International Journal of Management Science and Information Technology (IJMSIT)
The development of science related to good technology, information, and communication, both theoretically and empirically has proven to have a positive impact on various aspects of people lives. The development of the science of Information and Communication Technology provides many benefits to increase the effectiveness and efficiency in various activities in various fields of science.
Articles
608 Documents
<![CDATA[Business Models, Fintech, Investment Decisions, and Challenges in Bangka Belitung Islands Province ]]>
<![CDATA[Karmawan Karmawan]]>
<![CDATA[ International Journal of Management Science and Information Technology Vol. 5 No. 1 (2025): January - June 2025 ]]>
Publisher : <![CDATA[Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia ]]>
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DOI: 10.35870/ijmsit.v5i1.3793
<![CDATA[This article introduces a historical view of fintech and discusses the ecosystem of the fintech sector. We then discuss various fintech business models and investment types. This article illustrates the use of real options for fintech investment decisions. Finally, technical, managerial challenges both fintech startups and traditional financial institutions are discussed. FinTechs are companies that combine technological and financial attributes in their business models. In recent years, the rise of FinTechs has attracted much attention since they challenge incumbent financial service companies including the traditional banking model. We aim to contribute to a better understanding of this phenomenon in Bangka Belitung Islands Province. Therefore, we develop a taxonomy of FinTech business models following a theoretically grounded and empirically validated approach for identifying and defining underlying business model elements. After developing our taxonomy, we use a clustering-based approach to identify business model archetypes on which to showcase our results, reexamine the assumptions made during taxonomy development, and validate the presented findings. Based on the gained insights, we discuss implications for research, practice and local policy makers, as well as directions for future research.]]>
<![CDATA[The Effect of CSR Activities on Purchase Intention: The Mediating Role of Brand Image and Corporate Image on UNIQLO ]]>
<![CDATA[Rizki Juwita Sari]]>;
<![CDATA[Anton Agus Setyawan]]>
<![CDATA[ International Journal of Management Science and Information Technology Vol. 5 No. 1 (2025): January - June 2025 ]]>
Publisher : <![CDATA[Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia ]]>
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DOI: 10.35870/ijmsit.v5i1.3800
<![CDATA[This study aims to explore the influence of corporate social responsibility (CSR) on consumer purchase intention, with corporate image and brand image as mediating variables, in the context of a multi-brand fashion company. The study utilized a quantitative approach with a correlational design, involving 140 respondents collected through an online survey using a Likert scale. Data analysis was conducted using Smart PLS 3.0 software. The results showed that CSR has a positive and significant influence on purchase intention, corporate image, and brand image. In addition, brand image also has a positive influence on purchase intention. However, corporate image did not show a significant effect in mediating the relationship between CSR and purchase intention, while brand image showed significant mediation. The validity and reliability of the data have been tested using the Confirmatory Factor Analysis method, with the results showing that all indicators are valid and reliable. This study confirms the importance of CSR as a strategy that strengthens corporate and brand image, while driving consumer purchase intention. Practical implications include the importance of fashion companies to design an integrated CSR strategy to increase competitiveness in the market. This research also recommends further studies to explore the mediation mechanism and expand the sample to other industries for generalization of the findings.]]>
<![CDATA[Understanding Impluse Buying in Tiktok Shop: An Investigation into Hedonic and Utilitarian Browsing in Indonesia ]]>
<![CDATA[Gezha Meisya Azzahra]]>;
<![CDATA[Anton Agus Setyawan]]>
<![CDATA[ International Journal of Management Science and Information Technology Vol. 5 No. 1 (2025): January - June 2025 ]]>
Publisher : <![CDATA[Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia ]]>
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DOI: 10.35870/ijmsit.v5i1.3801
<![CDATA[With the rapid growth of social commerce, TikTok Shop has emerged as a leading mobile shopping platform that integrates entertainment with e-commerce. Understanding the factors driving impulse buying on this platform is essential for businesses and policymakers. While previous research highlights the role of browsing behavior in purchasing decisions, the influence of hedonic and utilitarian browsing on impulse buying remains underexplored. This study aims to analyze the relationship between hedonic and utilitarian browsing behavior on TikTok Shop and its impact on impulse buying tendencies. Specifically, it investigates the mediating role of utilitarian browsing and considers external factors such as mobility, visual appeal, and interpersonal influence. A quantitative survey was conducted in 2024 with 153 TikTok Shop users, and data were analyzed using SmartPLS 3.0 to examine the proposed relationships. The findings reveal that hedonic browsing significantly influences impulse buying, with utilitarian browsing acting as a mediator. Moreover, external factors, including mobility, visual appeal, and social influence, enhance consumer engagement and drive impulse purchases. These insights provide valuable implications for e-commerce businesses in optimizing marketing strategies through interactive content, social recommendations, and visually appealing elements. Policymakers can also leverage these findings to promote responsible shopping behavior. Future research should explore self-control mechanisms and long-term digital shopping trends to foster a more sustainable online shopping environment.]]>
<![CDATA[The Role of Business Size and Technology Adoption in Enhancing MSME Financial Performance ]]>
