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INDONESIA
Economicus: Jurnal Ekonomi dan Manajemen
Published by Sekolah Tinggi Ilmu Ekonomi Dewantara
ISSN : 19787294     EISSN : 26158078     DOI : https://doi.org/10.47860/economicus
Core Subject : Economy, Education,
Economics, Econometrics & Finance Other
Jurnal Economicus merupakan jurnal ilmiah yang diterbitkan oleh Sekolah Tinggi Ilmu Ekonomi (STIE) Dewantara yang memuat informasi hasil kegiatan penelitian dan gagasan konseptual di bidang ekonomi dan manajemen.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 225 Documents
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PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN ONLINE BUSANA MUSLIM DI INDUSTRI NANAD HIJAB CIBINONG BOGOR Hari Subagyo, Wawan; Safitri, Yulia
Economicus Vol. 13 No. 2 (2019): DESEMBER
Publisher : Sekolah Tinggi Ilmu Ekonomi Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v13i2.176

Abstract

Fashion muslim development in the country rapid progress. Because many women in awareness muslim clothed covered in accordance with what god, make and it has now become a muslim needs. This impact for the entrepreneur the clothing industry for a racing in creating innovation and producing muslim clothes. Research aims to understand the influence of, products , price , promotion and a partial and in simultaneous with the resolution of the purchase of products in the Nanad Hijab Industry. This type of research is causal research with quantitative methods. The population of this study includes consumers who buy Nanad Hijab products online through the Shopee application with a sample of 80 respondents. Methods of collecting data through questionnaires. The analysis used is the validity, reliability test, analysis linear regression multiple, the assumption classical , and the hypothesis. The results showed that Product Variables had a significant effect on the Muslim Muslim online purchasing decisions in the Nanad Hijab Cibinong Industry, Price Variables had a significant effect on the Muslim Muslim online purchase decision in the Nanad Hijab Cibinong Industry, Promotion Variables had a significant effect on Muslim fashion online purchasing decisions at the Nanad Hijab Industry Cibinong. The Marketing Mix jointly influences the decision to purchase Muslim fashion online at the Nanad Hijab Cibinong Industry.
PENGARUH QUALITY OF WORK LIFE DAN PENGGUNAAN TEKNOLOGI INFORMASI TERHADAP PERILAKU KERJA INOVATIF DOSEN YANG DIMEDIASI KOMITMEN ORGANISASI (Studi pada Dosen Politeknik Pusmanu Pekalongan) Elshifa, Aria; Dwi Anjarini, Ari; Jamaludin Kharis, Aghus
Economicus Vol. 13 No. 2 (2019): DESEMBER
Publisher : Sekolah Tinggi Ilmu Ekonomi Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v13i2.177

Abstract

The purpose of this study is to determine and analyze the effect of quality of work life and the use of information technology on organizational commitment. Knowing and analyzing the effect of quality of work life, use of information technology and organizational commitment to innovative work behavior of lecturers. The population in this study were 34 lecturers at Pusmanu Pekalongan Polytechnic. The results of the study can be concluded as follows: quality of work life and the use of information technology have a positive and significant effect on organizational commitment of Pusmanu Pekalongan Polytechnic lecturers. Quality of work life, the use of information technology and organizational commitment have a positive and significant effect on the innovative work behavior of Pusmanu Pekalongan Polytechnic lecturers. Organizational commitment as a variable that intervenes the influence of quality of work life and the use of technology on innovative work behavior of Pusmanu Pekalongan Polytechnic lecturers.
ANALISIS DISKRIMINAN BAURAN PEMASARAN TERHADAP PERSEPSI KONSUMEN UNTUK MEMUTUSKAN PEMBELIAN SEPEDA MOTOR MATIC MEREK HONDA DAN YAMAHA DI STIE DEWANTARA Osta Nababan, Benny; Permana, Billy
Economicus Vol. 14 No. 1 (2020): JUNI
Publisher : Sekolah Tinggi Ilmu Ekonomi Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v14i1.178

Abstract

This research was conducted to determine differences in consumer perceptions of Honda and Yamaha brand motorcycles. Data were collected by survey technique to 100 students of STIE Dewantara who used automatic motorcycles from Honda and Yamaha in 2013 and above. The results obtained from this study: (1) the score on the test of the greater difference in average Honda motorcycles compared to Yamaha; (2) there are 4 differences in variables between groups, product variables, location and promotion making the reason for consumers to decide to buy a Honda motorcycle while for consumer price variables prefer to buy a Yamaha motorcycle; (3) There are differences in behavior between Honda and Yamaha motorcycle users because they have a sig <0.1 value in the Entered / Removed Variables table; (4) Dependent variable (Y) can be explained by all independent variables (product, price, location and promotion) of 75.34%, which means that all independent variables have a positive effect on the dependent variable (Y) of purchasing decisions; (5) Honda motorcycles have a positive sign (+) with independent variables (product, location and promotion) while Yamaha motorbikes have a negative sign (-) with independent variables (price); (6) The discriminant model is suitable to be used and is able to classify it properly for discriminant analysis in this study because it obtained a high accuracy rate of 96%.
ANALISIS KINERJA KEUANGAN PT WIJAYA KARYA BETON, Tbk SEBELUM DAN SESUDAH INITIAL PUBLIC OFFERING (IPO) TAHUN 2014 Zakaria Hamzah, Zeze; Sumiati, Suci
Economicus Vol. 14 No. 1 (2020): JUNI
Publisher : Sekolah Tinggi Ilmu Ekonomi Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v14i1.179

