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Nilam Anggar Sari
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jurnaljemi.febis@gmail.com
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Jalan Gunung Kombeng No 27, Kecamatan Tenggarong, Kabupaten Kutai Kartanegara, Kaltim
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INDONESIA
Jurnal Ekonomi dan Manajemen Indonesia
Published by Universitas Kutai Kartanegara
ISSN : 14119560     EISSN : 27757129     DOI : https://doi.org/10.53640/jemi
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The Indonesian Journal of Economics and Management (JEMI) is an intermediary institution between researchers through scientific papers in the form of journals that are published regularly in June and December each year. Jemi is a peer-reviewed journal that publishes scientific articles in the fields of science including management and business economics which include: 1. Development Economics 2. Regional Financial Economics 3. International Economics 4. Operational Management 5. Human Resource Management 6. Financial Management and Accounting 7. Marketing Management 8. Strategic Management JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the commitment of the Journal of Economics and Management to the demands of scientific culture. Submit your best paper to be published with the Indonesian Journal of Economics and Management. Authors who wish to submit articles to the Journal of Management Economics, must comply with the writing guidelines. If the submitted article does not comply with the writing guidelines or is written in a different format, it will be REJECTED by the editor before further review. Editors only accept articles that meet the specified format. Articles written in Indonesian. Jemi is a peer-reviewed journal that publishes scientific articles in the fields of science including management and business economics which include: 1. Development Economics 2. Regional Financial Economics 3. International Economics 4. Operational Management 5. Human Resource Management 6. Financial Management and Accounting 7. Marketing Management 8. Strategic Management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 759 Documents
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Pengaruh Satisfaction, Variety Seeking Dan Alternative Attraction Terhadap Switching Behavior Melalui Switching Intentions Julaiha, Siti; Sabran, Sabran; Ilham, Ilham
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 1 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i1.1592

Abstract

This research aims to test and analyze the influence of Satisfaction, Variety Seeking and Alternative Attraction on Switching Behavior through Switching Intentions. The research sample consisted of 75 people. Sampling used Non Probability Sampling techniques and data analysis tools using Structural Equation Modeling (SEM) using Smart PLS version 4 software. The results of the study showed that (1) Satisfaction had no effect on Switching Behavior (2) Variety Seeking had no effect on Switching Behavior ( 3) Alternative Attraction has an effect on Switching Behavior (4) Switching Intentions has no effect on Switching Behavior (5) Satisfaction has no effect on Switching Behavior through Switching Intentions (6) Variety Seeking has no effect on Switching Behavior through Switching Intentions (7) Alternative Attraction has no effect on Switching Behavior through Switching Intention.
Mengintegrasikan Kecerdasan Emosional, Kecerdasan Spiritual Dan Kecerdasan Buatan Dalam Praktik-Praktik Manajemen Sumber Daya Manusia Pada Organisasi Bisnis Hermanto, Muhammad
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 1 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i1.1629

Abstract

The increasing complexity and dynamism of the business world make the integration of Emotional Intelligence (EQ), Spiritual Intelligence (SQ), and Artificial Intelligence (AI) in Human Resource Management (HRM) practices a holistic approach to enhancing workplace effectiveness and well-being. Emotional Intelligence plays a crucial role in managing interpersonal relationships, communication, and conflict management, which are vital for effective leadership and teamwork. Spiritual Intelligence supports the search for meaning and purpose in work, fostering an organizational culture aligned with personal and collective values. On the other hand, Artificial Intelligence automates processes, provides data-driven analytics, and improves operational efficiency through advanced technology. Integrating these three forms of intelligence can create a more productive, innovative, and fulfilling work environment. This article reviews the fundamental theories of each type of intelligence and explains how their application in HRM practices can yield significant benefits for organizations.
Pengaruh Kemudahan Penggunaan, Keamanan Dan Citra Merek Terhadap Keputusan Pembelian Pada Grab Di Kota Batam Adek Ali Azhar; Wage, Sunarto
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 2 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i2.1690

