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Jurnal Manajemen DIVERSIFIKASI
Published by Universitas Muhammadiyah Metro
ISSN : 27745295     EISSN : 27745309     DOI : https://dx.doi.org/10.24127
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Manajemen DIVERSIFIKASI (e-issn: 2774-5309, p-issn: 2774-5295) adalah jurnal yang dikelola oleh Program Studi S1 Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Metro. Jurnal ini diterbitkan dalam jangka waktu triwulanan dalam satu tahun yaitu Maret, Juni, September dan Desember. Jurnal Manajemen DIVERSIFIKASI memiliki fokus dan skop keilmuan pada bidang ilmu manajemen yang terdiri dari Manajemen Sumber Daya Manusia, Manajemen Pemasaran, Manajemen Keuangan dan Manajemen Operasional.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 25 Documents
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Search results for , issue "Vol. 3 No. 4 (2023): Desember" : 25 Documents clear
Pengaruh Promosi Dan Distribusi Untuk Meningkatkan Nilai Penjualan Sepeda Motor Honda CRF Studi Kasus Pada Dealer Honda Mitra Sehati Jaya, Bandar Jaya Lelawati, Nina; Riyanto, Kuncoro Budi; Septindo, Muhammad Andrean
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 4 (2023): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i4.2640

Abstract

The purpose of this study is to find out whether interest has an effect on purchasing decisions for Honda Scoopy Motorcycles, to find out whether Lifestyle influences motorbike purchasing decisions. Honda Scoopy, knowing Brand Image has an effect on purchasing decisions for Honda Scoopy Motorcycles, and knowing Interest, Lifestyle and Brand Image have an effect on purchasing decisions for Honda Scoopy Motorcycles. The research method uses quantitative research that measures the variables of interest, lifestyle, brand image, and purchasing decisions. The population in this study were Honda Scoopy customers at TDM Honda Motor Sekampung. The instrument in this study used a questionnaire. Data analysis in this study used multiple linear regression. The results showed that the t-test value on the interest variable with a significance level of 5% was 0.005 <0.05 and tcount (2.96) > ttable (2.03), so that there was a positive and significant influence on interest. customers on purchasing decisions for Honda Scoopy motorcycles. The value of the t test on the lifestyle variable with a significance level of 5% is 0.034 < 0.05 and tcount (2.198) > ttable (2.03), so that there is a positive and significant influence on lifestyle on motorcycle purchasing decisions Honda Scoopy. The value of the t test on the brand image variable with a significance level of 5% is 0.007 < 0.05 and t (2.861) > t table (2.03), so that there is a positive and significant influence on brand image on motorcycle purchasing decisions Honda Scoopy. There is a positive and significant influence of interest, lifestyle, and brand image on purchasing decisions for Honda Scoopy motorcycle products at TDM Sekampung.
Reaksi Pasar Modal Sebelum Dan Sesudah Munculnya Financial Technology (Fintech) Peer To Peer (P2P) Lending Pada Bank Yang Terdaftar Di Bursa Efek Indonesia Febriyanto, Febriyanto; Ali, Karnila; Raniana, Vina
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 4 (2023): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i4.2673

Abstract

The development of innovation in the financial sector, namely fintech, fintech is an abbreviation of financial technology or financial technology. The existence of financial technology has made one of the fastest growing business sectors in the technology sector. With the development of technology and the increase in start-up companies, the development of fintech in Indonesia. Finance in Indonesia has shifted due to a format that can produce solutions and make it easier for consumers, namely the combination of economy and technology (fintech). The purpose of this study is to determine whether there are differences in trading volume activity and abnormal returns on the cooperation between banks listed on the Indonesia Stock Exchange and peer to peer P2P lending financial technology. This study uses secondary data from third-party publications with a total sample of 4 companies. The data analysis technique used is the even study data analysis, normality test and paired t-test hypothesis testing. Based on the research results, there is no significant difference in the volume of stock trading activity (trading volume activity) before and after the collaboration between peer to peer lending financial technology and banks listed on the Indonesia Stock Exchange, there is no significant difference in abnormal returns before and after the existence of cooperation between financial technology peer to peer lending to banks listed on the Indonesia Stock Exchange.
Pengaruh Kompensasi Finansial Dan Lingkungan Kerja Terhadap Organizational Citizenship Behavior (OCB) Karyawan Bagian Produksi Pada PT Sinar Jaya Inti Mulya Kota Metro Suhada, Bambang; Japlani, Ardiansyah; Kurniadi, Panji
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 4 (2023): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i4.2695

