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International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS)
Published by CV. RADJA PUBLIKA
ISSN : -     EISSN : 28084713     DOI : https://doi.org/10.54443/ijebas
Core Subject : Economy,
Economics, Econometrics & Finance
This journal aims to examine new breakthroughs and current issues regarding advances in science and technology in the fields of Economics, Business, Sharia Administration, Accounting and Agriculture Management
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 37 Documents
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Search results for , issue "Vol. 3 No. 4 (2023): August" : 37 Documents clear
THE EFFECT OF CUSTOMER EXPERIENCE ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION TO USERS OF TRANSPORTATION SERVICES ONLINE IN MEDAN CITY Ira Hairani Br. Damanik; Fadli; Syafrizal Helmi Situmorang
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 4 (2023): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i4.981

Abstract

This study aims to determine and analyze the effect of customer experience on customer loyalty with customer satisfaction as an intervening variable for users of online transportation services in Medan City. The population in this study is the people in Medan City, especially Medan Amplas District who have used Grab, Gojek and Maxim. The sampling technique in this study was non-probability sampling of 180 respondents. The data analysis method uses Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results showed that Customer Experience had a positive and significant effect on Customer Loyalty, Customer Experience had a positive and significant effect on Customer Satisfaction, Customer Satisfaction had a positive and significant effect on Customer Loyalty,
EFFECT OF SERVICE MARKETING MIX AND SERVICE QUALITY THROUGH CUSTOMER SATISFACTION ON CUSTOMER LOYALTY IN BANK BTPN ZAINUL ARIFIN MEDAN Indah Ardhina Oktaria; Endang Sulistya Rini; Paham Ginting
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 4 (2023): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i4.982

Abstract

Banks as financial institutions are businesses that are exposed to many problems and are not even discussed and studied endlessly on various occasions. The ups and downs and ups and downs of the banking business in Indonesia have a direct effect on all business sectors wherever and whenever. PT Bank Tabungan Pensiunan Nasional, Tbk is a company engaged in the banking sector, which was founded in 1958, and is headquartered in Jakarta Customer loyalty in this study is influenced by the service marketing mix where there are still a lack of aspects of the service marketing mix so that customers switch to other banks, as well as service quality which is still considered not good in terms of service to customers so that this also affects customer satisfaction so that it is necessary to examine based on the variables that have been described. The purpose of this study was to analyze the influence of service marketing mix and service quality through customer satisfaction on customer loyalty at PT. Bank BTPN Tbk Zainul Arifin Medan Branch. This type of research is associative research and the population in this study is PT. Bank BTPN Medan branch of Zainul Arifin as many as 63,276 customers, with a total sample of 397 customers. The sampling method used is purposive sampling. Data analysis was carried out through PLS-SEM using the SmartPLS program. The results showed that the service marketing mix, service quality and customer satisfaction had a positive and significant effect on customer loyalty at PT. Bank BTPN Medan branch of Zainul Arifin. then indirectly service marketing mix has a positive and significant effect on customer loyalty through customer satisfaction and service quality through customer satisfaction has a positive and significant effect on customer loyalty at PT. Bank BTPN Medan branch of Zainul Arifin.
STRATEGY ANALYSIS OF BUILDING CUSTOMER LOYALTY INDIHOME PT. TELECOMMUNIKASI INDONESIA Tbk Dhery Wiranata Surya; Endang Sulistya Rini; Beby Karina Fawzeea Sembiring
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 4 (2023): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i4.983

Abstract

Looking at the emerging internet service competitors, it is hoped that IndiHome will become one of the providers offering the best internet access and services. High consumer loyalty for a product is the most important aspect for a company in carrying out its business activities. To increase consumer loyalty, companies must pay attention to the factors that become a benchmark for consumer loyalty, including product, price, place, promotion, people, process, and physical evidence. The type of research used is quantitative, with a research method that is correlational research which is defined as a research method based on the philosophy of positivism, used to examine certain populations or samples, sampling techniques are carried out randomly, and data collection uses research instruments. The study results show that the product (product) positively and significantly affects IndiHome consumer loyalty at PT. Telkom witel Medan. Price has a positive and insignificant effect on IndiHome consumer loyalty. Promotion has a positive and significant effect on IndiHome consumer loyalty. People have a positive and insignificant effect on consumer loyalty. The process (process) positively and significantly affects consumer loyalty. Customer satisfaction has a positive and significant effect on consumer loyalty.
ANALYSIS OF PURCHASING DECISIONS FOR ADIDAS SPORTSWEAR BASED ON CELEBRITY ENDORSERS AND BRAND IMAGE Alfifto; Siti Alhamra Salqaura; Wan Rizca Amelia; Haryaji Catur Putera Hasman
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 4 (2023): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i4.984