Abstract

The oretically the IPO decision gained a big influence in improving the company's condition and improving financial performance. The purpose of this study was to determine the level of financial health. PT Wijaya Karya Beton, Tbk before and after the IPO was measured using a financial ratio and assessed based on the Minister of BUMN Decree No. KEP-100 / MBU /2002. The results of this study are, measured by indicators of ROE ratio, ROI, collection periods and total asset turnover, it can be said that the IPO phenomenon does not have a sufficiently good impact on the financial performance of PT Wijaya Karya Beton, Tbk. While in the period after the IPO it can be said that the phenomenon of the IPO has a good impact on the financial performance of PT Wijaya Karya Beton, Tbk if measured by indicators of the ratio of cash ratios, current ratios, inventory turnover and TMS to TA. Based on BUMIN Ministerial Decree No. KEP-100 / MBU / 2002 on the financial aspects of PT Wijaya Karya Beton, Tbk, the soundness of financial performance in the period before and after the IPO can be said to be healthy with the same assessment of A. But when viewed from the total average weighted assessment, in the period before the IPO the value was better at 55.25 compared to the total average weighted valuation after the IPO period which was 51.16.
PENGARUH DISIPLIN KERJA DAN PENGAWASAN MELEKAT TERHADAP EFEKTIVITAS KERJA PEGAWAI SEKRETARIAT DAERAH KABUPATEN BOGOR Ilyas, Yasnimar; Nugroho Saputro, Trio
Economicus Vol. 14 No. 1 (2020): JUNI
Publisher : Sekolah Tinggi Ilmu Ekonomi Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v14i1.180

Abstract

The purpose of this study was to determine the effect of inherent work discipline and supervision on the work effectiveness of employees at the Bogor District Secretariat Office. In this studyhe sampling was done by the saturation sampling method that is the number of samples equal to the total population of 95 employees. The results showed that the results of the partial hypothesis test showed that the work discipline and inherent supervision variables had a positive and significant effect on the work effectiveness of the Bogor Regency Secretariat staff where the t value of each variable was greater than the t table value. Simultaneous hypothesis test results obtained P value of 10,793 with a value of Siq.0,000 <0.05. This proves that simultaneous work discipline and inherent supervision have a positive and significant influence on the work effectiveness of Bogor Regency Regional Secretariat staff. The coefficient of determination test results obtained Adjusted R square value of 0.372 or 37.2%. This shows that work discipline and inherent supervision contribute to the work effectiveness of Bogor Regency Regional Secretariat employees by 37.2% while the remaining 62.8%, employee work effectiveness is influenced by other factors in the study.
PENGARUH KUALITAS PELAYANAN DIVISI SALES TERHADAP KEPUASAN PELANGGAN DI PT NIPRESS, Tbk ., Muhlis; Mediterania, Siska
Economicus Vol. 14 No. 1 (2020): JUNI
Publisher : Sekolah Tinggi Ilmu Ekonomi Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v14i1.182

Abstract

This study aims to determine the quality of service sales division of customer satisfaction at PT. Nipress, Tbk. This study uses a questionnaire as an instrument to take a sample of 77 respondents, who are customers at PT. Nipess, Tbk. Data analysis uses multiple linear regression. The results of data analysis using multiple linear regression showed that the reliability variable partially had a significant effect on customer satisfaction at PT. Nipress, Tbk. Simultaneously tangibles,, reliability, responsiveness, assurance and empathy have a significant effect on customer satisfaction. The magnitude of the influence of tangibles, reliability, responsiveness, assurance and empathy variables is 47.3% while the rest is influenced by other variables not discussed in this study.
PENGARUH EXPRESS MAIL SERVICE DAN TAX TERHADAP HARGA JUAL ALBUM MUSIK KOREA DI BURSTORE (ONLINE SHOP) TAHUN 2017 Satria Rukmana, Heru; Patimah, Eva
Economicus Vol. 14 No. 1 (2020): JUNI
Publisher : Sekolah Tinggi Ilmu Ekonomi Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v14i1.183

