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Jurnal Bina Bangsa Ekonomika

jbbe
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Published by Universitas Bina Bangsa

ISSN : 2087040X EISSN : 27217213 DOI : https://doi.org/10.46306/jbbe

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Bina Bangsa Ekonomika (JBBE) teregistrasi dengan nomor p-ISSN: 2087-040X dan e-ISSN: 2721-7213. Merupakan Jurnal yang berisi artikel-artikel ilmiah yang meliputi bidang-bidang Ekonomi, Manajemen, dan Akuntansi yang dikelola oleh Lembaga Penelitian dan Pengabdian pada Masyarakat (LP2M) Universitas Bina Bangsa sejak 09 Juli 2010. Sampai saat ini sudah 12 volume terbitan dengan jangka waktu penerbitan 2 kali dalam satu tahun.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 497 Documents

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PERBANDINGAN INOVASI PRODUK ANTARA SMARTHPHONE OPPO DAN VIVO (STUDI PADA PENGGUNA SMARTHPHONE OPPO DAN VIVO DI KOTA BIMA) Sukmawati Sukmawati; Sri Ernawati
Jurnal Bina Bangsa Ekonomika Vol. 14 No. 2 (2021): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Product innovation can increase the added value of a product, so this will affect consumers in determining purchasingdecisions. This research aims to find out whether there is a difference in Product Innovation Between OPPO Smarthphone and VIVO (Study on Oppo And VIVO Smarthphone Users in Bima City). This type of research is descriptive. The research instrument used is a likert scale questionnaire that has been shared. The population in this study is all consumers of Oppo Smarthphone users and VIVO in Bima Citywhose numbers are not yet known for sure (Unknow population). The number of samples in this study was 30 respondents for each object or subject of the study, so that the overall sample number was 60 respondents with accidental sampling techniques. The data collection techniques used are observations, questionnaires and literature studies. Data analysis techniques used are valid, reliability test, different test (t-test). The results of the study showed that there is no difference in Product Innovation Between OPPO Smarthphone and VIVO (Study on Oppo And VIVO Smarthphone Users in Bima City)

DETERMINAN KEPUTUSAN PEMBELIAN KOSMETIK HALAL OLEH MUSLIMAH MILENIAL DI INDONESIA Yuni Ratnawati; Saiful Anwar
Jurnal Bina Bangsa Ekonomika Vol. 14 No. 2 (2021): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

The research aims to knowing the influence of the halal label, celebrity endorser, and word of mouth to decision with buying interest as an intervening variable by muslimah milenial cosmetics “PIXY” user. The population in this research is follower account Instagram @pixycosmetics who uses the product. The technique of sampling with a purposive random sampling method. As for the samples taken are as much as 102 respondents with a questionnaire to collect data. The program to analyze the data using SPSS 25.0. Analysis tool used is the path analysis. The result of this research show that: halal label, celebrity endorser, and word of mouth has a positive and insignificant influence to decision. Halal label and celebrity endorser also have a positive and insignificant influence to purchase interest, while word of mouth has a positive and significant effect on purchase interest. Meanwhile, purchase interest has a positive and significant effect on decisions. Purchase interest cannot be an intervening variable between halal labels on decision, but purchase interest can become an intervening variable between celebrity endorser and word of mouth on decisions

