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International Journal of Management Science and Information Technology (IJMSIT)
Published by Lembaga Komunitas Informasi Teknologi Aceh
ISSN : 27767388     EISSN : 27745694     DOI : https://doi.org/10.35870/ijmsit
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The development of science related to good technology, information, and communication, both theoretically and empirically has proven to have a positive impact on various aspects of people lives. The development of the science of Information and Communication Technology provides many benefits to increase the effectiveness and efficiency in various activities in various fields of science.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 608 Documents
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Building Sustainable Branding in the Hospitality & Tourism Industry: Integrating Corporate Identity, Social Responsibility, and Reputation Suyamto Suyamto; Dian Deliana; Sujatmiko Sujatmiko
International Journal of Management Science and Information Technology Vol. 5 No. 2 (2025): July - December 2025
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v5i2.4609

Abstract

This study explores the association of corporate identity, social responsibility, and reputation in the development of successful sustainable branding in the hospitality and tourism sector of Indonesia. We used mixed methods applying quantitative analysis and collect the data in a systematic arrangement from various big cities considering the tourists. A 1,219-panel sample of small to medium-sized businesses were surveyed. Our conclusions are that many companies have successfully created an organizational identity internally through the alignment of communicated values and management's daily actions. Social and environmental obligations are demonstrated in supporting local communities, energy conservation and preservation of the culture. There are still a few that are not officially documented, but everybody knows these to be part of the company’s overarching strategy. Corporate image, from a job evaluation standpoint, is supported by open communication, listening to feedback and a digital presence. The results of the path analysis support the effect of corporate identity on social action and reputational perception. And the connection between social responsibility and reputation is robust. Relationships between variables remain constant, while regional comparisons reveal diverse trends. Bali is the most advanced when it comes to identity and reputation, with Lombok and Labuan Bajo concentrating more on community engagement. Interviews and focus groups reveal that involvement of the staff in social activities also contributes to sense of ownership and pride in the workplace. The fusion of values, participation and regular behavior author the maintenance of public trust in an industry so based on perception.
Analysis of the Influence of Digital Marketing Strategies on Customer Loyalty in the Tiktok E-Commerce Industry Yayuk Pratiwi Seran; Ririn Ayuandira; Hendriawan Patadungan; Rima Yanti; Asti Asti
International Journal of Management Science and Information Technology Vol. 5 No. 2 (2025): July - December 2025
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v5i2.4642

Abstract

This study aims to examine digital marketing strategies on customer loyalty in the e-commerce platform TikTok. The population of this study was all TikTok users aged 18–25, and according to Heir, the sample size was a minimum of 200. This study used a quantitative approach with primary data collected through an online questionnaire. Data analysis techniques included instrument testing, simple linear regression, and hypothesis testing, analyzed using SPSS 26. The t-test results indicated that digital marketing strategies had a positive and significant impact on customer loyalty. In Indonesia, TikTok has become one of the most popular social media platforms, with high penetration among the younger generation.
Assessing Future Purchase Intentions in E-Commerce: An Empirical Study on Digital Consumers Rorlen Rorlen; Margarita Ekadjaja; Christiandinata Tjandra Bravo
International Journal of Management Science and Information Technology Vol. 5 No. 2 (2025): July - December 2025
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v5i2.4736

Abstract

The purpose of this study is to investigate the determinants of consumers' intention to make online purchases. With the advent of digitalization, consumer shopping behaviour has been altered and this trend has started to affect their decisions to buy products online. Purchase intention is a measure of the likelihood of making purchase decision after exposure to digital media. User experience, platform trust, quality of service, and the weight of promotions and offers should all be weighted in this decision. Moreover, the effect of social media and their content quality also influences the customer loyalty and repurchase intention. The method in this paper uses a quantitative method approach by employing the PLS-SEM (Partial Least Squares Structural Equation Modeling) which uses SmartPLS. 14 Analysis of Results The results indicate that IBS exert significant influence on ABS as well as it does on FPI. In addition, CBF and IQS also affect purchase intention in the future mediated by IBS. Such results also indicate a need to increase consumer involvement when using e-commerce platform, particularly with social media to enrich consumers' relationships and increase sales conversions.
Remote Work Dynamics: Managerial Challenges and the Test of Time in Human Resource Management Paulus Perey Untajana; Novita Souisa; Anthoneta Kopong
International Journal of Management Science and Information Technology Vol. 5 No. 2 (2025): July - December 2025
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v5i2.4737

