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Jurnal Manajemen DIVERSIFIKASI
Published by Universitas Muhammadiyah Metro
ISSN : 27745295     EISSN : 27745309     DOI : https://dx.doi.org/10.24127
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Manajemen DIVERSIFIKASI (e-issn: 2774-5309, p-issn: 2774-5295) adalah jurnal yang dikelola oleh Program Studi S1 Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Metro. Jurnal ini diterbitkan dalam jangka waktu triwulanan dalam satu tahun yaitu Maret, Juni, September dan Desember. Jurnal Manajemen DIVERSIFIKASI memiliki fokus dan skop keilmuan pada bidang ilmu manajemen yang terdiri dari Manajemen Sumber Daya Manusia, Manajemen Pemasaran, Manajemen Keuangan dan Manajemen Operasional.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 25 Documents
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Search results for , issue "Vol. 3 No. 2 (2023): Juni" : 25 Documents clear
Analisis Pendapatan Dan Kesejahteraan Usaha Tani Kembang Kol Di Kelurahan Banjar Sari Kecamatan Metro Utara Ali, Karnila; Japlani, Ardiansyah; Alfandi, Ashari Mahendra
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 2 (2023): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i2.2434

Abstract

This study aims to (1) determine the amount of income from the cauliflower village farm inBanjar Sari Village. (2) To determine the welfare level of cauliflower farming in Banjar SariVillage. This type of research is a type of quantitative research. Data were collected usingobservations and interviews conducted on 30 cauliflower farmers in Banjar Sari Village,Metro Utara District. Based on the results of the research that has been carried out, it isfound that the income of cauliflower farmers in Banjar Sari Village, Metro Utara District isquite high, the average income of cauliflower farmers from 30 respondents in one harvest isRp. 24,401,100, seen from the income of cauliflower farmers, the ratio value of allrespondents is R/C > 1, then all cauliflower farmers in Banjarsari Village (30 respondents)are included in the profitable category in doing farming. Based on the criteria of the worldbank (world bank) regarding the level of welfare, the welfare level of cauliflower farmers inBanjar Sari Village, Metro Utara District is quite high, as many as 24 farmers are includedin the prosperous category with a percentage of 80%, 3 farmers are included in the moderatecategory with a percentage 10% and the remaining 3 farmers are categorized as not yetprosperous with a percentage of 10% of the total 30 cauliflower farmers respondents inBanjarsari Village, Metro Utara District.
Penerapan Metode Peramalan Penjualan Sebagai Dasar Penetapan Perencanaan Jumlah Produksi Pada Home Industri Roti Setia Bakery Di Adirejo, Lampung Timur Suryadi, Suryadi; Septiana, Nani; Hasanah, Avianti Nur
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 2 (2023): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i2.2437

Abstract

This study aims to determine the right forecasting method used in the home industry of Roti Setia Bakery and to determine the number of products that must be produced by the home industry of Roti Setia Bakery from June 2022 to May 2023. The type of research used is quantitative research. This study uses the semi-average method and the least square method. The results of this study are based on the MAPE level (mean absolute percentage error) of the two methods, so the sales forecasting method that is more appropriate is used in the Home Industry of Roti Setia Bakery using the semi-average method because it has smaller deviations. by 5.62% compared to using the least square method (least square method), namely MAPE of 13.33%. Planning for the amount of bread production at the Setia Bakery Home Industry Bread in the June 2022 period is 1,225.30 pcs, the July 2022 period is 1,228.13 pcs, the August 2022 period is 1,230.96 pcs, the September 2022 period is 1,233.79 pcs, the October 2022 period 1236.62 pcs, November 2022 period 1,239.45 pcs, December 2022 period 1,242.28 pcs, January 2023 period 1,245.11 pcs, February 2023 period 1,247.94 pcs, March 2023 period 1,250.77 pcs, April 2023 period is 1,253.60 pcs, May 2023 period is 1,256.43 pcs.
Pengaruh Kompensasi Dan Motivasi Kerja Terhadap Produktivitas Kerja Karyawan PT. Pada Daihatsu Kota Metro Sugeng, Sugeng; Widodo, Deny Edy; Komalia, Komalia
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 2 (2023): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i2.2449

Abstract

This study aims to determine the effect of compensation and work motivation on employee productivity. The type of research conducted in this research is using quantitative research. Data collection is done by giving questionnaires to employees of PT. Daihatsu Metro City, amounting to 121 people as research respondents. The data analysis technique used is multiple linear regression. The results of the study show that compensation has a positive and significant effect on work productivity. The results of this study are supported and in line with research conducted by Gofur (2019) which shows that compensation has a positive and significant effect on work productivity. Self-motivation has a positive and significant influence on work productivity. This shows that if employees' perceptions of self-motivation will be fulfilled according to the wishes of employees, it will affect work productivity. Compensation and work motivation together have a positive and significant effect on work productivity
Pengaruh Kehandalan Dan Brand Image Terhadap Kepuasan Konsumen Dalam Penggunaan Digital Payment Dana (Studi Pada Mahasiswa FEB Universitas Muhammadiyah Metro) Septiana, Nani; Nasikah, Durotun; Wulandari, Tri Wahyu
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 2 (2023): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i2.2522

