Golden Ratio of Marketing and Applied Psychology of Business
Golden Ratio of Marketing and Applied Psychology of Business (GRMAPB) with e-ISSN 2776-6349 publishes original research and review articles dealing with the application of psychological theories and techniques to marketing. As an interdisciplinary journal, Golden Ratio of Marketing and Applied Psychology of Business serves practitioners and academicians in the fields of the applied psychology of business, marketing, consumer behavior and is an appropriate outlet for articles designed to be of interest, concern, and applied value to its audience of scholars and professionals. In the expertise field of Marketing, Consumer Behavior and Ethics in Marketing. Golden Ratio of Marketing and Applied Psychology of Business publishes original research articles, reviews, and notes dealing with the application of psychological theories and techniques to marketing. As an interdisciplinary journal, Golden Ratio of Marketing and Applied Psychology of Business encourages courageous and bold new ideas, focusing on contribution, theoretical, managerial, and social life implications. Golden Ratio of Marketing and Applied Psychology of Business fosters the exploration of online and offline marketing phenomena spanning the entire spectrum of products (goods & services), price, promotion (advertising, publicity, public relations, and selling), place (channels and distribution), and politics (public opinion, law, and ethics), all revolving around the individual and collective psyche of consumers. The Golden Ratio of Marketing and Applied Psychology of Business (GRMAPB) to be the journal for publishing articles reporting the results of research on business. The GRMAPB invites manuscripts in the areas: Marketing Management, Strategic Management, Operation Management, E-business, Knowledge Management in Marketing Fields, Management Information System for Marketing Fields, International Business, Business Economics, Business Ethics and Sustainable, Islamic Marketing, Consumer Behavior, Marketing Research, Entrepreneurship. Golden Ratio of Marketing and Applied Psychology of Business requires a research design with a high standard of methodological transparency. Manuscripts may be conceptual or empirical in nature and feature quantitative and/or qualitative analysis with well-illustrated tables, figures, and supportive material to enhance readers’ readability. Golden Ratio of Marketing and Applied Psychology of Business expects manuscripts to present research with no fatal methodological flaws, and with generalizable findings that go beyond a single cross-sectional study measuring self-reported behavioral intentions. Golden Ratio of Marketing and Applied Psychology of Business explores the application of marketing principles and practices within academic, commercial, industrial, public sector, and non-governmental organizational settings. Marketing covers many important aspects of strategy, planning, communications, direct response marketing, and media development, as well as retailing, technological innovations, and social responsibility. The Golden Ratio of Marketing and Applied Psychology of Business features: Basic and applied research that reflects current business marketing theory, methodology, and practice. Articles from leading researchers covering topics of mutual interest for the applied psychology of business and academic communities. A summary for business marketing practitioners and a structured abstract accompanying each article.
Articles
168 Documents
<![CDATA[The Influence of Bank Reputation and Products on Savings Decisions: Case Study from PT. Bank Muamalat Indonesia Tbk. Mamuju Branch, Indonesia ]]>
<![CDATA[Yolanda, Khaeronisa Milenya]]>;
<![CDATA[Fajariani, Nur]]>;
<![CDATA[Asia, Nur]]>
<![CDATA[ Golden Ratio of Marketing and Applied Psychology of Business Vol. 4 No. 2 (2024): February - June ]]>
Publisher : <![CDATA[Manunggal Halim Jaya ]]>
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DOI: 10.52970/grmapb.v4i2.680
<![CDATA[This study aims to determine the effect of Reputation variables and Bank Products on Saving Decisions at PT. Bank Muamalat Indonesia Tbk. Mamuju Branch. The research method used is to use quantitative methods with primary data using a questionnaire. Respondents in the study were all people who saved at PT Bank Muamalat Tbk Mamuju Branch, the sample used accidental sampling technique with a sample size of 30 respondents. The formula in this study uses validity test, reliability test, multiple linear regression, t test, and F test. The results in this study indicate that bank reputation and products have a positive and significant effect partially on saving decisions at PT. Bank Muamalat Indonesia Tbk. Mamuju Branch. Reputation and bank products simultaneously have a significant effect on saving decisions at PT. Bank Muamalat Indonesia Tbk. Mamuju Branch.]]>
