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International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET)
Published by CV. RADJA PUBLIKA
ISSN : -     EISSN : 2827766X     DOI : https://doi.org/10.54443/ijset
Core Subject : Economy, Humanities, Science, Education, Agriculture,
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education
International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) is an international journal that publishes popular articles in the fields of Social Science, Education, Economics, Agricultural Research, and Technology. IJSET is published every month in order to help researchers publish their research results quickly. The advantages of IJSET include: international indexing, fast review and publication processes, and affordable costs.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 85 Documents
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Search results for , issue "Vol. 4 No. 12 (2025): NOVEMBER" : 85 Documents clear
THE INFLUENCE OF COMPUTER TECHNOLOGY DEVELOPMENT ON SOCIAL BEHAVIOR Rahmat Idhami; Robet Silaban; Andri Saputra; Taufa Fadly; Muhammad Amin
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1592

Abstract

The development of computer technology has brought significant changes to various aspects of people's lives, including social behavior. Computers integrated with the internet network not only function as data processing tools but also as the main medium for communication, social interaction, and the formation of new social relations. This study aims to analyze the influence of the development of computer technology on people's social behavior through a literature study approach. The research method used is a literature review of relevant scientific articles, which discuss the relationship between the use of computer technology and changes in social behavior. The results of the study indicate that the development of computer technology has positive impacts, such as ease of access to information, expansion of social networks, and increased digital literacy in society. However, negative impacts were also found, including reduced intensity of face-to-face social interactions, the emergence of digital dependency, and changes in social values ​​and communication norms in society. These changes indicate that computer technology plays a significant role in influencing the social dynamics of modern society. Therefore, it is necessary to utilize computer technology wisely so that the resulting social benefits can be optimized without ignoring the social and cultural values ​​that apply in community life.
THE EFFECT OF TOURISM PRODUCT ATTRIBUTES, DESTINATION IMAGE, AND ELECTRONIC WORD OF MOUTH ON THE DECISION TO VISIT LUKUP BADAK RAFTING TOURISM IN TAKENGON Riska Yulia Putri; Muchsin; Jullimursyida; Khairina AR
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1604

Abstract

This study aims to determine the effect of Tourism Product Attributes, Destination Image and Electronic Word Of Mouth on Visiting Decisions at Lukup Badak Rafting Tourism in Takengon . With the independent variables in this study are Tourism Product Attributes, Destination Image, and Electronic Word Of Mouth (E-WOM) while the dependent variable is the Visiting Decision. This type of research uses a quantitative method, data collection using a questionnaire containing statements in the form of a paper form and given to visitors to the Lukup Badak Rafting tourism with a total of 112 respondents. Data analysis used is validity test, reliability test, classical assumption test, multiple linear regression analysis, research hypothesis, partial (t) test, and coefficient of determination. The program used in analyzing data using the Statistical Package for Social Sciences (SPSS). Based on the results of the study showed that Tourism Product Attributes were proven to have no significant effect, Destination Image and electronic word of mouth were proven to have a positive and significant effect on visiting decisions.
THE INTEGRATION OF ESG REPORTING IN ACHIEVING SUSTAINABLE ECONOMIC DEVELOPMENT: A GLOBAL LITERATURE REVIEW Safwan; Almunadiya; Rahmiatul Aula; Raudhatinur; Mauliza Sari
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1613

Abstract

The growing urgency of sustainable economic transformation has positioned green accounting as a vital mechanism linking corporate behavior to sustainable development. This study aims to explore how green accounting contributes to sustainable economic development through a systematic literature review (SLR) of 85 Scopus-indexed studies published between 2015 and 2024. The analysis integrates perspectives from accounting, management, and development economics to identify theoretical and practical linkages. Findings reveal that green accounting enhances sustainable economic performance by promoting environmental efficiency, resource accountability, and innovation in corporate governance (Mishra et al., 2022). However, challenges such as the absence of uniform reporting standards, limited institutional capacity, and weak regulatory enforcement hinder its full implementation, especially in developing economies (Qian et al., 2022). Furthermore, integrating green fiscal policies and ESG reporting framework strengthens the connection between corporate sustainability and macroeconomic growth (Wang & Li, 2022). This study contributes by bridging disciplinary gaps and offering a conceptual framework that positions green accounting as a catalyst for inclusive, transparent, and sustainable economic growth. It provides practical implications for policymakers and organizations aiming to align financial systems with long-term environmental and developmental goals.
FLORIST'S MSME MARKETING STRATEGY IN INCREASING SALES AND BUSINESS COMPETITIVENESS Suryani Lubis; Marina; Muhammad Ibrahim; Ariful Maulana; Amru Usman
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1614

