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Syiar: Jurnal Komunikasi dan Penyiaran Islam
Published by STAI Publisistik Thawalib Jakarta
ISSN : 28087933     EISSN : 28087941     DOI : 10.54150/syiar
Core Subject : Religion, Education, Social,
Religion Languange, Linguistic, Communication & Media Social Sciences
Syiar: Jurnal Komunikasi dan Penyiaran Islam, P-ISSN 2808-7933, E-ISSN 2808-7941 published by STAI Publisistik Thawalib Jakarta is an open-access international journal published twice a year (June-December). Syiar: Jurnal Komunikasi dan Penyiaran Islam invites students, lecturers, academics, and researchers to contribute the results of research and studies in the field of communication broadcasting Islam and da'wah in a broad perspective. This journal covers the actual issues in Islamic communication studies, including the development of contemporary da'wah by utilizing media, Islamic information systems, rhetoric, and government policies regarding broadcasting and information regulation. The purpose of this journal is to promote sharing of knowledge and understanding of the issues of Islamic broadcasting communication.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 66 Documents
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The Da'wah Strategy of the Prosperous Justice Party in Instilling Islamic Political Values in South Jakarta Aziz, Hilmi; Nisa, Pia Khoirotun
Syiar: Jurnal Komunikasi dan Penyiaran Islam Vol. 5 No. 1 (2025): Syiar: Jurnal Komunikasi dan Penyiaran Islam
Publisher : STAI Publisistik Thawalib Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54150/syiar.v5i1.723

Abstract

The practices of money politics, identity misuse, and political apathy reflect deviations from Islamic political values. Therefore, the Prosperous Justice Party implements a da'wah strategy in South Jakarta. This study aims to analyze the da'wah strategy of the Prosperous Justice Party in instilling Islamic political values and to identify the supporting and inhibiting factors in South Jakarta. This research uses a case study method with interviews, observation, and documentation to collect data. Data processing involves condensation, data presentation, and conclusion drawing, followed by triangulation and confirmability to ensure data validity. Findings: The da'wah strategy of the Prosperous Justice Party is implemented through free health check-up services, the sale of low-cost necessities, and the building of relationships with religious leaders, organizations, and Islamic institutions. Meanwhile, the Member Development Unit demonstrates a rational da'wah strategy through a structured, focused cadre system and learning process. Inhibiting factors of the da'wah strategy include limited operational funds, a community that tends to be pragmatic and opportunistic, and the spread of false information. Supporting factors include the ownership of their building, the active role of the Member Development Unit, and support from religious leaders, organizations, and Islamic institutions. Conclusion: The da'wah conducted by the Prosperous Justice Party employs sentimental, rational, and sensory strategies through social programs and institutional relations to instill Islamic political values in society.
Analysis of Religious Moderation in Ustadz Adi Hidayat's YouTube Content Daulay, Vania Daffa Yusriyah; Khatibah, Khatibah
Syiar: Jurnal Komunikasi dan Penyiaran Islam Vol. 5 No. 1 (2025): Syiar: Jurnal Komunikasi dan Penyiaran Islam
Publisher : STAI Publisistik Thawalib Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54150/syiar.v5i1.762

Abstract

Digital media, especially YouTube, has become an effective platform for Islamic preaching (dakwah) to convey religious messages in a moderate, interactive, and contextual manner in the global digital era. This study aims to analyze the content of dakwah messages concerning religious moderation in the sermons of Ustadz Adi Hidayat. This research employs a qualitative approach using content analysis techniques. The methodology involves documenting sermon videos, transcribing the dakwah content, recording metadata, and analyzing the data based on religious moderation, including wasathiyah (moderation), justice, tolerance, and anti-extremism. The findings indicate that Ustadz Adi Hidayat’s sermons on YouTube contain 27 quotations reflecting the values of religious moderation per the official indicators of the Indonesian Ministry of Religious Affairs. The dominant value that emerges is the balance between the relationship with God and fellow human beings (habluminallah–habluminannas), followed by tolerance, anti-violence, and social ethics. The dakwah messages are conveyed contextually and persuasively, integrating Islamic teachings with the social realities of Indonesia. These sermons emphasize the importance of moderation in religious practice and demonstrate the effectiveness of digital media in disseminating peaceful, tolerant, and balanced Islamic values in the post-modern era. This study concludes that Ustadz Adi Hidayat’s sermons on YouTube predominantly communicate the values of religious moderation in a balanced and relevant manner, consistent with the official concept endorsed by the Indonesian Ministry of Religious Affairs.
Local Wisdom-Based Public Relations Model in Building the Image of the Islamic Communication and Broadcasting Study Program Saoqillah, Akhmad; Nala, Azkia; Samsiah, Samsiah
Syiar: Jurnal Komunikasi dan Penyiaran Islam Vol. 5 No. 1 (2025): Syiar: Jurnal Komunikasi dan Penyiaran Islam
Publisher : STAI Publisistik Thawalib Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54150/syiar.v5i1.574

