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BIP'S : Jurnal Bisnis Perspektif
Published by Universitas Katolik Darma Cendika
ISSN : 19794932     EISSN : 27152596     DOI : 10.37477/bip
Core Subject : Economy,
Economics, Econometrics & Finance
BIPs Jurnal Bisnis Perspekti merupakan jurnal ilmiah yang diterbitkan oleh Fakultas Ekonomi Unika Darma Cendika Surabaya. BIPs Jurnal Bisnis Perspektif sebelumnya bernama Jurnal Darma Cendika Manajemen & Akuntansi, yang ditujukan terutama untuk mempublikasikan pemikiran, gagasan, hasil kajian, dan penelitian dari dosen Fakultas Ekonomi Unika Darma Cendika. BIPs Jurnal Bisnis Perspektif diterbitkan setiap 6 bulan sekali pada bulan Januari dan bulan Juli.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 246 Documents
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The Influence of Entrepreneurship Education and Its Implementation Christian Herdinata
BIP's JURNAL BISNIS PERSPEKTIF Vol 16 No 2 (2024): Juli
Publisher : Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/bip.v16i2.554

Abstract

Research related to entrepreneurial education (EU) and its implementation is very important to develop entrepreneurial abilities. Therefore, this research was conducted to determine the influence of EU and its implementation in relation to entrepreneurial capacity (EC), entrepreneurial passion (EP) and entrepreneurial intentions (EI). EC is a person's ability to find, recognize and absorb opportunities before undertaking. Furthermore, PE is the motivating force to influence the recognition by seeing opportunities, the vision, the mission, the decisions and the perseverance to get involved in the business to be built. Furthermore, PE is a person's thinking to form new business concepts and have a career in it. world of entrepreneurship. This research uses a literature study method by reviewing the results of previous research following the steps: (1) identify the research topic to be studied; (2) collect library sources that are relevant to the research topic; (3) read and analyze these library sources comprehensively; (4) identify findings and information relevant to the research topic; (5) organize and compile the findings in the form of a research report. The results of this research show that the EU in its implementation influences the EC, the EP and the EI. Furthermore, this research shows that the EU, EC and EP influence EI. Therefore, educational institutions that want to develop entrepreneurial skills can implement a curriculum based on project-based learning and problem-based learning so that students can directly experience concrete entrepreneurial learning in terms of knowledge, skills and experience. so that they can increase their entrepreneurial intentions and can even develop the business that they have been running since they were students.
Pengaruh Shopping Lifestyle, Promosi, dan Store Atmosphere Terhadap Impulse Buying KKV Store Tunjungan Plaza Surabaya Elizabeth Kharisma Ajeng Sekarrini; Citra Anggraini T
BIP's JURNAL BISNIS PERSPEKTIF Vol 16 No 2 (2024): Juli
Publisher : Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/bip.v16i2.560

Abstract

Keberadaan bisnis ritel saat ini mengalami pertumbuhan yang sangat pesat dan salah satu bisnis ritel yang ada adalah KKV Store. KKV Store dituntut untuk terus melakukan strategi serta mempertahankan keinginan serta kebutuhan dari para konsumen sehingga konsumen akan tertarik untuk melakukan pembelian walaupun tidak direncanakan sebelumnya. Penelitian ini memiliki untuk melihat apakah shopping lifestyle, promosi, dan store atmosphere berpengaruh terhadap impulse buying KKV Store Tunjungan Plaza Surabaya. Penelitian dilakukan secara secara kuantitatif dan pengumpulan data menggunakan kuesioner. Sebanyaka 75 responden menjadi sampel pada penelitian ini dengan teknik purposive sampling. Alat statistik penelitian ini yaitu SPSS versi 23. Hasil penelitian yaitu variabel shopping lifestyle memiliki pengaruh yang signifikan pada impulse buying dengan t hitung 2,999 > 1,993 dan nilai signifikansi 0,004 < 0,05 . Variabel promosi berpengaruh signifikan terhadap impulse buying dengan t hitung 2,388 > 1,993 dan nilai signifikansi 0,020 < 0,05. Sedangkan variabel yang tidak memiliki pengaruh terhadap impulse buying adalah store atmosphere dengan t hitung -0.111 < 1,993 dan nilai signifikansi 0,912 > 0,05.
Pengaruh Kualitas Respons dan Kepercayaan Terhadap Kepuasan Pengguna Chatbot Online Food Delivery Sadana Devica
BIP's JURNAL BISNIS PERSPEKTIF Vol 16 No 2 (2024): Juli
Publisher : Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/bip.v16i2.561