<![CDATA[Yulianto Umar Rofi'i]]>
<![CDATA[ International Journal of Management Science and Information Technology Vol. 5 No. 1 (2025): January - June 2025 ]]>
Publisher : <![CDATA[Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia ]]>
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DOI: 10.35870/ijmsit.v5i1.3833
<![CDATA[This study examines the impact of business size and technology adoption on the financial performance of SMEs (Small and Medium Enterprises). Business size is measured based on operational scale, such as the number of employees and sales volume. At the same time, technology adoption refers to using digital tools and information systems in business operations. Multiple linear regression is applied to analyze data collected from 100 SMEs across various industries. The analysis results show that business size significantly positively affects financial performance, with a regression coefficient of 0.35 (p-value = 0.002). This means that increasing business size will drive an improvement in economic performance. Technology adoption also has a significant impact, with a regression coefficient of 0.42 (p-value = 0.001), indicating that the use of technology can enhance financial performance. The coefficient of determination (R²) of 0.58 suggests that 58% of the variation in economic performance can be explained by business size and technology adoption. These findings are important for SME owners and policymakers to design strategies to accelerate SMEs' growth and sustainability through business scaling and digital technology implementation.]]>
<![CDATA[The Impact of Work Experience and Compensation on Employee Performance in a Growing Company ]]>
<![CDATA[Friska Nurliana Sirait]]>;
<![CDATA[Anto Purwadi]]>;
<![CDATA[Rusdi Rusdi]]>
<![CDATA[ International Journal of Management Science and Information Technology Vol. 5 No. 1 (2025): January - June 2025 ]]>
Publisher : <![CDATA[Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia ]]>
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DOI: 10.35870/ijmsit.v5i1.3836
<![CDATA[This study examines the relationship between work experience, compensation, and employee performance in growing companies. Using a quantitative approach and survey design, the research involved 100 technology, retail, and manufacturing employees. Data was collected through a questionnaire covering work experience, compensation, and employee performance. Descriptive analysis results show that most respondents have work experience relevant to their current job and are satisfied with the compensation received. However, there is variation in productivity and work quality. This study tests the simultaneous influence of work experience and compensation on employee performance through multiple linear regression analysis. The regression results indicate that work experience has a more significant impact on employee performance than compensation. Additionally, normality and multicollinearity tests confirm that the data meets the necessary assumptions for regression analysis. The findings clearly show the factors influencing employee performance in growing companies. Company management may consider enhancing compensation and offering more experience-based training to support improved employee performance.]]>
<![CDATA[Future-Proofing AI Talent in The United States: The Role of Academia in Meeting Industry Demands ]]>
<![CDATA[Sunish Vengathattil]]>
<![CDATA[ International Journal of Management Science and Information Technology Vol. 5 No. 1 (2025): January - June 2025 ]]>
Publisher : <![CDATA[Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia ]]>
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DOI: 10.35870/ijmsit.v5i1.3837
<![CDATA[The rapid growth of technology has created a strong demand for skilled professionals, requiring universities to adapt their programs to meet industry needs. This paper examines the role of higher education, especially in the United States, in preparing students for the future workforce by addressing key challenges such as keeping curricula up to date, securing research funding, and providing hands-on training. To tackle these issues, universities are introducing specialized programs, encouraging interdisciplinary learning, and building stronger partnerships with industries to close the skills gap. Additionally, new educational tools are being used to personalize learning and better equip students for technology-driven careers. This paper emphasizes that continuous innovation in higher education is essential to developing a well-prepared, industry-ready workforce, helping the U.S. maintain its leadership in the global economy.]]>
<![CDATA[Cybersecurity Mesh and Edge Computing on the Analytics Platform of the Indonesian Telecommunications Industry ]]>
<![CDATA[Fika Ulfa Widowati]]>
<![CDATA[ International Journal of Management Science and Information Technology Vol. 5 No. 1 (2025): January - June 2025 ]]>
Publisher : <![CDATA[Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia ]]>
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DOI: 10.35870/ijmsit.v5i1.3845
<![CDATA[This research analyzes the implementation of cybersecurity mesh and edge computing on analytics platforms in the Indonesian telecommunications industry. The geographical complexity and disparity of Indonesia's telecommunications infrastructure create unique challenges in securing and optimizing analytics platforms using a mixed-method approach with a sequential explanatory design. The research involves 15 national telecommunications operators representing 85% of the market share. Data were collected through structured surveys, in-depth interviews, and field observations during the period from January to June 2024. The research results show that the integration of cybersecurity mesh with edge computing increases operational efficiency by 45% and reduces latency by up to 75% compared to conventional architecture. The developed integration model successfully accommodates Indonesia's geographical characteristics and complies with national regulations. The implementation of a cybersecurity mesh increased the effectiveness of cyber threat detection by 89%, while edge computing optimization resulted in bandwidth savings of up to 60%. This research contributes to the development of a national blueprint for optimizing telecommunications analytics platforms that are adaptive to Indonesia's conditions. These findings provide practical implications for telecommunications operators in optimizing digital infrastructure. This can enrich the literature by considering integration models from geographical and regulatory aspects.]]>
