International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET)
International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) is an international journal that publishes popular articles in the fields of Social Science, Education, Economics, Agricultural Research, and Technology. IJSET is published every month in order to help researchers publish their research results quickly. The advantages of IJSET include: international indexing, fast review and publication processes, and affordable costs.
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<![CDATA[PERFORMANCE MEASUREMENT USING HUMAN RESOURCE SCORECARD AT PT. JAYA FARM 7 ]]>
<![CDATA[Stella Angelina]]>;
<![CDATA[Nazaruddin]]>;
<![CDATA[Yeni Absah]]>
<![CDATA[ International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 4 (2024): MARCH ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/ijset.v3i4.392
<![CDATA[Performance measurement that is not comprehensive will result in performance measurement that is not optimal, resulting in a lack of awareness in evaluating the performance of human resources. The performance measurement carried out by the company is still not optimal in determining the part of employee performance that needs to be evaluated with the aim that employee performance in the long term will achieve the company's targets. Performance measurement is carried out using the Human Resource Scorecard based on 4 perspectives, namely the Financial Perspective, Customer Perspective, Internal Business Process Perspective, and Learning and Growth Perspective. The measurement also uses the Analytical Hierarchy Process (AHP) 6 method to determine the weight of importance for each Key Performance Indicator (KPI). In the results of research using the Human Resource Scorecard, there are 10 strategic targets consisting of 2 strategic targets from a financial perspective, 2 strategic targets from a customer perspective, 4 strategic targets from a business process perspective and 2 strategic targets from a growth and learning perspective. The research results after weighting show that the financial perspective has the highest priority weight. Based on the strategic target of producing 10 KPIs, of which there are 5 KPIs that have not reached the company target consisting of production income levels, employee satisfaction, turnover rates, work accident rates and DOC depletion rates - and 5 KPIs that have reached the company targets consist of operational costs, meeting implementation. /evaluation, employees who meet the company's needs, employees' ability to innovate and the amount of employee training.]]>
<![CDATA[THE IMPLEMENTATION OF SERVICE QUALITY METHODS ]]>
<![CDATA[Elwisam]]>;
<![CDATA[Suadi Sapta Putra]]>;
<![CDATA[Rahayu Lestari]]>;
<![CDATA[Kumba Digdowiseiso]]>;
<![CDATA[Abdul Hafaz Ngah]]>
<![CDATA[ International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 4 (2024): MARCH ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/ijset.v3i4.394
<![CDATA[This study examines the literature on the use of the Service Quality Method to improve the quality of service in a variety of industries. The research background emphasizes the importance of customer service as the key to company success in today's increasingly competitive business environment. These methods, particularly models like SERVQUAL, provide a comprehensive framework for assessing customer satisfaction across the dimensions of dependability, responsiveness, accuracy, care, and physical appearance. However, there are some flaws, such as limitations in measuring subjective dimensions, the difficulty of measuring emotional aspects, and rapid changes in consumer behavior. Some of these weaknesses have been addressed through the use of technology, such as big data analysis and artificial intelligence. According to literature analysis, technology allows for a better understanding of customer behavior, increased service personalization, and more effective response to market dynamics. Despite the significant benefits, the use of technology raises concerns about data security and privacy. In conclusion, this literature review demonstrates that the Service Quality Method contributes significantly to service quality management, but companies must consider the limitations and challenges of technology when implementing it. More work is required to keep this method relevant in the face of ever-changing consumer behavior and technological advancements.]]>
<![CDATA[PERFORMANCE OF THE AGRICULTURAL AND NON-AGRICULTURAL SECTORS IN THE ECONOMY OF PONOROGO DISTRICT ]]>
<![CDATA[Laila Annisa Putri]]>;
<![CDATA[Sri Widayanti]]>;
<![CDATA[Mirza Andrian Syah]]>
<![CDATA[ International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 4 (2024): MARCH ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/ijset.v3i4.395
<![CDATA[Economic growth is an indicator for assessing economic conditions in a region which can be seen through the economic conditions of a region through the condition of the economic sectors in that area. This research aims to analyze the performance of the agricultural and non-agricultural sectors by knowing the position of the agricultural sector and non-agricultural sector in Ponorogo Regency by determining the current and future position of the agricultural and non-agricultural sectors and identifying factors that cause changes in the performance of the agricultural and non-agricultural sectors. . Data collection in this research used secondary data obtained from the Central Statistics Agency. The analytical method used in this research uses the Location Quotient (LQ), Dynamic Location Quotient (DLQ), and Shift Share methods. From the LQ calculation, the agricultural sector is the base sector with an LQ value of 2.48. From the DLQ analysis, the agricultural sector experienced a change in performance to become a non-base sector or cannot be expected to become a basis in the future with a DLQ value of 0.261. The factor that causes changes in the performance of the non-agricultural sector is the economic structure factor with an SSS value greater than the LSS value.]]>
