JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB)
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) has main objective which is to cater an intellectual platform for the international scholars. JHSSB aims to promote interdisciplinary studies in business and social science and become the leading journal in humanities, social science and business in the world. The JHSSB journal publishes research papers in the fields of management, marketing, finance, economics, banking, accounting, human resources management, international business, hotel and tourism, entrepreneurship development, business ethics, international relations, law, development studies, population studies, Social and political science, history, journalism and mass communication, corporate governance, cross-cultural studies, public administration, psychology, philosophy, sociology, women studies, religious studies, social welfare, anthropology, linguistics, Literature, Art, Anthropology, Ecology, Geography, Education, Governance, Public Administration. and so on. All manuscripts are double-blinded peer reviewed.
Articles
334 Documents
<![CDATA[Trust as a Mediator of the Effect of Live Streaming and Online Customer Review on Purchase Decision of Wardah Cosmetic Products Among TikTok Online Shopping Users in Surabaya ]]>
<![CDATA[Dianty, Septy Ayu]]>;
<![CDATA[Handayani, Wiwik]]>;
<![CDATA[Hendrati, Ignatia Martha]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 5 No. 1 (2025): NOVEMBER ]]>
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DOI: 10.55047/jhssb.v5i1.2089
<![CDATA[The swift rise of social commerce, notably TikTok Shop, has significantly altered how consumers shop for beauty products. This study analyzes the impact of live streaming and user reviews on the decision to buy Wardah products on TikTok Shop, with trust acting as a mediator. The research focused on Wardah customers in Surabaya who had used TikTok Shop for their purchases. Utilizing an accidental sampling technique, the study gathered responses from 105 participants. The data were processed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach with SmartPLS 3.0 software. The findings demonstrate that live streaming significantly enhances both trust and purchase intentions. This pattern is mirrored for online customer reviews. Trust is also shown to be a significant direct predictor of purchase decisions. Finally, mediation analysis confirms that trust significantly mediates the paths through which live streaming and online reviews affect purchase decisions. This demonstrates that while live streaming and positive reviews directly encourage purchases, their effectiveness is substantially enhanced when they first establish consumer trust. For cosmetic brands on social commerce platforms, building trust is therefore a critical mechanism through which interactive marketing tools drive consumer decision-making.]]>
<![CDATA[The Influence of Psychological Climate, Work-Life Balance, and Organizational Culture on the Performance of Account Representative (AR) Employees at KPP Madya Surabaya ]]>
<![CDATA[Kurniawati, Dyah Ayu]]>;
<![CDATA[Rahayu, Sri]]>;
<![CDATA[Sundjoto, Sundjoto]]>;
<![CDATA[Fitrianty, Rifda]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 5 No. 2 (2026): FEBRUARY ]]>
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DOI: 10.55047/jhssb.v5i2.2104
<![CDATA[A key challenge in enhancing organizational effectiveness lies in identifying the factors that most significantly drive employee performance within specific institutional contexts. The objective of this research is to analyze the effects of Psychological Climate, Work Life Balance, and Organizational Culture on the performance of Account Representatives at KPP Madya Surabaya. A quantitative methodology with an associative design is utilized to achieve this aim. The population consisted of 40 Account Representatives, all of whom were included as the research sample using a census method. Employing a Likert-scale questionnaire and multiple linear regression analysis, this study found that Psychological Climate, Work Life Balance, and Organizational Culture have both significant partial and simultaneous effects on employee performance. These findings indicate that positive perceptions of the work environment, balanced personal and professional life, and strong organizational cultural values contribute to improved employee performance. The coefficient of determination further demonstrates that most of the variation in employee performance can be explained by these three variables. This study concludes that strengthening Psychological Climate, Work Life Balance, and Organizational Culture is an essential strategy for enhancing the performance of Account Representatives at KPP Madya Surabaya.]]>
<![CDATA[Implementation of the Hello Work Job Exchange Program in Reducing Unemployment in Pasuruan Regency ]]>
<![CDATA[Silfiah, Rossa Ilma]]>;
<![CDATA[Salsabilla, Salia Beby]]>;
<![CDATA[Huda, Khoirul]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 5 No. 2 (2026): FEBRUARY ]]>
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DOI: 10.55047/jhssb.v5i2.2044
