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BIP'S : Jurnal Bisnis Perspektif

BIP
Website

Published by Universitas Katolik Darma Cendika

ISSN : 19794932 EISSN : 27152596 DOI : 10.37477/bip

Core Subject : Economy,

Economics, Econometrics & Finance

BIPs Jurnal Bisnis Perspekti merupakan jurnal ilmiah yang diterbitkan oleh Fakultas Ekonomi Unika Darma Cendika Surabaya. BIPs Jurnal Bisnis Perspektif sebelumnya bernama Jurnal Darma Cendika Manajemen & Akuntansi, yang ditujukan terutama untuk mempublikasikan pemikiran, gagasan, hasil kajian, dan penelitian dari dosen Fakultas Ekonomi Unika Darma Cendika. BIPs Jurnal Bisnis Perspektif diterbitkan setiap 6 bulan sekali pada bulan Januari dan bulan Juli.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 246 Documents

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Strategi Diferensiasi: Mencapai Keunggulan Kompetitif yang Sustainable Maria Widyastuti
BIP's JURNAL BISNIS PERSPEKTIF Vol 3 No 2 (2011): Juli
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

Differentation is an effort to descript spesifik characteristic(uniqueness) of aproduct, with the uniqueness owned by a product, so the consumer will be able torecognize this product easily so consumer will be. Because of the main focus iscustomer, then this strategy must give satisfaction to consumer. Differentationstrategy is one of three excellent competitiveness offered by Portes through hisgeneric strategy, leadership of total cost differentiation and focus. To increasedifferentiation can be done by two way implement the existing value activity to bemore unique or the company reset the value of chain. To be successcfull inimplementing both.

Hubungan Antara Struktur Kepemilikan, Corporate Governance, dan Nilai Perusahaan: Suatu Kajian Konseptual Christian Herdinata
BIP's JURNAL BISNIS PERSPEKTIF Vol 3 No 2 (2011): Juli
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

This research is a study koseptual studying relation between practice of corporategovernance and company value where related to wedge(control rights - cash flowrights). Besides, studies relation between ownership of stock by the side ofstrangers foreigners but Indonesia original(ATI) and ownership of stock by theside of strangers foreigners non-Indonesia(ANI)to company value and practiceof corporate governance. Based on review literature from former research andbased on critical idea it is indicated that ownership structure hardly influencesrelation between practice of corporate governance and company value. Besides,to know relation between ATI and ANI with company value it is indicated thatownership of stock ATI will had lower influence to company value if it iscompared to ownership of stock ANI. Side other, to know the relation of ATI andANI with corporate governance, indicated ownership of stock ATI to have lowermotivation than ownership of stock ANI to execute practice of corporategovernance carefully.

Metode Penilaian Akuntansi Agrikultural Berdasarkan IAS 41: Implementasi Fair Value Accounting Anang Subardjo
BIP's JURNAL BISNIS PERSPEKTIF Vol 3 No 2 (2011): Juli
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

Agricultural activity is the management by an entity of the biologicaltransformation of biological assets for sale, into agricultual produce or intoadditional biological assets. Biological transformation comprises the processes ofgrowth, degeneratin, production, and procreation that cause qualitative orquantitave changes in biological asset.IAS 41 prescribes, among other things, the accounting treatment for biologicalassets during the period of growth, degeneration, production, and procreation,and for the initial measurement of agricultural produce at the point of harvest.Measurment and valuation in IAS 41 is consistent with a systematic shif in thedominant measurement paradigm away from traditional historical costaccounting model. Implementing Fair Value Accounting proponents point to theenhanced decision usefulness and transparency of fair value informationattributable to its timely reflection of current market conditions.

Peranan Efektivitas Faktor-Faktor yang Mempengaruhi Relationship Marketing Produk Air Mineral Aqua di Surabaya Nuryanto Nuryanto
BIP's JURNAL BISNIS PERSPEKTIF Vol 3 No 2 (2011): Juli
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

This research is to analyse the strategy to increase the effectivity of relationshipmarketing among the firm and its retailers. The effectivity of relationshipmarketing is very important in recent years. The result of the research based onthe case of AQUA brand shows that relationship marketing is influenced by thetruth and cooperation. This research also describes the factors developing thevariables of truth and cooperation.