<![CDATA[The Impact of Promotional Strategies and Community Perceptions on Loan Uptake ]]>
<![CDATA[Lestari, Ayu]]>;
<![CDATA[Halim, Agus]]>;
<![CDATA[Inzani SL, J. Fuji]]>
<![CDATA[ Golden Ratio of Marketing and Applied Psychology of Business Vol. 4 No. 2 (2024): February - June ]]>
Publisher : <![CDATA[Manunggal Halim Jaya ]]>
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DOI: 10.52970/grmapb.v4i2.681
<![CDATA[This study aims to determine the effect of promotional variables and community perceptions on the decision to use loans at Karya Mandiri Cooperative, Central Mamuju Regency. The research method used is to use quantitative methods with primary data using a questionnaire. Respondents in the study were all customers who made loans at Karya Mandiri Cooperative, Central Mamuju Regency, the sample used was accidental sampling technique with a sample size of 30 respondents. The formula in this study uses multiple linear regression, validity test, reliability test, multiple linear regression, t test, and f test. The results in this study indicate that promotion and community perceptions have a positive and significant effect partially on the decision to use loans at Koperasi Karya Mandiri, Central Mamuju Regency. Promotion and community perception simultaneously have a significant effect on the decision to use loans at Karya Mandiri Cooperative, Central Mamuju Regency.]]>
<![CDATA[The Effect of Service Quality and Passenger Fares on Consumer Decisions Using DAMRI Buses ]]>
<![CDATA[Astuti, Dina]]>;
<![CDATA[Heryati, Yati]]>;
<![CDATA[Hajjad, Mu’fidatul Nurul]]>
<![CDATA[ Golden Ratio of Marketing and Applied Psychology of Business Vol. 4 No. 2 (2024): February - June ]]>
Publisher : <![CDATA[Manunggal Halim Jaya ]]>
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DOI: 10.52970/grmapb.v4i2.682
<![CDATA[This study aims to assess the impact of service quality and passenger fares on consumer decisions regarding the use of the Mamuju Branch Damri Bus. Specifically, the research has two primary objectives: first, to determine the individual influences of service quality and passenger fares on consumer decisions; and second, to explore the combined effect of both factors on these decisions. Employing a quantitative research approach, the study utilizes two independent variables (service quality and passenger fares) and one dependent variable (consumer decision to use the Mamuju Branch Damri Bus). The methodology includes the application of multiple statistical tests to ensure the validity and reliability of the data collected. These tests include a validity test to ascertain the appropriateness of the research instruments, a reliability test to ensure consistent results, and multiple linear regression to analyze the impact of independent variables on the dependent variable. Additionally, t-tests (partial) and F-tests (simultaneous) are conducted to examine the significance of the effects. A sample of 96 respondents was selected for this study, and data were processed using SPSS software version 24.0. This facilitated a detailed analysis of how service quality and passenger fares influence consumer decisions, both individually and collectively. The findings revealed that both service quality and passenger fares significantly affect consumer decisions to use the Damri Bus at the Mamuju Branch, individually and in combination. This underscores the importance of these factors in shaping consumer behaviors and preferences in the context of public transportation.]]>
<![CDATA[The Effect of Product Diversity and Service Quality on Customer Satisfaction : Case Study at Al Mubarok Supermarket in Baras Sub-District, Pasangkayu District ]]>
<![CDATA[Iksan, Muhammad Fahrun]]>;
<![CDATA[Heryati, Yati]]>;
<![CDATA[Rusli, R.]]>
<![CDATA[ Golden Ratio of Marketing and Applied Psychology of Business Vol. 4 No. 2 (2024): February - June ]]>
Publisher : <![CDATA[Manunggal Halim Jaya ]]>
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DOI: 10.52970/grmapb.v4i2.683
<![CDATA[This study aims to confirm the influence between product diversity variables and service quality variables on customer satisfaction at Al Mubarok Supermarket in Baras District, Pasangkayu Regency. The research method uses quantitative methods with primary data taken using a questionnaire. The population of respondents is consumers at Al Mubarok Supermarket. The sample was taken with an incidental sampling technique. The sample size was 96 respondents. The data obtained will be analyzed using a validity test, reliability test, t-test (partial), and f-test (tested together). The effect of product diversity t count is greater than the t-estimated (-0.528 < 1.661) so it does not have a significant effect on customer satisfaction, service quality t count is greater than the t-estimated (2.764> 1.661) partially affects customer satisfaction. Shows that F-calculated is greater than F-estimated (3.959> 2.70) and the significance value (Sig = 0.022> a 0.05), indicating that simultaneously both have an influence.]]>