Abstract

The purpose of research to determine the influence of financial compensation and workenvironment on organizational citizenship behavior (OCB) of production division employeesat PT Sinar Jaya Inti Mulya, Metro, Lampung. The type of research that used is descriptiveresearch with a quantitative approach with the object of research is financial compensation,work environment and organizational citizenship behavior (OCB). The population of thisresearch is all employees of the Production Department at PT Sinar Jaya Inti Mulya MetroLampung City with a total sample of 65 respondents The technique of collecting data usingquestionnaires and literature study. Analyzer uses multiple linear regression analysis. Theresults showed that partially or simultaneously there is a positive and significant effect offinancial compensation and work environment on the Organizational Citizenship Behavior(OCB) of Production Section Employees at PT Sinar Jaya Inti Mulya, Metro City, Lampung.
Pengaruh Kompensasi, Kesehatan Dan Keselamatan Kerja Terhadap Kinerja Karyawan Pada PT. Sinar Jaya Inti Mulya Kota Metro Dupri, Muhammad Demsi; Sugeng, Sugeng; Andriani, Vivin
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 4 (2023): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i4.2716

Abstract

The workforce plays a very big role in carrying out company activities, the existence ofhuman resources in a company plays a very important role. This research aims to analyze theinfluence of Compensation, Occupational Health and Safety on Employee Performance. Thisresearch was conducted at PT. Sinar Jaya Inti Mulya Metro City, Lampung. This researchuses quantitative methods. The data used is primary data obtained using a questionnairemethod for a sample using the Slovin formula, obtained as many as 121 employees at PT.Sinar Jaya Inti Mulya Metro City. The analysis tool used is Multiple Linear Regression withthe help of the SPSS 20.0 program. The research results show that 1) Compensation has apositive and significant influence on employee performance. 2) Health has a positive andsignificant influence on employee performance. 3) Work safety has a positive and significantinfluence on purchasing decisions. 4) Compensation, health and work safety have a positiveand significant influence together on employee performance. The coefficient of determinationvalue is 0.67, which means that the dependent variable can be explained by the independentvariable by 67%. This means that the independent variables include compensation,occupational health and safety at 67% while the remaining 33% is influenced by othervariables not examined in this research.
Pengaruh Kepercayaan, Keamanan Transaksi, Harga, Kualitas Pelayanan, Dan Persepsi Akan Risiko Terhadap Keputusan Pembelian Pada Konsumen E-Commerce Shopee Studi Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Metro Widodo, Deny Edy; Ratmono, Ratmono; Mustakim, Rahmat
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 4 (2023): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i4.2731

Abstract

The development and progress of information technology is currently growing very rapidlyand is very influential in everyday life, especially life in Indonesia. All of this can be seenfrom the large and large number of internet users in Indonesia, there must be a reason, oneof which is the development of infrastructure and the second is easy to get gadgets at lowprices. This study aims to 1) To find out whether there is an influence of trust on purchasingdecisions on Shopee E-commerce consumers on students at the University of Muhamadiyah Metro. 2) To find out whether there is a security effect on purchasing decisions on Shopee Ecommerce consumers at the University of Muhamadiyah Metro students. 3) To find outwhether there is an effect of price on purchasing decisions on Shopee E-commerceconsumers at the University of Muhamadiyah Metro students. 4) To find out whether there isan effect of service quality on purchasing decisions for E-commerce consumers throughShopee for students at the University of Muhammadiyah Metro. 5) To find out whether thereis an effect of perception of risk on purchasing decisions on Shopee E-commerce consumersfor students at the University of Muhammadiyah Metro. 6) To find out whether there is aneffect of trust, security, price, service quality, and perception of risk on purchasing decisionson Shopee E-commerce consumers at Muhamadiyah Metro University students... In thisstudy, the population was FEB students, Muhammadiyah University Metro Teknik samplingusing accidental sampling with a total sample of 72 people. Data collection techniques usinga questionnaire with a Likert scale. The results show that 1) there is a positive and significantinfluence between trust on purchasing decisions. 2) there is a positive and significantinfluence between security on purchasing decisions. 3) there is a positive and significanteffect of price on purchasing decisions 4) there is a positive and significant influence on thequality of service on purchasing decisions 5) there is a positive and significant influence onthe perception of risk on purchasing
Analisis Diversifikasi Dan Ukuran Perusahaan Terhadap Return Pada PT. Lampung Distribusindo Raya Tbk Lampung Selatan Septiani, Ana; Lelawati, Nina; Angelina, Dyas
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 4 (2023): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i4.2742

