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INDONESIA
Journal of Indonesian Management
Published by Indonesian Journal Publisher
ISSN : 28072405     EISSN : 2807212X     DOI : https://doi.org/10.53697/jim.v1i3
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
The Journal of Indonesian Management (JIM) covers various research approaches, namely: quantitative, qualitative and mixed methods. The Journal of Indonesian Management (JIM) focuses on various themes, topics and aspects of management, strategic management and entrepreneurship, including (but not limited to) the following topics: Human Resource Management, Financial management, Marketing Management, Strategic Management, Organizational behavior, Operation management, Change Management, Sharia Management, Knowledge Management Entrepreneurship, Electronic Business, Capital market.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 14 Documents
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Search results for , issue "Vol. 4 No. 1 (2024): March" : 14 Documents clear
The Influence of Product Innovation and E-Commerce on Competitive Advantage (Survey on Consumers of Compass Shoe Products) Muharam, Yusuf; Sutrina, Arga; Arisman, Ari
Journal of Indonesian Management Vol. 4 No. 1 (2024): March
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v4i1.1543

Abstract

The objectives of this research were to find out and analyze the innovation product, E-Commerce, and competitive advantage of Compass shoes, and the influence of the innovation product and E-Commerce competitive advantage on Compass shoes. The research method used in this research is survey methods, data used in this research are primary and secondary data. The object of this research was consumers of Compass shoes, using an accidental sampling method. The analysis technique used Multiple Regression Analysis. The results proved that an innovative product and E-Commerce influence the competitive advantage of Compass shoes.
The Influence Electronic Word Of Mouth And Product Diversity On Online Purchase Decisions Through The Shopee Application Chandra, Andi; Bustami , Taufik
Journal of Indonesian Management Vol. 4 No. 1 (2024): March
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v4i1.1620

Abstract

This research was conducted on Shopee users in Topos District with the problem formulation of what are the influence of Electronic Word Of Mouth and product diversity on online purchasing decisions through the Shopee application? The purpose aim of this study is to determine whether Electronic Word Of Mouth and product diversity influences the online purchase decisions through the Shopee application. The population in this study was Shopee users in Topos district, Lebong Regency, totaling 120 respondents. The sampling technique used accidental sampling Based on predetermined criteria, totaling 120 respondents. The data that has been processed were analyzed using SPSS 26 formulas. Based on the results of the research conducted on the influence of Electronic Word Of Mouth and Product Diversity on online purchase decisions through the Shopee application, it can be concluded as follows: Electronic Word Of Mouth significantly influence online purchase decisions Through the Shopee application, product diversity has a significantly influence online purchase decisions through the Shopee application, Electronic Word Of Mouth (X1 ) and Product Diversity (X2 ) simultaneously give significant influence on online purchase decisions (Y) through the Shopee application. Based on the correlation coefficient test, the value of R = 0.884 and the coefficient of determination = 0.782, have meaning that Electronic Word Of Mouth (X1 ) and Product Diversity (X2) contributes the influence by 0.782 or 66.6% on online purchase decisions (Y) Through the Shopee application, while the remaining 0.218 or 21.8% is influenced by other variables not included in this study.
The Influence of Product Quality and Price on Miyako Product Purchasing Decisions (Case Study in Hermon Store Bengkulu) Syahdeli, Ario; Dwi Ilhami, Mardhiyah
Journal of Indonesian Management Vol. 4 No. 1 (2024): March
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v4i1.1621