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kemudahan penggunaan, keamanan, dan citra merek terhadap keputusan pembelian layanan Grab di Kota Batam. Jenis penelitian ini merupakan deskriptif dengan pendekatan kuantitatif, dengan populasi penggunaan aplikasi Grab di Kota Batam pada tahun 2024 yang tidak dapat diketahui secara pasti. Teknik penentuan sampel menggunakan rumus Lameshow dengan menghasilkan 100 responden yang ditarik dengan purposive sampling. Analisis data dilakukan dengan teknik regresi linier berganda untuk melakukan uji kualitas data, uji asumsi klasik, uji pengaruh, dan uji hipotesis. Penelitian ini menemukan bahwa kemudahan penggunaan, keamanan, dan citra merek memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. Nilai t hitung untuk kemudahan penggunaan adalah 3,122 dengan signifikansi 0,002, untuk keamanan adalah 4,991 dengan signifikansi 0,000, dan untuk citra merek adalah 6,672 dengan signifikansi 0,000, semuanya melampaui nilai t tabel 1,984 dan berada di bawah ambang batas signifikansi 0,05, mendukung hipotesis H1, H2, dan H3. Selain itu, analisis simultan menunjukkan bahwa nilai f hitung 102,955 melampaui nilai f tabel 2,70 dengan signifikansi 0,000, mendukung hipotesis Ha bahwa kemudahan penggunaan, keamanan, dan citra merek secara simultan berpengaruh positif dan signifikan terhadap keputusan pembelian
Pengaruh Kualitas Jaringan, Direct Marketing Dan Kualitas Produk Terhadap Keputusan Pembelian Modem Orbit Di Telkomsel Batam Natalia Br Sembiring; Tiurniari Purba
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 2 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i2.1691

Abstract

Penelitian ini bertujuan untuk menginvestigasi pengaruh kualitas jaringan, direct marketing, dan kualitas produk terhadap keputusan pembelian modem Orbit di Telkomsel Batam. Jenis penelitian ini menggunakan deskriptif yang dipandukan dengan pendekatan kuantitatif. Populasi yang diteliti terdiri dari 332 konsumen berdasarkan data jumlah konsumen yang menggunakan modem orbit Telkomsel Batam pada bulan Desember 2023. Teknik penentuan sampel menggunakan rumus Slovin dengan menghasilkan 181 responden yang ditarik didasari simple random sampling. Metode analisis data menggunakan uji kualitas data, uji asumsi klasik, uji pengaruh dan uji hipotesis. Temuan analisis regresi linier berganda menunjukkan bahwa kualitas jaringan berkontribusi sebesar 31,5% dalam mempengaruhi keputusan pembelian. Direct marketing berkontribusi sebesar 32,1% dalam mempengaruhi keputusan pembelian. Kualitas produk berkontribusi sebesar 16,2% dalam mempengaruhi keputusan pembelian. Analisis koefisien determinasi (R2) menunjukkan bahwa keputusan pembelian dapat dijelaskan oleh kombinasi kualitas jaringan, direct marketing, dan kualitas produk sebesar 71,9%. Hasil uji t dan uji F mengungkapkan bahwa kualitas jaringan, direct marketing, dan kualitas produk berpengaruh positif dan signifikan dalam mempengaruh keputusan pembelian, baik secara parsial maupun simultan
Pengaruh Kepercayaan, Citra Merek Dan Promosi Terhadap Keputusan Pembelian Two Way Cake Viva Di Kota Batam Dina Lorenza; Asron Saputra
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 2 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i2.1692

