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Jurnal Manajemen DIVERSIFIKASI
Published by Universitas Muhammadiyah Metro
ISSN : 27745295     EISSN : 27745309     DOI : https://dx.doi.org/10.24127
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Manajemen DIVERSIFIKASI (e-issn: 2774-5309, p-issn: 2774-5295) adalah jurnal yang dikelola oleh Program Studi S1 Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Metro. Jurnal ini diterbitkan dalam jangka waktu triwulanan dalam satu tahun yaitu Maret, Juni, September dan Desember. Jurnal Manajemen DIVERSIFIKASI memiliki fokus dan skop keilmuan pada bidang ilmu manajemen yang terdiri dari Manajemen Sumber Daya Manusia, Manajemen Pemasaran, Manajemen Keuangan dan Manajemen Operasional.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 25 Documents
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Search results for , issue "Vol. 4 No. 3 (2024): September" : 25 Documents clear
Pengaruh E-Commerce, Motivasi Berwirausaha, Dan Lingkungan Keluarga Terhadap Minat Berwirausaha (Studi Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Metro) Durotun Nasikah; Nani Septiana; Fatma Kumala
Jurnal Manajemen DIVERSIFIKASI Vol. 4 No. 3 (2024): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v4i3.3787

Abstract

The Central Statistics Agency (BPS) recorded the open unemployment rate (TPT) in Indonesia at 5.83% in February 2022. The average from college when graduating is more prepared to find a job not to create jobs, prospective graduates from universities are more prepared for the selection of new employees both from government agencies and from private companies, rather than preparing to open job opportunities by entrepreneurship. Therefore, it is necessary to cultivate the entrepreneurial spirit of students because by having an entrepreneurial spirit, it is hoped that students can create jobs or entrepreneurship after graduating from college. The purpose of this study is to find out whether e-commerce affects entrepreneurial interest, and to find out whether entrepreneurial motivation affects entrepreneurial interest, and to find out whether family environment affects entrepreneurial interest. The sample of this study was the Management class of 2019 Universitas Muhammadiyah Metro as many as 50 students with sampling techniques using Accidental Sampling. Data were collected through questionnaires, and data analysis using Validity Test, Reliability Test, Normality Test, Linearity Test, Homogeneity Test, Multiple Linear Regression Analysis, T Test, F Test, Determination Coefficient Test, Statistical Hypothesis using the program (SPSS 25). The results showed that there is a positive and significant influence of e-commerce on entrepreneurial interest, there is a positive and significant influence of entrepreneurial motivation on entrepreneurial interest, there is a positive and significant influence of the family environment on entrepreneurial interest Keywords: E-commerce, Entrepreneurial Mobility, Family Environment, Entrepreneurial Interest
Analisis Strategi Pemasaran Produk Untuk Meningkatkan Kinerja Pada Toko Kue Island Cake Metro Ratmono; Durotun Nasikah; Ajeng Resmadi Putri
Jurnal Manajemen DIVERSIFIKASI Vol. 4 No. 3 (2024): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v4i3.3804

Abstract

The purpose of this study was find out how the marketing performance, the internal and theexternal factors of the Island Metro Cake Shop, and what kind of marketing strategy isappropriate to improve its marketing performance. This study applied a qualitative researchmethod by analyzing the product marketing strategy at the Metro town Cake Shop IslandCake. The collection of this research data involved two informants, they were cake shopowners and his employee. The research data were obtained by conducting interviews anddistributing questionnaires to determine the weights and ratings on aspects of the company'sinternal and external factors. Data analysis in this study used a SWOT analysis consisting ofStrengths, Weaknesses, Opportunities and Threats. The results of this study indicated that themarketing performance of the island cake cake shop in Metro town seemed to have a fairlygood performance. This is based on the sales results achieved by the island cake shop whichhas increased from year to year. The number of costumers who buy the products in the formof cakes at island cake shops is increasing. The marketing strategy implemented by the shopowner is to provide good service quality, ease of service, and promote on social media. Basedon the SWOT analysis, the strategy in marketing Island Cake shop products applies EFE andIFE analysis as a grow and build strategy within the company. The shop maintains service to customers by maintaining the superiority of its cake products both in terms of quality andquantity.
Strategi Pemasaran Pasar Payungi Dalam Membangun Image Sebagai Pasar Kreatif Di Kota Metro Nina Lelawati; Nani Septiana; M Farid Algiffari
Jurnal Manajemen DIVERSIFIKASI Vol. 4 No. 3 (2024): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v4i3.3843

