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INDONESIA
INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE
Published by Yayasan Pena Cendekia Insani
ISSN : 27985377     EISSN : 27985156     DOI : -
Core Subject : Humanities, Science, Education, Social,
Humanities Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
International Journal of Cultural and Social Science (IJCSS) is an International Journal covering various social science fields, including culture, sociology, communication, politics, and information literacy. All articles submitted in the English language.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 619 Documents
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Image Representation Of Men In Tokopedia X BTS Advertising: Waktu Indonesia Belanja Sri Herrawati; Muhammad Husni Ritonga; Zuhriah
International Journal of Cultural and Social Science Vol. 3 No. 1 (2022): January
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v3i1.355

Abstract

This research is entitled "The Representation of Male Image in Tokopedia X BTS Advertisement: Indonesian Shopping Time". The purpose of this study is to find out how the meaning of denotation and connotation contained in the advertisement and how the meaning of the image of men in the advertisement of Tokopedia X BTS: Indonesian Shopping Time is. The theory used in this research is Representation Theory. The object of this research is Tokopedia's video advertisement. This study uses Roland Barthes' semiotic analysis method in which researchers can better understand the meaning of denotation, connotation, and the meaning of male images in Tokopedia advertisements through expressions, body language, clothing, and taking pictures from the Tokopedia advertising model. The findings from the research that has been done regarding the image of men in Tokopedia advertisements are that men are depicted with clean white faces, tall, and graceful. The end of the 1900s to the 2000s a new term emerged, namely the new masculinity. With this, it presents a unique and interesting blend that can open the world's eyes to the stereotypes about the masculine imagination that have been formed for a long time. Where men used to emphasize muscle, power, and disorganized style. Compared to today's men like Tokopedia's advertising models, the image displayed is friendly, stylish, unrelated to violence, and sensitive to the feelings around them.
Representation Of “Ghibah” In The Film Tilik (Short Movie 2018) Eka Aprilia; Muhammad Husni Ritonga; Faisal Riza
International Journal of Cultural and Social Science Vol. 3 No. 1 (2022): January
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v3i1.356

Abstract

This research is entitled “Representation of "Ghibah" in the TILIK Film (Short Movie 2018)". The purpose of this study was to find out how the representation of backbiting in the TILIK film (Short Movie 2018). The theory used in this research is Representation Theory. The object of this research is the film TILIK. This study uses a two-stage Roland Barthes semiotic analysis method in which researchers can better understand the meaning of denotation, the connotation obtained in the TILIK film, with visuals as a representation of the dialogue which is the marker in this study. The researcher explained the data analysis with visual as a signifier and audio as a marker then explained the meaning of denotation and connotation. The results of this study describe the social reality that often occurs and is carried out by the community, namely backbiting other people or "backbiting".
Communication Strategy Of Republic Of Indonesia Radio Broadcaster Medan In Attracting The Interest Of Listener Ramadhan Mahendra; Mhd Syahminan; Ismail
International Journal of Cultural and Social Science Vol. 3 No. 1 (2022): January
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v3i1.358

Abstract

This research begins with the existence of radio broadcasts which have begun to fade. But not with RRI Medan, which still exists by continuing to broadcast and having its own place in society. in Attracting Listeners' Interest. Informants in this study were KABID Broadcasting RRI Medan, Plh Administration, 6 broadcasters, and 2 listeners. The type of research used is qualitative research, using a descriptive approach. Data collection techniques use observation, interviews, and documentation. The communication strategy of the broadcaster of Radio Republik Indonesia Medan in attracting listeners is by doing several stages. First, the broadcasting process must run in accordance with the provisions that have been set. Second, the broadcaster's communication style based on educative, informative, and persuasive broadcasting techniques has its own differences and characteristics depending on what type of broadcast the broadcaster will bring. Third, the strategy of RRI Medan in formulating communicators (broadcasters), media, messages in attracting listeners. To attract listeners, broadcasters always insert motivating messages. Broadcasters also share radio broadcasts to social media such as Instagram, YouTube, and the RRIPlay Go application. The result, when viewed from the response of listeners to RRI Medan, the broadcaster's communication strategy of RRI Medan succeeded in attracting listeners. Listeners are attracted by the way broadcasters present broadcast programs. What makes listeners most comfortable is that the announcer can always get along with his listeners
Household Economy, Anxiety During The COVID-19 Pandemic And Economic Activity During The COVID-19 Pandemic Fitri Hayati
International Journal of Cultural and Social Science Vol. 3 No. 2 (2022): June
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v3i2.365