KEPEMILIKAN MANAJERIAL, STRUKTUR MODAL, DAN KINERJA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA Kadek Dharma Laksana
Jurnal Bina Bangsa Ekonomika Vol. 14 No. 1 (2021): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Penelitian ini menganalisis pengaruh kepemilikan manajemen, struktur modal, dan kinerja perusahaan. Banyak penelitian sebelumnya yang membahas dampak kepemilikan manajer terhadap kinerja bisnis telah membuahkan hasil yang berbeda. Cho (1997) menunjukkan bahwa terdapat pengaruh antara kinerja perusahaan dengan kepemilikan perusahaan, namun kepemilikan manajemen tidak mempengaruhi kinerja perusahaan. Chaganti dan Damanpur (1991) mengemukakan bahwa kepemilikan internal tidak mempengaruhi kinerja perusahaan, sedangkan Mork et al. (1991) mengemukakan. (1988) menunjukkan pengaruh nonlinier antara kepemilikan manajemen dan kinerja perusahaan. Perbedaan ini memunculkan pembahasan mengenai dampak kepemilikan manajemen terhadap kinerja perusahaan dengan menggunakan perusahaan Indonesia sebagai contoh. Mempelajari dampak struktur modal terhadap kinerja bisnis, belum lagi pengaruh properti manusia. Membubarkan aktivitas perusahaan. Berger dan Patti (2003) membahas dampak struktur modal terhadap kinerja perusahaan dan menunjukkan dampak simultan antara struktur modal dan kinerja perusahaan. Berdasarkan penelitian Berger dan Star (2003), saya memasukkan struktur modal ke dalam model penelitian untuk membahas pengaruh kepemilikan manajemen, struktur modal dan kinerja perusahaan dalam penelitian ini. Ambil sampel perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia dari tahun 2002 hingga 2006 sebagai sampel. Data yang diperlukan untuk penelitian ini berasal dari rilis laporan keuangan di Indonesian Capital Market Directory (ICMD).Penelitian ini menggunakan enam variabel, tiga variabel endogen yaitu kepemilikan manajemen, struktur modal dan kinerja usaha. Ketiga variabel kontrol tersebut adalah kepemilikan institusional, pertumbuhan perusahaan, dan ukuran perusahaan. Analisis statistik yang digunakan adalah metode kuadrat terkecil dua langkah. Hasil dua langkah. Metode kuadrat terkecil menunjukkan pengaruh simultan antara struktur modal dan kinerja perusahaan dan antara kinerja perusahaan dan aset manajemen. Pada saat yang sama, tidak terdapat pengaruh yang simultan antara kepemilikan manajemen dan struktur permodalan. Kepemilikan manajemen sebagian mempengaruhi struktur modal, dan sebaliknya struktur modal mempengaruhi kinerja perusahaan, dan sebaliknya efisiensi perusahaan mempengaruhi kepemilikan manajemen, begitu pula sebaliknya.

PELAKSANAAN TATA RUANG (TATA LETAK, TATA UDARA, TATA WARNA, DAN TATA CAHAYA) TERHADAP EFEKTIVITAS KERJA (UKURAN WAKTU, BIAYA, & KETELITIAN) PADA RUANG REKAM MEDIS DI RUMAH SAKIT IBU DAN ANAK BUDIASIH SERANG Abdul Rauf Chaerudin; Wahyu Widodo
Jurnal Bina Bangsa Ekonomika Vol. 14 No. 2 (2021): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

This research aims to find out the implementation of spatial planning on the effectiveness of employee work in the medical record room RSIA Budiasih Serang. In this study the method used is a descriptive research method with data collection techniques and the dissemination of questionnaires to a number of respondents. Respondents in this study were employees in the medical record room RSIA Budiasih. The population in this study amounted to 30 people with a sample of 30 people. While the data analysis is done with the formula product moment. The implementation of spatial arrangements has a positive and very real effect on the Effectiveness of Work in the medical record room rsia Budiasih. Based on the results of the research outlined in the previous chapter the results of the hypothesis obtained regression equation:Y = 7.686 + 1.142X,which means that if the spatial implementation variable (X) is worth zero, then the value of the work effectiveness variable (Y) is 7,686. And every increase in spatial implementation by one unit, the effectiveness of work will increase by 1,142 units. From the results of the analysis with the help of the SPSS program, the correlation coefficient value of 0.992 and the result of the calculation of the coefficient of determination (R²) = 0.984. From the results of the calculation of the coefficient of determination of 98.41%, which shows the magnitude of the effectiveness of employee work 98.41% influenced by spatial implementation, while 1.59% is influenced by other factors not described in this study. Based on descriptive results, the percentage can be known that the variables of spatial implementation have a positive and significant effect on the effectiveness of employee work evidenced by t-count = 41,134 and t-table = 1,701 which means t-calculate> t-table so that the improvement of spatial implementation will increase the effectiveness of employee work.