Abstract

This study aims to find out and describe what marketing strategies are used by the umbrellamarket in building an image as a creative market in Metro City, whether they are the same asprevious research or not. Based on the results of the research and discussion that has beencarried out, the creation of the umbrella market image as a creative market in Metro city isdetermined by the marketing strategy and procedures for building a positive image in thecommunity, the marketing strategy carried out by the umbrella market is almost entirelythrough social media, relations with the community , Sales Promotion, Events andExperience as well as Direct Selling or direct sales, this is of course supported by thecharacter of the umbrella market and also interesting things that can be highlighted in theumbrella market so that the umbrella market can be said to be a Creative market in MetroCity
Dampak Keberadaan Go Food Dan Grab Food Terhadap Peningkatan Penjualan Usaha Kuliner Di Kota Metro Suwarto; Suryadi; Trihadi Hermansyah
Jurnal Manajemen DIVERSIFIKASI Vol. 4 No. 3 (2024): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v4i3.3844

Abstract

The development of technology and information plays an important role in economic growth. Today, technology and information are needed, including in the culinary business. The presence of Go Food and Grab Food services, which are food delivery features for food delivery developed by the Gojek and Grab applications, really help culinary entrepreneurs run their businesses. This study aims to find out how the impact of the existence of Go Food and Grab Food, how to increase sales of culinary businesses in Metro City after joining Go Food and Grab Food. The type of research used by the author is field research, using a qualitative approach. The techniques used in collecting data in this study include observation, interviews and documentation. The data analysis technique used in this study is inductive. The population in this study are business people who join Go Food and Grab Food in Metro City. Data collection was carried out through interviews with 5 culinary entrepreneurs in Metro City. The research results show that the existence of Go Food and Grab Food is very helpful for culinary entrepreneurs in the form of marketing and increasing sales. Culinary business people stated that there was an increase in sales after joining Go Food and Grab Food services.
Pengaruh Orientasi Kewirausahaan Dan Orientasi Pasar Terhadap Kinerja Usaha UMKM Kuliner (Studi Pada UMKM Kuliner Di Wilayah Iringmulyo Kota Metro) Jati Imantoro; Ana Septiani; Indah Puspita Sari
Jurnal Manajemen DIVERSIFIKASI Vol. 4 No. 3 (2024): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v4i3.3869

Abstract

To find out whether market orientation affects business performance. To find out whether entrepreneurial orientation and market orientation affectbusiness performance. The sample of this study was culinary MSME actors in the Iring Mulyo Area of Metro City as many as 70 respondents. Data collection using questionnaires, and data analysis using validity test, reliability test, normality test, linearity test, homogeneity test, multiple linear regression analysis, t test, f test, determination r2 test, and Statistical Hypothesis using the program (SPSS). The results showed that there is a positive influence of Entrepreneurship orientation on business performance, there is a positive influence of market orientation on business performance, and there is a positive influence of Entrepreneurship orientation and market orientation on business performance.
Pengaruh Kualitas Produk Dan Harga Jual Terhadap Loyalitas Konsumen Dengan Kepuasan Konsumen Sebagai Variabel Intervening Pada Industri Bakso Kembar Kota Metro Ratmono; Selamet Fuadi; Riana Prameswari
Jurnal Manajemen DIVERSIFIKASI Vol. 4 No. 3 (2024): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v4i3.3879

Abstract

This study aimed to determine the direct effect of product quality and selling price on consumer loyalty with consumer satisfaction as an intervening variable. This research was a quantitative research by measuring product quality variables. Selling price, loyalty, and satisfaction were by using a closed questionnaire. The questionnaire scoring scale for each variable was 1-5 so theoretically the range of scores obtained by respondents was between 20-100. Data collection was carried out by distributing questionnaires to a sample of 50 respondents. Data analysis in this study used path analysis (Path) with the help of the SPSS Version 20.0 application. The results showed that there was a direct influence between product quality and customer satisfaction in the Metro City Bakso Kembar Home Industry. There is a direct influence of the selling price on the satisfaction of the Metro City Bakso Kembar Home Industry. There is a direct effect of product quality on the loyalty of the Metro City Bakso Kembar Home Industry. There is a direct influence of the selling price on consumer loyalty of the Metro City Bakso Kembar Home Industry. There is a direct influence between consumer satisfaction and consumer loyalty in the Metro City Bakso Kembar Home Industry.
Pengaruh Kualitas Produk Dan Brand Image Terhadap Loyalitas Pelanggan (Studi Kasus Pada Konsumen The Don’s House Di Kota Metro) Darmawan; Jati Imantoro; Nia Rosita Wati
Jurnal Manajemen DIVERSIFIKASI Vol. 4 No. 3 (2024): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v4i3.3905