Abstract

Studi ini bertujuan untuk mengeksplorasi dampak dari kepercayaan, citra merek, dan promosi terhadap keputusan pembelian two way cake Viva di Kota Batam. Dengan menerapkan pendekatan kuantitatif, populasi penelitian terdiri dari 277 pelanggan Guardian Panbil Mall Batam. Sampel sebanyak 164 responden dipilih menggunakan metode Slovin dengan menerapkan teknik purposive sampling. Analisis regresi linear berganda digunakan untuk mengevaluasi validitas data, menguji asumsi-asumsi klasik, menilai uji pengaruh, serta menguji hipotesis yang diajukan. Hasil analisis menunjukkan bahwa kepercayaan memiliki kontribusi sebesar 57,4% terhadap keputusan pembelian, sementara citra merek dan promosi memiliki kontribusi sebesar 16,4% dan 10,2%. Dengan menggabungkan efek dari kepercayaan, persepsi merek, dan promosi, yang tercermin melalui koefisien determinasi (R2), efek gabungannya mencapai 74,0%, menandakan bahwa variabel tersebut secara signifikan menjelaskan variasi dalam keputusan pembelian two way cake merek Viva. Hasil uji hipotesis menegaskan bahwa kepercayaan, persepsi merek, dan promosi masing-masing memberikan dampak positif dan signifikan secara statistik terhadap keputusan pembelian two way cake merek Viva di Kota Batam, baik secara individu maupun secara bersama-sama
Perbedaan Kepuasan Belanja Online dan Offline Fahleti, Widya Hana
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 2 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i2.1721

Abstract

Everyone sees different behavior when shopping online and offline. It is important for online marketers to recognize and understand these differences in online and offline shopping satisfaction when formulating marketing strategies that can further influence consumer satisfaction. The aim of this research is to determine the difference in satisfaction with online and offline shopping in Kutai Kartanegara. The population in this study was the Kutai Ketanegara community, the sample obtained was 196 consisting of 98 respondents who bought clothes online and 98 respondents who bought clothes offline. The data obtained were analyzed using the Mann Whitney method. The research results showed that there was a difference in satisfaction with online and offline shopping in Kutai Kartanegara Regency, from the mean comparison, it showed that satisfaction with online shopping was higher than offline shopping.
Pengaruh Kualitas Produk, Inovasi Produk Dan Layanan Purna Jual Terhadap Keputusan Pembelian Di Pt Sri Indah Mandiri Jenifer; Nora Pitri Nainggolan
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 2 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i2.1726

Abstract

Penelitian ini bertujuan untuk menginvestigasi dampak kualitas produk, inovasi produk, dan layanan purna jual terhadap keputusan pembelian di PT Sri Indah Mandiri. Penelitian ini mengadopsi pendekatan deskriptif dengan metode kuantitatif. Populasi dalam penelitian ini adalah 304 konsumen dari PT Sri Indah Mandiri, dengan sampel yang diambil berdasarkan rumus Slovin, menghasilkan 173 responden yang dipilih menggunakan teknik simple random sampling. Pada analisis regresi linier berganda, ditemukan bahwa kualitas produk berkontribusi sebesar 39,5% terhadap keputusan pembelian. Sementara itu, inovasi produk memiliki dampak sebesar 22,9% pada keputusan pembelian, dan layanan purna jual memberikan pengaruh sebesar 12,5%. Hasil koefisien determinasi (R²) menunjukkan bahwa 61,5% variasi dalam keputusan pembelian dapat dijelaskan oleh kualitas produk, inovasi produk, dan layanan purna jual. Temuan dari uji t dan uji F semakin memperkuat kesimpulan bahwa kualitas produk, inovasi produk, dan layanan purna jual memiliki pengaruh signifikan, baik secara terpisah maupun bersamaan, terhadap keputusan pembelian konsumen di PT Sri Indah Mandiri.
PENGARUH DIGITAL MARKETING, CUSTOMER RELATIONSHIP MARKETING, DAN DIRECT MARKETING TERHADAP KEPUTUSAN PEMBELIAN CAMILLE BEAUTY DI KOTA BATAM Dwi Putri Ariyani; Hikmah
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 2 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i2.1759