<![CDATA[THE DETERMINANTS OF GREEN PURCHASING BEHAVIOR ]]>
<![CDATA[Rahayu Lestari]]>;
<![CDATA[Resti Hardini]]>;
<![CDATA[Melati]]>;
<![CDATA[Kumba Digdowiseiso]]>;
<![CDATA[Safiek Mokhlis]]>
<![CDATA[ International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 4 (2024): MARCH ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/ijset.v3i4.397
<![CDATA[The objective of this study is to identify and analyze the factors that influence Green Purchasing Behavior, specifically in relation to environmentally friendly products and services. The research background emphasizes the intricate nature of the various factors that impact consumers' choices when selecting environmentally friendly products. These factors include environmental consciousness, knowledge about green products, perception of price, and brand reputation. The research methodology employs a systematic approach of conducting a literature review to gather and analyze findings from diverse sources of relevant scientific literature published between the years 2020 and 2024. The research findings indicate that environmental consciousness and familiarity with eco-friendly products are crucial determinants in shaping Green Purchasing Behavior. Consumer purchasing decisions are significantly influenced by price perception, brand image, and the availability of green products in the market. Nevertheless, the intricate interconnections among these factors underscore the significance of adopting a comprehensive approach when developing successful marketing and education strategies. Green Purchasing Behavior can be effectively stimulated through education on green products, implementation of transparent pricing strategies, and cultivation of a positive brand image. The research findings underscore the importance of collaboration among producers, sellers, government, and society in establishing favorable conditions that promote sustainable consumer choices. These findings offer valuable insights for future research, policy makers, and marketing managers in devising more efficient strategies to promote the adoption of environmentally sustainable consumption patterns.]]>
<![CDATA[THE DETERMINANTS OF CUSTOMER LOYALTY ]]>
<![CDATA[Resti Hardini]]>;
<![CDATA[Rahayu Lestari]]>;
<![CDATA[Elwisam]]>;
<![CDATA[Kumba Digdowiseiso]]>;
<![CDATA[Noor Fadhiha Mokhtar]]>
<![CDATA[ International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 4 (2024): MARCH ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/ijset.v3i4.398
<![CDATA[The objective of this study is to identify and analyze the factors that influence customer loyalty in the context of contemporary competitive business. Specifically, we will examine the impact of Brand Satisfaction, Corporate Brand Reputation, and Brand Attachments. The research methodology employed is a Systematic Literature Review (SLR) to investigate noteworthy discoveries in relevant scholarly literature. The results of the SLR analysis indicate that there is a positive correlation between customer satisfaction and the quality of corporate brand reputation with Brand Attachments. This, in turn, leads to an increase in Brand Loyalty. While Corporate Brand Reputation does have a favorable effect on customer perceptions, its influence on Brand Loyalty is comparatively weaker than that of other variables. The results of the multiple linear regression analysis indicate that the combination of these factors exerts a substantial influence on customer loyalty. Hence, it is imperative for companies to prioritize their endeavors towards enhancing customer satisfaction, establishing a favorable brand image, and fostering profound emotional connections with customers in order to achieve maximum levels of loyalty. Ultimately, an extensive understanding of the factors that influence customer loyalty can assist companies in devising more efficient business strategies to sustain and enhance enduring customer relationships.]]>
<![CDATA[A LITERATURE STUDY ON DIGITAL MARKETING STRATEGIES IN INCREASING SALES ]]>
<![CDATA[Suadi Sapta Putra]]>;
<![CDATA[Resti Hardini]]>;
<![CDATA[Rahayu Lestari]]>;
<![CDATA[Kumba Digdowiseiso]]>;
<![CDATA[Juhaizi Mohd Yusof]]>
<![CDATA[ International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 4 (2024): MARCH ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/ijset.v3i4.399
<![CDATA[The rapid advancement of digital technology has led to the emergence of digital marketing as a fundamental aspect of the business world. It refers to a range of marketing strategies commonly employed by companies and other business entities nowadays to efficiently and economically promote their products. Employing digital technology in marketing is regarded as a more effective method for enhancing sales in companies or business entities. Sales are vital for ensuring the operational sustainability of the company, funding investments, and meeting financial obligations. Inadequate sales performance can subject a company to the peril of heightened credit risk and potential bankruptcy. This study utilizes a systematic literature review (SLR) approach to evaluate the efficacy of digital marketing strategies in improving sales. The researcher conducted a comprehensive analysis of 18 pertinent literature studies, scrutinizing them in relation to three specific research questions. The findings indicate that digital marketing has the potential to enhance sales for companies or business entities.]]>
<![CDATA[A LITERATURE STUDY ON THE DETERMINANTS OF BRAND IMAGE ]]>
<![CDATA[Tri Waluyo]]>;
<![CDATA[Resti Hardini]]>;
<![CDATA[Rahayu Lestari]]>;
<![CDATA[Kumba Digdowiseiso]]>;
<![CDATA[Olawole Olanre Fawehinmi]]>
<![CDATA[ International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 4 (2024): MARCH ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/ijset.v3i4.400