Abstract

The COVID-19 pandemic has a big impact on people's economic activities where there is an increase in family expenditure; basic needs cannot be met until people do not want to go to public places or facilities such as markets, malls or restaurants. This study was conducted in Medan City in January-August 2021. The number of participants in this study was 1029 families. The results show went to Market for last Month as many as 230 families (22.4%) and did not go to the Market during the last Month, as many as 515 families (50%). Of the 284 families whose family needs were not met, they were less likely to go to the Market during the last Month than as many as 197 families (19.1%). The Medan City Government must provide comfort for the community in carrying out buying and selling activities in public places such as markets, malls and restaurants during the COVID-19 pandemic.
Library Strategies In Developing Children's Reading Interest (Case Study Of The Seberang Belawan Fisherman Village Floating Library) Asmaul Husnah; Abdul Karim Batubara; Anang Anas Azhar
International Journal of Cultural and Social Science Vol. 3 No. 2 (2022): June
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v3i2.366

Abstract

Interest in reading is a strong desire accompanied by one's efforts to read. The purpose of this study was to find out how the strategy for developing children's reading interest in the Floating Library of Seberang Belawan Fisherman Village. The study used a qualitative descriptive approach, using data collection techniques through observation, interviews and documentation. The results of this study indicate that the strategies used by the Floating Library in developing the reading interest of the children of the fishing village are; Learning with floaters, literacy activities, drawing, scholarship selection programs, volunteer development programs, Commemorating major holidays giving gifts in the form of snacks to children after completing activities, this is done so that children are motivated in carrying out the learning process at the Floating Libraries. Obstacles faced by volunteers at the Floating Library are that they only operate for one day a week, the service schedule is less effective to develop interest in reading for children from fishing villages, lack of facilities, isolated areas, lack of volunteer loyalty so that changes in library strategy in developing children's reading interest in The fishing village across Belawan occurred significantly, this is evidenced by the results of data analysis which stated that the increasing number of children participating in the learning program from 2014 was 20 students until now in 2020 there are 60 students in the Floating Library of the Seberang Belawan Fisherman Village.
The Role of the Digital Reading Corner (POCADI) in Fostering Public Interest in Reading in the Reading Corner of the Astaka Pulpit Ex MTQ Merdeka Square, Tebing Tinggi Intan Sari; Yusra Dewi Siregar; Yusniah
International Journal of Cultural and Social Science Vol. 3 No. 2 (2022): June
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v3i2.398

Abstract

This study aims to determine the role of POCADI (Digital Reading Corner) in Fostering Community Reading Interest in the Astaka Eqs Mtq Tebing-High Corner Pulpit, the efforts made to foster reading interest and the obstacles experienced by POCADI (digital reading corner).The the method used in this study is a qualitative method using a descriptive approach. A qualitative method with a descriptive approach as a research procedure that produces descriptive data in the form of written or spoken words from the people or behavior observed, while the data collection techniques used in this study were observation, interviews and documentation. The results of this study indicates that the efforts made by the Digital Reading Corner consist of collaborating with schools, improving facilities and infrastructure, promoting and socializing.
Library Promotion in State Islamic Institute of Padang Sidimpuan Cindy Fadilah Nasution; Yusra Dewi Siregar
International Journal of Cultural and Social Science Vol. 3 No. 2 (2022): June
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v3i2.399