Abstract

Information and communication technology advances have influenced how various organizations function, particularly the remote work. Although offering flexibility, this form of work has raised few challenges in HR management. This study seeks to examine the obstacles faced by managers in supervising their remote and in office staff. This study utilizes a qualitative method that examines data obtained from literature and related materials. The results show that while firms realize financial gains in the form of cost savings and better performance, there is a distance between remote workers and office workers and a gap in between both of them, particularly in working conditions and resource accessibility. Remote workers are having the typical remote worker issues that are impacting their productivity, but office workers are feeling underrepresented and it’s difficult for them to fit into this new model. However, many HR managers are not sufficiently well prepared to face the new adversities, particularly in terms of training, motivation and communication. Thus, the present study implies the need for more integrative policies and better preparedness of managers to facilitate adjustment to these transitions.
Strategic Analysis of Cloud Computing Adoption in E-Commerce Digital Transformation Chriestina Chriestina
International Journal of Management Science and Information Technology Vol. 5 No. 2 (2025): July - December 2025
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v5i2.4816

Abstract

The objective of this research is to conduct a review of strategies of cloud computing adoption towards the digital transformation of e-commerce. A qualitative review of literature was done using 14 literature articles between 2019 and 2024 to look at how companies adopt cloud technology. The result reveals that cloud computing has strategic advantages like lower operating costs, resource agility, and better customer data analytics. But there exist some challenges such as data security, dependance on a single Cloud service provider and organizational resistance to adopt the new technology. E-commerce firms are likely to be cautious adopters and adopt hybrid and incremental approaches to reduce risks and they will also offer enhanced staff training in relation to technical skills. We also do periodical reviews of cloud service providers to maintain the stability of the system. The findings of this research provide valuable insights for businesses to plan and govern their cloud computing adoption effectively and sustainably.
Scarcity Strategies and Price Promotions in Enhancing Consumer Purchase Intensity Rofily Putriyandari; Ali Amran; Nany Budi Hardjayanti
International Journal of Management Science and Information Technology Vol. 5 No. 2 (2025): July - December 2025
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v5i2.4817

Abstract

Competition is fierce in the market today, and companies are always looking for new ways that they can stay ahead of the game when it comes to capturing consumer attention. Two classes of approaches are commonly employed: product scarcity and price promotion with the intention of inducing consumer purchase intention. Artificially creating scarcity by limiting availability or offer duration helps establish value in the mind of the consumer. In the meantime, price promotions, e.g., discounts and specials, lower price barriers and drive impulse purchasing. The synergy of these tactics would, it is imagined, boost the appeal of a product. But it is still unknown the combined influence on the purchase quantity and it requires some more researching. Knowledge about the effects of scarcity as well as price promotions on consumer behavior is important for marketers who need to design more effective marketing promotions and sell as much during buynow periods as possible. This research aims to investigate the impacts of product scarcity and price promotion on consumer purchase intensity. A Quantitative Study, Descriptive and Causal Designs Were Used and Multiple Regression Analysis Was Used to Vet the Relationship Among the Variables. The sample was comprised of 300 online shoppers in the areas of electronics and fashion. The investigation also found that both product scarcity and price promotions had significant impacts on purchase intensity and that the impact of product scarcity was a unimodal one. Furthermore, the relationship was found to be moderated by scarcity and promotion discounting effects on purchase intention were magnified. The findings indicate scarcity appeals can increase willingness to purchase and could be characterized as a double-edged sword where too much scarcity leads to falling returns. When used in combination, these tactics can work well for businesses to get the most from their marketing strategy.
Decision Support System for Asset Management using the Simple Additive Weighting Method Ni Made Yeni Dwi Rahayu; Ni Putu Dewi Eka Yanti
International Journal of Management Science and Information Technology Vol. 5 No. 2 (2025): July - December 2025
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v5i2.5072

Abstract

Effective and efficient asset management is a crucial aspect in supporting the operational sustainability of an organization. However, the decision-making process in determining whether an asset should be retained, repaired, or replaced is often conducted subjectively and lacks structure. This study aims to develop a Decision Support System for asset management using the Simple Additive Weighting method to assist in evaluating assets objectively based on multiple criteria. The developed system includes features such as a master data menu, alternative data input, SAW-based calculation processes, and a recommendation result display. System testing results showed that the values for accuracy, precision, recall, and specificity were each 80%, with 4 True Positive, 4 True Negative, 1 False Positive, and 1 False Negative. Based on these results, the system is considered valid and suitable for use as a decision-making tool in structured and measurable asset management processes. This level of accuracy also reflects the system's ability to accurately identify and classify data under both positive and negative conditions. Therefore, it can be concluded that this decision support system has a good level of reliability and is suitable for use as a supporting tool in asset management decision-making.
The Analysis of the Impact of Cloud Computing-Based Human Resource Information System Implementation on HR Management Efficiency in Multinational Companies Irene Hasian; Anto Purwadi; Friska Nurliana Sirait
International Journal of Management Science and Information Technology Vol. 5 No. 2 (2025): July - December 2025
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v5i2.5073

