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Transekonomika : Akuntansi, Bisnis dan Keuangan
Published by Transpublika Publisher
ISSN : 28097866     EISSN : 28096851     DOI : https://doi.org/10.55047/transekonomika
Core Subject : Economy,
Economics, Econometrics & Finance
Transekonomika : Akuntansi, Bisnis dan Keuangan, publish by Transpublika Research Center, for sources of information and communication for academics and observers about science and methodology. Published papers are the upshots of research, reflection, and actual critical studies with respect to the themes of Accounting, Business, Management, Finances, Public administration and Social studies. All papers are double blind peer-reviewed and published six (6) times in a year.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 457 Documents
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PENGARUH VISUAL MERCHANDISING DAN POTONGAN HARGA TERHADAP IMPULSE BUYING: (Studi pada Konsumen Matahari Plaza Medan Fair) Sinaga, Yusuf Efendi; Marpaung, Nicholas
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 3 No. 1 (2023): January 2023
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v3i1.338

Abstract

This study aims to determine the effect of visual merchandising and price discounts on impulse buying (Study on Matahari Plaza Medan Fair consumers). The influence between the related variables, namely visual merchandising and price discounts, will be carried out partially and simultaneously to increase impulse buying. This study employs quantitative research with an associative methodology. Sampling utilizing the approach of purposive sampling, with 100 respondents serving as the research sample. This study's primary data were collected via Google Form questionnaires, while secondary data were obtained through a literature review. Validity test, classical assumption test, reliability test, multiple linear regression analysis, and hypothesis testing are employed as analytic methods. Results indicated that the perceived value variable (X1) partially had no effect on impulse buying (Y), whereas the discounted price variable (X2) partially had a substantial influence on impulse buying (Y). According to the coefficient of determination test, the value of R2 is 0.260, which indicates that the effect of visual merchandising and price discounts on consumers' impulse purchases at the Matahari Plaza Medan Fair is 27,5%, while the remaining 72,5% is influenced by factors that are not explained in this study.
PENGARUH HARGA TANAMAN PANGAN TERHADAP INFLASI DI KABUPATEN KENDAL Mardiyanto, Ilyas Cahaya; Prasetyanto, Panji Kusuma
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 3 No. 1 (2023): January 2023
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v3i1.346

Abstract

This study aims to analyze the effect of food crop prices on inflation in Kendal Regency. The increasing demand for agricultural commodities has resulted in the price of agricultural commodities increasing due to the high demand. The impact arising from the increase in the price of agricultural commodities is an increase in inflation, which causes a decrease in people's purchasing power because prices are increasingly unaffordable. The data used in this study is time series data for the period 2016 to 2022, the data used is secondary data on monthly developments in food crop prices and inflation in Kendal Regency. The tool used in this research is the analysis of the VAR/VECM (Vector Autoregression (VAR) or Vector Error Correction Model (VECM)) model with the help of the Eviews 10 application. The findings show that a number of variables, including the price of garlic, large red chilies, and Red cayenne pepper has a significant effect on inflation in Kendal Regency in the long run. In the short term, several variables such as the price of shallots and red cayenne pepper also have a significant effect on inflation in Kendal Regency.
PENGARUH DANA PERIMBANGAN (DBH, DAU, & DAK) TERHADAP PRODUK DOMESTIK REGIONAL BRUTO (PDRB) SULAWESI SELATAN Suranto
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 3 No. 1 (2023): January 2023
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v3i1.348