Abstract

This research discusses Import activities, EMS and Taxes on Import activities carried out by one of the Online Shops of Imported goods from Korea. This study aims to determine the effect of independent variabels, namely EMS and Taxes on Selling Prices of Korean Music Albums. The sample in this study amounted to 6 data from July 2017 to December 2017 in one of the Online Shop that sell music albums from Korea. The data used is secondary data with methods of collecting data and documentation, with the analysis tool used is multiple linear regression. The study resultes that EMS didn’t significantly influence the Selling Price of Korean music albums, while Taxes had a significant influence on the Selling Price of Korean music albums. Simultaneously EMS and Taxes affect the Selling Price of Korean music albums. The magnitude of the influence caused by the two independent variables is 78.9%, while the remaining 21.1% is likely to be influenced by other variables not included in this study.
ANALISIS KEBUTUHAN PELATIHAN PEGAWAI TATA USAHA BAGIAN ADMINISTRASI SMK NEGERI 1 CIBINONG Andayani, Asti; Rustianingsih, Diani
Economicus Vol. 14 No. 1 (2020): JUNI
Publisher : Sekolah Tinggi Ilmu Ekonomi Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v14i1.184

Abstract

SMK NEGERI 1 Cibinong is an educational institution, whose function is to help someone to have the expertise to live in society, and to develop their and the community's potential. This research was conducted at SMK Negeri 1 Cibinong. The method used for data analysis is the Training Need Assessment Tool (TNA-T), to find out a gap between the Occupational Ability (KKJ) and Personal Ability (KKP). Respondents numbered 12 people. KKP and KKJ measurement indicators are the skills and expertise of employees in carrying out their work and the individual potential of each employee.The results of this study indicate that the analysis of training needs is very important to see the extent of the capabilities of employees, using the Training Need Assessment Tool (TNA-T). From the results of the questionnaire that has been distributed to employees and then processed using the Microsoft Office Excel 2010 program, it is found that there is a gap between Occupational Job Capability (KKJ) and Personal Work Ability (KKP). Services, Staffing Planning, Receiving and using budget funds, Managing outgoing mail, Inventory, Managing records, and Managing student activities are urgently needed for training.
STRATEGI PROMOSI PERKREDITAN PADA PT BPR INTIDANA Suparni, Endang; Kurniawan, Aris
Economicus Vol. 14 No. 1 (2020): JUNI
Publisher : Sekolah Tinggi Ilmu Ekonomi Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v14i1.185

Abstract

Promotion is one of the strategies in the marketing mix in a company, where its function is to introduce and promote products or services to prospective customers or consumers. The purpose of this study was to determine the promotion strategy carried out by PT. BPR Intidana. The type of research is descriptive qualitative which is collecting and processing data and analysis of promotion strategies implemented by PT. BPR Intidana. The technique in collecting data uses interviews and observations, by asking questions directly, the object under study is in accordance with the research. The data source comes from secondary data from various kinds of literature, company documents and so on. In promoting its products, PT.BPR Intidana uses all promotional mixes, namely: advertising through print media, personal selling through marketing personnel, sales promotion by giving gifts, and publicity by sponsoring an activity. Promotion strategies carried out by PT. BPR Intidana is expected to increase the number of customers provided by the credit facility and provide a positive image in the eyes of the public.
PENGARUH KUALITAS PRODUK, HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN AIR MINUM DALAM KEMASAN MEREK AQUA DI KELURAHAN PABUARAN BOGOR Hari Subagyo, Wawan; Chairunisha Febriana, Ranti
Economicus Vol. 14 No. 1 (2020): JUNI
Publisher : Sekolah Tinggi Ilmu Ekonomi Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v14i1.186

Abstract

This research aims to determine the influence of variable product quality, price and brand image partial and simultaneous to the variable purchase decision of bottled drinking water of Aqua brand in the village of Pabuaran Bogor, as well as knowing the effect of independent variables on the dependent variable. The samples in this study were 97 people. Data analysis techniques use multiple linear regression. T test result showed the product quality variable (X1) and brand image (X3) partially influential for the purchase decision of bottled drinking water (AMDK) Aqua brand in the village of Pabuaran Bogor. It is based on the calculated t count value of two variables greater than t table and the Signification value (p value) is less than 0.1. Variable price (X2) partial has no significant effect on the variable purchase decision of bottled drinking water (AMDK) Aqua brand in the village of Pabuaran Bogor. F test results indicate product quality variables, prices, and brand image simultaneously affect the variable purchase decision of bottled drinking water (AMDK) Aqua brand in the village Pabuaran Bogor. This can be seen that the value F count 6.80 is greater than the F table 2.70 and the significance (0.0) value is smaller than 0.1. The result of the coefficient of determination of 15.3% showed the influence of independent variables, such asproduct quality, price, brand image of the purchase decision variable. The remaining 84.7% is influenced by other variables not included in this study.

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