Abstract

This study discusses the Promotion Strategy at the UPT Library of the State Islamic Institute (IAIN) Padangsidimpuan. This research method uses a qualitative descriptive approach. By using data collection techniques through interviews, observation and documentation. The informants in this study were the head of the library and the librarian at the Padangsidimpuan State Islamic Institute Library (IAIN) who had been selected by according to researchers to the criteria of the research subject. The results of the study indicate that the library's strategy is to promote the Padangsidimpuan library (IAIN) on social media created by the library by creating a website so that users who access it get information about the Padangsidimpuan library (IAIN). Promotion through other social media with Facebook, Instagram and library promotion activities that contain updated information about the Padangsidimpuan library (IAIN). The library also carries out various activities to promote the Padangsidimpuan library (IAIN) such as webinars, user education and competitions organized by the Padangsidimpuan library (IAIN)
Strategies Done By The Regional Revenue Management Agency Of Labuhanbatu Selatan Regency In Optimizing Land And Building Tax Receiving Khairul Abdi Hasibuan
International Journal of Cultural and Social Science Vol. 3 No. 2 (2022): June
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v3i2.400

Abstract

Efforts to receive land and building taxes in South Labuhanbatu are strived to always increase every year, but in practice there are still problems, namely many people who pay less attention to paying taxes, people always wait for the due date to pay taxes, sometimes tax collectors feel difficulty in finding the address of the taxpayer to provide SPPT. This study uses a qualitative approach with data collection techniques through interviews, observations, and documentation, the informants in this study were the head of the section for determination, data management, billing and objections, PBB services, the Head of Control and the people of South Labuhanbatu. Test the validity of the data using triangulation techniques. Data analysis was carried out by data reduction, data presentation, and drawing conclusions. The results of the study show that the strategy carried out by the Regional Revenue Management Agency (PBB) to increase land and building tax revenues is quite good, which has increased for 2 years. Tax payments are made at the Bank of North Sumatra, or other E-commerce on the basis of cooperation, conducting intensive socialization and appeals to villages. The obstacle that hinders increasing PBB revenue in South Labuhanbatu so far is that taxpayers are not in place, and also taxpayers Taxes are always waiting for the due date, lack of awareness of land and building taxpayers, SIMDA applications are often problematic.
Strategy for the Development of Electronic Journal Collections (E-Journals) at the Muhammadiyah University of North Sumatra (UMSU) Library Nurainun Syahfitri
International Journal of Cultural and Social Science Vol. 3 No. 2 (2022): June
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v3i2.401

Abstract

This study aims to determine the strategy for developing e-journal collections at the University of Muhammadiyah Sumatra Utara (UMSU) Library and the role of librarians in developing e-journal collections. This type of research is descriptive research using a qualitative approach. The technique of collecting data in this research is through observation, interviews, and documentation. The data analysis technique of this research uses data reduction, data presentation and conclusion drawing. The results of the study show that the strategy for developing e-journal collections is by coordinating with all academic study programs, collaborating with the National Library through e-resources, collaborating with FPPTMA (Muhammadiyah Aisyiyyah College Library Forum) as well as library socialization on the use of e-journal collections. . Constraints faced in developing the e-journal collection are: budget/funds, HR (Human Resources) and users. The role of the librarian in developing e-journal collections is to provide knowledge on how to access or browse information, promote e-journals through brochures, pamphlets, social media or web news at the UMSU Library and conduct socialization to the entire UMSU campus academic community.
Semiotic Analysis Of The Message Of Tolerance In The Film "Ajari Aku Islam" Charles Sanders Pierce Method
International Journal of Cultural and Social Science Vol. 3 No. 2 (2022): June
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v3i2.409

Abstract

This study aims to find out what the meaning of the sign of tolerance and Islamic values ??in the film "Ajari Aku Islam" is. This research is a qualitative descriptive study. Data collection techniques using observation and documentation using the semiotic approach of Charles Sanders Pierce. The author is interested in using this semiotic theory to deepen the working pattern of the triangle meaning described in the Triadic and Trichotomy analysis to answer the formulation of the problem in the research. Pierce's semiotics uses the term representamen as a form of initial sign, then object as a sign reference, and interpretant as meaning. The object of research is the film "Teach Me Islam". This research then produces the meanings of religious tolerance and Islamic values ??which are seen in the film "Ajari Aku Islam". The conclusions of this study include the meaning of religious tolerance which is shown through 4 principles, namely respecting the differences in the beliefs of others, giving freedom in choosing religion, understanding mutual understanding between religions and not looking at physical and psychological differences in socializing. The Islamic values ??in the film "Ajari Aku Islam" include; human relationship with God, human relationship with oneself, human relationship with fellow human beings.

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