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Syiar: Jurnal Komunikasi dan Penyiaran Islam
Published by STAI Publisistik Thawalib Jakarta
ISSN : 28087933     EISSN : 28087941     DOI : 10.54150/syiar
Core Subject : Religion, Education, Social,
Religion Languange, Linguistic, Communication & Media Social Sciences
Syiar: Jurnal Komunikasi dan Penyiaran Islam, P-ISSN 2808-7933, E-ISSN 2808-7941 published by STAI Publisistik Thawalib Jakarta is an open-access international journal published twice a year (June-December). Syiar: Jurnal Komunikasi dan Penyiaran Islam invites students, lecturers, academics, and researchers to contribute the results of research and studies in the field of communication broadcasting Islam and da'wah in a broad perspective. This journal covers the actual issues in Islamic communication studies, including the development of contemporary da'wah by utilizing media, Islamic information systems, rhetoric, and government policies regarding broadcasting and information regulation. The purpose of this journal is to promote sharing of knowledge and understanding of the issues of Islamic broadcasting communication.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 66 Documents
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Analysis of the Islamic Broadcasting Communication Strategy of the Tourism and Culture Office of Langkat Regency in the Development of Tangkahan Nature Tourism Andari, Amalia; Kholil, Syukur
Syiar: Jurnal Komunikasi dan Penyiaran Islam Vol. 5 No. 1 (2025): Syiar: Jurnal Komunikasi dan Penyiaran Islam
Publisher : STAI Publisistik Thawalib Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54150/syiar.v5i1.736

Abstract

Indonesia possesses abundant natural and cultural resources supporting sustainable tourism development, including Tangkahan ecotourism and Halal tourism, which require an integrated communication strategy and community participation. This study examines the implementation of the communication strategy by the Langkat Tourism Office through the theories of Communication Strategy and Integrated Marketing Communications (IMC) to enhance the attractiveness of Tangkahan and raise public awareness of sustainable tourism. This research employs a qualitative case study method with data collection techniques including interviews, observations, and documentation, analyzed through data condensation, data presentation, and conclusion drawing. The data validity is tested using source and technique triangulation. The results indicate that the communication strategy in developing Tangkahan tourism applies the 4A 1P approach, digital promotion, service improvement, and environmental education to strengthen the destination’s competitiveness and support sustainable tourism. The natural beauty, interaction with elephants, and the use of social media are major strengths. However, challenges such as difficult access, geographical conditions, and weather present obstacles, necessitating adaptive, community-based strategies. Positive impacts of this ecotourism include increased community income, job creation, and growing awareness of cultural and environmental preservation. Community involvement in interactions with tourists also reinforces local identity and fosters inclusive and sustainable tourism development. In conclusion, the integrated Islamic communication strategy has successfully developed ecotourism, enhanced the economy, preserved culture, and encouraged community participation in sustainable tourism development. 
Implementation of Communication Strategies by Traditional Market Traders Based on Islamic Broadcasting Values to Enhance Interaction with Buyers Afrianda, Silvani Tiara; Rasyid, Abdul
Syiar: Jurnal Komunikasi dan Penyiaran Islam Vol. 5 No. 1 (2025): Syiar: Jurnal Komunikasi dan Penyiaran Islam
Publisher : STAI Publisistik Thawalib Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54150/syiar.v5i1.749

Abstract

Effective communication by traditional market traders strengthens social relationships, maintains buyer loyalty, reflects Islamic values, and serves as an adaptive strategy to face challenges from the modern and digital market. This study aims to analyze the communication strategies of traditional market traders based on Islamic broadcasting values and their influence on socio-economic interaction and buyer loyalty within a socio-cultural context. This research employs a qualitative case study approach with data collection techniques including participatory observation, in-depth interviews, and documentation, analyzed using thematic analysis. The findings indicate that traditional market traders' verbal and nonverbal communication strategies reflect Islamic broadcasting values, strengthen socio-economic relationships, build trust, and enhance buyer loyalty through friendly, ethical, and empathetic approaches. The socio-cultural context plays a crucial role in the communication strategies of traditional market traders, encouraging harmonious cross-cultural adaptation and reinforcing interactions based on Islamic values such as empathy, tolerance, and muamalah ethics (Islamic commercial ethics). Communication strategies grounded in Islamic values, such as friendliness, empathy, and ethics, prove effective in increasing buyer loyalty through emotional bonding, trust, and warm, humane shopping experiences in traditional markets. In conclusion, communication strategies based on Islamic values enhance socio-economic interactions, build loyalty, and adapt culture within multiethnic traditional markets.
Dakwah Bil Hal by the Onsight Foundation to Address the Clean Water Crisis Nurokhman, Firmansyah Nugroho; Triatmo, Agus Wahyu; Mahardika, Mei Candra; Saidun, Muhammad; Suryono, Joko
Syiar: Jurnal Komunikasi dan Penyiaran Islam Vol. 5 No. 2 (2025): Syiar: Jurnal Komunikasi dan Penyiaran Islam
Publisher : STAI Publisistik Thawalib Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54150/syiar.v5i2.800