Abstract

This study aims to analyze the effect of Revenue Sharing Funds (DBH), General Allocation Funds (DAU), Special Allocation Funds (DAK) on South Sulawesi's GRDP. This study uses a quantitative research design, namely research that seeks the relationship or influence between one variable and one or more other variables in terms of analyzing the effect of balancing funds on GRDP in South Sulawesi. The sample in this study looked at the budget realization reports of the Provincial Government and Regional Government of South Sulawesi Districts/Cities as well as South Sulawesi's GRDP data for 2010 to 2020. The results showed that DBH partially did not have a significant effect on South Sulawesi's GRDP. Partially, DAU has no significant effect on South Sulawesi's GRDP. Partially, DAK has no significant effect on South Sulawesi's GRDP. Meanwhile, DAU, DBH, and DAK simultaneously have a significant effect on South Sulawesi's GRDP. Furthermore, the amount of simultaneous influence is 92,6%, while the remaining 7,4% is determined by other factors not beyond this study.
INTERNET AND SOCIAL MEDIA CHANGE: UTILIZATION OF SOCIAL MEDIA FOR LITERACY AND ADVOCACY IN DRONE EMPRIT /MEDIA KERNELS: (Case Study of Fuel Price Increase) Pangestu, Bernavita Fiana; Perlita, Janet
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 3 No. 1 (2023): January 2023
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v3i1.357

Abstract

Currently, information and communication technology that is networked with the internet continues to grow rapidly, with the internet providing public information disclosure that seems to have no distance between individuals. The existence of technology has affected media consumption both directly and indirectly, so success in building digital literacy is an indication of modernization amid public consumption. Changes in digital media consumers are also influenced by reader behavior, so it is important to improve digital skills and literacy amid the development of technology and information. One of the efforts is to support the use of Drone Emprit with expertise in Artificial Intelligence (AI) and Natural Learning Process (NLP) through Media Kernels software developed by local children. Currently, Indonesian society is entering the era of industrial revolution 4.0 with the dissemination of information to the public in a modern digital society where online media or mass media plays an important role in social media because it is interconnected and interacts with each other among users. Media. The research method used uses a qualitative method with a descriptive approach through interviews with 2 (two) sources that match the experts. The results showed that the strategic role of social media in this digitalization era is influenced by the formation of public opinion, and current technology has also taken root in people's lives. So, with the help of the internet, spatial limitations can still be overcome including 3T areas (underdeveloped, frontier, outermost).
ANALISIS KEBIJAKAN PEMERINTAH KOTA MALANG TERKAIT ANCAMAN PENGANGGURAN PASCA KENAIKAN INFLASI Vonnylia; Sutjiali, Florensia; Jocelyn, Nathania; Prawira , Johanes; Hendro
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 3 No. 1 (2023): January 2023
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v3i1.351

Abstract

One indicator of the cause of inflation is. Inflation and Unemployment have a role in making fiscal and monetary decisions of a country in improving its economic conditions. The purpose of this study is to analyze policies related to the threat of risk after the increase in inflation in the city of Malang. The data processing technique used in this research is qualitative, which is done by collecting the data that is roughly needed. The results revealed that the highest number of expenses in Malang City in 2021 with a total of 63.531, while the lowest number in 2019 with a total of 40.104. The highest amount of inflation in Malang City is in 2014, while the lowest inflation is in 2020. Fiscal policies that can be implemented the government in reducing the levels of movement, namely opening up job opportunities, adding State-Owned Enterprises, and creating job training centers to overcome the impact of inflation the government can make policies; reducing unexpected spending, offering support for 2% of the general allocation fund, increasing tax rates and providing maximum prices for certain goods.
ANALISIS PENGEMBANGAN POTENSI WISATA TKL ECOPARK SEBAGAI WISATA UNGGULAN KOTA MAGELANG Ayuningtyas, Andini; Damayanti, Sekar Ayu; Kurniawan, Muhammad Arif
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 3 No. 1 (2023): January 2023
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v3i1.352

Abstract

Magelang City is one of the cities in Central Java that has the potential for tourist attractions. There are various tourism objects presented by the City of Magelang to tourists who visit, one of which is TKL-Ecopark. This study aims to identify, support policy development and provide alternative strategies for managing the development of tourism potential in TKL-Ecopark. The research method this time uses qualitative and quantitative methods. The data collection technique in this study using questionnaire instruments and population and samples in this study is the management of TKL Ecopark (Taman Kyai Langgeng Ecopark) Magelang City which is the mainstay tourism of Magelang City. The method used is to combine the SWOT (Strengths, Weaknesses, Opportunities, Threats) matrix and QSPM (Quantitative Strategic Planning Matrix).
PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN DI MIE GACOAN MAGELANG Kusumawardani, Berlian Hema; Achsa, Andhatu
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 3 No. 1 (2023): January 2023
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v3i1.358

