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International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET)
Published by CV. RADJA PUBLIKA
ISSN : -     EISSN : 2827766X     DOI : https://doi.org/10.54443/ijset
Core Subject : Economy, Humanities, Science, Education, Agriculture,
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education
International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) is an international journal that publishes popular articles in the fields of Social Science, Education, Economics, Agricultural Research, and Technology. IJSET is published every month in order to help researchers publish their research results quickly. The advantages of IJSET include: international indexing, fast review and publication processes, and affordable costs.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 26 Documents
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Search results for , issue "Vol. 4 No. 4 (2025): MARCH" : 26 Documents clear
THE IMPACT OF ELECTRICITY, CO₂ EMISSIONS, AND FOSSIL ENERGY ON INDONESIA'S ECONOMIC GROWTH Nazla Salsabila; Jariah Abubakar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 4 (2025): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i4.717

Abstract

This study aims to analyze Electrical Energy, CO2 Emissions and Fossil Energy on Economic Growth in Indonesia. This study uses secondary data from 1980-2023 obtained from the Central Statistics Agency. The data analysis method is the Autoregressive Distributed Lag. The results of the study show that in the short term, electrical energy shows a significant negative effect on economic growth. While CO2 emissions and fossil energy show a significant positive effect on economic growth. In the long term, electrical energy, CO2 emissions and fossil energy do not show a significant effect on economic growth.
THE INFLUENCE OF PRODUCT QUALITY, PRICE AND PROMOTION ON CONSUMER LOYALTY TO LUWAK WHITE KOFFIE COFFEE PRODUCTS IN LHOKSEUMAWE CITY Hafidh
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 4 (2025): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i4.718

Abstract

This study examines the effect of product quality, price and promotion on consumer loyalty to luwak white coffee products in Lhokseumawe city. This study uses primary data obtained by distributing questionnaires to 100 respondents selected using the Nonprobabality Sampling technique. The data analysis method used is multiple linear regression method with the help of SPSS. Product quality (X1) partially has a positive and significant effect on consumer loyalty (Y) on luwak white coffee products in Lhokseumawe city. This shows that good product quality can foster consumer loyalty to the product, Price (X2) has a positive and significant effect on consumer loyalty (Y) on luwak white coffee products in Lhokseumawe city, and Promotion (X3) has a positive and significant effect on consumer loyalty (Y) on luwak white coffee products in Lhokseumawe city. Simultaneously, product quality (X1), product (X2) and promotion (X3) have a positive and significant effect on consumer loyalty (Y) on luwak white koffie coffee products in Lhokseumawe city
HISTORICAL TRACES OF JAVANESE SCRIPT: ANALYSIS OF DEVELOPMENT AND CULTURAL ROLE Fifi Fatha; Muhammad Ray Jhon; Sarah Clarissa Hutagalung; Syahrani; Asini Rohana Silaban; Flores Tanjung
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 4 (2025): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i4.719

Abstract

Javanese script, better known as Hanacaraka, is one of the many cultural achievements of Indonesia's ancestors. Over time, Javanese script seems to be one of the forgotten cultural achievements. As the young generation of Indonesia, we should preserve the nation's culture which is a legacy of our ancestors. For this reason, research on the historical traces of Javanese script was conducted to show the dynamics of development and the role of culture in the writing system that has become an inseparable part of the identity of the Javanese community. This research uses a qualitative approach by analyzing historical sources in the form of ancient manuscripts, inscriptions, and cultural artifacts that illustrate the transformation of Javanese writing from the royal period to the modern period.
"TABOO ON MARRIAGE WITHIN THE SAME SURNAME IN BATAK TOBA SOCIETY: HISTORICAL ROOTS AND CURRENT RELEVANCE" Amelia Anggi Owein Bintang; Azrina Hendri; Jesica Anastasia Lumbanraja; Flores Tanjung
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 4 (2025): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i4.720