Abstract

The Public Relations strategy in the Islamic Communication and Broadcasting Study Program still relies on conventional approaches, rendering it less contextual and incapable of fostering strong emotional connections with stakeholders. This study aims to analyse a local wisdom-based public relations model implemented to build a positive image of the Islamic Communication and Broadcasting Study Program. The research methodology employs a qualitative approach using a case study method, with data collection techniques including in-depth interviews, participatory observation, and documentation. Data analysis was conducted through thematic analysis and triangulation methods. The results indicate that local wisdom holds significant potential to be integrated into the Public Relations strategy of the Islamic Communication and Broadcasting Study Program at Institut Ummul Quro Bogor to cultivate a positive image relevant to the surrounding community. Currently, the study program has not optimally utilised local cultural elements such as traditional arts, regional languages, and the involvement of community leaders in public communication activities. Digital strategies remain confined to the internal campus environment. This study finds that a local wisdom-based Public Relations model can serve as a strategic approach to enhance public trust, academic appeal, and the cultural identity of the study program. In conclusion, a Public Relations strategy grounded in local wisdom is effective in building image, strengthening community closeness, and supporting the relevance of Islamic communication within both local and global contexts.
Mandailing and Javanese Cultural Communication in Preserving Interethnic Harmony in Tanjung Ale from an Islamic Perspective Harahap, Masnawari; Mailin, Mailin
Syiar: Jurnal Komunikasi dan Penyiaran Islam Vol. 5 No. 1 (2025): Syiar: Jurnal Komunikasi dan Penyiaran Islam
Publisher : STAI Publisistik Thawalib Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54150/syiar.v5i1.772

Abstract

Tanjung Ale Village reflects the harmony between the Mandailing and Javanese ethnic groups through intercultural communication grounded in Islamic values, local customs, and traditions, which collectively strengthen the social cohesion of the local community. This study aims to analyze the role of intercultural communication between the Mandailing and Javanese communities in maintaining social harmony in Tanjung Ale Village, with Islamic values serving as the primary foundation. As a multicultural society inhabited by two major ethnic groups, intercultural communication is a crucial element in preserving social harmony. This research employs a descriptive qualitative approach, utilizing observation, interviews, documentation, and triangulation methods. Data analysis is conducted through data reduction, data presentation, and conclusion drawing. Both verbal and non-verbal communication in Mandailing and Javanese traditions reflect values of togetherness, respect, and spirituality. The integration of cultural symbols, deliberative consensus (musyawarah), and Islamic values reinforces interethnic harmony through traditional wedding ceremonies. Islamic teachings influence community attitudes by promoting values of tolerance, respect, and brotherhood. Practices of religious moderation and intercultural communication strengthen social cohesion, encouraging mutual cooperation, open dialogue, and the preservation of harmony amid cultural diversity. Islamic teachings recognize ethnic diversity as a blessing from God and emphasize the importance of unity while avoiding division. Intercultural communication and fair conflict resolution are regarded as forms of religious devotion that contribute to social harmony and communal well-being. Conclusion: The intercultural communication between the Mandailing and Javanese, when integrated with Islamic values, reinforces tolerance, brotherhood, and religious moderation, thereby fostering sustainable social harmony and cohesion.
Content Analysis of Gerindra's Tiktok as a Political Communication Medium For Students of the Faculty of Dakwah and Communication Rahman, Abdul; Kustiawan, Winda
Syiar: Jurnal Komunikasi dan Penyiaran Islam Vol. 5 No. 1 (2025): Syiar: Jurnal Komunikasi dan Penyiaran Islam
Publisher : STAI Publisistik Thawalib Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54150/syiar.v5i1.787

