cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
jurnal.diversifikasi@gmail.com
Phone
+6281369024099
Journal Mail Official
jurnal.diversifikasi@gmail.com
Editorial Address
durotunnasika82@gmail.com, fuadi77.sl@gmail.com
Location
Kota metro,
Lampung
INDONESIA
Jurnal Manajemen DIVERSIFIKASI
Published by Universitas Muhammadiyah Metro
ISSN : 27745295     EISSN : 27745309     DOI : https://dx.doi.org/10.24127
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Manajemen DIVERSIFIKASI (e-issn: 2774-5309, p-issn: 2774-5295) adalah jurnal yang dikelola oleh Program Studi S1 Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Metro. Jurnal ini diterbitkan dalam jangka waktu triwulanan dalam satu tahun yaitu Maret, Juni, September dan Desember. Jurnal Manajemen DIVERSIFIKASI memiliki fokus dan skop keilmuan pada bidang ilmu manajemen yang terdiri dari Manajemen Sumber Daya Manusia, Manajemen Pemasaran, Manajemen Keuangan dan Manajemen Operasional.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 489 Documents
 45   46   47   48   49 
Pengaruh Semangat Kerja Dan Komitmen Kerja Terhadap Kinerja Karyawan PT.PLN (Persero) UP3 Kota Metro Suwarto; Sugeng; Rahmatiah Ajeng Safitri
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 4 (2025): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i4.5706

Abstract

This study aims to analyze the effect of work spirit, work commitment on employee performance. This type of research is a quantitative study with a population of 63 employees registered at PT. Pln (Persero) Up3 Metro City only 54 samples used were in accordance with predetermined criteria. The data used is secondary data distribution of questionnaires in the form of a list of questions with several alternative answers for respondents. The statistical test used to test the hypothesis is multiple linear regression analysis and tested using the statistical packages for the social science (SPSS) version 21 program.Based on the results of statistical tests show that Work Discipline, Work Environment has a positive and significant influence on employee performance.
Evaluasi Pengelolaan Keuangan Dana Desa Berdasarkan Permendagri Nomor 20 Tahun 2018 Di Desa Karang Sari Kecamatan Padang Ratu Lampung Tengah Karnila Ali; Ardiansyah Japlani; Selvi Wahyu Puspita
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 4 (2025): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i4.5710

Abstract

This study aims to determine the suitability of financial management of village funds in Karang Sari Village by analyzing data based on the Regulation of the Minister of Home Affairs Number 20 of 2018 concerning Village Financial Management, namely at the planning, implementation, administration, reporting, and accountability stages. The object of this research is Karang Sari Village, Padang Ratu District, Central Lampung. This research is qualitative with a descriptive analysis approach using 16 informants consisting of village officials and 8 hamlet heads. The research subjects were determined using purposive sampling techniques and data collection techniques consisted of observation, interviews and documentation. The data analysis used was reduction, triagulation, data display, and conclusion. In general, the problems found are the lack of knowledge in the management of funds and the lack of quality of human resources, the lack of assistance and the quality of assistance and the lack of supervision carried out in the management of village funds so that there is a gap in discrepancies in the financial management of village funds. Based on data analysis, this study states that the financial management of village funds in Karang Sari Village is not technically in accordance with Permendagri Number 20 of 2018, namely at the accountability stage there is no information on the 2023 village fund budget realization report which is conveyed to the public through information media and several obstacles are found in its implementation.
Pengaruh Etika Kerja Dan Disiplin Kerja Terhadap Kinerja Karyawan Dengan Budaya Organisasi Sebagai Variabel Intervening Pada CV. Tani Jaya Metro Barat Durotun Nasikah; Andiana Rosid; Mohammad Nadhif Fadhil
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 4 (2025): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i4.5778

Abstract

This research aims to determine whether work ethic and work discipline influence employeeperformance with organizational culture as an intervening variable. Quantitative methodswere used in this research. The population in this study were employees at CV. Tani JayaMetro Barat, numbering 50 people. The sampling technique used in this research is themethod for determining saturated samples obtained by the author at CV. Tani Jaya MetroBarat has 50 employees. The data collection technique used was interviews andquestionnaires. Data analysis used includes validity tests, reliability tests, normality tests,linearity tests, homogeneity tests and Path Analysis with the help of the SPSS version 25.0application. The research results can be concluded that there is a direct influence of workethics on organizational culture at CV. Tani Jaya Metro Barat. There is a direct influence ofwork discipline on organizational culture at CV. Tani Jaya Metro Barat. There is a directinfluence of Work Ethic on Employee Performance at CV. Tani Jaya Metro Barat. There is adirect influence of Work Discipline on Employee Performance at CV. Tani Jaya Metro Barat.There is a direct influence of organizational culture on employee performance at CV. TaniJaya Metro Barat.
Pengaruh Produk, Harga, Dan Promosi Terhadap Keputusan Pembelian Smartphone Dengan Lokasi Sebagai Variabel Intervening Pada Alun Cell di Desa Kota Baru Lampung Tengah Nina Lelawati; Suwarto; Deska Saputra
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 4 (2025): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i4.5811