Abstract

Untuk dapat meningkatkan kepuasan pelanggan maka perusahaan harus menyediakan layanan pelanggan yang unggul. Salah satu inovasi di bidang layanan pelanggan adalah chatbot berbasis teks. Penelitian ini dilakukan dengan tujuan untuk mengetahui apakah terdapat pengaruh kualitas respons dan kepercayaan terhadap kepuasan pengguna chatbot berbasis teks pada aplikasi GrabFood. Penelitian ini merupakan jenis penelitian kuantitatif dengan pengambilan sampel menggunakan teknik nonprobability sampling. Jenis nonprobability sampling yang digunakan adalah judgement sampling atau purposive sampling. Adapun yang menjadi kriteria dari sampel penelitian ini adalah pelanggan yang pernah menggunakan chatbot berbasis teks pada aplikasi GrabFood terkait permasalahan dengan pemesanan makanan. Data primer pada penelitian dikumpulkan melalui kuesioner dan diperoleh responden sebanyak 175 orang mahasiswa di Kota Surabaya. Data yang telah terkumpul kemudian dilakukan uji validitas dan reliabilitas konstruknya dan selanjutnya diolah dengan menggunakan analisis SEM (Structural Equation Modelling). Untuk uji validitas konstruk variabel eksogen peneliti menggunakan nilai dari loading factor. Sedangkan untuk uji reliabilitas peneliti menggunakan nilai dari Cronbach Alpha. Peneliti juga telah melakukan uji goodness of fit model untuk memastikan bahwa model penelitian yang digunakan termasuk dalam kategori sangat baik (fit). Hasil dari penelitian ini menunjukkan bahwa kualitas respons berpengaruh positif dan signifikan terhadap kepuasan pengguna chatbot. Indikator dari variabel kualitas respons antara lain empathy, appropriateness, helpfulness, friendliness. Begitu pula dengan kepercayaan juga menunjukkan pengaruh yang signifikan dan positif terhadap kepuasan pengguna chatbot. Adapun indikator dari variabel kepercayaan meliputi kinerja, kemampuan menyelesaikan keluhan/permasalahan seputar pemesanan makanan serta alternatif solusi yang direkomendasikan oleh chatbot.
Pengaruh Harga, Fasilitas, Citra Merek Terhadap Kepuasan Pengguna Warnet dan Game Online Pedro Mario Ericko; Stephanie Astrid Ayu
BIP's JURNAL BISNIS PERSPEKTIF Vol 16 No 2 (2024): Juli
Publisher : Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/bip.v16i2.562