Abstract

There is a lack of research on using TikTok by political parties in Indonesia, particularly regarding its impact on university students' political perceptions and participation as the young voter generation. This study analyses the political communication strategies employed by the Gerindra Party through the TikTok platform and its influence on the political perceptions of students at the Faculty of Dakwah and Communication, State Islamic University of North Sumatra. Employing a qualitative case study approach, the research utilises content analysis of Gerindra's TikTok videos and in-depth interviews with students, applying data triangulation to comprehensively understand digital political communication and its effects. The findings indicate that the Gerindra Party employs diverse political communication strategies on TikTok, including informative, persuasive, entertaining, and responsive content to engage a young audience. Prabowo Subianto, as the principal figure, prominently features in the content, with videos lasting 30-60 seconds being the most effective in increasing engagement, averaging 1.2 million views. Content showcasing informal moments of political figures elicited higher responses than formal content. However, TikTok presents limitations in delivering in-depth political issues, and the study also found low digital literacy among students in verifying information. These findings highlight the effectiveness and challenges of digital political communication via TikTok. The study concludes that it is essential to integrate digital citizenship education in higher education institutions to enable students to analyse political content critically, and political parties should develop effective multi-platform communication strategies
The Influence of Da'wah Messages on the Ustadz Adi Hidayat Official YouTube Account on Students' Religious Behavior Fadhli, M.; Nashrillah, Nashrillah
Syiar: Jurnal Komunikasi dan Penyiaran Islam Vol. 5 No. 1 (2025): Syiar: Jurnal Komunikasi dan Penyiaran Islam
Publisher : STAI Publisistik Thawalib Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54150/syiar.v5i1.637

Abstract

The phenomenon of the development of digital da'wah through YouTube has become an effective means of conveying Islamic values to the younger generation, where university students play a strategic role in critically and objectively assessing the effectiveness of online da'wah. This study examines the influence of da'wah messages delivered through the Ustadz Adi Hidayat Official YouTube channel on the religious behavior of students at the Universitas Islam Negeri Sumatera Utara Medan. This research employs a quantitative method with a correlational approach. Data were collected through questionnaires distributed to 100 students selected using purposive sampling. The validity and reliability of the research instruments were tested using SPSS software. Hypothesis testing was conducted using simple linear regression, specifically the t-test. The results show a significant positive influence of the da'wah messages on the Ustadz Adi Hidayat Official YouTube channel on students' religious behavior. The coefficient of determination (R²) of 0.435 indicates that 43.5% of the students' religious behavior can be explained by the da'wah message variable. The significance value of 0.000 (< 0.05) indicates the relationship is statistically significant. Conclusion: The digital da'wah content on the official YouTube channel of the Ustadz Adi Hidayat significantly contributes to increasing students' religiosity.
An Analysis of the Relationship Between Ritual Worship Intensity (Ibadah Mahdah) and Consumer Preferences for Halal-Certified Products Ma'arif, Bambang Saiful; Marlina, Reny Rian; Safruddin, Irfan
Syiar: Jurnal Komunikasi dan Penyiaran Islam Vol. 5 No. 1 (2025): Syiar: Jurnal Komunikasi dan Penyiaran Islam
Publisher : STAI Publisistik Thawalib Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54150/syiar.v5i1.673

Abstract

This persuasive communication study examines the relationship between levels of religiosity and preferences for halal products within the context of evolving contemporary communication. The research highlights the interconnection between religiosity, persuasive da’wah communication, and public tendencies in selecting and consuming halal-certified products. This study employs a quantitative methodology using proportional sampling techniques, involving 120 respondents, and is analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the validity, reliability, and structural model hypotheses. Findings indicate that 78.9% of respondents perform obligatory prayers (shalat fardhu) very frequently, 88.9% fast during Ramadan regularly, and 55% rarely read the Qur’an. The total score of ritual worship (ibadah mahdah) reached 2,071 out of a maximum of 2,725, reflecting a high level of religiosity. The Likelihood Ratio test reveals a significant relationship between obligatory prayer and both the rationale for choosing halal products (p = 0.0054) and the ability to verify halal status (p = 0.0199). Observing obligatory fasting shows significant correlation with halal product preferences (p = 0.0037) and the boycott of Israeli products (p = 0.0196). Voluntary fasting is significantly related to the duration of halal product usage (p = 0.0020) and halal verification (p = 0.0295). Conclusion: A high level of ritual worship (ibadah mahdah) significantly influences preferences for halal products, reinforcing religious awareness and conscientious consumption in accordance with Islamic teachings.
TikTok Social Media Literacy in Verifying the Dissemination of Hoax News among University Students Dewi, Paradia Kristanti; Azhar, Anang Anas
Syiar: Jurnal Komunikasi dan Penyiaran Islam Vol. 5 No. 1 (2025): Syiar: Jurnal Komunikasi dan Penyiaran Islam
Publisher : STAI Publisistik Thawalib Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54150/syiar.v5i1.720

