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INDONESIA
BIP'S : Jurnal Bisnis Perspektif
Published by Universitas Katolik Darma Cendika
ISSN : 19794932     EISSN : 27152596     DOI : 10.37477/bip
Core Subject : Economy,
Economics, Econometrics & Finance
BIPs Jurnal Bisnis Perspekti merupakan jurnal ilmiah yang diterbitkan oleh Fakultas Ekonomi Unika Darma Cendika Surabaya. BIPs Jurnal Bisnis Perspektif sebelumnya bernama Jurnal Darma Cendika Manajemen & Akuntansi, yang ditujukan terutama untuk mempublikasikan pemikiran, gagasan, hasil kajian, dan penelitian dari dosen Fakultas Ekonomi Unika Darma Cendika. BIPs Jurnal Bisnis Perspektif diterbitkan setiap 6 bulan sekali pada bulan Januari dan bulan Juli.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 252 Documents
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Pengaruh Influencer Terhadap Minat Beli Emina dengan Mediasi Brand Awareness Putri Rahmadani; Lena Ellitan
BIP's JURNAL BISNIS PERSPEKTIF Vol. 18 No. 1 (2026): Januari
Publisher : Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/bip.v18i1.814

Abstract

This study aims to analyze the influence of celebrity influencer credibility, celebrity influencer attractiveness, and attitude, mediated by brand awareness, on the purchase intention of Emina products in Surabaya and outside Surabaya. This research employs a quantitative method with a descriptive approach. Data was collected through a questionnaire link distributed to respondents who met specific criteria. The respondents in this study are consumers of Emina products residing in Surabaya and other cities. The sampling technique used was non-probability sampling, with a total of 168 respondents. The data were analyzed using SEM-PLS 4.0. The results of this study indicate that celebrity influencer credibility has a positive and significant effect on attitude. Celebrity influencer attractiveness does not have a positive or significant effect on attitude. Attitude has a positive and significant effect on brand awareness. Brand awareness has a positive and significant effect on attitude. Furthermore, attitude towards purchase intention, mediated by brand awareness, has a positive and significant effect. This study provides valuable insights for companies in designing marketing strategies to enhance consumer purchase decisions for Emina products.
Kepemimpinan Kewirausahaan Sebagai Strategi Menangani Kesehatan Masyarakat: Perbandingan Taiwan dan Indonesia Saat Pandemi Covid-19 Respati Wulandari
BIP's JURNAL BISNIS PERSPEKTIF Vol. 18 No. 1 (2026): Januari
Publisher : Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/bip.v18i1.815

Abstract

Studi ini membandingkan gaya kepemimpinan pada saat pandemi COVID-19 Taiwan dan Indonesia. Kepemimpinan yang terpusat dan koordinasi cepat melalui Central Epidemic Command Center (Pusat Komando Epidemi Pusat (CECC)), juga didukung pengetahuan ilmiah mendorong Taiwan untuk merespon kondisi ini mendapatkan kepercayaan publik. Administrasi yang terfragmentasi, intervensi politik, dan koordinasi nasional-lokal yang tidak memadai menghambat respons pandemi di Indonesia. Lingkungan Indonesia yang beragam dan terdesentralisasi membuat adopsi langsung menjadi sulit, sementara kondisi di Taiwan menunjukkan komunitasnya yang lebih kecil, maju secara teknologi, dan patuh. Indonesia harus mengadopsi prinsip-prinsip utama Taiwan dengan menciptakan komando darurat nasional permanen, meningkatkan infrastruktur digital pengawasan penyakit, dan menambahkan pakar kesehatan masyarakat ke dalam tanggung jawab pengambilan keputusan. Dengan mengadaptasi kepemimpinan kewirausahaan ini ke dalam konteks kelembagaan dan sosial Indonesia, krisis kesehatan masyarakat di masa depan dapat dikelola dengan lebih baik dan dipimpin dengan lebih baik.
Paradigma UMKM melalui QRIS: Dampak terhadap Keuangan, Konsumen, dan Kesiapan SDM Mercidominick Fidelius Conrad Menachem Purba; Akhmad Oktiovani Rozikin; Ninik Fidiyah; Angel Novita Widjoyo; Selvi Nur Annisa
BIP's JURNAL BISNIS PERSPEKTIF Vol. 18 No. 1 (2026): Januari
Publisher : Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/bip.v18i1.821