Abstract

The purpose of this study was to determine and analyze the influence of Celebrity Endorser and Brand Image on the Purchasing Decision Adidas Sportswear at Students of the Faculty of Economics and Business, University of Sumatera Utara and also to find out and analyze the most dominant factors affecting purchasing decision. This research was conducted at the Students of the Faculty of Economics and Business, University of Sumatera Utara. The population in this study were students of the Faculty of Economics and Business, University of Sumatera Utara. The sampling technique in this study was accidental sampling. The sample in this study is 81 students. The analytical method used is descriptive analysis method and multiple linear regression analysis method. This type of research is associative research and the data used are primary data and secondary data obtained through the study of documentation and a list of questions whose measurements use a Likert scale. Data is processed statistically using the SPSS, namely the t test model, f test and determinant coefficient (R2). The results of this study indicate that simultaneously Celebrity Endorser and Brand Image have a significant effect on Purchasing Decisions. Partially, the Celebrity Endorser and Brand Image have a positive and significant effect on Purchasing Decisions. Celebrity endorsers have the most dominant influence in influencing purchasing decisions.
THE IMPACT OF PARENTAL ECONOMIC CHALLENGES ON WOMEN'S EDUCATION IN INDIA Purna Laxmi Jamatia
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 4 (2023): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i4.990

Abstract

The extent of parental economic challenges faced by women in India has significant implications for their educational opportunities. Women in India often encounter numerous obstacles due to economic factors that hinder their ability to pursue education. Gender disparities in employment opportunities and income levels create an unfavorable environment for women, affecting their access to quality education. Limited financial resources and unequal pay contribute to the economic challenges faced by women. These challenges, coupled with cultural norms and societal expectations that prioritize women's roles as caregivers and homemakers, result in limited investment in girls' education. Additionally, the burden of domestic responsibilities falls disproportionately on women, further limiting their ability to pursue education. The consequences of these challenges are far-reaching, leading to increased dropout rates, delayed education, and limited educational choices for women. Addressing these challenges requires comprehensive efforts, including financial assistance, awareness campaigns, improving access to quality education, addressing domestic responsibilities, and promoting skill development. By implementing these strategies and interventions, India can mitigate the impact of parental economic challenges on women's education, promote equal educational opportunities, and empower women to pursue their educational aspirations.
MARKET POLICY OF ALAUDDIN KHILJI: ANALYZING ECONOMIC STRATEGIES AND IMPLICATIONS IN MEDIEVAL INDIA Bilal Ahmad Mugloo
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 4 (2023): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i4.999

Abstract

Alauddin Khilji, the ruler of Medieval India, implemented market policies that aimed to strengthen the economy and consolidate his power. One significant policy was the establishment of a centralized market control system, including a state monopoly over key commodities. This allowed the government to regulate production, distribution, and pricing, ensuring a steady supply of essential goods and preventing hoarding. Price controls were also implemented to protect consumers and stabilize prices. Khilji established an intelligence network to monitor markets, detect illegal activities, and gather information. He promoted domestic trade, industries, and self-sufficiency to strengthen the economy. However, these policies had drawbacks, including a decline in economic activity, potential corruption, and limited growth opportunities for merchants. Khilji's market interventions were motivated by his desire to generate revenue for military campaigns, centralize power, and maintain social order. While they provided short-term stability, their long-term impact on economic growth and stability raises concerns. The sustainability of the centralized economic model and the restrictions on entrepreneurship and innovation are subjects of debate. Khilji's policies had implications for wealth distribution, social mobility, and the merchant class, concentrating power in the ruling elite and limiting opportunities for others. Comparisons with other rulers of the time, such as Sher Shah Suri and Akbar, highlight the diversity of economic governance approaches in Medieval India. Understanding Khilji's market policies contributes to our knowledge of the economic landscape of the time and its impact on society.
THE ADMINISTRATIVE POLICIES AND CHALLENGES OF MOHAMMAD BIN TUGHLUQ Tanveer Ahmad Kuchay
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 4 (2023): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i4.1000