Abstract

Perkembangan dunia internet yang semakin pesat dapat dimanfaatkan sebagai suatu ide bisnis yang sangat menguntungkan. Warung Internet (Warnet) dan Game Online XGATE Surabaya merupakan salah satu bentuk dari pemanfaatan ide bisnis terkait perkembangan dunia internet yang semakin pesat dan memicu perkembangan game online di Indonesia. Warung Internet (Warnet) dan Game Online XGATE Surabaya memiliki perkembangan jumlah konsumen yang cukup pesat dalam 4 tahun terakhir. Dalam penelitian yang dilakukan peneliti saat ini adalah penelitian dengan menggunakan metode penelitian kuantitatif. Teknik pengumpulan data yang digunakan peneliti dalam penelitian ini adalah dengan cara melakukan penyebaran kuesioner secara daring melalui Formulir Google yang disebarkan melalui sosial media peneliti. Peneliti menggunakan metode purposive sampling. Responden yang menjadi sampel dalam penelitian ini adalah konsumen yang pernah menggunakan jasa Warung internet (Warnet) dan Game Online XGATE Surabaya dengan jumlah 100 orang responden. Penelitian ini menggunakan SPSS versi 25 untuk pengolahan datanya. Setelah dilakukan pengolahan data hasil dari jawaban para responden, dilakukan analisis data yang hasilnya memberikan informasi bahwa semua item pernyataan masing-masing variabel yang digunakan dalam kuesioner dinyatakan valid dengan rhitung > rtabel sebesar 0,1654. Demikian juga dengan hasil uji reliabilitas, dalam penelitian ini semua variabel dinyatakan reliabel dengan nilai cronbac’h alpha> 0,6. Hasil uji Normalitas, P-P Plot menunjukkan bahwa data yang digunakan dalam penelitian ini terdistribusi normal. Berdasarkan hasil Uji Multikolinearitas dalam penelitian ini menunjukkan tidak terjadi gejala multikolinearitas antar variabel independen pada model regresi dengan nilai tolerance ≥ 0,10 dan VIF ≤ 10. Berdasarkan Hasil Uji Heteroskedastisitas, dalam penelitian ini tidak terjadi gejala heterokedastisitas pada model regresi. Hasil persamaan regresi linear berganda dalam penelitian ini adalah Y = 8,878 + 0,498 X1 + 0,456 X2 + 0,276 X3, besarnya pengaruh Fasilitas, Harga, dan Citra merek terhadap Kepuasan Konsumen Pengguna Jasa Warung Internet (Warnet) dan Game Online XGATE Surabaya berdasarkan nilai Adjusted Rsquare adalah sebesar 45,0%. Hasil analisis data dengan menggunakan Uji t menunjukkan bahwa (1) Variabel Fasilitas memiliki pengaruh terhadap keputusan pembelian dengan thitung 5,067 > 1,985 dan nilai signifikansi 0,000 < 0,05, (2)Variabel Harga memiliki pengaruh signifikan terhadap keputusan pembelian dengan thitung 4,891 > 1,985 dan nilai signifikansi 0,000 < 0,05, (3) Variabel Citra merek tidak berpengaruh signifikan terhadap keputusan pembelian dengan thitung - 3,935 < 1,985 dan signifikansi 0,000 < 0,05.
Analisis Pajak Penghasilan Pasal 21 Sebelum dan Sesudah Penerapan Tarif Efektif Rata-Rata Catherine Sumali; Setiadi Alim Lim
BIP's JURNAL BISNIS PERSPEKTIF Vol 16 No 2 (2024): Juli
Publisher : Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/bip.v16i2.638

Abstract

Before January 1 2024 Income Tax Article 21 for permanent employees is calculated using the Director General of Taxes Regulation Number PER-16/PJ/2016. Starting January 1 2024 Income Tax Article 21 for permanent employees is calculated using Government Regulation Number 58 of 2023 and Minister of Finance Regulation Number 168 of 2023. This research is intended to examine whether there is a difference in the amount of Income Tax Article 21 which is calculated using Regulation of the Director General of Taxes Number PER-16/PJ/2016 when compared using Government Regulation Number 58 of 2023 and Minister of Finance Regulation Number 168 of 2023. This research is classified as a type of library research using two approaches, namely the statutory approach (statute approach) and the comparative approach (comparative approach). To make it easier to draw conclusions, a simulation was carried out to calculate the amount of Income Tax Article 21 on five permanent employee data using Director General of Taxes Regulation Number PER-16/PJ/2016 and using Government Regulation Number 58 of 2023 and Minister of Finance Regulation Number 168 of 2023. The results of the research show that the Income Tax Article 21 deducted for each tax period in the period January to November using the provisions of the Director General of Taxes Regulation Number PER-16/PJ/2016 is greater in amount when compared to using Government Regulation Number 58 of 2023 and Ministerial Regulations Finance Number 168 of 2023. On the other hand, for the December tax period, the amount of Income Tax Article 21 which is deducted using Regulation of the Director General of Taxes Number PER-16/PJ/2016 is smaller when compared to using Government Regulation Number 58 of 2023 and Minister of Finance Regulation Number 168 2023. Overall, for one tax year, there is no difference in the amount of Income Tax Article 21 of permanent employees deducted, whether using the Director General of Taxes Regulation Number PER-16/PJ/2016 or Government Regulation Number 58 of 2023 and Minister of Finance Regulation Number 168 Year 2023.
Pengaruh Harga, Kuliatas Produk, dan Citra Merek Terhadap Keputusan Pembelian Produk Skintific Andy Putri, Fransisca Wahyu Mei; Tresyanto, Citra Anggraini
BIP's JURNAL BISNIS PERSPEKTIF Vol. 17 No. 2 (2025): Juli
Publisher : Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/bip.v17i2.656