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in driving economic growth and equitable distribution of income. However, many MSMEs still face challenges in implementing marketing strategies, particularly amidst technological advancements and increasingly digital consumer behavior. This study aims to analyze the marketing strategies implemented by the MSME YDP Florist to increase sales and business competitiveness. The research method used is a qualitative approach with data collection techniques through interviews, observations, and literature studies. The results show that YDP Florist has implemented offline and online marketing strategies utilizing digital media. The implementation of appropriate and integrated marketing strategies has been proven to have a positive impact on increasing sales and business competitiveness. This research is expected to serve as evaluation material and a reference for other MSMEs in developing effective marketing strategies.
THE EFFECT OF RELIGIOSITY AND BRAND LOYALTY ON PURCHASE DECISIONS (Case Study at Aurel Hijab Shop in Lhokseumawe City) Wilda Khaira; Yulius Dharma; Fuadi; Agustinar; Munardi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1617

Abstract

This study aims to analyze the influence of religiosity and brand loyalty on consumer purchasing decisions at the Aurel Hijab Store in Lhokseumawe City. This study uses a quantitative approach with a survey method. The research population is consumers of the Aurel Hijab Store, with a sample size of 100 respondents determined using the Lemeshow formula and convenience sampling techniques. Data collection was carried out through a structured questionnaire with a Likert scale, then analyzed using the Statistical Package for the Social Sciences (SPSS) program through multiple linear regression analysis. The results of the study indicate that partially religiosity (X1) has a positive and significant effect on purchasing decisions (Y), as evidenced by a t-test with a significance value smaller than 0.05. This indicates that the higher the level of consumer religiosity, the stronger their tendency to make decisions to purchase hijab products that are in line with Islamic values. Furthermore, brand loyalty (X2) also has a positive and significant effect on purchasing decisions (Y) based on the t-test results, which indicates that consumer loyalty to the brand encourages repeat purchases and product recommendations. Simultaneously, the F-test results show that religiosity and brand loyalty together have a positive and significant effect on purchasing decisions. The coefficient of determination (R²) value of 76.4% indicates that variations in purchasing decisions can be explained by religiosity and brand loyalty, while the rest is influenced by other variables outside the research model. This finding confirms that consumer purchasing decisions for hijab are not only determined by brand loyalty, but also by the suitability of the product with the religious values held by consumers.
ANALYSIS OF ADARA BAKERY MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMEs) Anggi Setia Ningsih; Ulvia Rahmi; Mauliza Amanda; Azhar; Rico Nur Ilhan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1618

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are a crucial sector in the Indonesian economy, contributing to job creation and improving community well-being. One of the growing MSMEs in the food and beverage sector is Adara Bakery. This study aims to analyze the business management and profits of Adara Bakery. The research method used is a descriptive method with a case study approach. The data used are simple assumptions regarding revenue and operating costs. The analysis shows that Adara Bakery has good profit potential if cost management and marketing strategies are implemented effectively. By improving product quality and cost efficiency, Adara Bakery can develop sustainably and contribute to the community's economy.
ANALYSIS OF MUUN UMKM MARKETING STRATEGY IN INCREASING BUYING INTEREST AND CUSTOMER SATISFACTION Dwi Sagita; Nurul Alya Abdi; Muhammad Faris Al-Muzaki; Egi Utami Jailani; Rusydi Abubakar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1619

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia's economy, particularly in the culinary sector, which continues to grow rapidly. This study aims to analyze the marketing strategies implemented by MUUN Donuts in increasing purchase intention and customer satisfaction. The analysis focuses on the application of the marketing mix (4P: Product, Price, Place, Promotion), Segmenting, Targeting, and Positioning (STP) strategies, the role of customer relationship management through promotional programs, and the obstacles faced in implementing these strategies. This research employs a descriptive qualitative approach, with data collected through observation, interviews, and documentation. The results indicate that MUUN Donuts has implemented its marketing strategies effectively by emphasizing product quality, competitive pricing, strategic location, and digital promotion through social media. The STP strategy targeting young consumers, students, and families is considered effective in reaching the intended market segments. Furthermore, customer relationship strategies through promotions and digital interactions have a positive impact on purchase decisions and customer loyalty. However, MUUN Donuts faces several challenges, including fluctuations in raw material prices and declining sales during academic holiday periods. Therefore, adaptive and innovative marketing strategies are needed to maintain competitiveness and ensure business sustainability.
THE EFFECT OF DISCOVERY LEARNING MODEL ON STUDENTS' LEARNING OUTCOMES IN SOCIAL STUDIES FOR GRADE VIII AT SMP PRIVATE TAMANSISWA PEMATANGSIANTAR IN ACADEMIC YEAR 2025/2026 Ando Julkifli Panjaitan; Tumpal Manahara Siahaan; Herlina Hotmadinar Sianipar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18568771

