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Rajab Ritonga
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Caraka : Indonesia Journal of Communication
Published by Indonesian Scientific Journal
ISSN : -     EISSN : 27456595     DOI : https://doi.org/10.25008/caraka
Core Subject : Education,
Languange, Linguistic, Communication & Media
CARAKA Indonesian Journal of Communication is a peer-reviewed journal organized and published by the Indonesian Scientific Journal (Jurnal Ilmiah Indonesia). Accepted paper will be available online (free access), and there will be no publication fee. The author will get their own personal copy of the paperwork. The journal consists of online and print versions, published biannually at the end of June and December of the current year. As a scientific periodical, the journal is subject to standard provisions of peer reviews conducted by Communication Scholars from various universities. All submitted manuscripts will go through the double-blind peer review and editorial review before being granted with acceptance for publication. CARAKA Indonesian Journal of Communication is for publications focusing on social life in which communication occurs through the use of various media. The manuscripts to be published include the results of research, theoretical thinking, and the study of various phenomena of human life in communication. CARAKA Indonesian Journal of Communication is for publications focusing on social life in which communication occurs through the use of various media. The manuscripts to be published include the results of research, theoretical thinking, and the study of various phenomena of human life in communication. The area of research of JISKI are, but not limited to: Communication and National Resilience Communication and Policies Communication, War, and Conflicts Health Communication Globalization and Social Impact Media, Democracy and Integration Media Literacy and Media Education Media and Tourism Media and Development Media, Popular Culture, and Society Media and Religion Media and Identity Politics, Hegemony, and the Media Gender and Sexuality in the Media The Social Media and Subcultures Youth and Media Globalization Information Communication Technology (ICT) and Power Audience Analysis
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 116 Documents
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The Muslim Blog: Current Conversations on Islam from Russian Muslim Women on YouTube Abdulaev, Sabina; Abdulaev, Narmina
CARAKA : Indonesia Journal of Communication Vol. 5 No. 2 (2024): Caraka : Indonesia Journal of Communication
Publisher : Indonesian Scientific Journal (Jurnal Ilmiah Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/caraka.v5i2.149

Abstract

In the Russian Federation, there is a community of 20 million Muslims, making up roughly 13% of the country's population. This demographic presents a diverse minority, characterized by variations in ethnicity, language, and culture. Notably, the case of Russian Muslims stands out due to the significant generational shift observed within the community. Unlike their predecessors, who experienced a disconnect from Islam because of the secularist and communist ideologies prevalent during the Soviet era, the younger generation exhibits a heightened level of religious devotion. This phenomenon underscores the unique dynamic within Russian Muslim society. Central to this discussion are Muslim female YouTubers, who serve as a reliable and easily accessible resource for understanding Islam. Beyond disseminating religious teachings, these content creators utilize the platform to address the challenges confronting Muslims in Russia and the wider Islamic community (ummah). Their presence on YouTube not only facilitates dialogue but also fosters a sense of community among viewers, offering a platform for the exchange of ideas and perspectives.
Ideology and Symbolic Meaning: Critical Discourse Analysis of Gudang Garam International Filter Advertisement Rameda, Naufal; Irwansyah
CARAKA : Indonesia Journal of Communication Vol. 5 No. 2 (2024): Caraka : Indonesia Journal of Communication
Publisher : Indonesian Scientific Journal (Jurnal Ilmiah Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/caraka.v5i2.168

Abstract

This research investigates how the Gudang Garam Filter Internasional cigarette ad, "The Greatest Choice," employs masculine rhetoric to shape consumer behavior and disseminate ideology. Utilizing Fairclough’s Critical Discourse Analysis (CDA) method, the study explores three critical dimensions: text, discourse practice, and socio-cultural practice. The descriptive analysis reveals the ad's emphasis on masculinity, depicting a man's character through hard work, success, and luxury. The interpretation of meaning in the advertising text creates a dualism of meaning, forming two interpretation perspectives: one from the cigarette enthusiasts and another from the product itself. In socio-cultural practice, this dualism reflects how perceptions are constructed in society, aiming to build the product's identity by embedding ideologies and values into Gudang Garam Internasional cigarettes. The study concludes the advertisement is not just a technology for promoting products, but also a means of spreading ideology. With the formation of the product’s image in society, it also becomes a tangible form that advertising has become an extension of human ability in persuasive communication.
Representasi Kasih Sayang Ayah Pada Anak Dalam Video Klip "Saat Kau Telah Mengerti" (Analisis Semiotika Charles Pierce) Abdullah, Umar; Riski Apriliani
CARAKA : Indonesia Journal of Communication Vol. 5 No. 2 (2024): Caraka : Indonesia Journal of Communication
Publisher : Indonesian Scientific Journal (Jurnal Ilmiah Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/caraka.v5i2.171