Abstract

This study aims to determine the effect of diversification and firm size on returns at PTLampung Distributionsindo Raya TBK South Lampung. This research is quantitative, wherequantitative research is research that uses data types that can be measured or calculateddirectly through the measurement of research variables using numbers. The analyticaltechnique used in this study is a path analysis technique. The results show that diversificationhas a positive and significant effect on stock returns, which means that if the company ismore diversified, the stock returns will increase. The size of the company has a positive andsignificant effect on stock returns, which indicates that the higher the size of the company, thehigher the stock returns
Pengaruh Reputasi Underwriter, Reputasi Auditor, Ukuran Perusahaan, Dan Umur Perusahaan Terhadap Tingkat Underpricing Saham Pada Perusahaan Yang Terdaftar Di Bursa Efek Indonesia Pada Tahun 2019-2021 Febriyanto, Febriyanto; Septiana, Nani; Turohman, Nurhidayat
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 4 (2023): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i4.2748

Abstract

This study aims to test and analyze the influence of underwriter's reputation, auditory,company size, and the company's age against underpricing levels. This research wasconducted by purposive sampling method with a sample of 133 companies that carried outinitial public off catering (IPO) in a vulnerable period of 2019 - 2021. The data used issecondary data through the annual company report in 2019-2021. The data analysis used inthis study was the Liniear Multiplication analysis. The results of this study indicate that thecompany's reputation, and the company's age did not significantly affect the underpricinglevel. While the reputation of auditors, negative affects underpricing level. And company size,positively affect the underpricing level. underwriter's reputation, auditory reputation,company size, and corporate life together (simultaneous) affect and significant tounderpricing's level. The advice that can be given based on the results of this study are forfurther research are advised to use more consistent, clear measuring tools for underwriter'sreputation measurements and auditory reputation reputation reputations. Inconsistency cancause inconsistent results in the research conducted. In addition, further research can useother variables that can potentially affect the underpricing level of shares in the company.
Pengaruh Nilai Investasi, Tingkat Upah, Dan Nilai Produksi Terhadap Penyerapan Tenaga Kerja Studi Kasus Pada Konveksi Di Desa Kota Gajah Timur Kecamatan Kota Gajah Lampung Tengah Rahayu, Sri Retnaning; Suryadi, Suryadi; Alvian, Rio Sandi
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 4 (2023): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i4.2750

Abstract

This research aims to determine the effect of investment value, wage level, and productionvalue on labor absorption in convection in the village of East Gajah City, Central LampungCity Gajah District. By distributing questionnaires in the form of questions regardinginvestment value, wage levels, and production value on energy absorption, then processingthem using SPSS 20 with a classic assumption testing approach using normality, linearity,and homogeneity methods. This research uses quantitative methods with multiple linearregression analysis, partial test, F test, determination to determine the effect of investmentvalue, wage level, and production value on labor absorption in convection in the village ofKota Gajah Timur, Kota Gajah district, Central Lampung. The partial research results showthat simultaneously the investment value, wage level and production value have a positiveand significant effect on labor absorption.
Pengaruh Self Esteem, Self Efficacy, Kinerja Pegawai Terhadap Kepuasan Pegawai Pada Badan Pengelola Keuangan Dan Aset Daerah Kota Metro Suwarto, Suwarto; Yateno, Yateno; Saraswati, Eka
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 4 (2023): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i4.2768