<![CDATA[The Effect of Product Differentiation and Brand Image on Purchasing Decisions ]]>
<![CDATA[Nani, N.]]>;
<![CDATA[Halim, Agus]]>;
<![CDATA[Inzani S.L, J Fuji Inzani SL]]>
<![CDATA[ Golden Ratio of Marketing and Applied Psychology of Business Vol. 4 No. 2 (2024): February - June ]]>
Publisher : <![CDATA[Manunggal Halim Jaya ]]>
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DOI: 10.52970/grmapb.v4i2.684
<![CDATA[This study aims to determine the effect of Product Differentiation and Brand Image variables on Purchasing Decisions for New Honda Scoopy Motorbikes at PT. Nusantara Surya Sakti Mamuju Branch, Indonesia. The research method used quantitative methods with primary data using a questionnaire. Respondents in the study were all customers who purchased a New Honda Scoopy motorcycle at PT. Nusantara Surya Sakti Mamuju Branch, Indonesia, West Sulawesi; the sample used was an accidental sampling technique with a sample size of 30 respondents. The formula in this study uses multiple linear regression, validity test, reliability test, multiple linear regression, t-test, and F test. The results in this study indicate that product differentiation and brand image have a positive and significant partial effect on purchasing decisions for New Honda Scoopy Motorbikes at PT. Nusantara Surya Sakti Mamuju Branch, Indonesia. Product differentiation and brand image significantly affect purchasing decisions for New Honda Scoopy Motorbikes at PT. Nusantara Surya Sakti Mamuju Branch, Indonesia.]]>
<![CDATA[The Effect of Experiential Marketing and Emotional Marketing on Customer Satisfaction ]]>
<![CDATA[Muheril, M.]]>;
<![CDATA[Asia, Nur Asia]]>;
<![CDATA[Tamin, T.]]>
<![CDATA[ Golden Ratio of Marketing and Applied Psychology of Business Vol. 4 No. 2 (2024): February - June ]]>
Publisher : <![CDATA[Manunggal Halim Jaya ]]>
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DOI: 10.52970/grmapb.v4i2.685
<![CDATA[This study aims to determine the effect of Experiential Marketing and Emotional Marketing variables on Customer Satisfaction at Aqila Ramlan Tailor Textile Mamuju Sewing Business. The research method used quantitative methods with primary data using a questionnaire. Respondents in the study were all customers who made purchases of Aqila Ramlan Tailor Textile Mamuju Sewing Business; the sample used an accidental sampling technique with a sample size of 30 respondents. The formula in this study uses multiple linear regression, validity test, reliability test, multiple linear regression, t-test, and F test. This study's results indicate that experiential and emotional marketing positively and significantly affect customer satisfaction at Aqila Ramlan Tailor Textile Mamuju Sewing Business. Experiential Marketing and Emotional Marketing simultaneously impact substantially purchasing decisions at the Aqila Ramlan Tailor Textile Mamuju Sewing Business.]]>
<![CDATA[The Effect of Product, Price, Location, and Promotion on Consumer Interest ]]>
<![CDATA[Hariadi, Sam]]>;
<![CDATA[Suwanti, S.]]>;
<![CDATA[Amalia, A.]]>
<![CDATA[ Golden Ratio of Marketing and Applied Psychology of Business Vol. 4 No. 2 (2024): February - June ]]>
Publisher : <![CDATA[Manunggal Halim Jaya ]]>
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DOI: 10.52970/grmapb.v4i2.686
<![CDATA[Marketing strategy consists of 4P integrated marketing elements (product, price, promotion, place), which constantly evolve in line with the movement of the company changes in the marketing environment and the collapse of consumer behavior. Consumer behavior has vast implications for the formulation of marketing strategies. This is because marketing strategy involves two main activities: selecting the market to be targeted for marketing and formulating and compiling the right marketing mix combination so that consumer needs can be met satisfactorily. A product is an item offered to the market for attention. It is owned, used, or consumed and can satisfy consumer needs. One of marketing management's main tasks and responsibilities is to think about product design; the products made are products that consumers need. Opon Drinks also produces packaged coffee, which has a taste that is not very different from that of packaged coffee.]]>
<![CDATA[Analysis of Factors Affecting Consumer Demand ]]>
<![CDATA[Syamril, S.]]>;
<![CDATA[Herman, H.]]>;
<![CDATA[Arsyad, Muhammad]]>
<![CDATA[ Golden Ratio of Marketing and Applied Psychology of Business Vol. 4 No. 2 (2024): February - June ]]>