Abstract

Marketing becomes very important with increasing public knowledge. Good product marketing can ensure that business actors will get maximum profits, conversely, if product marketing is not good, it will have an impact on reducing income for business actors. This research aims to determine the influence of product quality and price on purchasing decisions for Miyako products (case study at the Hermon Bengkulu Store.This research is a type of quantitative research with a population of all consumers of Miyako Products (Case study at the Hermon Bengkulu Store). This research used a purposive sampling technique with a total sample of 110 respondents. Data collection techniques in this research are observation and questionnaires. The data analysis techniques used are multiple linear regression, coefficient of determination, and hypothesis testing. Based on the results of the data processing, from computer calculations, namely calculations using SPSS, the regression equation is Y = 7.698 + 0.508 X1 + 0.403 This value means that the independents, together, contribute 62.0% in influencing the dependent variable while the rest. The results of the hypothesis test obtained: Product quality and price together influence the decision to purchase Miyako (Y) Toko Hermon Bengkulu products.
The Influence Of Store Atmosphere, Brand Image And Service Quality On Coffee Purchasing Decisions (Case Study At Konnichiwa Shop, Bengkulu City) Wibowo, Agung Sutiyo; Bahrun, Khairul
Journal of Indonesian Management Vol. 4 No. 1 (2024): March
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v4i1.1622

Abstract

The aim of the research is to determine the influence of Store Atmosphere, Brand Image and service quality on coffee purchasing decisions (case study at Konnichiwa Shop, Bengkulu City) and to find out which factors most dominantly influence purchasing decisions. This research used quantitative methods on 190 respondents. The population used in this research is consumers of Kedai Konnichiwa, Bengkulu City and sampling in this research uses a non-probability sampling technique. Based on the results of multiple linear regression, the regression equation Y = 16.916 + 0.292 (X1), + 0.456 (X2) + 0.332 (X3) is obtained. The results of the research concluded that Store Atmosphere, Brand Image and Service Quality had a positive and significant effect, both partially and simultaneously, on Purchase Decisions at Konnichiwa Stores in Bengkulu City.
The Effect of Influence Job Environment, Job Characteristic, and Job Insecurity OF Burnout On Employee PT. Sandabi Indah Lestari. Putri, Nefrielza Angela; Arianto, Tezar
Journal of Indonesian Management Vol. 4 No. 1 (2024): March
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v4i1.1623

Abstract

This research aims to determine the joint influence of job environment, job characteristics, job insecurity on burnout in PT employees. Sandabi Indah Lestari, both partially and simultaneously. The object of this research is PT. Sandabi Indah Lestari, totaling 92 respondents. In this research, the results of the multiple linear regression test showed that the regression equation obtained was as follows: Y = 8.265 + 0.680 (X1) + 0.320 (X2) + 0.227 (X3). Based on the multiple linear regression equation above, it can be interpreted that: The results of the study show that the Job Envinronment variable has a significant effect on Burnout at PT. Sandabi Indah Lestari, North Bengkulu. The research results show that the Job Characteristic variable has a significant effect on Burnout at PT. Sandabi Indah Lestari, North Bengkulu. The research results show that the Job Insecurity variable has a significant effect on Burnout at PT. Sandabi Indah Lestari, North Bengkulu. From the results of the tests that have been carried out, it can be concluded that the variables Job Envinronment, Job Characteristics and Job Insecurity have a significant effect on Burnout at PT. Sandabi Indah Lestari, North Bengkulu.
The Influence Of Leadership Style, Work Discipline, And Work Motivation On The Work Morale Of Iia Curup Prison Employees Majid, Jalil; Ratnawili , Ratnawili
Journal of Indonesian Management Vol. 4 No. 1 (2024): March
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v4i1.1624