Abstract

The development of information and communication technology makes all human activities easier both in the economic and social fields. In today's technological developments, new innovations are needed so that all human activities become more efficient, safe, fast and comfortable, especially in the world economy. Digital wallets are electronic applications that can be used to pay for online transactions. This study aims to determine 1) To determine the effect of reliability on Consumer Satisfaction in the Use of Digital Payments (Dana). 2) To determine the effect of brand image on Consumer Satisfaction in the Use of Digital Payments (Dana). 4) To determine the effect of reliability, brand image on Consumer Satisfaction in the Use of Digital Payments (Funds). The survey method was chosen as the primary data source. The survey method focuses on collecting data from respondents who have certain information, thus enabling researchers to solve problems. Data collection was carried out using a questionnaire or questionnaire instrument. In this study, the population is consumers who use Telkom products. The sampling technique uses accidental sampling with a total sample of 72 people. Data collection techniques using a questionnaire with a Likert scale. The results of the study show that 1) there is a positive and significant influence between reliability on Consumer Satisfaction in the Use of Digital Payments (Funds). 2) there is a positive and significant influence between brand image on consumer satisfaction in the use of digital payments (funds). 4) there is a positive and significant influence between reliability, brand image on consumer satisfaction in the use of digital payments (funds).
Pengaruh Faktor Budaya, Faktor Sosial Dan Faktor Pribadi Terhadap Keputusan Pembelian Jasa Pada PT. Telkom Kota Metro Fuadi, Selamet; Kusmawati, Nanda; Novrianda, Herry
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 2 (2023): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i2.2523

Abstract

In line with the rapid economic growth of Indonesia, the demand for telecommunicationsservices is also increasing, so that PT Telkom Indonesia must be able to serve the needs ofthe community by increasing the number of connection units and the quality oftelecommunication facilities. This improvement effort has been carried out by implementingPT Telkom's policies, namely, the best service, the best image and the best results. All aredirected to customer satisfaction of PT Telkom service users. This study aims to determine 1)To determine whether cultural factors influence purchasing decisions. 2) To find out whetherthere is an influence of social factors on purchasing decisions. 3) To find out whether there isan influence of personal factors on purchasing decisions. 4) To find out whether there is aninfluence of cultural factors, cultural factors, personal factors, social factors together onpurchasing decisions. The survey method was chosen as the primary data source. The surveymethod focuses on collecting data from respondents who have certain information, thus enabling researchers to solve problems. Data collection was carried out using a questionnaireor questionnaire instrument. Based on the estimated time and limitations, the population inthis study were all wifi users from Telkom Indonesia on metrp. then the population is takenbased on the largest number of buyers in a year in 2020, which is as many as 133 buyers. Theresults show that 1) there is a positive and significant influence between cultural factors onpurchasing decisions 2) there is a positive and significant influence between social factors onpurchasing decisions. 3) there is a positive and significant influence between personal factorson purchasing decisions 4) there is a positive and significant influence between personalfactors on purchasing decisions. positive and significant influence between cultural factors,personal factors, social factors on purchasing decisions.
Pengaruh Pendidikan Dan Pelatihan Terhadap Kinerja Karyawan Dengan Reward Sebagai Variabel Moderasi (Studi Kasus Karyawan Pada PT.BPRS Aman Syariah Sekampung) Dupri, Muhammad Demsi; Lelawati, Nina; Handayani, Siti
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 2 (2023): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i2.2529

Abstract

This study aims to determine and explain the effect of education and training on employee performance by testing the moderating variable at PT BPRS Aman Syariah Sekampung. With the population conducted in the study as many as 36 people. Based on the results of the analysis conducted by researchers, it shows that education has a significant effect on employee performance, resulting in a coefficient of t-count value of (31.777) and a significance value of (0.000), training has no effect and is not significant on employee performance, resulting in a coefficient of t-count value of (-902) and a significance value of (0.373). Then the reward does not moderate the effect of education on employee performance, resulting in a significance value of (0.513). Reward also does not moderate the effect of training on employee performance, resulting in a significance value of (0.707).
Pengaruh Kualitas Pelayanan, Citra Perusahaan, Fasilitas Dan Lokasi Terhadap Kepuasan Konsumen (Studi Kasus Hotel Berkah Kembar Di Lampung Timur) Suwarto, Suwarto; Fuadi, Selamet; Fitriani, Eka Lusi
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 2 (2023): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i2.2571

