software. The findings of this research show that (1) Functional value has a significant positive effect on Purchase Decision. (2) Functional value has a significant positive effect on Green Trust. (3) Social value has a positive effect on Purchase Decision. (4) Social value has a significant positive effect on Green Trust. (5) Emotional has a significant positive effect on Purchase Decision. (6) Emotional Value has a significant positive effect on Green Trust. (7) Green Trust has a significant positive effect on Purchase Decision. (8) Emotional Value has a positive effect on Purchase Decisions through Green Trust as mediation. (9) Functional value has a positive and significant effect on Purchase Decisions through Green Trust as mediation. (10) Social value has a positive influence on Purchase Decisions through Green Trust as mediation.
Exploring the influence of technology affordance on purchase intention through immersion in Shopee live streaming shopping in Indonesia Salsabila, Shatifa; Patrisia, Dina
Marketing Management Studies Vol. 4 No. 2 (2024): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v4i2.522

Abstract

This research focuses on viewers purchasing intentions through Shopee live streaming shopping. The aim of this research is to find out how visibility, metavoicing, and guidance shopping on affordance technology can influence purchase intention on Shopee live streaming shopping which is mediated by the immersion variable. The sample used was 241 respondents. Data processing was carried out using SmartPLS and collected through an online questionnaire. The research results show that (1) Visibility has a negative and significant effect on immersion. (2) Metavoicing has a positive and significant effect on immersion. (3) Guidance Shopping has a positive and significant effect on immersion. (4) Immersion has a positive and significant effect on purchase intention. (5) Visibility has a negative and significant effect on purchase intention with immersion as mediation, (6) Metavoicing has a positive and significant effect on purchase intention with immersion as mediation. (7) Guidance Shopping has a positive and significant effect on purchase intention with immersion as mediation.

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