<![CDATA[The Open Unemployment Rate (OUR) in Pasuruan Regency shows a significant figure, especially after the Covid-19 pandemic, peaking at 5.48% in 2023. One of the main causes of unemployment in this region is the mismatch between job seekers’ skills and industrial needs (skill mismatch). The Pasuruan Regency Government has implemented the Job Fair Program as a strategic effort to reduce unemployment rates, in line with Ministry of Manpower Regulation No. 18 of 2024 on Domestic Labor Placement. This study aims to analyze the implementation of the Job Fair Program in reducing unemployment in Pasuruan Regency, using George C. Edward III’s policy implementation model, which includes aspects of communication, resources, disposition, and bureaucratic structure. This study employs a qualitative method with a descriptive approach, through interviews, observations, and documentation. The findings shows that the Hello Work Job Exchange Program helped reduce unemployment in Pasuruan Regency, but there are issues with how the program is run. Problems include poor communication, lack of resources, and outdated vacancy information. Despite lower unemployment rates, participation in the program is decreasing, indicating indirect impact and limitations in effectiveness. The main challenge is the mismatch between job seekers' skills and industry needs, making successful placements difficult. The research results are expected to identify supporting and hindering factors in the program’s implementation and provide recommendations for optimizing the implementation of the Job Fair in Pasuruan Regency.]]>
<![CDATA[The Influence of Human Resource Development, Competence, and Teamwork on the Performance of Account Representative (AR) Employees at KPP Madya Surabaya ]]>
<![CDATA[Khatami, Addienul]]>;
<![CDATA[Rahayu, Sri]]>;
<![CDATA[Sundjoto, Sundjoto]]>;
<![CDATA[Fitrianty, Rifda]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 5 No. 2 (2026): FEBRUARY ]]>
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DOI: 10.55047/jhssb.v5i2.2100
<![CDATA[Improving employee performance is critical for the Directorate General of Taxes (DGT), especially as it undergoes bureaucratic reform and service digitization. The Account Representative (AR) at the Surabaya Medium Tax Office (KPP Madya Surabaya) plays a vital frontline role in serving taxpayers and influencing national revenue. This research seeks to examine the extent to which Human Resource Development, Competence, and Teamwork shape the performance of Account Representative personnel at KPP Madya Surabaya. Employing a quantitative correlational approach, data were collected through a questionnaire that had undergone validity and reliability testing. The study involved 40 employees selected via a saturated sampling technique. Data analysis was conducted using multiple linear regression. The findings reveal that Human Resource Development and Competence do not exert a statistically significant influence on employee performance when assessed individually, whereas Teamwork demonstrates a significant partial effect. When evaluated collectively, all three independent variables significantly influence performance outcomes. The coefficient of determination (R²) of 0.588 indicates that Human Resource Development, Competence, and Teamwork collectively account for 58.8 percent of the variance in employee performance, with the remaining proportion attributable to factors beyond the scope of this research model. This study offers evidence-based recommendations for the DGT and Surabaya Medium Tax Office to design better-integrated HR policies, strengthen teamwork, and address competency gaps among Account Representatives, ultimately supporting reform, service quality, and revenue goals.]]>
<![CDATA[Digital Content Design for Promoting Tourism: A Case Study of Pokdarwis Pandeglang's Instagram ]]>
<![CDATA[Setiawan, Fathur Rahman Awanissa]]>;
<![CDATA[Wihardi, Doddy]]>;
<![CDATA[Jati, Rocky Prasetyo]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 5 No. 2 (2026): FEBRUARY ]]>
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DOI: 10.55047/jhssb.v5i2.2101
<![CDATA[In the digital age, social media platforms such as Instagram have become essential tools for promoting tourism, particularly in rural areas with limited resources. This study explores the role of digital content design in enhancing the visibility of local tourism destinations, focusing on a collaboration between students of the Communication Science program at Universitas Budi Luhur and the Pokdarwis (Tourism Awareness Group) in Sumberjaya Village, Pandeglang, Banten. The collaboration aimed to develop a digital content strategy for promoting the village’s tourism potential through Instagram. The study employed a combination of content creation, audience analysis, and training workshops to empower local residents with the skills to manage and create their own digital content. The project demonstrated a significant increase in engagement on the village’s Instagram account, with followers rising by 40% and higher interaction rates across posts. Key content types included promotional posts, behind-the-scenes footage of local cultural events, and a "hidden gems" series showcasing lesser-known attractions. However, the project also faced challenges, including limited access to high-quality editing tools and varying levels of digital literacy among participants. Despite these challenges, the community's enthusiasm and willingness to learn played a crucial role in overcoming obstacles and ensuring the sustainability of the project. The findings highlight the potential of digital content creation and social media in promoting rural tourism and empowering local communities. The success of this collaboration underscores the importance of ongoing digital literacy training and the need for accessible resources to ensure the long-term effectiveness of such initiatives.]]>