Abstract

This research aims to determine the influence of products, prices and promotions on smartphone purchasing decisions based on locations in Alun Cell, Kota Baru, Central Lampung. Quantitative descriptive research method, non-probability sampling technique using accidental, the respondents were 96 Alun Cell consumers. The results of the research show that there is a direct influence of products on purchasing decisions, there is a direct influence of price on purchasing decisions, there is a direct influence of promotion on purchasing decisions, there is a direct influence of products on location, there is a direct influence of promotion on location, and there is a direct influence of location on purchasing decisions smartphones.
Pengaruh Orientasi Pasar Dan Inovasi Produk Terhadap Keunggulan Bersaing Keripik Pisang Tunas Kota Metro Berliana Ajeng Pratiwi; Fitriani; Durotun Nasikah
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 2 (2025): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i2.5813

Abstract

Business in Indonesia is becoming more competitive as a direct result of the country's rapid economic growth. Companies here must improve their capabilities to compete in the global market. Micro and small industries contributed 47.37% to GDP and 93.8% to employment capacity in 2018, according to the Ministry of Cooperatives and SMEs. The food sector is the most common and widespread of the many businesses that may be run in Indonesia. Metro City is an important hub for banana chip production in Lampung Province. Banana-flavored chips are one of the products. Pak Bambang and his wife utilized existing assets by processing bananas with a new and interesting method to make traditional Lampung banana chips. Market orientation (X1), product innovation (X2), and competitive advantage (Y) are variables used in positivist research designs applied to certain populations or random samples. Research findings prove that Tunas Banana Chips in Metro City benefit from the company's market orientation, product innovation, orientation variables, and competitive advantage.
Analisis Kelayakan Finansial Usaha Gula Kelapa (Studi Kasus pada PO Sumber Agung, Desa Surya Mataram) Bambang Suhada; Fitriani; Erlita Pramisella
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 4 (2025): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i4.5867

Abstract

A business certainly has the aim of continuing to develop and be able to compete with competitors and it is necessary to carry out a business/enterprise feasibility study with the aim of minimizing obstacles and risks that may arise in the future or in the future. Whether a business is viable or not will have a main goal, namely obtaining optimal profits. This research was conducted to determine whether PO Sumber Agung's coconut sugar business is financially viable to continue the business or not. This research used qualitative research using financial analysis such as NPV, IRR, Payback Period (PP), Net B/C Ratio, BEP with research instruments in the form of documentation and interviews. The sample in this research used 35 coconut sugar farmers. The results of the analysis show that the results of financial feasibility with 100% own capital are declared feasible with an NPV is positive (+) 54, 855, 574; This figure is > 0 which indicates the financial feasibility of the business, the IRR value is 37.9%, the Net B/C Ratio is 5.416 or > 1, the payback period is 8 months 25 days. where the NPV is positive, the Net B/C is greater than one and the IRR is greater, then from a financial perspective this business is worth pursuing.
Pengaruh Kepercayaan Merek, Desain Produk Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada UD KVN Keripik Tape Bondowoso Tri Resa Febrian; Budi Santoso; Pawestri Winahyu
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 3 (2025): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i3.5869

Abstract

The business environment in Indonesia is becoming more competitive on a daily basis, particularly in the food industry, because every UD operating in the culinary sector is trying to increase market share and reach new consumers. One type of business that is still the center of attention of all groups is the culinary industry. The presence of UD KVN Tape Chips in Bondowoso Regency where currently this product is selling well on the market, because it is a new product and this product does not lose the characteristic taste of the tape, making this tape chip very phenomenal on the market at the moment. In this study, consumer satisfaction at UD KVN Bondowoso Tape Chips is to be measured and analyzed in relation to the effects of product design, service quality, and brand trust. The research design that is being employed is descriptive quantitative. In this study, 80 responders made up the sample. Using SPSS version 26, multiple linear analysis is the technique that is employed. The coefficient of determination test results indicate that 67.5% of consumer happiness is influenced by brand trust, product design, and service quality. The findings of the t test indicate that at UD KVN Bondowoso Tape Chips, consumer satisfaction is significantly impacted by brand trust, product design, and service quality.
Pengaruh Risiko Pasar, Risiko Keuangan Dan Risiko Bisnis Terhadap Return Saham Perusahaan Tekstil Dan Garmen Yang Terdaftar Di Bursa Efek Indonesia (Periode 2019-2022) Nani Septiana; Ardiansyah Japlani; Alamsyah
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 4 (2025): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i4.5884

