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International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS)
Published by CV. RADJA PUBLIKA
ISSN : -     EISSN : 28084713     DOI : https://doi.org/10.54443/ijebas
Core Subject : Economy,
Economics, Econometrics & Finance
This journal aims to examine new breakthroughs and current issues regarding advances in science and technology in the fields of Economics, Business, Sharia Administration, Accounting and Agriculture Management
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 918 Documents
 88   89   90   91   92 
THE EFFECT OF THE USE OF THE IPUSNAS (DIGITAL LIBRARY) APPLICATION ON STUDENTS' LITERACY ABILITIES AND LEARNING OUTCOMES IN THE ECONOMICS SUBJECT OF GRADE XI OF SMA NEGERI 8 KUPANG Yosinta Hartati Luhur; Ari Data; Markus UK Yewang
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 2 (2026): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19972808

Abstract

This research is motivated by the low literacy skills and learning outcomes of eleventh-grade students in economics at SMA Negeri 8 Kupang. The purpose of this study was to determine the effect of using the iPusnas application on literacy skills and learning outcomes in economics at SMA Negeri 8 Kupang. The method used in this study was quantitative with a survey approach. The overall study population consisted of 105 eleventh-grade students, from which a sample of 83 students was drawn using proportional random sampling. Data collection was conducted through observation, questionnaire distribution, and documentation. Data analysis was performed using Structural Equation Modeling Partial Least Squares (SEM-PLS) with the assistance of SmartPLS 4 software, which included testing the outer model and inner model. The results showed that using the iPusnas application had a positive and significant impact on literacy skills. Furthermore, literacy skills also have a positive and significant effect on learning outcomes. Furthermore, the use of the iPusnas application also has a positive and significant impact on learning outcomes. Thus, the use of the iPusnas application has been proven to significantly contribute to improving students' literacy skills and learning outcomes in Economics
THE EFFECT OF CREATIVITY, BUSINESS LOCATION AND HALAL LABELS ON THE INCOME OF SALE BANANA BUSINESS ACTORS IN EAST ACEH Rahmatillah; Agustinawati; M. Subhan
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 2 (2026): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19979452

Abstract

This study aims to determine the effect of creativity, business location, and halal labeling on the income of banana sales business actors in East Aceh. The research sample amounted to 35 respondents of banana sale business actors. The data were analyzed using multiple linear regression and the results showed that the creativity variable (X1) had a positive and significant effect, business location (X2) and halal label (X3) had no significant effect on the income of banana sale business actors in East Aceh. So this research contributes to efforts to increase the income of banana sales business actors through strengthening creativity optimally. The implication of this research is that the higher the creativity of business actors in products, services, and innovation, the greater the potential to increase banana sales business income in East Aceh.
THE INFLUENCE OF CORPORATE IMAGE ON CONSUMER PURCHASE INTENTION WITH TRUST AS A MEDIATING VARIABLE IN THE NEW PRODUCT LAUNCHING (NPL) GENTLE GEN AT MAYORA INDAH TBK COMPANY Ayu Roulina Natalida Simorangkir; E. Elia Ardyan; Metta Padmalia
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 2 (2026): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19971682

Abstract

Currently, the FMCG industry is experiencing increasing competition, which encourages businesses/companies to continuously seek innovation, particularly through the introduction of new products. However, many new products fail due to a lack of differentiation and a lack of initial consumer demand. Corporate image is a key factor in determining the success of a new product launch. This is important because a positive public image can influence public opinion and foster consumer trust. This study focuses on PT Mayora Indah Tbk, emphasizing the introduction of the Gentle Gen liquid detergent product launched in 2022 as a strategic business move to market for a new product. The purpose of this study is to determine how corporate image influences consumer purchasing intentions, with trust acting as a mediating variable. This study uses a quantitative methodology using an online questionnaire survey. The sample was selected using purposive sampling, with respondents meeting requirements such as being at least 18 years old, making purchasing decisions for household goods, and having a basic understanding of the Mayora brand or Gentle Gen products. Using SmartPLS 4.0 software, data collected from a minimum of 100 respondents will be analyzed using Partial Least Squares (PLS). It is predicted that the research findings will demonstrate a beneficial and substantial impact of corporate reputation on consumer purchase intentions, both directly and indirectly through the trust variable. It is expected that the trust variable will function as a mediating element that strengthens this relationship. From an academic perspective, this study will explain the function of trust as a mediator in new product introductions in FMCG companies in Indonesia. This study provides useful insights for Mayora's marketing plan to increase the market success of Gentle Gen from a realistic perspective.
REGIONAL MARKETING MANAGEMENT STRATEGY IN ENHANCING TOURISM COMPETITIVENESS IN RIAU PROVINCE Siti Rofidah; Rizqi Fakhri; Ul-Fa Niah; Teuku Reza Kurniawan; Iskandar
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 2 (2026): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19973023