Abstract

Marriage in the Batak Toba community occurs between clans. The exogamous marriage process, namely marriage outside the clan group, is the main characteristic of the Batak Toba community's marriage tradition. Therefore, the Toba Batak community strongly opposes marriage within the same clan, known as Namariboto, because it is considered incest. Traditionally, there are three marriage systems in the Batak community, namely exogamy, endogamy, and eleutrogamy. Of the three types, marriage within the same clan is included in the category that is prohibited by Batak customs and culture. Semarga Refers to the relationship between individuals who have a lineage through the father's line. In Yogyakarta, the Batak Mandailing community, who are migrants, have experienced a change in meaning related to Batak customary culture, shifting from an exogamous marriage system to an electrogamy system that does not recognize prohibitions like in the exogamy or endogamy systems. In Batak Toba customs, marriage within the same clan is considered taboo and prohibited. If the Batak Toba people perform a marriage of the same clan, they will violate customary norms and be considered Na So Maradat (people who do not understand customs). Those involved in a marriage of the same clan will be subject to sanctions according to the Batak Toba customary rules that are still in effect today.
THE INFLUENCE OF FINANCIAL LITERACY AND MENTAL ACCOUNTING ON FINANCIAL MANAGEMENT OF UMKM IN DELI TUA DISTRICT Endang Saputri Br Sembiring; Fauziah Rahman
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 4 (2025): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i4.724

Abstract

This study aims to determine the effect of financial literacy and mental accounting on financial managementMSMEs in Deli Tua sub-district. This research uses a quantitative approach, which involves processing primary and secondary data where primary data is obtained from respondents' answers to questions or statements in questionnaires distributed directly while secondary data in this study comes from the website of the Deli Serdang Cooperative and UKM Office. The sample in this study were MSME actors in Deli Serdang, totaling 97 respondents. The method used for data analysis uses SPSS for windows software. The results of this study indicate that the Financial Literacy Variable (X1) has a positive and significant effect on MSME financial management (Y), Financial Inclusion (X2) has a significant and significant effect on MSME financial management (Y). From the F test, Financial Literacy and Financial Inclusion together have a positive and significant effect on MSME financial management. The Adjusted R square value is 0.566, this figure indicates that 87% shows that the effect of financial literacy and financial inclusion on financial management is 87%, the remaining 13% is influenced by other variables or factors not examined in this study.
ANALYSIS OF DIGITAL MARKETING STRATEGY AND GOVERNMENT SUPPORT TOWARDS THE IMPROVEMENT OF THE CREATIVE ECONOMY IN DESTINATIONS LAKE TOBA TOURISM Bunga Aditi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 4 (2025): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i5.725

Abstract

The increase in the creative economy provides an overview of business growth, especially local business actors in the Lake Toba Tourist Destination, so there needs to be a better marketing strategy, especially utilizing digital marketing to expand information and provide an overview of the conditions in the tourist destination, then government support is also needed to socialize the creative economy business process so that these business actors can be directed towards the sustainability of the regional business. The purpose of this study is to examine and analyze digital marketing strategies and government support for increasing the creative economy in the Lake Toba Tourist Destination. The results of the study show that digital marketing has a significant effect on government support. Government support has a significant effect on increasing the creative economy. Government support as an intervening variable has a significant impact on increasing the influence of digital marketing on increasing the creative economy.
THE INFLUENCE OF BRAND IMAGE AND STORE ATMOSPHERE ON CONSUMER PURCHASE INTEREST OF KOPI PETIK JL.PEMBANGUNAN KM.12 Rio Fahmi Huseini Ritonga; Riza Fanny Meutia; Hery Syahrial; Nindya Yunita
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 4 (2025): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i5.728