Abstract

Changes in people's behavior can occur due to awareness of their daily needs. One of today's public awareness is the importance of maintaining healthy facial skin as a form of skin health investment. This condition creates a lifestyle of caring for facial skin with the help of various care products. Therefore, this phenomenon has given rise to a series of new brands of skincare products, one of which is the Skintific brand. The Skintific brand has a diverse target market, one of which is students. This study will discuss the Skintific brand with a focus on the dependent variable of purchasing decisions (Y) in students in East Surabaya. This study also aims to analyze and prove the influence of price (X1), product quality (X2), brand image (X3) on purchasing decisions. In processing the data, this study used a quantitative method with the SPSS 26 application. The sampling technique used was the probability sampling technique with a total of 100 East Surabaya students as respondents. The adjusted R square value was 53.3%, which means that the independent variable contributed moderately to the dependent variable. The t-test results showed that price (X1), product quality (X2), brand image (X3) had a positive and significant effect on purchasing decisions (Y).
Adakah Pengaruh E-WoM, Brand Awareness, Brand Image Terhadap Keputusan Pembelian Codac? Iskandar, Olivia Mey; Dewi, Liliana
BIP's JURNAL BISNIS PERSPEKTIF Vol. 17 No. 2 (2025): Juli
Publisher : Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/bip.v17i2.738

Abstract

The development of the fashion industry in Indonesia has experienced significant growth alongside modernization and technological advancements. One trend that has become the center of attention is the popularity of oversized t-shirts, including brands like CODAC products online. This research aims to examine the influence of electronic word of mouth (e-WoM), brand awareness, and brand image on the decision to purchase CODAC products online using WhatsApp and Line. The research method used is quantitative with a cross-sectional research design. The sampling technique employed is nonprobability sampling with purposive sampling by distributing questionnaires to CODAC product customers. The sample used in this study consists of 62 respondents. The sample criteria determined are CODAC customers who have previously made transactions, aged 17 to 30 years old in the Surabaya area. The questionnaire tabulation results were then processed using multiple linear regression analysis with SPSS version 25. The results of this study indicate that e-Word of Mouth (e-WoM), brand awareness, and brand image have a positive and significant impact on the decision to purchase CODAC products online through WhatsApp and Line among the people of Surabaya. Subsequent testing indicates that all independent variables collectively influence the purchase decision by 96.8%.
Keputusan Pembelian Generasi Z Atas Ponsel Pintar: Peran Brand Consciousness, Price Consciousness, dan Gender Bramantio, Dhean Putera; Wulani, Fenika; Kristyanto, Visi Saujaningati
BIP's JURNAL BISNIS PERSPEKTIF Vol. 17 No. 2 (2025): Juli
Publisher : Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/bip.v17i2.760

Abstract

Smartphones have become a significant element of Generation Z's life as they are heavily reliant on technology. Nowadays, Generation Z tends to be involved in making purchasing decisions for electronic products. As a result, it is critical to understand better how they make smartphone purchasing decisions. This study aims to analyze the influence of brand and price consciousness on Generation Z's smartphone purchasing decisions. This study also tested the role of gender in the relationship between brand and price consciousness in purchasing decisions. This research design used a survey by distributing Google Form questionnaires to respondents with a Generation Z profile in Surabaya Raya (Surabaya, Sidoarjo, and Gresik). One hundred eleven responses were collected and analyzed using SmartPLS 4.0 software to perform Partial Least Square-Structural Equation Modelling (PLS-SEM). The test results show that brand consciousness and price consciousness can enhance purchase decisions. Testing with multigroup analysis (MGA) shows that the influence of brand consciousness on purchasing decisions depends on gender. However, on the contrary, the influence of price consciousness on purchasing decisions does not depend on the gender of the smartphone consumers who participated as respondents in this study. The findings of this study provide an understanding of the importance of organizations comprehending the profile of this new generation and their expectations regarding smartphone products.
Pengaruh Rasio Keuangan Terhadap Aktivitas Tax Avoidance Lim, Setiadi Alim
BIP's JURNAL BISNIS PERSPEKTIF Vol. 17 No. 2 (2025): Juli
Publisher : Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/bip.v17i2.764