Abstract

This study aims to formulate an effective regional marketing management strategy to enhance the tourism competitiveness of Riau Province, Indonesia. Despite its rich natural and cultural tourism potential, Riau has not yet achieved optimal competitiveness compared to other leading destinations. This study employs a qualitative descriptive approach using purposive sampling, involving 12 informants consisting of government officials, tourism business actors, and local community representatives. Data were collected through in-depth interviews, observations, and document analysis, and analyzed using thematic analysis based on the Miles and Huberman framework. The findings reveal four major issues: (1) tourism marketing strategies remain conventional and lack market orientation, particularly in segmentation, targeting, and positioning; (2) destination branding is weak and inconsistent, resulting in a fragmented tourism image; (3) stakeholder collaboration is limited and characterized by poor coordination and low community involvement; and (4) digital marketing utilization is suboptimal due to limited technological capacity and lack of integrated platforms. These findings indicate a structural gap between tourism potential and marketing management effectiveness. The study concludes that improving tourism competitiveness in Riau requires a comprehensive and integrated approach, including strengthening destination branding, enhancing stakeholder collaboration, and accelerating digital transformation. The research contributes to the literature by emphasizing the importance of marketing system maturity, institutional coordination, and digital readiness in regional tourism development. Practically, the study provides strategic recommendations for policymakers and tourism stakeholders to develop a more competitive and sustainable tourism sector.
THE EFFECT OF ONLINE-BASED TRAINING AND ORGANIZATIONAL SUPPORT ON COMPETENCY DEVELOPMENT OF STATE CIVIL APPARATUS (ASN) AT THE REGIONAL REVENUE AGENCY OF RIAU ISLANDS PROVINCE Simangunsong, Novita Selfrida; Tibrani; Hanafi Siregar; Zulkifli; Dhenny Asmarazisa
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 2 (2026): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19995263

Abstract

This study examines the effect of online-based training and organizational support on the competency development of State Civil Apparatus (ASN) at the Regional Revenue Agency (Badan Pendapatan Daerah) of Riau Islands Province. The rapid digital transformation in Indonesian public administration necessitates empirical evidence on how e-learning modalities and institutional support mechanisms contribute to building civil servant competencies. Employing a quantitative research design with a cross-sectional survey approach, this study collected primary data from 86 ASN respondents using proportional stratified random sampling. Data were analyzed using multiple linear regression through SPSS version 26. The findings reveal that online-based training (X₁) has a positive and significant effect on competency development (Y) with a regression coefficient of β = 0.412 (t = 4.237, p < 0.01), and organizational support (X₂) also demonstrates a positive and significant effect with β = 0.389 (t = 3.985, p < 0.01). Simultaneously, both variables significantly influence competency development (F = 38.741, p < 0.01) with an adjusted R² of 0.478, explaining 47.8% of the variance. These results confirm that strategic investment in digital learning platforms combined with robust organizational support systems is essential for enhancing ASN competencies in regional government agencies. The study contributes to public administration literature by providing empirical evidence from an archipelagic province context, offering practical implications for human resource development policy in Indonesian local governments.
THE EFFECT OF WORK MOTIVATION, WORK DISCIPLINE, AND JOB SATISFACTION ON EMPLOYEE PERFORMANCE AT AGHARA COFFEE ROASTER Novita Br. Simanjuntak; Ewi Br. Sihombing; Galli Kurnia Dinda; Lenta Friska Purba; Yan Raja David Hamonangan Damanik
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 2 (2026): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19970157