Abstract

The research method used is qualitative and quantitative research. In this study, theanalytical tool used is multiple linear regression analysis to determine the dependent andindependent variables with computer program tools, namely SPSS 17 For Windows.Theresearch results are 1) Service quality variables have a positive effect on consumersatisfaction, 2) corporate image variables simultaneously affect consumer satisfaction, 3)facility variables simultaneously affect consumer satisfaction, 4) location variablessimultaneously affect customer satisfaction, 5) simultaneously variable brand image, trustand price affect consumer satisfaction at Berkah Kembar hotel.
Pengaruh Etika Kerja, Disiplin Kerja Terhadap Kinerja Karyawan PT. Sinar Jaya Inti Mulya Riyanto, Kuncoro Budi; Sugeng, Sugeng; Wulandari, Suci Ayu
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 2 (2023): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i2.2572

Abstract

In the modern era and current technological developments, people can carry out activities in amore practical and faster way because of increasingly rapid technological developments. allactivities in kehipuan can be done in a practical and fast way without exception. Coupledwith increasingly sophisticated technology that can help in everyday life. Human resources(HR) is a very important aspect in a company. Therefore, a company must be able to manageHuman Resources as well as possible in order to increase productivity within a company.With good productivity, a company can meet the company's targets that have been set. Goodemployee performance will help employees to meet company targets and also help companiesto earn profits. However, if the performance of the company's employees decreases, it will bedetrimental to the company. This study aims to determine 1) To determine the effect of workethics on employee performance. 2) To determine the effect of work discipline on employeeperformance 3) To determine the effect 4) To determine the effect of work ethics and discipline on employee performance. The survey method was chosen as the primary datasource. The survey method focuses on collecting data from respondents who have certaininformation, thus enabling researchers to solve problems. Data collection was carried outusing a questionnaire or questionnaire instrument. The population in this study wereemployees of PT Sinar Jaya Inti Mulya, totaling 173 people. The data collection techniqueused a questionnaire with a Likert scale. The results show that 1) there is a positive andsignificant influence between work ethics on employee performance 2) there is a positive andsignificant influence between work discipline on employee performance. 4) there is a positiveand significant influence between ethics and work discipline on employee performance
Pengaruh Awareness Bonding Dan Identity Bonding Terhadap Kesetiaan Pelanggan Dealer Salim Jaya Motor Pekalongan Lampung Timur Febriyanto, Febriyanto; Ratmono, Ratmono; Agita, Agita
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 2 (2023): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i2.2576

Abstract

From the results of observations made by researchers, it was found that several things wereindicated to cause a lack of customer loyalty, so the researchers conducted a study of thisresearch to determine the purpose of partially or simultaneously the effect of awareness bondingand identity bonding on customer loyalty at the Salim Jaya Motor Dealer, Pekalongan Timur,Lampung. This type of research is quantitative with data collection using a questionnaire asmany as a sample of 96 respondents. The sampling technique used random sampling, while theanalytical tool used was multiple linear regression with partial test decision making (t) andsimultaneous test (f) and the coefficient of determination. The results of the analysis prove thatcustomer loyalty is a deep lasting customer commitment to re-subscribe or re-purchase theselected product/service consistently in the future, even though the influence of the situation andmarketing efforts have the potential to cause behavioral changes, to make it happen, customersneed bonding. So with this Awareness Bonding (X1), Identity Bonding (X2), together have aneffect on Loyalty (Y).
Pengaruh Lingkungan Kerja, Disiplin Kerja, Kompensasi, Dan Kepuasan Kerja Terhadap Kinerja Karyawan Pabrik Beras Sampoerna Di Kotagajah, Kabupaten Lampung Tengah Fitriani, Fitriani; Imantoro, Jati; Fuadin, Muhammad Ilham
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 2 (2023): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i2.2578

Abstract

In a company's operating system, human resources are a very valuable company asset thatmust be managed properly by the company in order to make an optimal contribution. Thegrowth of the company's organization is very dependent on the productivity of the workforcein the company. The company's goals can be achieved if the performance provided meetspredetermined standards. Every organization or company will always try to improve theperformance of its employees in the hope that the company's goals will be achieved. Thisstudy aims to determine the effect of work environment, work discipline, compensation, andjob satisfaction on the performance of Sampoerna rice factory employees in Kotagajah. Theresearch method used is quantitative research, namely questionnaires or interviews. In thisresearch , the analytical technique used is multiple linear regression analysis to determinethe dependent and independent variables with the help of a computer program , namely SPSS26. The results of the study achieved that the variables of work environment, work discipline,compensation, and job satisfaction had a positive and significant effect on employeeperformance.

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