<![CDATA[An Empirical Study on Product Quality and Competitive Pricing as Key Factors for Business Success ]]>
<![CDATA[Mersiana Setiarini]]>;
<![CDATA[Christy Christy]]>;
<![CDATA[Sutomo Sutomo]]>
<![CDATA[ International Journal of Management Science and Information Technology Vol. 5 No. 1 (2025): January - June 2025 ]]>
Publisher : <![CDATA[Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia ]]>
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DOI: 10.35870/ijmsit.v5i1.3885
<![CDATA[This study examines the impact of product quality and competitive pricing on business success in the retail sector. A quantitative approach was employed with a survey design to collect data from 200 business owners in Jakarta a structured questionnaire measured product quality, competitive pricing, and business success. Multiple linear regression analysis assessed the relationship between the two independent variables and business success as the dependent variable. The analysis results show that product quality significantly influences business success, with a regression coefficient of 0.542, indicating that an increase of one unit in product quality will improve business success by 54.2%. Meanwhile, competitive pricing also positively impacts business success, with a coefficient of 0.318. The p-values for both variables are less than 0.05, indicating their effects are statistically significant. The regression model generated an adjusted R² value of 0.645, meaning that product quality and competitive pricing explain 64.5% of the variation in business success. Hypothesis testing confirms that both variables have a positive impact, with product quality having a more significant effect. These findings suggest that retail businesses need to enhance their product quality and set competitive prices to succeed in a competitive market. This study provides insight into the role of these two factors in achieving better business performance. Fire extinguishers, eyewashes, a first aid kit, a balance board, and a smoke detector will support the hazardous waste collection centre facility.]]>
<![CDATA[Collaborative AI in Music Composition: Human-AI Symbiosis in Creative Processes ]]>
<![CDATA[Sunish Vengathattil]]>
<![CDATA[ International Journal of Management Science and Information Technology Vol. 5 No. 1 (2025): January - June 2025 ]]>
Publisher : <![CDATA[Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia ]]>
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DOI: 10.35870/ijmsit.v5i1.4085
<![CDATA[Artificial Intelligence (AI) has ushered in a revolutionary change that mixes creative abilities between human composers and computer-powered intelligence during musical composition. The investigation examines the musical application of collaborative AI which exists as an aid to composers by suggesting ideas and creating motifs alongside enhancing musical arrangements. OpenAI’s MuseNet alongside Google’s MusicLM brought about new generative model technologies which enable musicians to have real-time access to adaptive tools that interpret as well as transform musical concepts. Based on secondary research and case studies, the article examines human composer-AI system partnerships to explain how their combined work restructures artistic authorship and creative methods. The paper uses today's artists with AI support and collaborative works between different fields to demonstrate the partnership's core dynamics. The discussion explores two main elements about AI music production which are human involvement versus programming automation alongside understanding emotional integrity in synthetic musical compositions together with co-creative copyrights regulations. This research evaluates how partnership between humans and AI components transforms musical education along with the process of composition for those without a musical background while testing established artistic boundaries of genre classification and original content production. This research project depicts AI as an amplification force that generates human creativity rather than being considered disruptive by showing how intelligent feedback systems work together with human agents. Co-creation behavior in this hybrid method motivates a fresh depiction of musical expression which sparks explorations about art creation and authorship roles and identity function in the future.]]>
<![CDATA[The Impact of Social Media Usage on MSME Performance: The Role of Innovation Capability as a Moderating Factor ]]>
<![CDATA[Willyan Sahetapy]]>;
<![CDATA[Agustinus Biay]]>;
<![CDATA[Rusdi Rusdi]]>
<![CDATA[ International Journal of Management Science and Information Technology Vol. 5 No. 2 (2025): July - December 2025 ]]>
Publisher : <![CDATA[Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia ]]>
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DOI: 10.35870/ijmsit.v5i2.4555
<![CDATA[The study seeks to investigate the impact of social media use on Micro, Small and Medium Enterprise (MSME) performance, and the moderating effect of innovation capability on the link. Amid the digital technology boom, MSMEs leverage TikTok, Instagram, Facebook among others to widen market reach, brand presence and talk to their audience directly. The opportunity and threat of social media but but can be a double edged sword in terms of the mSME’s level of capability to innovate in relation to marketing strategy. Innovation capability (product development, technology use, market responsiveness) as a moderator has proved to have the most mediating processes between social media and MSMEs performance. This research is quantitative by distributing a questionnaire of 300 MSME respondents that using social media. The findings indicate that the utilisation of social media has a significant effect on the performance of MSMEs, which is also moderated by innovativeness. Its effect on perfornlance is however not the same For all SNSs. This finding indicates that innovative-related MSMEs have potential to utilize social media to improve business performance and growth better.]]>