Abstract

Digital transformation in payment systems is a strategic factor in driving financial inclusion for MSMEs. The implementation of the Quick Response Code Indonesian Standard (QRIS) presents a non-cash payment innovation that improves transaction efficiency and market access. However, limited financial literacy and human resource (HR) readiness remain challenges. This study aims to analyze the impact of QRIS adoption on MSME financial performance, consumer behavior, and HR readiness within a single integrated analytical framework. The study used a quantitative approach with the Partial Least Squares-based Structural Equation Modeling (SEM-PLS) method through SmartPLS 4. The sample was determined by purposive sampling with reference to the 10-times rule, including MSME users or potential users of QRIS. Data were obtained through a 1–5 Likert scale questionnaire and supporting literature. The results showed that QRIS adoption significantly influenced MSME performance and consumer behavior. HR readiness had a positive effect on MSME performance, but not significantly on consumer behavior. The moderating role of HR readiness was also not proven. Prediction tests (PLSpredict and CVPAT) confirmed the model's strong predictive ability, particularly for MSME performance. This study contributes theoretically by developing an integrative conceptual model based on financial literacy, TAM, and organizational capabilities. Practically, the research findings can serve as a reference for regulators and digital financial service providers in designing more adaptive QRIS adoption strategies and MSME mentoring.
Pengaruh Kualitas Pelayanan, Kualitas Produk, dan Fasilitas Terhadap Kepuasan Konsumen pada All Day Dinning Restoran Hotel Midtown Residence Surabaya Filomena Emilia Putri; Deograsias Yoseph Yustinianus Ferdinand
BIP's JURNAL BISNIS PERSPEKTIF Vol. 18 No. 1 (2026): Januari
Publisher : Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/bip.v18i1.866

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui apakah kualitas pelayanan, kualitas produk, dan fasilitas berpengaruh terhadap kepuasan konsumen pada All Day Dining Restaurant Hotel Midtown Residence Surabaya. Jenis penelitian yang digunakan adalah kuantitatif. Sampel dalam penelitian ini berjumlah 75 orang yang pernah melakukan pembelian minimal dua kali di restoran tersebut. Teknik pengambilan sampel menggunakan metode purposive sampling, dan jenis data yang digunakan adalah data primer. Metode pengumpulan data dilakukan melalui penyebaran kuesioner, sedangkan pengolahan data menggunakan SPSS versi 26. Hasil uji validitas menunjukkan bahwa seluruh item pernyataan pada variabel dinyatakan valid karena nilai r hitung > r tabel. Hasil uji reliabilitas menunjukkan bahwa seluruh variabel dinyatakan reliabel dengan nilai Cronbach’s Alpha > 0,60. Hasil uji normalitas menunjukkan bahwa data berdistribusi normal, ditunjukkan melalui penyebaran data yang mengikuti garis diagonal pada P-P Plot. Hasil uji heteroskedastisitas menunjukkan bahwa tidak terjadi gejala heteroskedastisitas karena titik-titik menyebar secara acak di atas dan di bawah garis 0 pada sumbu Y. Persamaan regresi linear berganda dalam penelitian ini adalah Y = 1,161 + 0,255X₁ + 0,137X₂ + 0,155X₃. Koefisien determinasi (Adjusted R Square) sebesar 0,716, yang berarti bahwa 71,6% variabel independen dapat dijelaskan oleh variabel dependen. Hasil uji t menunjukkan bahwa variabel kualitas pelayanan memiliki nilai t hitung sebesar 4,534, lebih besar dari t tabel 1,993, dan nilai signifikansi 0,000 < 0,05, sehingga kualitas pelayanan berpengaruh signifikan terhadap kepuasan konsumen. Variabel kualitas produk memiliki nilai t hitung sebesar 2,078 dan signifikansi 0,041 < 0,05, sehingga berpengaruh signifikan terhadap kepuasan konsumen. Variabel fasilitas memiliki nilai t hitung sebesar 2,459 dan signifikansi 0,016 < 0,05, yang berarti fasilitas juga berpengaruh signifikan terhadap kepuasan konsumen pada All Day Dining Restauran Hotel Midtown Residence Surabaya.
Media Frames and Sustainability Mindsets: Implications for Green Digital Marketing in Indonesia Ignasius Heri Satrya Wangsa
BIP's JURNAL BISNIS PERSPEKTIF Vol. 18 No. 1 (2026): Januari
Publisher : Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/bip.v18i1.876