Abstract

Video clips are a form of communication that conveys messages using audio visuals. The messages conveyedhave meaning and purpose. This study aims to determine how communication between father and child isrepresented in the video clip of Virgoun's song entitled Saat Kau Telah Mengerti. This study uses CharlesSanders Peirce's Semiotic analysis to determine the meaning of the signs displayed in this video clip. Datawere obtained from a collection of documentation literature and library studies. The researcher achievedthis by carefully examining, paying attention to, and documenting the situation in the video clip of Virgoun'ssong Saat Kau Telah Mengerti which is relevant to the research objectives, namely to find out more aboutthe interaction between father and child in the video clip. The sampling technique used in this study was apurposive sampling technique, namely the sample was selected according to the criteria determined by theresearcher. The results of this study found that the form of a father's affection for a child is very crucial forthe child and has an important role in the child's life, especially in terms of providing a sense of security andaffection so that the child feels loved and appreciated so that the child can grow well, independently andresiliently. 
Mengukur Keseimbangan Konten Podcast Bocor Alus Politik Tempo dalam Membahas Isu Pemilu Presiden 2024 Hamid, Izzuddin; Yudhapramesti, Pandan; Bakry, Gema
CARAKA : Indonesia Journal of Communication Vol. 5 No. 2 (2024): Caraka : Indonesia Journal of Communication
Publisher : Indonesian Scientific Journal (Jurnal Ilmiah Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/caraka.v5i2.172

Abstract

Media massa memiliki peran penting sebagai pengawas jalannya perhelatan politik khususnya dalam negara dengan sistem politik demokratis, seperti Indonesia. Dalam Pemilihan Umum Presiden Republik Indonesia atau disebut Pilpres, media massa memiliki peran untuk memastikan proses demokrasi berjalan sebagaimana semestinya. Oleh karena itu, media yang mematuhi kode etik jurnalistik, indpenden, objektif, dan berimbang diperlukan dalam memberikan informasi politik yang faktual dan aktual kepada publik. Dari keharusan tersebut, konvergensi media massa dengan produk-produk baru jurnalistik pun menjadi tantangan tersendiri dalam praktik ini. Bocor Alus Politik Tempo merupakan salah satu produk media baru hasil konvergensi berbentuk podcast jurnalistik yang fokus membahas isu-isu terkait Pilpres 2024. Penelitian ini bertujuan untuk mengukur tingkat keseimbangan konten podcast Bocor Alus Politik Tempo dalam membahas isu Pilpres 2024 menggunakan pendekatan analisis isi kuantitatif dengan aspek keseimbangan dari teori Objektivitas Media yang dikemukakan Westerstahl. Aspek keseimbangan diukur dengan kategori source diversity dari Christoph Spurk dan evenhanded dari Eriyanto. Penelitian terhadap 17 sampel episode, menunjukkan bahwa Bocor Alus Politik Tempo memiliki tingkat aspek keseimbangan sedang terhadap konten podcastnya. Podcast ini mencapai tingkat keseimbangan sangat tingi pada indikator evenhanded dengan memberikan informasi secara netral tanpa kecondongan positif atau negatif. Namun, pada indikator source diversity, hal ini tidak terpenuhi karena Bocor Alus Politik Tempo tidak seimbang dalam memberikan informasi dari sumber kelompok yang berbeda dalam podcastnya. Peningkatan perlu dilakukan agar dapat mencapai tingkat keseimbangan yang lebih baik lagi.
Decoding Patient Interactions with AI-Based Virtual Health Assistants Zulzilah, Siti; Isa, John R.S.P.K.M.
CARAKA : Indonesia Journal of Communication Vol. 5 No. 2 (2024): Caraka : Indonesia Journal of Communication
Publisher : Indonesian Scientific Journal (Jurnal Ilmiah Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/caraka.v5i2.173

Abstract

The study examines patient interactions with virtual health assistants based on artificial intelligence in telemedicine applications, analyzing the dynamics and effectiveness of communication. The method used in this study is to use literature studies to identify trends, benefits, and challenges in integrating artificial intelligence into patient care. The findings reveal the key trends and benefits and challenges associated with integrating AI into patients' care, provide valuable insights to optimize telemedicine through AI technology, and offer practical implications for healthcare providers, policymakers, and developers. Artificial intelligence improves healthcare delivery by improving customer experience and communication between doctors and patients. However, in order for the implementation to be successful, challenges such as customer acceptance and ethical issues must be overcome. Cross-sectoral collaboration is essential for ethical compliance and better healthcare outcomes.
Konten Visual Pengguna Media Sosial Sebagai Promosi Organik Pariwisata Pulau Gili, Lombok, Nusa Tenggara Barat Yogantari, Made Vairagya
CARAKA : Indonesia Journal of Communication Vol. 5 No. 2 (2024): Caraka : Indonesia Journal of Communication
Publisher : Indonesian Scientific Journal (Jurnal Ilmiah Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/caraka.v5i2.175