Abstract

This study aims to determine and analyze the influence of work motivation, work discipline and job satisfaction on employee performance at Aghara Coffee Roaster. This type of research uses quantitative research. The research sample was 30 respondents. The data analysis method used multiple linear regression analysis. Based on the results of the t hypothesis test, it can be concluded that work motivation has a significant effect on employee performance with a calculated tvalue of 3.797> ttable 2.055 and a significance value of 0.000 < 0.05, work discipline has a significant effect on employee performance with a calculated tvalue of 2.303 > ttable 2.055 and a significance value of 0.030 < 0.05 and job satisfaction has a significant effect on employee performance with a calculated tvalue of 3.341> ttable 2.055 and a significance value of 0.003 < 0.05. Based on the results of the F hypothesis test, it can be concluded that simultaneously/together work motivation, work discipline and job satisfaction have an effect on employee performance with an Fcount value of 28.508 > Ftable 2.975 and a significance value of 0.000 < 0.05. Based on the analysis of the coefficient of determination, the coefficient of determination or Adjusted R-Square value of 0.740 or 74% of work motivation, work discipline and job satisfaction has an effect on employee performance, while 26% is the influence of other variables that did not participate in this study.
CONSTRUCTION OF A CONVERGENCE COMMUNICATION MODEL: HARMONIZATION OF SOCIAL AND DIGITAL CAPITAL IN CROSS-GENERATIONAL AGRICULTURAL COLLABORATION Agus Kristian; Eko Purwanto
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 2 (2026): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19983020

Abstract

The global agricultural sector currently faces a serious threat in the form of a farmer regeneration crisis amidst the ambition to achieve sustainable food security. Although Smart Farming technology is readily available, its adoption rate is hampered by a sharp communication gap between senior farmers and the younger generation. This study aims to construct a convergence communication model capable of harmonizing the social capital of senior farmers and the digital capital of the younger generation. The method used is a qualitative systematic literature review approach . The analysis was conducted on various reputable literature from the Scopus, Web of Science, and Sinta databases spanning the past ten years. The results show a divergence in characteristics between the bonding social capital of senior farmers, which tends to be exclusive, and the digital capital of the younger generation, which is technocentric but lacks social relations. As a solution, this study constructs a Convergence Communication Model that integrates reverse mentoring strategies and cyclical dialogue to achieve mutual understanding . The implications of this model are the creation of an inclusive acceleration of farmer regeneration, increased resource efficiency based on a green economy , and strengthened national food stability through resilient intergenerational asset synergy.
THE INFLUENCE OF CONTENT MARKETING AND INFLUENCER MARKETING ON PURCHASE DECISIONS FOR KENANGAN COFFEE IN MEDAN CITY WITH CONTENT CREATION AS AN INTERVENING VARIABLE Charles Landy; Demak Claudia Yosephine Simanjuntak; Jefferson Kangra; Sugiharto; Hengki Mangiring Parulian Simarmata
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 2 (2026): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of content marketing and influencer marketing on purchasing decisions of Kopi Kenangan in Medan City, with content creation as an intervening variable. This research uses a quantitative approach with a sample size of 75 respondents who are consumers of Kopi Kenangan. The data analysis technique employs SmartPLS version 4 through outer model and inner model testing. The results show that content marketing has a positive and significant effect on purchasing decisions, while influencer marketing has a negative and significant effect on purchasing decisions. Content marketing and influencer marketing have a positive and significant effect on content creation. Content creation also has a positive and significant effect on purchasing decisions. In addition, content creation is proven to significantly mediate the effect of content marketing and influencer marketing on purchasing decisions. The findings of this study emphasize that content quality plays an important role in increasing consumer purchase intention, while the selection of influencers must be more selective to align with the brand persona.

Page 92 of 92 | Total Record : 918

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