PENGARUH BEBAN KERJA DAN STRES KERJA TERHADAP KINERJA PEGAWAI PADA BAGIAN ADMINISTRASI PEMBANGUNAN SETDA KABUPATEN BIMA Jihan Fahirat; Mulyadin Mulyadin
Jurnal Bina Bangsa Ekonomika Vol. 14 No. 2 (2021): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

High workload and work stress can affect employees who double hold a job that is not actually part of it, employees also become ineffective when doing the job as they should. This study aims to know and analyze the influence between workload and work stress on employee performance in the development administration section of SETDA Bima Regency. This type of research is associative. The research instrument used is a likert scale questionnaire that has been shared. The population used in this study is employees in the development administrationof SETDA Bima Regency as many as 33 people, consisting of civil servants as many as 23 people, regional honorees as many as 7 people, volunteer staff as many as 3 people. The number of samples used in this study is as many as 33 people with a sample determination technique that is saturated sampling. Tenik data collection used is observation, interview, questionnaire, documentation and literature studies. Data analysis techniques used are validity test, reliability test, classical assumption test, multiple linear regression analysis, multiple correlation coefficient, determination test, t test and f test. The results showed that overall workload and work stress had a significant effect on employee performance in the development administration of BIMA Regency SETDA.

PENERAPAN METODE COST REDUCTION TERHADAP BAHAN BAKU PEDAGANG KULINER MINUMAN ES TELER M Aditya Irawan; Asep Saepulloh; Mikael Leonardo Pardede
Jurnal Bina Bangsa Ekonomika Vol. 14 No. 2 (2021): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Es teler is an authentic Indonesian fruit cocktail. Avocado, young coconut, grass jelly, jackfruit and other fruits are served with coconut milk, sweetened condensed milk, Pandanus amaryllifolius leaves (usually in the form of coconut and pandan flavored syrup), sugar, and a pinch of salt. Es teler is an original drink from Central Java, Indonesia. The origin or history turns out to be from Sukoharjo Regency. In 1957, this drink appeared because it was discovered by Hj. Samijem Darmo Putro (Mother of Tukiman Darmowijono), a resident of Juron village, Nguter District, Sukoharjo Regency, Central Java. Ice telers are culinary foods that can be found in almost all regions of Indonesia. This study discusses minimizing expenses in making ice telers by using a cost reduction strategy, namely by reducing unnecessary or important costs incurred for making teler ice. Es teler sales business includes micro, small and medium enterprises (MSMEs) which can be carried out by anyone who is able to develop it. This business can be started at medium to lower costs without using high capital. High sales and small expenses can keep the business afloat. The conclusion obtained from this research is that the price of the raw materials used in Es Teler durian bang dens which is located in Karawang and Es Campur 88 which is located in Purwakarta has differences in terms of price and quality of these raw materials. Es Teler durian bang dens does not have salaried employees, while Es Campur 88 has employees who need to be paid so that in mixed ice 88 they spend more.

PENGARUH KEAMANAN, KEMUDAHAN PENGGUNAAN, DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN PADA SITUS LAZADA Yuli Sudarwanto; Ambar Lukitaningsih; Bernedetta Diansepti Maharani
Jurnal Bina Bangsa Ekonomika Vol. 14 No. 2 (2021): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

This research aims to determine the effect of security, ease and trust on online purchasing decisions on the Lazada.co.id sites. The population used in this study is students of the Faculty of Economics UST. This type of research is quantitative research explanatory method. While the sampling technique uses purposive sampling with the number of samples obtained from the slovin formula as many as 100 respondents. While the sampling technique uses purposive sampling with the number of samples obtained from the slovin formula as many as 100 respondents. The method used in the collection of research data is koesiuner which is interval with 5 (five) Linkert scales. The analytical techniques used in this study are multiple linear regressions assisted by spss software application 2016. The results showed that partially and simultaneously variable security, ease of use and trust had a positive and significant effect on purchasing decisions on the Lazada site