Abstract

The influence of globalization today will lead to increasingly global competition. Human resources, namely employees or employees have an important role in a company. The existence of competent and quality human resources will support the company's activities and are assets that must be guarded by the company to be managed and managed. This study aims to determine the relationship between slef esteem and employee satisfaction at BPKAD metro city. Knowing the effect of self efficacy on job satisfaction of employees at BPKAD metro city, knowing the effect of employee performance on job satisfaction at BPKAD in metro city, knowing the effect of slef esteem, slef efficacy of employee performance, on employee job satisfaction at BPKAD Metro city. The sample of respondents in this study were employees of the financial and asset management agency of the Kora metro area, totaling 60 people, using the accideal sampling technique. The quantitative method in this study used a quantitative approach. n comparative. The data were collected in questionnaire sheets and analyzed using multiple linear regression analysis. The results of this study showed that the self-esteem variable obtained a tcount value of 0.315 ttable <234 with a significant value of 0.754 <0.05, meaning that the quality of self-esteem has an effect on employee satisfaction. tcount 18.905 ttable <234 with a significant value of 0.00 <0.05, meaning that the quality of self-efficacy affects employee satisfaction. tcount -0.315 ttable <234 with a significant value of 0.754 <0.05, meaning that the quality of self-efficacy has no effect on employee satisfaction. While in the f-test (both test fcount 865.963 and ftable 2.77 that the independent variables jointly influence positive and significant employee satisfaction. This means that self-esteem (x1), self-efficacy (x2), employee performance (3), employee satisfaction (y) the independent variable is able to explain the independent variable of 98.1% while the remaining 1% is influenced by the variable which were not included in this study.
Pengaruh Good Corporate Govermance Terhadap Harga Saham (Studi Kasus Pada Perusahaan Food And Bevarage Di BEI Periode 2017-2021) Septiana, Nani; Mazni, Afdal; Rahmawati, Ika
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 4 (2023): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i4.2773

Abstract

Good Corporate Governance is the basis or guideline in conducting the company's internalmanagement. Stock prices are a reflection of the performance or value of the company andalso a reflection of investor confidence. The objectives to be achieved are: 1) To determine the effect of managerial ownership on stock prices in Food and Beverage companies on theIDX for the 2017-2021 period. 2) To determine the effect of institutional ownership on stockprices in Food and Beverage companies on the IDX for the 2017-2021 period. 3) Todetermine the effect of the size of the board of commissioners on the stock price of Food andBeverage companies on the IDX for the 2017-2021 period. 4) To determine the effect ofmanagerial ownership, institutional ownership and the board of commissioners on stockprices in Food and Beverage companies on the IDX for the 2017-2021 period. This researchis a quantitative research. The type of data used in this study is secondary data, namely GoodCorporate Governance on stock prices listed on the Indonesia Stock Exchange (IDX) in2017-2021. The data collection technique used in this research is documentation technique.The analytical technique used in this study is multiple regression analysis. The results ofresearch and data processing obtained the results of the t-test on the Managerial Ownershipvariable having a tcount of 5.444 where the tcount value is 5.444 > ttable 1.717, with asignificance value below 0.05, namely 0.000, then H1 is accepted. The results of the t-test ofthe institutional ownership variable have a tcount value greater than ttable or it can beexplained that the value (4.650 > 1.717) with a significance value below 0.05 is 0.000. Theresults of the t-test of the board of commissioners variable have a tcount value (5.502)greater than ttable (1.717) or it can be explained that the value of tcount > ttable (5.502 >1.717) with a significance value below 0.05, which is 0.000. The results of the F test on theindependent variables (managerial ownership, institutional ownership and the board ofcommissioners) have Fcount greater than Ftable or it can be explained that the value (18.776> 3.07) with a significance level below 0.05 is 0.000. Based on the results of the study, it canbe concluded that the test results simultaneously with the F test show that Good CorporateGovernance on indicators of managerial ownership, institutional election and independentcommissioners jointly affect stock prices in Food and Beverage companies listed on the IDXin 2017-2021. This is evidenced by statistical testing where tcount > ttable with asignificance less than 0.05. So it can be concluded that the results of this studysimultaneously (simultaneously) have a significant effect on stock prices.

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