Abstract

This article aims to determine the influence of Lifestyle on Purchasing Decisions in Dagi This study aims to determine the influence of Brand image on Consumer Purchase Interest in Kopi Petik Jl.Pembangunan km.12. To determine the influence of Store atmosphere on Consumer Purchase Interest in Kopi Petik Jl.Pembangunan km.12. To determine the influence of Brand image and Store atmosphere on Consumer Purchase Interest in Kopi Petik Jl.Pembangunan km.12. The sampling technique used in this study is probability sampling, the number of samples in this study was 98 consumers who made purchases at Kopi Petik Jl.Pembangunan KM.12. The data analysis technique used is descriptive analysis technique and statistical analysis technique. The method of data collection through distribution, namely conducting searches and distributing questionnaires to consumers who make purchases at Kopi Petik Jl.Pembangunan KM.12. The results of this study indicate Based on the results of the study, it shows that partially the Brand Image variable has a positive and significant effect on consumer purchase interest in Kopi Petik Jl. Pembangunan Km.12. Based on the results of the study, it shows that partially the store atmosphere variable has a positive and significant effect on consumer purchasing interest in Kopi Petik Jl. Pembangunan Km.12. Simultaneously, there is a positive and significant effect on the brand image and store atmosphere variables on consumer purchasing interest in Kopi Petik Jl. Pembangunan Km.12.
THE EFFECT OF INVENTORY INTENSITY AND REAL EARNINGS MANAGEMENT ON TAX AVOIDANCE IN COMPANIES MINING SECTOR ON THE INDONESIA STOCK EXCHANGE 2020-2023 Crismes Ulina Ritonga; Desy Astrid Anindya; Ikbar Pratama
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 4 (2025): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i5.729

Abstract

This study was conducted to determine the effect of Inventory Intensity and Real Earnings Management on Tax Avoidance in Mining Sector Companies on the Indonesia Stock Exchange in 2020-2023. Based on the predetermined research hypothesis, it is known that inventory intensity and real earnings management have an effect on tax avoidance. The type of quantitative research with a causal associative approach. The population is 42 mining sector companies with a purposive sampling technique of 27 companies over a period of 5 years with a total of 108 data. The fund processing technique uses multiple linear regression analysis. The results of the study indicate that partially inventory intensity has a positive and significant effect on tax avoidance, but real earnings management does not affect tax avoidance. Simultaneously, inventory intensity and real earnings management have a significant effect on tax avoidance.
THE EFFECT OF PRODUCT QUALITY, PRICE AND PROMOTION ON ACER LAPTOP PURCHASE DECISIONSTO STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITAS MALIKUSSALEH Farhan Kandarifa; Samsul Bahri; Adnan; Rahmaniar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 4 (2025): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i4.730

Abstract

This study aims to analyze the influence of product quality, price, and promotion on the purchase decision of Acer laptops on students of the Faculty of Economics and Business, Universitas Malikussaleh. The sampling technique used is nonprobability sampling technique with purposive sampling method. This study used a sample of 96 respondents and analyzed then. Data collection using a Likert scale questionnaire. The data analysis method used is validity and reliability test, heteroscedasticity, multicollinearity, multiple linear regression, t-test, f-test, correlation coefficient, and determination coefficient with SPSS 20 application. The results of the study that have been conducted indicate that product quality and promotion have a significant effect partially and simultaneously on purchasing decisions. While price does not have a significant effect on purchasing decisions.
THE INFLUENCE OF ORGANIZATIONAL CREATIVITY AND ORGANIZATIONAL INNOVATION ON ORGANIZATIONAL PERFORMANCE IN PT. NUSANTARA PLANTATIONS IV REGIONAL I MEDAN Isma Nanda Saputri; Hery Syahrial; Tohap Parulian Sihombing
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 4 (2025): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i5.731

Abstract

This study aims to determine the effect of organizational creativity and organizational innovation on organizational performance at PT. Perkebunan Nusantara IV Regional I Medan partially. This study uses a quantitative approach with a sample of 165 employees selected using stratified proportional sampling and convenience sampling. Data were distributed to respondents using a questionnaire with a Likert scale of 1-5 which was distributed directly and also via google form. Furthermore, the data obtained were analyzed using multiple linear regression with SPSS software version 23. The results of the analysis showed a positive and significant effect between organizational creativity on organizational performance, as well as a positive and significant effect between organizational innovation on organizational performance. This study contributes to the integration of organizational creativity and organizational innovation on organizational performance in one research framework, which in previous studies to the best of the researcher's knowledge has not been found, and also enriches the literature review related to antecedents of organizational performance in the context of plantation sector research. Furthermore, this study provides input to leaders about the importance of organizational creativity and organizational innovation in improving organizational performance.

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