Abstract

This study aims to analyze the potential of user-generated content (UGC) in promoting tourism in Gili Islands. Employing a qualitative descriptive approach, this research identifies and analyzes visual content uploaded on social media by various tourism stakeholders in Gili Islands. Direct field surveys revealed that UGC has successfully cultivated a positive image of Gili Islands as an attractive tourist destination, particularly regarding its natural beauty, activities, and culinary experiences. This content not only serves as personal branding but also as an effective organic promotional tool in attracting potential tourists. Furthermore, the study uncovers a gap between users' technical capabilities in utilizing social media and their understanding of the potential of social media as a tourism promotion tool. Based on these findings, this study recommends further efforts to enhance the digital literacy of tourism stakeholders and encourage the optimal utilization of social media in promoting Gili Islands. Key Words: Visual content, user-generated content, social media, organic promotion, Gili Island
Analisis Perilaku Electronic Word of Mouth Konsumen Mabello Indonesia Di Era Digital: Pendekatan Uses and Gratification Andi Afiyah, Afiyah; Tuti Bahfiarti; Muhammad Akbar
CARAKA : Indonesia Journal of Communication Vol. 5 No. 2 (2024): Caraka : Indonesia Journal of Communication
Publisher : Indonesian Scientific Journal (Jurnal Ilmiah Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/caraka.v5i2.176

Abstract

Perkembangan teknologi digital dan popularitas media sosial telah memperkuat peran Electronic Word of Mouth (e-WOM) dalam industri kosmetik dan kecantikan, di mana mendorong konsumen untuk aktif mencari informasi dan rekomendasi melalui platform online. Konsumen kini tidak hanya sekadar pembeli, melainkan juga pembentuk opini dan penentu tren produk kecantikan melalui berbagai media digital. Penelitian ini bertujuan untuk mengeksplorasi motivasi konsumen Mabello Indonesia dalam melakukan e-WOM menggunakan pendekatan teori Uses and Gratifications (U&G). Metode penelitian yang digunakan adalah dekriptif kualitatif dengan teknis pengumpulan data melalui wawancara mendalam terhadap enam konsumen Mabello yang dipilih secara purposive sampling, dengan kriteria aktif membuat review produk. Hasil penelitian menunjukkan bahwa perilaku e-WOM konsumen didorong oleh lima dimensi motivasi sesuai teori U&G: kebutuhan kognitif dalam mencari informasi produk yang terpercaya, kebutuhan afektif untuk mengekspresikan kepuasan emosional dari berbagi pengalaman, kebutuhan integrasi personal dalam berkontribusi membangun citra diri, kebutuhan integrasi sosial untuk memperkuat relasi sosial, dan kebutuhan pelepasan ketegangan melalui konsumsi konten review yang menghibur. Instagram dan TikTok menjadi platform utama dalam aktivitas e-WOM konsumen Mabello. Penelitian ini memberikan kontribusi teoritis dalam memahami motivasi e-WOM konsumen dalam berbagi informasi produk kosmetik dan menawarkan implikasi strategis bagi Mabello serta brand kosmetik lokal lainnya untuk merancang strategi komunikasi pemasaran digital yang lebih responsif dan personal. Pemahaman ini dapat membantu merek meningkatkan loyalitas pelanggan dan daya saing di pasar kecantikan yang kompetitif.
Polarisasi Dan Pembentukan Opini Publik Di Media Sosial Selama PILKADA Sumatera Barat 2024 Rinaldi; M.A. Dalmenda; Revi Marta
CARAKA : Indonesia Journal of Communication Vol. 5 No. 2 (2024): Caraka : Indonesia Journal of Communication
Publisher : Indonesian Scientific Journal (Jurnal Ilmiah Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/caraka.v5i2.177