Publisher : <![CDATA[Manunggal Halim Jaya ]]>
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DOI: 10.52970/grmapb.v4i2.687
<![CDATA[The objectives of this study are (1) To determine the effect of price and income partially on consumer demand and (2) To simultaneously determine the effect of price and income on consumer demand. This research is a quantitative study with two independent variables and one dependent variable with the test tools to be used, namely (1) validity test, (2) reliability test, (3) multiple linear regression test, t-test (partial), and f-test (Simultaneous). The sample used in this study was 96 respondents. Processing research data using multiple linear regression with SPSS version 24.0 software tools to read the direction of the influence of the independent variable on the dependent variable partially t-test and f-test. The results showed that price partially affects consumer demand. Income has a partially significant effect on consumer demand. The results show that price and income significantly affect consumer demand.]]>
<![CDATA[Efforts To Overcome the Digital Crime Modus Operandi of Clicking Whatsapp Links that Harm Customers Using the 4c Diamond Framework with Tows Analysis ]]>
<![CDATA[Wijaya, Oki]]>;
<![CDATA[Sunarno, AG]]>;
<![CDATA[Sutono, S.]]>
<![CDATA[ Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 1 (2025): July - January ]]>
Publisher : <![CDATA[Manunggal Halim Jaya ]]>
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DOI: 10.52970/grmapb.v5i1.704
<![CDATA[This research aims to determine efforts to overcome digital crime, the modus operandi of clicking WhatsApp links that harm customers using TOWS analysis at PT. Bank Rakyat Indonesia Kudus branch. The research sample consisted of 8 sources (informants) who were selected based on holding positions starting from Head of Unit as well as additional informants who were competent in their fields, Supervisor, 2 (two) CS and 2 (two) IT officers, who had sufficient time to be interviewed and were willing to become informants. Data was collected through interviews and analyzed qualitatively using the 4c diamond framework using TWOS analysis. The research results showed that efforts to overcome digital crime, the modus operandi of clicking WhatsApp links, was based on the 4c diamond perspective. Where category 4c includes Change, Competitor, Customer and Company. Based on the perspective of change (change), the following crime prevention efforts use Strength and Opportunities strategies. This is due to the tendency for opportunities to be compared to threats and for strengths to be compared to weaknesses, so it is not meaningful for the BRI Undaan Kudus Unit. As well as the Strategy position Based on TOWS Analysis at PT. Bank Rakyat Indonesia Undaan Unit. Based on the TOWS analysis results, the BRI Undaan Kudus Unit is in quadrant 1, where this quadrant indicates that the situation is very favorable for the BRI Undaan Kudus Unit.]]>
<![CDATA[The Circular Circular Economy Development to Achieve Indonesia's SDGs in 2030 in the perspective of Islamic Economics in the Era of society 5.0 ]]>
<![CDATA[Sanjaya, Vicky F]]>
<![CDATA[ Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 1 (2025): July - January ]]>
Publisher : <![CDATA[Manunggal Halim Jaya ]]>
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DOI: 10.52970/grmapb.v5i1.709
<![CDATA[The application of linear economics makes economic actors think about how to get the maximum benefit through activities to explore existing natural resources, with the concept of make, use, and dispose of. The problems of waste, climate change, gas emissions, industrial waste, and water sources require us to switch to a more sustainable economic system. The circular economy is an environmentally friendly economy by maximizes the use of goods over a long period. The type of research in this study is qualitative research, after all the data is collected there is a stage of data credibility test where researchers check and triangulate research data. This study aims to answer the formulation of the problem, namely How is the circular economy development model in the era of society 5.0? What factors affect the success of the circular economy? What is the Islamic view related to the development of the circular economy in the era of Society 5.0? The results show that the development of a circular economy in the era of Society 5.0 can be carried out through the management of cattle waste into fertilizer and biogas. 4 factors influence the success of the circular economy, namely literacy, experience, technology, and financial adoption. The development of circular economy in Islam reflects the value of maslahah which refers to its usefulness and goodness.]]>