Abstract

Taxes are deducted from net income and are classified as costs for the company. There is a tendency for companies to reduce the amount of tax paid to maximize the amount of profit. Efforts to reduce the amount of tax paid, some violate tax provisions and regulations (tax evasion), and some do not violate tax provisions and regulations (tax avoidance). Tax avoidance is one of the important issues that is widely studied. This study examines tax avoidance and is intended to obtain evidence of whether there is an effect of financial ratios on tax avoidance. There are five financial ratios used in this study, namely return on assets, leverage, company size, property, plant and equipment, and cash flow from operations which are used as independent variables. While the dependent variable is tax avoidance. The research conducted is classified as quantitative research and is intended to test the developed hypothesis. The population of the study is all companies on the Indonesia Stock Exchange (IDX) engaged in the pharmaceutical business. Sampling using the non-probability purposive sampling method and 10 sample companies were obtained. The data used are company financial report data from 2013-2023. Data analysis using multiple linear regression. The results of the study indicate that simultaneously (F test) all independent variables have an effect on the dependent variable. However, when a partial analysis (t test) is carried out, of the five independent variables used, only one independent variable has an effect on the dependent variable. The financial ratios that have an effect on tax avoidance are property, plant and equipment, while the other four financial ratios, namely return on assets, leverage, company size, and cash flow from operations, do not have an effect on tax avoidance. The results of this study differ from several previous studies. Several previous studies showed that the five independent variables partially had an effect on the dependent variable. The difference in the results of this study may be because the companies studied were not heterogeneous in their business fields, only limited to companies with pharmaceutical business fields.
Pengaruh Kualitas Pelayanan, Kualitas Produk, Harga dan Lokasi Terhadap Keputusan Pembelian di Family Mart Embong Malang Surabaya Gandawidjaya, Valentine; Pahar, Bruno Hami; Sukianto, Gunawan
BIP's JURNAL BISNIS PERSPEKTIF Vol. 17 No. 2 (2025): Juli
Publisher : Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/bip.v17i2.781

Abstract

Family Mart is a company engaged in the retail sector. Retail is an easy access that is created so that consumers can easily shop, the purpose of conducting research on Family Mart Embong Malang Surabaya is to find out if there is an influence on Product Quality, Service Quality, Price and Location on Purchase Decisions. The type of research used by researchers is quantitative. The sample in this study is 100 respondents who have made a purchase at Family Mart Embong Malang Surabaya 1 time. The sampling technique in this study uses the purposive sampling method and the type of data used is primary data. The data collection method uses a questionnaire. The research data was processed using SPSS version 26. The results of the data analysis show that all variable statement items are declared valid with calculation > rtable. The results of the reliability test showed that all variables were declared reliable because Cronbach's Alpha value > 0.60. The results of the normality test with the P-P Plot showed that the data used was normally distributed. As for the heterokedastias test, it did not show any heterokedasticity symptoms in the regression model because there was no clear pattern shape and there was a distribution of points above and below the number 0 on the Y axis. Multiple linear equations Y = 0.161 + 0.219 X1 +0.203 X2 + 0.236 X3 + 0.186 X4. The determination coefficient in this study shows that the Adjusted R Square value is 0.787 or equivalent to 78.7% so that it can be interpreted that the independent variable contributes to the dependent variable. The results of the t-test in this study show that service quality (X1), product quality (X2), price (X3) and location (X4) have a significant effect on purchase decisions.

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