Abstract

The ability to exercise media literacy is essential for filtering digital information, preventing the spread of hoaxes, and protecting the public from disinformation in the era of social media. This study explores how Islamic Communication and Broadcasting Program students, Faculty of Da'wah and Communication, Universitas Islam Negeri Sumatera Utara (class of 2021) apply media literacy in filtering information from the TikTok platform. This research employs a qualitative descriptive method, with five students as subjects, utilising interviews, observation, and data analysis based on the framework of Huberman and Miles. The findings indicate that students demonstrate varying levels of media literacy when verifying information on TikTok. While some can critically evaluate and filter content, many still consume and accept information without verification. TikTok's algorithm prioritises viral content and accelerates the spread of hoaxes, especially when the content is visually engaging. The lack of digital literacy education, social influence, and limited training in information verification further exacerbate the issue. Students tend to verify information only when it is perceived as personally relevant. Therefore, enhancing media literacy is crucial to enable students to be more critical, selective, and responsible in accessing and disseminating information. Conclusion: The students' media literacy level is moderate, playing a role in evaluating, producing content, and verifying information on social media.
Interpersonal Communication Of Madrasah Aliyah Teachers In Overcoming Students’ Anxiety In Facing University Entrance Selection Lubis, Sallima Zarli; Nurhanifah, Nurhanifah
Syiar: Jurnal Komunikasi dan Penyiaran Islam Vol. 5 No. 1 (2025): Syiar: Jurnal Komunikasi dan Penyiaran Islam
Publisher : STAI Publisistik Thawalib Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54150/syiar.v5i1.722

Abstract

Teachers' interpersonal communication plays an important role in guiding madrasah students to face the pressure of college selection by reducing anxiety through constructive, ethical, supportive, and emotional interactions. This research aims to formulate a systematic and contextual approach to understand the role of teachers' interpersonal communication in overcoming the anxiety of madrasah students facing college selection. This study uses a qualitative approach of case studies with data collection techniques through interviews, observations, documentation, purposive selection of informants, data analysis, data condensation, categorization, theme drawing, and validation through triangulation and member check. The results showed that teachers used linear, interactive, and transactional communication models as well as verbal, nonverbal, and Islamic communication value strategies to help students manage anxiety in facing public university selection. There are collaborative efforts, such as communication with parents, self-motivation, and information searching, as well as obstacles in the form of bad moods and incompatibility of academic choices with students' abilities. Conclusions: transactional communication, verbal-nonverbal strategies, Islamic principles, and religious practices effectively manage students' anxiety through dynamic dialogue, collaborative approaches, and personalized communication in an Islamic educational environment.
The Experience of Transcendental Communication in Tahajud Prayer Among TikTok User @dynsonlyy Syaifuddin, Syaifuddin; Fahrudin, Atef; Sabda, Galang Ikhwan Aji
Syiar: Jurnal Komunikasi dan Penyiaran Islam Vol. 5 No. 1 (2025): Syiar: Jurnal Komunikasi dan Penyiaran Islam
Publisher : STAI Publisistik Thawalib Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54150/syiar.v5i1.728

Abstract

The digital era transforms religious practices such as Tahajud prayer into a spiritual experience publicly shared and reinterpreted through social media, creating a new reality of transcendental communication within digital spaces. This study aims to understand the meaning of transcendental communication in Tahajud prayer shared by the TikTok user @dynsonlyy through virtual ethnographic analysis of comments and digital interactions. This research employs mixed methods with a sequential explanatory design, combining virtual ethnography, descriptive quantitative analysis, netnography, methodological triangulation, and data visualization to understand transcendental communication comprehensively. Research findings: The study reveals that transcendental communication through Tahajud prayer on TikTok is personal, collective, and significantly impactful. From 309 analyzed comments, 88 experiences related to sustenance (rezeki), 63 to inner peace, 52 to education issues, 46 to finance, 41 to family, and 40 to work were identified. One hundred fifty-six comments contained prayer requests, 96 reflected emotional transformation, and 29 noted mystical experiences. TikTok functions as a sacred digital space, enabling authentic spiritual expression and forming a networked religious community, strengthening religious identity while serving as a medium for collective coping and spiritual transformation in the digital era. Conclusion: Transcendental communication in Tahajud prayer on TikTok evolves into digital communal spirituality, dominated by prayer requests and sustenance outcomes, demonstrating real psychological and material effects. 

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