Abstract

This research was conducted on IIA Cuirup Rejang Lebong Prison Employees with the problem formulation: What is the Influence of Leadership Style, Work Discipline and Work Motivation on Employee Work Morale among IIA Cuirup Rejang Lebong Prison Employees? and the aim of this research is to find out whether Leadership Style, Work Discipline, and Work Motivation affect employee morale among employees at IIA Cuirup Rejang Lebong Prison. The population in this study are employees at IIA Cuirup Rejang Lebong Prison. totaling 85 respondents. The sampling technique used accidental sampling based on predetermined criteria, totaling 85 respondents. The processed data was analyzed using the SPSS 26 formula. Based on the results of research and analysis of the influence of the Leadership Style (X1) and Work Discipline (X2) variables on Work Morale among Kleas IIA Curup Rejang Lebong Prison Employees. The following conclusion can be drawn: Leadership Style (X1) has a positive effect on Work Morale (Y) of Employees at the Kleas IIA Curup Rejang Lebong Prison. This is proven by hypothesis testing with the t-test, obtained tcount > ttable (3,286,> 1,989) Work Discipline (X2) has a positive effect on Work Morale (Y) of Employees at the Kleas IIA Curup Rejang Lebong Prison. This is proven by hypothesis testing with the t-test, obtained tcount > ttable (4,612> 1.989) Work Motivation (X2) has a positive effect on Work Morale ( Y) Employees at the Kleas IIA Curup Rejang Lebong Prison. This is proven by hypothesis testing with the t-test, obtained tcount > ttable (2,879>1.989).Leadership Style (X1), Work Discipline (X2), and Work Motivation (X3) have an effect on Work Morale (Y) Employee. This can be seen from joint hypothesis testing (Simultaneous) Fcount > Ftable (78.007 > 2.722). This is proven by the correlation analysis R = 0.862 or (84.8%) and is almost close to 1. And the coefficient of determination is R2 = 0.743 or around 71.9% while 28.1% is the contribution of other variables not studied.
The Influence Of Human Resource Quality, Professionalism And Career Development On Employee Performance In The Personnel And Human Resources Development Agency Of Bengkulu City Prameswari, Marlia; Ratnawili, Ratnawili
Journal of Indonesian Management Vol. 4 No. 1 (2024): March
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v4i1.1625

Abstract

This study aimed to determine of HR Quality, Professionalism and Career Development on Employees' Performance at the Bengkulu City Personnel and Human Resources Development Agency. The population of this study were employees of the Personnel and Human Resources Development Agency of Bengkulu City. This study used the saturated sampling method. This study used observation and questionnaire. The data analysis techniques of this study used instrument testing, classical assumption testing, analysis of respondent responses, multiple linear regression analysis, hypothesis testing and analysis of the coefficient of determination. The results of the study show that HR Quality has a positive and significant effect on employees' performance. Professionalism has a positive and significant effect on employees' performance. Career Development has a positive and significant effect on employees' performance. Simultaneously, the quality of human resources, professionalism and career development have effect on employees' performance at The Bengkulu City Personnel and Human Resources Development Agency.
The Influence Of Brand Awareness, Content Marketing, And Product Innovation On Purchase Decisions For Mixue Ice Cream Products In The West Circle Of Bengkulu City Septiani, Silvia; Arini , Eti
Journal of Indonesian Management Vol. 4 No. 1 (2024): March
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v4i1.1626

Abstract

This study aims to determine the influence of Brand Awareness, Content Marketing and Product Innovation on Purchase Decisions for Mixue Ice Cream Products in the West Circle of Bengkulu City for mixue consumers in the West Circle of Bengkulu City. This type of research is a quantitative descriptive type of research, the object of this research is Mixue Consumers in the West Circle of Bengkulu City. The sampling method is an accidental sampling technique. The number of respondents in this study was 100 respondents. The data collection method is using questionnaires. The data analysis technique uses Multiple Linear Regression Analysis Test and Hypothesis Testing, namely the t test and f test. The results of this research can be concluded that Brand Awareness has a positive and significant effect on Mixue product purchasing decisions. Content Marketing has a positive and significant influence on Mixue product purchasing decisions. Product Innovation has a positive and significant effect on Mixue product purchasing decisions. This is proven by fcount ≥ ftable (121,608 ≥ 2.70) with a significance of 0.000 ≤ 0.050. The coefficient of determination (R Square) is 0.755. This shows that the influence of the Brand Awareness (X1), Content Markting (X2) and Product Innovation (X3) variables on the Purchasing Decision Variable (Y) is 0.755 or 75.5% for west ring mixue consumers while 0.245 or 24.5% is determined by other factors which were not included in this study.
Increasing Consumer Buying Interest In B2c Marketplace: Use Of Paid Promote And Live Streaming Seo Techniques Nofrianti, Lena; Azhar , Andi
Journal of Indonesian Management Vol. 4 No. 1 (2024): March
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v4i1.1627