Abstract

The aim of this research is to determine the influence of market risk, financial risk and business risk on stock returns of textile and garment companies listed on the Indonesian Stock Exchange (2019-2022 period). This research manages financial report data for 4 years, namely from 2019-2022 according to what is needed. This data is seen through company financial reports published by the Indonesian Stock Exchange (BEI) and tested using E-views 10. Based on tests carried out by researchers using data analysis techniques using analytical requirements testing (descriptive statistical analysis), classical regression assumption requirements testing (autocorrelation test, heteroscedasticity test and multicollinearity test), as well as hypothesis testing using panel data regression models and (Test t, the significant F test and the coefficient of determination test R2) found that the only variables that had a significant influence on stock returns were market risk and business risk variables, while the financial risk variables did not influence and were not significant on stock returns. Likewise for the simultaneous test which has been carried out based on the calculated F table or F-statistics of 0.987735 with a significance value of 0.0732981 which means > 0.05 so Ha is accepted and it can be concluded that Market Risk, Financial Risk and Business Risk together has no effect on stock returns.
Pengaruh Kualitas Pelayanan Dan Lokasi Terhadap Kepuasan Konsumen Pada Resto Agam Kota Metro Nani Septiana; Suwarto; Juli Adi Fajri
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 4 (2025): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i4.5886

Abstract

This research aims to determine the effect of service quality and location on consumersatisfaction at the Agam restaurant in Metro City. The type of research used is quantitativeresearch. The instruments used in this research were questionnaires and observations. Dataanalysis was carried out using multiple linear regression. The research results show thatService Quality has a positive and significant influence on consumer satisfaction. Locationhas a positive and significant influence on purchasing decisions. Service Quality andLocation have a positive and significant influence together on consumer satisfaction
Analisis Pemetaan Bisnis Badan Usaha Milik Kampung Agro Makmur Kampung Depokrejo Kecamatan Trimurjo Kabupaten Lampung Tengah Bambang Suhada; Sri Retnaning Rahayu; Agus Setiawan
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 4 (2025): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i4.5899

Abstract

The strategy of strengthening the village economy through BUMDes is one of the solutions torelease the dependence of village communities on government assistance and to exploreregional potential. The object of this research is business mapping using Business ModelCanvasing. This research activity was conducted at the Village-Owned Enterprises inDepokrejo Village, Trimurjo District, Central Lampung Regency. The research populationwas the Village Officials and the management of the Village-Owned Enterprises. Datacollection techniques using interviews and documentation and literature studies. Theanalytical tool used is using Business Model Canvas analysis. The results showed that theCustomer Segment of BUMKam Agro Makmur Kampung Depokrejo is a company thatrecycles waste and people who need recycled products for the purposes of creative industrieson a small scale. The portion of the value of the products produced has been sorted from the household so that not only the waste produced has been properly sorted. Business networkwith factories within Lampung province and also between provinces. The main source ofincome is the difference between the purchase price and the selling price of the number ofproducts produced.Key Resources consist of people who deposit recyclable waste, businessentity management and facilities and infrastructure. Key Activities provide recyclable wastethat has been grouped into various types such as plastic waste, paper, cardboard, iron andothers Key partnerships with the community, product collection factories and villageapparatus institutions Cost structure includes capital costs, operational costs, overhead costsand costs for salaries of administrators

Page 47 of 49 | Total Record : 489

 45   46   47   48   49 

Filter by Year

2021 2026


Reset
Filter By Issues
All Issue Vol. 6 No. 1 (2026): Maret Vol. 5 No. 4 (2025): Desember Vol. 5 No. 3 (2025): September Vol. 5 No. 2 (2025): Juni Vol. 5 No. 1 (2025): Maret Vol. 4 No. 4 (2024): Desember Vol. 4 No. 3 (2024): September Vol. 4 No. 2 (2024): Juni Vol. 4 No. 1 (2024): Maret Vol. 3 No. 4 (2023): Desember Vol. 3 No. 3 (2023): September Vol. 3 No. 2 (2023): Juni Vol. 3 No. 1 (2023): Maret Vol. 2 No. 4 (2022): Desember Vol. 2 No. 3 (2022): September Vol. 2 No. 2 (2022): Juni Vol. 2 No. 1 (2022) Vol 1 No 4 (2021) Vol. 1 No. 4 (2021) Vol. 1 No. 3 (2021) Vol. 1 No. 2 (2021) Vol. 1 No. 1 (2021) More Issue