<![CDATA[Analysis of the Effect of Average Years of Schooling and Open Unemployment on the Gross Regional Domestic Product of Central Sulawesi Province, 2019-2023 ]]>
<![CDATA[Triyudha Anugrah Farham]]>;
<![CDATA[Santi Yunus]]>;
<![CDATA[Mohamad Ichwan]]>;
<![CDATA[Rita Yunus]]>;
<![CDATA[Andi Herman Jaya]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 5 No. 3 (2026): MAY ]]>
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DOI: 10.55047/jhssb.v5i3.2264
<![CDATA[The economy of Central Sulawesi Province shows fluctuating growth in Gross Regional Domestic Product (GRDP), with agriculture and mining as the primary drivers. Nevertheless, a number of obstacles remain, including sluggish economic growth in certain years, a relatively low Human Development Index as reflected in the Average Years of Schooling (RLS) indicator, and a continuing open unemployment problem. This situation highlights the need to understand how social factors relate to regional economic performance. This study seeks to examine the influence of Average Years of Schooling (RLS) and open unemployment on GRDP in Central Sulawesi Province. A quantitative approach employing panel data regression analysis is applied. Data spanning 2019 to 2023 are used to examine the relationship between RLS and open unemployment with respect to GRDP. The analysis reveals that RLS exerts a positive and significant influence on GRDP, with a 1 percent rise in RLS capable of raising GRDP by 3.162 percent. On the other hand, open unemployment has a negative and significant influence, whereby a 1 percent increase in open unemployment causes GRDP to fall by 0.222 percent. Overall, improvement of education quality through RLS is proven to drive regional economic growth, while high unemployment becomes an inhibiting factor for GRDP growth. Therefore, regional development policy needs to focus on improving access to and quality of education as well as creating job opportunities to reduce unemployment, so that the economic growth of Central Sulawesi can be more optimal.]]>
<![CDATA[Integration of Banking Law Competencies and Fraud Law Enforcement in the Development of the Law Study Program ]]>
<![CDATA[Grace Henni Tampongangoy]]>;
<![CDATA[Lendy Siar]]>;
<![CDATA[Meylan Maasye Maramis]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 5 No. 3 (2026): MAY ]]>
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DOI: 10.55047/jhssb.v5i3.2284
<![CDATA[The development of the banking industry and the increasing complexity of financial crimes have created new challenges for legal education institutions in preparing graduates who are competent and adaptive to labor market needs. This article aims to analyze the importance of integrating banking law competencies and fraud law enforcement in the development of the Law Study Program. This study uses a normative juridical method with statutory, conceptual, and analytical approaches supported by literature studies and recent academic literature and official regulatory documents. The results show that criminal acts of fraud in the banking sector, particularly those involving directors and internal banking actors, require legal professionals with comprehensive understanding of banking regulations, corporate governance, compliance systems, financial crime investigation, and law enforcement mechanisms. Therefore, legal education institutions are required to reformulate their curricula to align with the dynamics of the banking sector and the digital financial ecosystem. The integration of banking law competencies and fraud law enforcement can be carried out through curriculum strengthening, case-based learning, professional certification, internship programs at banking institutions, and cooperation with financial sector regulatory authorities. This integration is expected to improve graduate competitiveness, strengthen professional legal competencies, and contribute to the prevention and enforcement of law against banking crimes in Indonesia.]]>
<![CDATA[Digital Meeting Job Sheet Innovation: An Effort to Enhance Administrative Task Performance Among Vocational Students ]]>
<![CDATA[Chantyka Abelva Azzahra]]>;
<![CDATA[Andi Basuki]]>;
<![CDATA[Erna Sukmawati]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 5 No. 3 (2026): MAY ]]>
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DOI: 10.55047/jhssb.v5i3.2304