Abstract

This study uses quantitative research, is used to examine certain populations or samples, sampling techniques are generally carried out randomly, data collection uses research instruments, data analysis is quantitative with the aim of testing hypotheses. This study aims to analyze the effect of product quality and brand image on customer loyalty among consumers at The Don's House in Metro City. Data collection uses instruments in the form of interviews, questionnaires, and library research. The results of the study also show that product quality has a positive and significant influence on customer loyalty. It can be concluded that customer loyalty feels attracted to the quality of The Don's House products. the results of testing the hypothesis regarding the relationship between brand image and customer loyalty with the result that brand image has a positive and significant effect on customer loyalty. The results of simultaneous hypothesis testing regarding the relationship between product quality and brand image with customer loyalty with the result that product quality and brand image have a positive and significant effect on customer loyalty.
Pengaruh Status Sosial, Kualitas Produk, Dan Kepuasan Konsumen Terhadap Minat Beli Ulang Kopi Susu Baper Di Kota Metro Selamet Fuadi; Yateno; Esza Reymitha
Jurnal Manajemen DIVERSIFIKASI Vol. 4 No. 3 (2024): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v4i3.3915

Abstract

Repurchasing from consumers is a matter of great concern to a company, where to make this happen the company must pay attention to several factors related to this behavior. Repurchasing behavior of consumers is related to the quality of the products offered, the quality of service to create customer satisfaction. This study aims to determine the effect of social status, product quality, and consumer satisfaction on the intention to repurchase Baper Milk Coffee in Metro City.The research design is quantitative research or verification research. The variables in this study are social status, product quality, and consumer satisfaction with repurchase intention. The population and research sample were consumers of Metro City Baper Milk Coffee with a total sample taken of 96 people. Data collection techniques using a questionnaire. The analytical tool used is data quality analysis and Multiple Linear Regression with the SPSS program.The results showed that social status, product quality, and customer satisfaction had a significant effect on consumer repurchase intentions. Simultaneous test results show that social status, product quality, and consumer satisfaction together have a significant effect on consumer repurchase intention.
Penerapan Activity Based Costing System Untuk Menentukan Harga Pokok Produksi Fresh Fruit Pada PT. Great Giant Pineapple Pg.4 Lampung Timur Karnila Ali; Ardiansyah Japlani; Fahmi Andi Ningrum
Jurnal Manajemen DIVERSIFIKASI Vol. 4 No. 3 (2024): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v4i3.4016

Abstract

This study aims to determine the cost of goods produced using the ABC System and the calculation of cost of goods produced using the ABC System has more advantages and benefits than the conventional system. The type of research used is descriptive qualitative with a case study approach. Data were collected through documentation, observation, and interview techniques and then analyzed by comparative descriptive analysis between the calculation of cost of goods produced using the traditional system and the ABC System. The results of this study show that Banana products have a price difference of Rp2,752 with a conventional system of Rp175,629 and an ABC System of Rp172,877 which is considered overcosting and Pineapple products have a price difference of Rp3,302 with a conventional system of Rp138,977 and an ABC System of Rp142,009 which is considered undercosting.
Pengaruh Kualitas Produk, WOM, Komunitas Pelanggan Terhadap Keputusan Pembelian Keripik Sukun Sedap Malam di MasaPandemi di Dusun Setimbo Desa Jati Banteng Kecamatan Jati Banteng Kabupaten Situbondo Sutrisno, Mashluhah; Maheni Ika Sari; Tatit Diansari Reskiputri
Jurnal Manajemen DIVERSIFIKASI Vol. 4 No. 3 (2024): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v4i3.5602

Abstract

Purchasing decision is a concept of purchasing behavior where a consumer decides to do something or do something. One of the factors is the quality of the product, word of mouth and also the customer community. The method used in this research is descriptive quantitative. The population and research sample are consumers who have bought sukun sedap malam chips products in Setimbo Hamlet, Jati Banteng Village, Jati Banteng District, Situbondo Regency (heterogeneous population), at least 97 people. The data collection technique used a questionnaire. The analytical tool used is to use multiple linear analysis. The results showed that product quality and customer community had an effect on purchasing decisions for night savory breadfruit chips, while WOM had no significant effect on purchasing decisions for night savory breadfruit chips.

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