Tinjauan Teoritas Penetapan VAT Threshold di indonesia Setiadi Alim Lim
BIP's JURNAL BISNIS PERSPEKTIF Vol 3 No 2 (2011): Juli
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

In designing a VAT, the determination of the threshold magnitude is one keyfactor in successful implementation of VAT. Basically, the determination of thelevel of the threshold by considering the magnitude of administrative costs andcompliance costs compared to tax revenue generated. Some countries such asGhana and Uganda have trouble in the early implementation of VAT due to thelow set of the level of the threshold. Hence the determination of the optimal levelof threshold has become a very important part in supporting the successfulimplementation of VAT. This paper is intended to evaluate the magnitude of thelevel of threshold applied in Indonesia. The analysis showed that the level ofthreshold applied in Indonesia in general its value does not vary much with theresults of calculations using the prevailing theory.

Pengaruh Harga, Promosi dan Produk Terhadap Keputusan Konsumen Membeli Handphone Blackberry di Surabaya Thyophoida W.S.P.
BIP's JURNAL BISNIS PERSPEKTIF Vol 3 No 2 (2011): Juli
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

Technological developments that occur when is progressing very rapidly and this is often with the changing times. One of the technological developments that have developed very rapidly is the field of communications technology, especially mobile phones. At this time cell phones have become a necessity for most of the people of Indonesia. Responding to this, the Blackberry mobile phone company offers the benefits inherent in the products it produces, which is where consumers can more easily communicate always obtain the latest information, providing a variety of features, price terjangkauan as well as design and good quality. Problems that would like addressed in this study are: 1. Whether prices, products, and promotions simultaneously affect consumer decisions to buy Blackberry phones in Surabaya? 2. Whether prices, products, and promotions partially affect consumer decisions to buy Blackberry phones in Surabaya? Based on calculations using SPSS for windows 16 known to the adjusted R2 value of 68.5% indicates that purchasing decisions can be explained by variebel free of 68.5% and 31.5% explained by other factors outside the model. that variable pricing, products, and promotions simultaneously influence the purchasing decisions for which the calculated F value 72.660 with a significant 0.000. Based on t test results of tests indicate that: Price variables significantly influence the purchase decision with a value of 5.681 t count bigger than t tables of 2.277 with a significant level of 0.000. Product variables significantly influence the purchase decision with a value of 6.751 for the value t count bigger than t tables of 2.277 with a significant level of 0.000, and promotion variables significantly influence the purchase decision with a value of 2.930 t count bigger than t tables of 2.277 with a significant level of 0.004 Based on the test results are known variables tj most dominant influence on product purchasing decisions which have the greatest value that is equal to 6.751.

Pengaruh Kepemilikan Manajerial, Kepemilikan Institusional Dan Penyebaran Kepemilikan Terhadap Struktur Modal Perusahaan Anang Subardjo
BIP's JURNAL BISNIS PERSPEKTIF Vol 3 No 1 (2011): Januari
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

The purpose of this research is to test the inJluence of managerial ownership, institutional ownership, and shareholder dispersion on capital structure companies. Data collection is done by using pooling method. 39 firms listed in Jakarta Stock Exchange for period 2008-2009 used as samples. This research provides evidence that first, managerial ownership has negative and significant effect to capital structure (debt ratio)- Second, institutional ownership has negative and significant effect to capital structure. Third, shareholder dispersion has negative but not significantly effect to capital structure(debt to ratio).

Profesi Auditor Internal Masa Mendatang Budianto Tedjasuksmana
BIP's JURNAL BISNIS PERSPEKTIF Vol 3 No 1 (2011): Januari
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

Internal Audit faces new challenges in today's business environmentShareholders are demanding growth, regulators are expanding their scope of scrutiny, and new markets are constantly developing and evolving. To add value during rapidly changing times, internal audit needs more than ever to understand its role, prioritize its efforts,, and operate from its core strengths.

Pengaruh Tangible, Reliability, Responsiveness, Assurance Dan Emphaty Terhadap Kepuasan Nasabah Bank Jabar Banten Di Surabaya Thyophoida W.S. Panjaitan
BIP's JURNAL BISNIS PERSPEKTIF Vol 3 No 1 (2011): Januari
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