Abstract

Abstrak Penelitian ini melihat tentang polarisasi Politik di Media Sosial dalam Pemilihan Kepala Daerah (Pilkada), Sumatera Barat 2024. Poin penting yang dilihat adalah opini publik yang terbentuk setelah mengakses narasi tentang Pilkada 2024 di sosial media. Narasi tentang pilkada dibuat oleh buzzer di sosial media untuk mendukung calon tertentu. Narasi yang dibentuk dalam pilkada Sumbar lebih banyak membahasa seputar ekonomi lokal, infrastruktur, personal calon kepala daerah, lapangan kerja, dan budaya. Berdasarkan isu tersebut dibuatlah kampanye negatif dan juga kampanye positif. Dengan menggunakan analisis sentimen dan analisis konten, Penelitian ini melihat bagaimana opini publik terbentuk dari wacana tersebut. Hasil penelitian ini menemukan bahwa, publik terbelah ke dalam beberapa segmen karena mengakses wacana politik pilkada di sosial media. Polarisasi tersebut meliputi isu tentang ekonomi lokal, budaya dan agama, serta isu personal calon Kepala Daerah Kata Kunci: Polarisasi Politik, Opini Publik, Pemilihan Kepala Daerah, Sumatera Barat Abstract This study examines Political Polarization on Social Media in the 2024 Regional Head Election (Pilkada), West Sumatra. An important point to be seen is the public opinion formed after accessing the narrative about the 2024 Regional Elections on social media. Narratives about the regional elections are made by buzzers on social media to support certain candidates. The narrative formed in the West Sumatra regional elections concerns the local economy, infrastructure, personal candidates for regional heads, employment, and culture. Based on this issue, negative campaigns and positive campaigns were made. This research uses sentiment and content analysis to examine how public opinion is formed from the discourse. The results of this study found that the public was divided into several segments because of accessing the political discourse of the regional elections on social media. The polarization includes issues about the local economy, culture and religion, as well as personal issues of regional head candidates  Keywords: Political Polarization, Public Opinion, Regional Head Election, West Sumatra
Analisis Sentimen Komentar Audiens terhadap Tayangan 'LIVE - Anies dan Efek Kejut di Pilkada Jakarta | ROSI' pada Kanal YouTube KOMPASTV: Studi tentang Persepsi Publik di Media Digital. Anggraini, Dina Juniar; Septian Dwi Putri; Maria
CARAKA : Indonesia Journal of Communication Vol. 5 No. 2 (2024): Caraka : Indonesia Journal of Communication
Publisher : Indonesian Scientific Journal (Jurnal Ilmiah Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/caraka.v5i2.180

Abstract

This study analyses audience sentiment toward the program "LIVE - Anies and Efek Kejut di Pilkada Jakarta | ROSI" on KompasTV's YouTube channel to understand public perception in digital discourse. Using a descriptive-exploratory approach, data consisting of 1,742 comments were collected via web scraping with Python and processed through preprocessing, translation, and sentiment classification using TextBlob. The analysis revealed that 53.1% of the comments were positive, 36.61% neutral, and 10.29% negative. A word cloud visualization highlighted the dominance of terms related to Anies Baswedan as the discussion's focal point. Furthermore, contextual and semantic analysis of several comments emphasized the limitations of automated classification in accurately capturing sentiment. The study underscores the necessity of integrating quantitative and qualitative methods to gain comprehensive insights into public opinion on digital platforms. These findings demonstrate the critical role of digital media, particularly YouTube, as an interactive arena for political communication. Keywords: Sentiment Analysis, Political Communication, Public Perception, YouTube, Pilkada 2024.
Revisiting Mothers’ Identity in Sharenting in Digital Era: Indonesian Mothers’ Neoliberal Performativity and Media Engagement Triastuti, Endah; Siahaan, Rony Agustino
CARAKA : Indonesia Journal of Communication Vol. 5 No. 2 (2024): Caraka : Indonesia Journal of Communication
Publisher : Indonesian Scientific Journal (Jurnal Ilmiah Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/caraka.v5i2.181

Abstract

This study revisits the notion of sharenting by providing a study within Indonesia context. Scholarship discusses sharenting and concludes that as a practice, sharenting does not resemble what constitutes the identity of a 'good mother' and risk children’s safety online. This study reframes Employing argument on identity and performativity, this study demostrates the neoliberal mothers have established a new image of ‘a good mother’, especially within their engagement with digital media. Employing the digital ethnography approach, this study collect data from both online observations as well as depth interviews with mothers who are engaged with sharenting practices. Focusing on sharenting practices on 8 Indonesian mothers, this study agrees that identity of a good mother is not fixed, yet it is very conflictual and progressive. Mothers do not only show agency in claiming the performativity, yet they are also aware the consequence of the claim. Following the neoliberal narrative of the intensive motherhood, this study shows that mothers renarrate identity of a good mother as discipline, happy, grateful, competitive, resilient, hardworking and adept at risk management including managing children safety risk online. At the same time, mothers remain preserving the dominant identity of a good mother, who fully devote themselves to the childrearing activities. This study conclude that mothers’ agency in claiming new forms of identity in the neoliberal regime portrays the notion of the subject-in-process, that mothers’ performativity in neoliberal regime is both subversive, yet preserving the dominant identity of mother, and beyond.

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