Abstract

This research examines the effectiveness of a cloud computing-based Human Resource Information System on the efficiency of HRM in MNCs. Cloud computing helps streamline, flex and integrate HR data management and mitigates the dependency on local infrastructure, which is expensive and time-consuming. This application also improve access on real-time data improving synchronization among distributed teams. Adopting a quantitative method and causal descriptive research design, this research incorporated 150 participants, representing 10 multinationals ICTs firms that have embraced the use of cloud-based HRIS. The data was obtained by the means of questionnaires and analysed with the help of descriptive statistics and multiple linear regression analysis. The findings suggest that the adoption of cloud-based HRIS has a positive impact on HRM efficiency in terms of cost efficiency, cycle time reduction, data accuracy and user satisfaction. This indicates that this system provides stronger support of HR management capabilities, especially in the case of MTCS operating in more than one country.
The Application of Visual Communication Design Strategies in User Interface (UI) Experiences on Digital Platforms Marta Eriska
International Journal of Management Science and Information Technology Vol. 5 No. 2 (2025): July - December 2025
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v5i2.5182

Abstract

Visual design influences an app's user-friendliness in digital applications-this study takes Shopee, Gojek, and Ruangguru MSN with their interfaces as examples Looking through these popular apps 'current visual strategies, it is hoped that readers will come to understand how user engagement quality impacts on other details. To get this insight a Qualitative descriptive approach has been used in which direct observation and interviews were held for ten active users coming from different regions. The result shows well-organized, simple layouts enable users to experience the features more convenient. Gojek received the most enthusiastic response thanks to its clear design and general ease of access to main functions. Shopee, although extremely visually rich, was often felt to be too busy due to a plethora of concurrent promotions and features. Ruangguru, on the other hand, conveyed a relaxed atmosphere helpful to learning activities. But certain parts needed to be improved in order to facilitate accessibility betterThe findings suggest that visual arrangements more in tune with users' daily habits can lead to better experiences for users. The emphasis on being clear and structurally coherent emerges as one of the most egg-packing features in delivering smooth, pleasing user experience.
Cluster of Foreign Tourists Using the K-Means Method Based on Arrival Data at I Gusti Ngurah Rai Airport (2018-2024) Fahrur Rozy; Adika Setia Brata; Windy Lestari; Suci Rahmawati
International Journal of Management Science and Information Technology Vol. 5 No. 2 (2025): July - December 2025
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v5i2.5208

Abstract

Tourism is a vital sector in the economic development of Bali Province, with the number of international tourist arrivals through I Gusti Ngurah Rai International Airport as the main indicator. According to data from the Central Statistics Agency (BPS), the number of international tourists reached its peak in 2019 with over 16.1 million visits. However, in 2020–2021, there was a drastic decline due to the COVID-19 pandemic. In 2022, the number of international tourist arrivals began to show a significant recovery. In 2023, the number of international tourist arrivals to Indonesia reached 11.68 million, most of whom entered through major airports such as I Gusti Ngurah Rai Airport (Bali). The inaccuracy of the tourist arrival grouping process has had a negative impact on business growth and tourism revenue. This study aims to classify the countries of origin of international tourists based on the number of visits using the K-Means Clustering method, an effective unsupervised data mining algorithm for data segmentation. Data was obtained from the Central Statistics Agency (BPS), covering the number of tourist arrivals and their countries of origin from 2018 to 2024. The analysis process involves determining the optimal number of clusters using the Elbow Method, followed by grouping countries based on visit characteristics. The results of the study indicate that tourist countries of origin can be grouped into three main clusters: high-visit countries (Australia and China), medium-visit countries, and low-visit countries. This study provides strategic insights for the government and tourism industry stakeholders in developing more targeted policies, such as improving transportation infrastructure and implementing more effective marketing strategies to maintain and increase the number of tourist visits to Bali.

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