Abstract

This study examines how sustainability is framed in major Indonesian national online news media and how such framing contributes to the development of sustainability mindsets relevant to business practices and green consumer markets. Focusing on five leading platforms—Kompas.com, Detik.com, CNNIndonesia.com, Liputan6.com, and Tempo.co—this research conducts a qualitative content analysis of articles published between 2024 and 2025 that address sustainability in corporate strategy, environmental governance, green innovation, and ethical consumption. The findings reveal the presence of dominant frames such as environmental urgency, techno-optimism, regulatory accountability, and lifestyle engagement. For instance, Kompas.com and Tempo.co frequently feature analytical coverage on ESG policies, carbon reduction initiatives, and responsible investment, while Detik.com and Liputan6.com highlight consumer-friendly narratives on waste reduction, renewable products, and urban sustainability trends. CNNIndonesia.com offers policy-centered reporting that bridges state commitments and corporate transitions. These frames collectively shape public perception by normalizing sustainability as both a moral and economic imperative, thereby influencing how businesses position themselves and how consumers interpret green value propositions. The study underscores the strategic relevance of media framing for green digital marketing, suggesting that alignment with dominant media narratives enhances message resonance and public trust in sustainability campaigns.
Keputusan Pembelian Melalui Social Media Marketing, Customer Experience, dan Customer Trust Theresa Vania Arnov Pulumbara; Maria Widyastuti
BIP's JURNAL BISNIS PERSPEKTIF Vol. 18 No. 1 (2026): Januari
Publisher : Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/bip.v18i1.883

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh social media marketing, customer experience dan customer trust terhadap keputusan pembelian pada Skintific di Surabaya. Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan deskriptif. Pengumpulan data melalui penyebaran kuesioner kepada 75 responden yang merupakan pelanggan Skintific di Surabaya. Pengolahan data dilakukan dengan uji statistik: uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linear berganda, serta uji parsial atau uji t dengan bantuan perangkat lunak SPSS versi 25 untuk menguji pengaruh masing-masing variabel independen terhadap variabel dependen. Hasil perhitungan menunjukkan bahwa social media marketing, Customer experience dan Customer trust berpengaruh signifikan terhadap keputusan pembelian. Hasil tersebut menunjukkan bahwa dalam konteks Skintific, pelanggan lebih mengutamakan aspek social media marketing, customer experience dan customer trust. Temuan ini memberikan wawasan bagi manajemen pemasaran Skintific dalam mengoptimalkan strategi pemasaran mereka dengan lebih menekankan pada penguatan social media marketing, customer experience dan customer trust untuk meningkatkan daya tarik pelanggan sehingga memutuskan untuk membeli
Peran Mental Accounting dalam Memediasi Pengaruh Bias Kognitif terhadap Keputusan Penggunaan BNPL di Kalangan Mahasiswa Dewi Puspitaningsih; Ninis Umnastuti; Nuri Purwanto
BIP's JURNAL BISNIS PERSPEKTIF Vol. 18 No. 2 (2026): Juli
Publisher : Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/bip.v18i2.904

Abstract

The rapid expansion of Financial Technology (FinTech), particularly Buy Now Pay Later (BNPL) services, has transformed consumer behavior among university students. However, this convenience often leads to suboptimal financial decisions due to cognitive biases and mental accounting practices. This study aims to empirically examine the role of mental accounting in mediating the effect of cognitive bias on BNPL usage decisions among students. A quantitative approach with a causal explanatory design was employed, involving student respondents in Jombang Regency selected through convenience sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results indicate that cognitive bias has a positive and significant effect on mental accounting, and mental accounting positively and significantly affects BNPL usage decisions. However, cognitive bias does not have a significant direct effect on BNPL usage decisions. Importantly, mental accounting is found to fully mediate the relationship between cognitive bias and BNPL usage decisions. These findings confirm that mental accounting serves as a key psychological mechanism that translates cognitive distortions into consumptive behavior within the digital financial ecosystem. This study contributes to behavioral finance literature and offers practical implications for enhancing financial literacy programs and designing more responsible BNPL features for young consumers.
Beyond the Price: How Trading Activity Shapes Bitcoin Volatility Diky Paramitha; Etik Ipda Riyani; Nadhira Hardiana; Kan Wen Huey
BIP's JURNAL BISNIS PERSPEKTIF Vol. 18 No. 2 (2026): Juli
Publisher : Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/bip.v18i2.921