Abstract

The purpose of the research is to ascertain how product and service quality affects customers' satisfaction when they purchase meals at Mie Gacoan Magelang. The research employs primary data, such as the distribution of questionnaires and the purpose side as a sampling strategy from at least 60 respondents, or the residents of Magelang, to acquire data from the area where it is done. The suggested research methodology is a quantitative one. When managing its own data using SPSS as a method of analysis, testing the instrument utilizes the forms of validity test, reliability test, classical acceptance test, multiple linear regression equation analysis, t-test, F-test, and test of the coefficient of determination. The data processing analysis results show that Y = 0.865 + 0.270 x 1 + 0.308 x 2 + e, and the fitted R-squared is 0.722, which means that product quality and service quality contribute 72% to consumer satisfaction, with the remaining 38% being the result of other influences that were not taken into consideration.
ANALISIS PERBANDINGAN KINERJA KEUANGAN SEBELUM DAN SELAMA PANDEMIC COVID-19 PADA PT WILMAR CAHAYA INDONESIA Arif, Novyan Muhammad; Prativi, Agustina
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 3 No. 1 (2023): January 2023
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v3i1.363

Abstract

This study focuses on comparing the financial performance of PT Wilmar Cahaya Indonesia before and during the Covid-19 virus pandemic using profitability ratio analysis. The profitability ratio is an industry indicator to manifest profit based on its sales, assets, and liabilities. There are several types of ratios, namely Gross Profit Margin, Net Profit Margin, Return On Equity, and Return On Assets. This type of research data uses quantitative data centered on the Financial Statements of PT Wilmar Cahaya Indonesia from 2018 to 2021. The data source of this research uses secondary data and the method of retrieval is using library research techniques. The results of the ratio analysis carried out in this study prove that relevant changes were found in the condition of financial performance before and during the Covid-19 pandemic.
PROSEDUR PEMBUKAAN REKENING DEPOSITO PADA BANK BAPAS PUSAT 69 Firmansyah, Salma Arjuan Yumna
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 3 No. 1 (2023): January 2023
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v3i1.364

Abstract

This study aims to determine the technique of opening and disbursing closing deposit accounts at BPR BAPAS 69 Magelang Head Office. The method in this study is Descriptive Analysis by defining, illustrating, or summarizing data points so that patterns that meet all data conditions can emerge. The results of this study are that the customer must come to the BAPAS 69 BPR office bringing the requirements (KTP/SIM/PASPOR/KITAS and NPWP), visit the Customer Service counter, submit the required files, and fill out a form for opening a BPR BAPAS 69 deposit account at the Head Office Magelang. As for deposits, filling out deposit slips, deposits at teller counters, and collecting deposits at Customer Service counters are examples of deposit procedures. Complete the KTP/SIM/PASPOR/KITAS and NPWP withdrawal requirements, bring a photocopy of one of the requirements and a stamp along with the deposit slip to the Customer Service counter, fill out the deposit withdrawal form, pay a fine if it is not due, and go to the teller counter to withdraw money at the time BPR BAPAS 69 deposit account disbursement procedure, Magelang Head Office.
PENGARUH EVENT, IKLAN DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK SHOPEE DI SEMARANG Khafidhoh, Nully Huda Imam; Hartono, Budi
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 3 No. 1 (2023): January 2023
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v3i1.365

Abstract

Developments in this technological era have influenced manufacturers to innovate in promoting their products to consumers, such as promoting their products on the Shopee application. This research aims to analyze the magnitude of the influence of events, advertising and sales promotions on purchase decisions of Shopee consumers in Semarang. In this study, the researchers determined that the sample used was 100 Shopee consumers in Semarang and had at least made transactions at Shopee e-commerce. The analytical test used is an instrument test (validity and reliability), classic assumption test, hypothesis testing and multiple linear regression analysis. The results of this research indicate that variables such as events, advertisements, and sales promotions have a significant effect, either partially or simultaneously, on the purchasing decisions of Shopee consumers in Semarang.

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