Abstract

This research was motivated by the low learning outcomes of students in social studies, where students tended to be passive and the learning process lacked variation. The objective of this study was to determine the effect of the Discovery Learning teaching model on students' learning outcomes. This study is a quantitative research with a quasi-experimental method. The research sample consisted of two classes: class VIII-B as the experimental group, which was taught using the Discovery Learning model, and class VIII-C as the control group, which was taught using conventional methods. Data were collected through test instruments in the form of pre-test and post-test questions for both classes. The results showed a significant difference in student learning outcomes between the experimental and control groups. Based on the hypothesis test (t-test), the t-count value of 5.12 was greater than the t-table value of 1.67 (at a 0.05 significance level). Thus, the null hypothesis (H0) was rejected and the alternative hypothesis (Ha) was accepted. This proves that there is a significant effect of implementing the Discovery Learning teaching model on students' learning outcomes.
THE INFLUENCE OF FAMILY ENVIRONMENT AND LEARNING INTEREST ON SOCIAL STUDIES LEARNING OUTCOMES OF NINTH GRADE STUDENTS AT SMP NEGERI 4 PEMATANGSIANTAR Elsy Hariani Saragih; Injen Pardamean Butar-butar; Herlina Hotmadinar Sianipar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The problem in this study is the low learning outcomes of students in Social Studies subjects, which are presumed to be influenced by the family environment and low learning interest of ninth grade students at SMP Negeri 4 Pematangsiantar. This research is a quantitative study using a descriptive method. The population consisted of all ninth-grade students across 10 classes, totaling 319 students. The sample was determined using proportional random sampling, resulting in 80 respondents. Data were collected through questionnaires for the variables of family environment and learning interest, as well as documentation of Midterm Examination (UTS) scores in Social Studies as indicators of learning outcomes. The data analysis techniques employed included simple linear regression, multiple linear regression, t-test, F-test, and the coefficient of determination. The assumption test for analysis was conducted using the chi-square normality test, and the results indicated that both variables were normally distributed. The analysis showed that there is a positive and significant influence of the family environment on students’ learning outcomes (tcount = 3.43 > ttable = 1.664) and a positive and significant influence of learning interest on students’ learning outcomes (tcount = 2.022 > ttable = 1.664). The F-test results revealed that both variables simultaneously have a significant effect on students’ learning outcomes (Fcount = 4.463 > Ftable = 3.96). The coefficient of determination (R²) of 0.95574 indicates that 95.574% of the variation in students’ learning outcomes is influenced by the family environment and learning interest, while the remaining 4.426% is influenced by other factors not examined in this study.
AN ERROR ANALYSIS ON THE STUDENTS’ WRITING DESCRIPTIVE TEXT AT VIII GRADE SMP NEGERI 2 LEIDONG Desia Rahelia Putri Sihotang; Asima Rohana Sinaga; David Togi Hutahaean
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aimed to analyze grammatical errors made by eighth-grade students in writing descriptive texts, with a particular focus on the use of the simple present tense. The research employed a descriptive qualitative design. The participants were students of SMP Negeri 2 Kualuh Leidong, selected through purposive sampling. Data were collected using a writing test in which students were required to compose a descriptive text in English. The students’ written works were analyzed using surface strategy taxonomy, which classifies errors into omission, addition, misformation, and misordering. The analysis procedure involved identifying errors, categorizing them into the four types, and interpreting the results to determine dominant error patterns. The findings revealed that students produced various grammatical errors, with misformation and omission appearing as the most frequent types. These errors mainly occurred in subject–verb agreement, verb forms, and the use of auxiliary verbs in the simple present tense. The results indicate that students still have limited mastery of basic grammatical structures in descriptive writing. This study suggests that teachers should provide more focused grammar instruction and writing practice to help students reduce errors and improve their ability to write descriptive texts accurately.

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