Abstract

The 1000 Water Sources Expedition Program by the Onsight Foundation in Ngelo, Wonogiri, utilizes vertical cave water sources to overcome a decades-long clean water crisis. This study aims to examine the implementation of Dakwah Bil Halthrough the 1000 Water Sources Expedition Program in enhancing access to clean water. Employing a descriptive qualitative approach, data collection involved in-depth interviews, with data analysis encompassing data reduction, presentation, and verification. The findings reveal that the 1000 Water Sources Expedition Program in Ngelo Hamlet progressed through pre-implementation, implementation, and post-implementation phases, facilitated by participatory communication that actively involved the community. Rope access and speleological technologies were employed to access water sources in vertical caves, providing a stable, year-round supply of clean water. The program not only fulfills basic water needs but also reinforces religious, social, and economic activities. The community participates in water management and MSME empowerment, supported by socio-religious activities. The program successfully enhances solidarity, religious awareness, and overall community independence. The study concludes that water endowment (wakaf) serves as an effective strategy for dakwah and empowerment, resolving clean water access issues, fostering religiosity and cooperation, and improving the welfare of rural communities.
Algorithmic Approach To Contemporary Da'wah Through SEO Optimization And Audience Engagement On Barakka’na Mangkoso YouTube Hasan, Abdul Rahman; Iskandar , Iskandar; Qadaruddin, Muhammad; Ramli, Ramli; Sulvinajayanti, Sulvinajayanti; Nasriah, St.
Syiar: Jurnal Komunikasi dan Penyiaran Islam Vol. 5 No. 2 (2025): Syiar: Jurnal Komunikasi dan Penyiaran Islam
Publisher : STAI Publisistik Thawalib Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54150/syiar.v5i2.861

Abstract

Digital technology has transformed Islamic da'wah, positioning YouTube as a key platform where effectiveness depends on the quality of religious content, SEO alignment, algorithmic literacy, and audience engagement strategies in contemporary digital society. This study examines the role of algorithmic optimization in reshaping contemporary Islamic da'wah through a qualitative single-case study of the YouTube channel Barakka’na Mangkoso (South Sulawesi, Indonesia). Data were collected through in-depth interviews, digital observation of YouTube content, and analysis of YouTube Analytics documents. Data analysis employed interactive processes of data condensation, data display, and conclusion drawing. Findings reveal that algorithmic logic has become constitutive of digital da'wah, fundamentally influencing content structure, pacing, and thematic selection. However, strict ethical guardrails prohibiting deceptive clickbait and transactional promises, combined with deep Bugis cultural rootedness, enable the channel to expand reach dramatically without compromising religious authenticity. The study concludes that effective contemporary da'wah now requires dual competence in religious scholarship and algorithmic literacy, offering a replicable model for other preachers and institutions seeking to amplify authentic Islamic messages in the platformized public sphere. The study concludes that effective digital da'wah requires integrating algorithmic literacy with Islamic scholarship and employing ethical, culturally grounded strategies to expand reach without compromising religious authenticity.
Analysis of the 'Blood Fantasy' Phenomenon from the Perspective of Islamic Da'wah Communication Firdaus, Najmi Yaritsul; Muhaini, Akhmad; Madum, Mohamad; Rofiqoh, Umi Nur; Aminah, Siti
Syiar: Jurnal Komunikasi dan Penyiaran Islam Vol. 5 No. 2 (2025): Syiar: Jurnal Komunikasi dan Penyiaran Islam
Publisher : STAI Publisistik Thawalib Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54150/syiar.v5i2.899

Abstract

The rapid development of digital media has transformed societal communication patterns, while simultaneously giving rise to various forms of deviant content on social media that have the potential to erode religious values, undermine public morality, and challenge the role of Islamic da’wah communication in the digital era. The research gap lies in the limited studies that analyze this phenomenon from the perspective of Islamic da’wah communication, as previous research has primarily focused on legal, psychological, or social media responses. This study examines how Islamic da’wah communication can respond to and counter the proliferation of blood fantasy content in digital spaces. The study aims to analyze this phenomenon and formulate relevant da’wah strategies in the digital era. The methodology employed is a qualitative approach with a case study design, using content documentation, non-participatory netnographic observation, and literature review. Data analysis was conducted using qualitative content analysis and critical discourse analysis. The results indicate that the widespread presence of blood fantasy content on social media reflects weak internalization of religious values, low digital and religious literacy, and the dominance of permissive and hedonistic communication patterns in digital spaces. Such content is not only produced as an individual expression but also gains social legitimacy through user interactions. In this context, Islamic da’wah communication has not yet served as an effective counterbalance to the flow of negative information. This study highlights the importance of preventive, educational, and contextual digital da’wah strategies as a moral counter-narrative  
Semiotic Analysis of Symbolic Communication in Li Scraf Hijab with Arabic Newspaper Motif Haliza, Nafiul; Madum, Mohamad; Isnaini, Isnaini; Maulana, Agam; Damayanti, Ananda Maya
Syiar: Jurnal Komunikasi dan Penyiaran Islam Vol. 5 No. 2 (2025): Syiar: Jurnal Komunikasi dan Penyiaran Islam
Publisher : STAI Publisistik Thawalib Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54150/syiar.v5i2.900

Abstract

The development of Muslim fashion in Indonesia shows that the hijab is no longer understood solely as a religious obligation, but also as a symbol of identity, lifestyle, and a medium for communicating Islamic values. Through its form, motifs, color, and style of wear, the hijab serves as a means of symbolic communication, conveying social, cultural, and da’wah messages. However, academic studies specifically addressing the hijab as a medium for contemporary da’wah through fashion products, especially local brands, remain limited. This study aims to analyze the symbolic communication contained in the Li Scraf hijab with the Arabic Newspaper motif and to examine consumers’ interpretations of these symbols at Li Boutique Berjan Purworejo. The study employs a qualitative approach, utilizing semiotic analysis of symbolic communication to examine the visual, textual, and symbolic elements of hijab design. The results indicate that the Li Scraf hijab serves as a medium for contemporary da’wah by integrating spiritual messages, religious values, and modern fashion aesthetics. This study enriches Islamic communication and cultural da’wah studies and offers practical implications for the development of an educational and religiously meaningful Muslim fashion industry.

Page 7 of 7 | Total Record : 66

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