ANALISA GAYA KEPEMIMPINAN, KARAKTER, DAN ETNOGRAFI PEMIMPIN DALAM UPAYA MENINGKATKAN KINERJA KARYAWAN (STUDI KASUS PADA PT. ANDHANI RELITA / SPBU 34.434.11 CILEGON) Leni Triana; Yuliah Yuliah
Jurnal Bina Bangsa Ekonomika Vol. 14 No. 2 (2021): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

The purpose of this study was to find out whether the leadership style, character and ethnography of the leader could improve employee performance at PT. Andhani Relita. This study uses primary data and data collection techniques are conducted by observing and interviewing directly to the research object using random sampling to several employees. The results of the study showed that the leadership style carried out does not only refer to one type of leadership, because to achieve employee performance requires the ability to lead by adjusting the conditions that occur on the ground. In addition, leaders can understand their own character and employees, so there is a fairly good emotional connection to improved work performance. The ethnography of leaders formed when implemented appropriately and in accordance with existing conditions on the ground provides significant improvements to employee performance

PENGARUH EKUITAS MEREK ( BRAND EQUITY ) TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE OPPO (STUDI KASUS PADA MASYARAKAT KOTA BIMA) Leni Marlina; Ismunandar Ismunandar
Jurnal Bina Bangsa Ekonomika Vol. 14 No. 2 (2021): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

This research aims to find out the influence of brand equity variables on oppo smartphone purchase decisions on the people of Bima City. This type of research is associative, the research instrument used is a likert-scale questionnaire. The population in this study is the entire community of Bima City who have bought Oppo smartphone products whose numbers are not known with certainty (unknowns population). The sample in this study was as many as 50 respondents using the unknown population formula, a sampling technique used that is purposive sampling. The data collection techniques used in this study are observations, questionnaires and library studies. The data analysis techniques used are validity test, reliabiity test, simple linear regression analysis, simple correlation coenphysien, determination coefficient and t test. Based on the results of analysis and hypothesis testing states that there is an influence of Brand Equity on Oppo Smartphone Purchase Decisions (case studies in the people of Bima City) with a moderate level of relationship intensity and a magnitude of influence of 30.8%.

ANALISIS MATRIKS IFAS DAN EFAS PT UNILEVER TBK PADA PANDEMIK COVID-19 Putri Bintang Mutiara
Jurnal Bina Bangsa Ekonomika Vol. 14 No. 2 (2021): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

During this pandemic, PT. Unilever Tbk has not experienced a significant decline in sales, because managers have prepared a good sales strategy. This research aims to look at the strategy of PT. Unilever Tbk by analyzing internal factors and external factors using SWOT analysis and MATRIS EFAS and IFAS. This research uses secondary data methods, namely data obtained by collecting written data sources or documents from existing journals and various other internet sources that are accurate. The results of this study show that based on the IFAS matrix shows a score of 1,102, which means PT. Unilever Tbk can control its internal factors well in utilizing existing strengths and overcoming weaknesses in the company. Based on the EFAS matrix shows a score of 0.11.

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Contact Name Jaka Wijaya Kusuma

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Editorial Address Jl. Raya Serang-Jakarta Km. 03 No. 1B (Pakupatan) Kota Serang- Banten

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Contact Name
Jaka Wijaya Kusuma

Contact Email
jakawijayak@gmail.com

Phone
+6285223350626

Journal Mail Official
admin@lppmbinabangsa.id

Editorial Address
Jl. Raya Serang-Jakarta Km. 03 No. 1B (Pakupatan) Kota Serang- Banten

Location
Kota serang,

Banten

INDONESIA