<![CDATA[Students’ ability to prepare meeting agendas, invitations, minutes, attendance lists, and meeting documents is an important component of Administrative Task Performance in the MPLB curriculum. This research and development project aims to produce a Digital Meeting Job Sheet through validation by subject matter experts and media experts to improve Administrative Task Performance in the Meeting Management module for Grade 11 MPLB 2 students at SMKN 1 Malang. This research and development project employs the ADDIE model: Analyze, Design, Develop, Implement, and Evaluate. The pilot study involved 30 Grade 11 MPLB 2 students at SMKN 1 Malang. Data analysis techniques involved comparing the average performance percentages of students before and after using the media to assess improvements in administrative skills. The resulting media features interactive step-by-step guidance, industry-standard document templates, and learning materials, along with integrated email sending functionality, developed using Google Apps Script to ensure accessibility via digital devices. The research results indicate that validation by subject matter experts and media experts confirmed the media is highly suitable for use, and there was a significant improvement in students’ Administrative Task Performance regarding meeting management elements following the use of the media in instruction. This media requires periodic updates in line with advancements in office automation technology to remain relevant to the demands of the professional workplace.]]>
<![CDATA[Between Immediacy and Articulation: Rethinking Non-Conceptuality in Dignāga Epistemology ]]>
<![CDATA[Pankaj Srivastava]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 5 No. 3 (2026): MAY ]]>
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DOI: 10.55047/jhssb.v5i3.2305
<![CDATA[This research paper critically re-examines non-conceptual cognition (nirvikalpaka-pratyakṣa) in Dignāga’s epistemology, focusing on the distinction between conceptual and non-conceptual knowledge within pramāṇavyavasthā. Dignāga explains that “pratyakṣaṃ kalpanāpoḍham” refers to perception devoid of conceptual constructs (kalpanā) that perceives the svalakṣaṇa. In contrast, inference (anumāna) depends on conceptual determination (vikalpa) and exclusion (apoha). The binary of two separate realms creates an epistemic hierarchy that views non-conceptual awareness as more immediate and ultimately more reliable. This paper argues that although the hierarchy between non-conceptual and conceptual knowledge is epistemologically justified, it may obscure Buddhism’s ethical and liberation aims, which focus on duḥkha, pratītyasamutpāda, and nirvāṇa. The discussion emphasizes two main points: First, it presents a relational view of cognition that combines epistemic analysis with ethical intent, linking Dignāga’s ideas to the broader Buddhist goal of nirvāṇa. Second, it proposes a phenomenological framework that links immediacy to articulation, fostering a relational understanding of cognition that avoids rigid dualism and highlights Buddhism’s ethical and emancipatory aims.]]>
<![CDATA[Perception Gap in Migration Governance: A Comparative Analysis of Institutional and Migrant Assessments of R.A. 10022 ]]>
<![CDATA[Emil Arca]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 5 No. 3 (2026): MAY ]]>
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DOI: 10.55047/jhssb.v5i3.2306
<![CDATA[Despite the enactment of Republic Act No. 10022 to strengthen the protection of overseas Filipino workers, limited empirical evidence has compared institutional assessments with migrant workers experiences of policy implementation. This study evaluates the implementation of Republic Act No. 10022 in the Kingdom of Saudi Arabia by comparing the assessments of migrant workers and diplomatic personnel involved in migration governance. Using survey data from 200 respondents, consisting of 156 migrant workers and 44 diplomatic staff, the study examined four implementation domains: employment, recruitment, deployment, and services. Findings indicate that while both groups generally viewed the law’s implementation positively, diplomatic personnel consistently reported higher ratings than migrant workers. Independent-samples t-tests were performed using the aggregated weighted mean scores of the five indicators within each implementation domain to compare the assessments of diplomatic personnel and migrant workers. Statistical analysis revealed significant differences (p < .05) across all domains. The largest disparity was observed in deployment (t=18.76), indicating a substantial divergence between institutional assessments and migrant experiences. Lower ratings in employment and services further indicate a concentration of concerns in administrative efficiency, accessibility, and service responsiveness. The results demonstrate that governance effectiveness requires more than institutional performance indicators, as positive administrative evaluations may not reflect beneficiary experiences. By providing empirical evidence on the gap between official assessments and migrant perceptions, the study contributes to migration governance literature and emphasizes the necessity of integrating user-centered evaluation into the implementation of migrant protection policies.]]>