Abstract

Mohammad Bin Tughluq's reign in the 14th century Delhi Sultanate was marked by significant historical context and political challenges. Faced with economic issues, regional rebellions, and external pressures, Tughluq implemented ambitious administrative policies aimed at centralizing power and extending the Sultanate's authority. However, these policies often led to unintended consequences and widespread discontent. The introduction of token currency and the capital's relocation to Daulatabad caused economic turmoil and social upheaval, eroding public trust and stability. Additionally, Tughluq's administrative reforms faced challenges of corruption, mismanagement, and resistance, hindering effective governance. The consequences of his policies resulted in economic instability, displacement of populations, exploitation of farmers, and a decline in regional autonomy. Tughluq's reign serves as a cautionary tale, highlighting the intricate interplay between historical context, political ambitions, and decision-making consequences. It influenced subsequent rulers' strategies and shaped the historical development of the Delhi Sultanate, emphasizing the need for careful consideration of socio-economic implications and balancing central authority with regional cooperation for effective governance.
ANALYSIS OF THE INFLUENCE OF BRAND IMAGE, SERVICE QUALITY AND STORE ATMOSPHERE ON CUSTOMER SATISFACTION CAFE RUANG SARCA MEDAN Euodia Grace Maranatha; Endang Sulistya Rini; Syafrizal Helmi Situmorang
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 4 (2023): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i4.1001

Abstract

Based on data from the Ministry of Tourism and Creative Economy, in 2021, the creative industry will contribute quite a lot to the GDP of the national economy, up to 6.98 percent, almost 7 percent with a value of no less than Rp. 1.134 trillion (Ghofar, 2022). The Ministry of Tourism and Creative Economy explained that there are 17 sub-sectors of the creative economy in Indonesia, namely: game developer, architecture, interior design, music, fine arts, product design, fashion, culinary, (animated film and video photography), visual communication design, television and radio, craft, advertising, performing arts, publishing, and applications (Kemenparekraf, 2022), based on 17 (seventeen) sub-sectors of the creative economy in Indonesia, culinary is the largest contributor (30%) from the tourism and creative economy sectors. The culinary industry has a very strong potential for development, so that the culinary industry receives great attention from the government so that this sector can progress by providing facilitation such as business training, access to capital, and business start-up assistance. In addition, the Ministry of Tourism and Creative Economy also participates in promoting this very diverse Indonesian cuisine in domestic and foreign markets (Kemenparekraf, 2022).
FACTORS INFLUENCING GEN Z’S E-LOYALTY IN SHOPPING ON E-COMMERCE Haryaji Catur Putera Hasman; Wan Rizca Amelia; Alfifto; Siti Alhamra Salqaura
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 4 (2023): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i4.1002

Abstract

This study aims to analyze the factors that influencing Gen Z’s e-loyalty in shopping on e-commerce. The population in this study are residents of Medan city who belong to Gen Z who have shopped at least twice on the e-commerce platform. The sample in this study were 96 respondents, and used incidental sampling techniques. The data was analyzed using multiple linear regression with hypothesis proving through t-test and F-test. The results show that e-WOM has a positive and significant influence on e-loyalty, e-servqual has a positive and significant influence on e-loyalty, and e-satisfaction has a positive and significant influence on e-loyalty. And simultaneously e-WOM, e-servqual, and e-satisfaction have a positive and significant influence on e-loyalty.
LANDSLIDE DISASTER RISK REDUCTION STRATEGY BASED ON COMMUNITY EMPOWERMENT (Case Study in Kuta Cot Glie District, Aceh Besar District) Nurul Rizki; Sulastri; Marty Mawarpury
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 4 (2023): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i4.1004

Abstract

Lamkleng Village, Kuta Cot Glie District, is located in the Selawah valley area of Aceh Besar, which is a landslide-prone area. So far there has been no effort to reduce disaster risk that has been carried out optimally. This study aims to obtain alternative strategies for reducing the risk of landslides based on community empowerment in Lamkleng Village, Kuta Cot Glie District, Aceh Besar. This research uses a qualitative approach (action research). In this study using a qualitative descriptive method, using SWOT analysis (Strengths, Weaknesses, Opportunities, Threats), and using QSPM (Quantitative Strategic Planning Matrix) analysis. The results of this study are the social conditions of the people of Lamkleng Village, Kuta Cot Glie District, Aceh Besar as farmers and traders.

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