Abstract

Di tengah persaingan bisnis yang semakin kompetitif, penerapan strategi pemasaran yang tepat menjadi elemen penting untuk menarik perhatian konsumen dan mendorong keputusan pembelian. Penelitian ini bertujuan untuk mengevaluasi pengaruh digital marketing, customer relationship marketing, dan direct marketing terhadap keputusan pembelian produk Camille Beauty di Kota Batam. Menggunakan jenis deskriptif dengan pendekatan kuantitatif, penelitian ini melibatkan populasi pengguna Camille Beauty di Kota Batam pada tahun 2024 yang jumlahnya tidak diketahui secara pasti. Penentuan sampel dilakukan dengan rumus Jacob Cohen, menghasilkan 204 responden yang dipilih melalui teknik purposive sampling. Analisis data mencakup uji kualitas data, uji asumsi klasik, uji pengaruh, dan uji hipotesis. Hasil uji t menunjukkan bahwa digital marketing memiliki pengaruh positif dan signifikan secara parsial terhadap keputusan pembelian, customer relationship marketing memiliki pengaruh positif dan signifikan secara parsial terhadap keputusan pembelian serta direct marketing memiliki pengaruh positif dan signifikan secara parsial terhadap keputusan pembelian. Hasil uji F memperkuat simpulan bahwa digital marketing, customer relationship marketing, dan direct marketing berpengaruh positif dan signifikan secara simultan terhadap keputusan pembelian
PENGARUH PROMOSI, REVIEW CUSTOMER DAN PERSEPSI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN FASHION TIKTOK SHOP DI BATAM Rizka Rahmadhannul Putri; Inda Sukati
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 2 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i2.1762

Abstract

Penelitian ini bertujuan untuk menganalisis dampak promosi, review customer, dan persepsi konsumen terhadap keputusan pembelian produk fashion di TikTok Shop di Batam. Penelitian ini menggunakan pendekatan kuantitatif dengn jenis deskriptif. Populasi penelitian terdiri dari konsumen TikTok Shop yang membeli produk fashion di Batam pada tahun 2024, meskipun jumlah pastinya tidak diketahui. Sampel diambil menggunakan rumus Lameshow, yang menghasilkan 100 responden dengan teknik purposive sampling. Metode analisis data melibatkan uji kualitas data, uji asumsi klasik, uji pengaruh dan uji hipotesis. Hasil analisis regresi linier berganda menunjukkan bahwa promosi memberikan pengaruh 20,0% terhadap keputusan pembelian, review customer berpengaruh 42,8% terhadap keputusan pembelian, dan persepsi konsumen terhadap promosi berpengaruh 22,6% terhadap keputusan pembelian. Analisis koefisien determinasi (R2) menunjukkan bahwa promosi, review customer, dan persepsi konsumen menjelaskan 76,6% keputusan pembelian. Uji t dan uji F mendukung kesimpulan bahwa promosi, review customer, dan persepsi konsumen memiliki pengaruh positif dan signifikan terhadap keputusan pembelian, baik secara individual maupun bersamaan
Mengintegrasikan Kecerdasan Emosional, Kecerdasan Spiritual Dan Kecerdasan Buatan Dalam Praktik-Praktik Manajemen Sumber Daya Manusia Pada Organisasi Bisnis iskandar, iskandar
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 2 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i2.1780

Abstract

With the increasingly complex and dynamic business world, the integration of emotional intelligence (EQ), spiritual intelligence (SQ), and artificial intelligence (AI) into human resource management (HRM) practices offers a holistic approach to improving workplace effectiveness and well-being. Emotional intelligence plays a vital role in managing interpersonal relationships, communication, and conflict management, which are crucial for effective leadership and teamwork. Spiritual intelligence supports the search for meaning and purpose in work, creating an organizational culture that aligns with personal and collective values. Artificial intelligence, on the other hand, automates processes, provides data-driven analytics, and improves operational efficiency through cutting-edge technology. Integrating these three intelligences can create a more productive, innovative, and fulfilling work environment. This article examines the basic theories of each intelligence and explains how their application in HRM practices can yield significant benefits to organizations.

Page 74 of 76 | Total Record : 759

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