Abstract

Bitcoin has a tendency of price volatility that is much higher than other cryptocurrency assets, this makes a very significant difference from other financial assets that can go beyond conventional market logic thus creating a major obstacle in risk management. This study aims to dissect the extreme anomalies of bitcoin trading volume against the volatility of Bitcoin returns. Using a quantitative time series approach, the study analyzed monthly data on bitcoin price and trading volume using Bitcoin prices in the period February 2015 to December 2025. We assess volatility using the GARCH-X model to introduce trading volume as an exogenous variable. The basic GARCH shows significant volatility persistence, indicating a clustering of high volatility in Bitcoin's returns. This finding results that trading volume is not just a static transaction number but reflects a very crucial information proxy. Every movement of trading activity generates new signals in which aggressive price react. Trading volume is also highly correlated with the volatility of returns, although the volatility of the model indicates the need for careful interpretation. Bitcoin's volatility is not solely due to historical volatility dynamics, but also the impetus from trading activity, highlighting the need to consider accurate volatility modeling in the digital asset market. This research adds value by embedding trading volumes into the GARCH model to evaluate its contribution in explaining Bitcoin's volatility through empirical insights for investment decisions and risk management in the cryptocurrency market
Pengaruh Variasi Produk, Harga, dan Store Atmosphere Terhadap Kepuasan Pelanggan Tomoro Coffee Deltasari Bintang Er Atmosphere Wowor; Citra Anggraini Tresyanto
BIP's JURNAL BISNIS PERSPEKTIF Vol. 18 No. 2 (2026): Juli
Publisher : Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/bip.v18i2.928

Abstract

Pesatnya pertumbuhan industri coffee shop di Indonesia yang didorong oleh modernisasi gaya hidup dan pergeseran pola konsumsi masyarakat menuntut pelaku usaha untuk mampu menciptakan strategi yang tepat guna mempertahankan kepuasan pelanggan di tengah persaingan yang kompetitif. Penelitian ini bertujuan untuk menganalisis pengaruh Variasi Produk (X1), Harga (X2), dan Store Atmosphere (X3) terhadap Kepuasan Pelanggan (Y) pada Tomoro Coffee Cabang Deltasari, Kabupaten Sidoarjo. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik pengumpulan data melalui kuesioner secara offline menggunakan Google Form kepada 100 responden. Instrumen penelitian dinyatakan valid dan reliabel berdasarkan hasil uji statistik, serta memenuhi seluruh kriteria uji asumsi klasik. Analisis regresi linear berganda menghasilkan persamaan Y = 9,983 + 0,182X1 + 0,423X2 + 0,256X3. Nilai adjusted R Square sebesar 28.9% yang artinya variabel independen berkontribusi rendah terhadap variabel dependen. Hasil Uji t menunjukkan bahwa hanya Harga (X2) yang berpengaruh positif dan signifikan, sedangkan Variasi Produk (X1) dan Store Atmosphere (X3) tidak berpengaruh signifikan.
Assessing Service Quality and Tourist Satisfaction in Labuan Bajo Tourism I Nengah Dasi Astawa; Reynaldo Angga Siagian; Ni Wayan Noviana Safitri; Akib Hehanussa; Andriano Calrinto Mami
BIP's JURNAL BISNIS PERSPEKTIF Vol. 18 No. 2 (2026): Juli
Publisher : Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/bip.v18i2.933

Abstract

This study examines the implementation of quality tourism and its relationship with tourist satisfaction in an emerging destination, focusing on tourism in Labuan Bajo, Indonesia. As a rapidly developing tourism destination, Labuan Bajo has been positioned as a strategic area that integrates natural attractions, tourism infrastructure, and sustainability-oriented development. However, empirical evidence on how quality tourism is perceived by visitors in emerging destinations remains limited. A quantitative descriptive approach was employed using a structured questionnaire with a five-point Likert scale. The study involved 200 respondents representing various stakeholders, including tourists, government, business actors, academics, and media. The analysis covered key dimensions of quality tourism, namely attractions, activities, amenities, accessibility, sustainability, environmental conditions, marketing, services, occupational health and safety, and overall tourist experience. The findings reveal that overall tourist satisfaction is categorized as very high, with an average score of 4.41. Natural attractions and service quality are identified as the main strengths of the destination. However, several aspects, including activity diversity, supporting facilities, accessibility for vulnerable groups, and community involvement, still require improvement. These results indicate that while Labuan Bajo has successfully delivered a positive tourism experience, further efforts are needed to enhance inclusiveness and long-term sustainability. This study provides empirical insights into quality tourism in emerging destinations and offers practical implications for destination managers and policymakers in improving tourism quality and competitiveness.

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