Abstract

This research aims to determine the effect of SEO Paid Promote and Live Streaming on consumer buying interest in the B2C Marketplace Shopee with Online Customer Reviews as a mediating variable. The object of this research is Shopee Marketplace users in large cities in Indonesia, with 138 respondents selected using the purposive sampling method. Data was collected through questionnaires and analyzed using Structural Equation Modeling (SEM) with Structural Momet Analysis (AMOS) software. The results of this research show that the use of SEO Paid Promote and Live Streaming has a significant effect on Online Customer Reviews and Consumer Purchase Interest. However, Online Customer Reviews only play a mediating role in the influence of Live Streaming on Consumer Buying Interest, while they do not play a mediating role in the influence of SEO Paid Promote on Consumer Buying Interest. The results of the research from the hypothesis obtained SPP (X1) on OCR t value = 2,000 > t table = 1,977 with a significant level (p = 0.04 < 0.05), LS (X2) on OCR (Z) t value calculated = 4,486 > t table = 1,977 with a significant level (p=0.00 < 0.05), SPP (X1) to MB (Y) t calculated value = 2,435 > t table = 1,977 with a significant level (p=0, 01 < 0.05), LS (X2) to MB (Y) calculated t value = 4.163 > t table = 1.977 with a significant level (p = 0.00 < 0.05), OCR (Z) to MB (Y) calculated t value = 2.266 > t table = 1.977 with a significant level (p=0.02 < 0.05), SPP (X1) on MB (Y) via OCR (Z) as a mediating variable calculated t value = 1.505 > t table = 1.977 with a significant level (p=0.12 < 0.05), and LS (X2) on MB (Y) via OCR (Z) as a mediating variable calculated t value = 2.027 > t table = 1.977 with a significant level (p =0.02 < 0.05).
The Effect of Discounts, Free Shipping, Online Customer Reviews on Purchasing Decisions at the Shopee Marketplace (Case Study on Students of Universitas Muhammadiyah Bengkulu) Yestasari, Resa; Nengsih, Mimi Kurnia
Journal of Indonesian Management Vol. 4 No. 1 (2024): March
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v4i1.1629

Abstract

This research aims to determine "The Influence of Discounts, Free Shipping, Online Customer Reviews on Buying Decisions at the Shopee Marketplace (Case Study of Muhammadiyah University Bengkulu Students)". This type of research is quantitative research, research on measuring data and object statistics through calculations. The population in this study were students at Muhammadiyah University of Bengkulu. The sampling technique was carried out using non-probability sampling, so the total sample in this study was 96 respondents, but for convenience in this study it was rounded up to 100 respondents. Based on the results of the t test, it can be seen that the calculated t for the Discount variable is 5,597 greater than the t table of 1,660 with the probability of t being sig 0.00, which is smaller than the significance limit of 0.05. Based on this value, the Discount variable has a positive effect on the Buying Decision variable. In the Free Shipping variable the calculated t test value is 2.861 which is greater than the t table of 1.660 with a t probability of sig 0.005 which is smaller than the significance limit of 0.05. In the Online Customer Review variable the calculated t value of 8.276 is greater than the t table of 1.660 with a probability t, namely sig 0.00, is smaller than the significance limit of 0.05. Based on the results of the F test, the calculated F value is 35,622 > 2.70 with sig 0.00 < 0.05, Ha is accepted, meaning that Discount, Free Shipping, Online Customer Review simultaneously have a positive and significant effect on the Buying Decision variable. The R Square value obtained was 0.527. To see the magnitude of the influence of the independent variable on the dependent variable by calculating the coefficient of determination (KD) = R2 x 100%, to obtain KD = 52.7%. This figure shows that 52.7% of Buying Decisions (dependent variable) can be explained by discounts, free shipping, and online customer reviews. The remaining 47.3% was influenced by other factors not explained in this study.

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