<![CDATA[The objective of this study is to examine the factors that shape brand perception, with a specific emphasis on its impact on consumer buying intention. The study is grounded in the recognition that brand image plays a pivotal role in influencing consumer perceptions of products or services. This research employs the Systematic Literature Review (SLR) methodology to investigate the literature pertaining to brand image, encompassing factors such as product quality, endorser character, and digital presence. The results of SLR analysis indicate that brand image significantly impacts consumer purchase intention. The primary factors that determine this influence are product quality and the character of the endorser. The hypothesis test results indicate that brand image has a statistically significant and positive impact on purchase intention, as evidenced by a significant coefficient and a critical ratio (CR) value that surpasses the threshold. The analysis of the results encompasses practical implications for managers regarding marketing tactics that can enhance brand perception, particularly in relation to product excellence and the selection of an appropriate endorser persona. The research findings indicate that proficient comprehension and effective administration of brand image can serve as a pivotal factor in augmenting consumer purchasing inclination, fortifying brand-consumer associations, and bolstering enduring business prosperity.]]>
<![CDATA[ANALYSIS OF FARMERS' VALUE CHAIN IN IMPROVING THE QUALITY OF COFFEE EXPORT PRODUCTS ]]>
<![CDATA[Fadli Hazmi]]>;
<![CDATA[Endang Sulistya Rini]]>;
<![CDATA[Beby Karina Fawzeea Sembiring]]>
<![CDATA[ International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 4 (2024): MARCH ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/ijset.v3i4.401
<![CDATA[Control of coffee plantations in Indonesia is dominated by small farmers who have not yet implemented the value chain. This research aims to analyze coffee farmers in implementing the value chain at each stage of cultivation and post-harvest processing activities and find out how the value chain is implemented to improve product quality. This type of research is qualitative research with a grounded theory approach. The informants in this research were five informants from several villages in Mandailing Natal Regency, North Sumatra. Data collection uses participatory observation, in-depth interviews, and documentation. The research results show that the majority of coffee farmers in Mandailing Natal Regency do not carry out cultivation and post-harvest processing to increase production and quality, so they do not get added value to the product because farmers do not receive assistance in carrying out these activities. Farmers need assistance in implementing the value chain, namely assistance with cultivation activities by carrying out conceptual planting, using superior seeds, routine fertilization, routine pruning, and harvesting red fruit and assistance with post-harvest processing by carrying out fruit sorting, standard grinding, clean washing, and standard drying. Assistance provided to farmers can be provided through exporters, farmer groups and related institutions who continuously increase the added value of coffee products.]]>
<![CDATA[DESIGNING A STRATEGY MAP BASED ON BALANCE SCORECARD IN PERUMDA TIRTA SILAU PIASA ASAHAN DISTRICT ]]>
<![CDATA[Gita Putri Desiana Daulay]]>;
<![CDATA[Abdul Rahim Matondang]]>;
<![CDATA[Nazaruddin]]>
<![CDATA[ International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 4 (2024): MARCH ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/ijset.v3i4.402
<![CDATA[Research conducted at Perumda Tirta Silaupiasa, Asahan Regency aimed at designing a strategy map based on a balanced scorecard, because the company was still unable to achieve targets and align with the company's vision and mission. This research uses descriptive qualitative methods. Primary data was collected through interviews and secondary data was obtained through company documents and related literature. The results of research at Perumda Tirta Silaupiasa, Asahan Regency, the vision and mission are effective, but they still do not include the values adhered to by the company. SWOT analysis which shows the company's strengths, weaknesses, opportunities and threats produces 13 strategic targets which are classified into four balanced scorecard perspectives, namely, 3 strategic targets from a financial perspective, 6 strategic targets from a customer perspective, 2 strategic targets from an internal business process perspective and 2 strategic targets strategy on a learning and growth perspective. Then, the strategy targets are displayed in the form of a strategy map.]]>
<![CDATA[THE DETERMINANTS OF FIRM PROFITABILITY IN INDONESIA ]]>
<![CDATA[Muhani]]>;
<![CDATA[Melati]]>;
<![CDATA[Elwisam]]>;
<![CDATA[Kumba Digdowiseiso]]>;
<![CDATA[Nor Hayati Sa’at]]>
<![CDATA[ International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 4 (2024): MARCH ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/ijset.v3i4.403
<![CDATA[Profitability is a metric that evaluates the efficiency of a company's operations, specifically its capacity to generate or accumulate profits. Examining profitability offers a thorough perspective on the efficacy of company policies, which in turn affects the performance of management and, ultimately, the company's financial gains. Nevertheless, diverse studies yield contrasting outcomes when examining the factors influencing a company's capacity to generate profits. Researchers utilize qualitative research methods, particularly systematic literature reviews, to identify shared factors that influence profitability, thereby revealing patterns in these determinants. The researchers examined 9 out of the 49 identified journals and discovered that a company's assets or size, working capital, and expenses have a significant influence on its ability to generate profits]]>