If the banks want to continue to exist it is necessary to create a business concept that is still running. One of the concepts in these activities is the concept of marketing. Success or failure of business activities depends on how the marketing system, so it is important for banks to understand the "why" and "how" of consumer behavior is so, so it can develop, promote, and distribute their products better than competitors. Customer satisfaction is strongly influenced by the quality of services provided. The factors that used effects the service quality customer satisfaction in Bank Jabar Banten include: Reliability, Responsiveness, Assurance, Emphaty, and Tangible. This study aims to find out the influence of Reliability, Responsiveness, Assurance, Emphaty, and Tangible simultaneously and partially on customer satisfaction with the Bank Jabar Banten. The results support the hypothesis that states there is an influence factors simultas Reliability,Responsiveness, Assurance, Emphaty, and Tangible customer satisfaction where the value of F test of 29.562 and a significant level of 0.00 is smaller than the significant level was set at 0, 05. From the results of t test is known that assurance and that signifika tangible influence on customer satisfaction, while the Reliability, Responsiveness, and emphaty no effect on customer satisfaction. From the results of t test is also known tangible have t test value of 5.085 so that can be said to have the most dominant influence on customer satisfaction in Bank Jabar Banten in Surabaya.

Pengaruh Produk, Harga Dan Iklan Terhadap Keputusan Pembelian Pada Pasta Gigi Pbpsodent Di Surabaya Timur Lilik Indrawati
BIP's JURNAL BISNIS PERSPEKTIF Vol 3 No 1 (2011): Januari
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

Nowadays, people are getting aware of the importance of keeping mouth and teeth healthy. One of the products which offer dental care is toothpaste which comes in many different brands. To understand better what their consumer want, therefore the producers of toothpaste make use the consumer behavior study so that their product is acceptable by their consumers. Toothpaste was first produced by Dresden Chemical Laboratory Lingner, which is now known as Lingner Werke AG in Germany in 1892. Back then toothpaste came in the form of mouthwash liquid. The most famous toothpaste in 1900 is "Odol" Mouthwash. It was largely used in Europe. (source: http://www.forum.otomotifnet.com/forum/showthread.php) It is the reason why in Indonesia, people knew toothpaste as "odol". It is the generic name used by the consumer to refer to any toothpaste. There are so many brands of toothpaste in market. That is a reason why PT Unilever Indonesia Tbk. wants to know what variables can influence the consumers' decision in buying toothpaste, and therefore increasing the demand of Pepsodent. The objective of the study is to find out whether variables such as price, product and commercial can partially and simultaneously influence the consumers' decision to buy Pepsodent in East Surabaya. The hypothesis of the study is the variables of price, product and commercial would partially, simultaneously and significantly influence the decision of the consumers in buying Pepsodent in East Surabaya. The result of the study is obtained using Slovin formula with Random Sampling. The data analysis technique used in this study is a double linier regression analysis. It is concluded that variable product (X1), variable price (X2) and variable commercial (X3) partially and simultaneously give a significant influence towards the consumers' decision in buying Pepsodent in East Surabaya. This result is acceptable because the first hypothesis F count (60,280) > F table (2. 70) and the second hypothesis thot is variable of product, price and commercial partially will give significant influence towards the consumers' decision in buying Pepsodent in East Surabaya. The result of partial test variable of product (X1) t count (4,416) > t table ( 1,985) so HO is rejected and H1 is accepted, that means product (X1) gives significant influence towards the decision in buying. The result of partial test variable of price (X2) t count (4,727) > t table (1,985), so HO is rejected and H1 is accepted, that means price (X2) gives significant influence towards the decision in buying. The result of partial test variable of commercial (X3) t count (7,877) > t table ( 1,985), so HO is rejected and H1 is accepted that means commercial (X3) gives significant influence towards decision in buying. The most dominant influence towards the decision in buying is commercial. It is showed by the result of partial determination coefficient (0,393 or 39,3%); which is the higher compared to other free variables.

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Lilik Indrawati

Contact Email
jurnalbips@ukdc.ac.id

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+6288217266957

Journal Mail Official
jurnalbips@ukdc.ac.id

Editorial Address
Jl. Dr. Ir. H. Soekarno No. 201 Surabaya 60117

Location
Kota surabaya,

Jawa timur

INDONESIA

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Lilik Indrawati

Contact Email jurnalbips@ukdc.ac.id

Phone +6288217266957

Journal Mail Official jurnalbips@ukdc.ac.id

Editorial Address Jl. Dr. Ir. H. Soekarno No. 201 Surabaya 60117

Location Kota surabaya, Jawa timur INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Lilik Indrawati

Contact Email
jurnalbips@ukdc.ac.id

Phone
+6288217266957

Journal Mail Official
jurnalbips@ukdc.ac.id

Editorial Address
Jl. Dr. Ir. H. Soekarno No. 201 Surabaya 60117

Location
Kota surabaya,

Jawa timur

INDONESIA