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Andy Mulyana
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Program Studi Pariwisata Universitas Terbuka Jalan Cabe Raya, Pondok Cabe, Pamulang, Tangerang Selatan 15437, Banten - Indonesia
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JELAJAH: Journal of Tourism and Hospitality
Published by Universitas Terbuka
ISSN : -     EISSN : 2685094X     DOI : https://doi.org/10.33830/jelajah
Core Subject : Humanities, Social,
Humanities Social Sciences
JELAJAH: Journal of Tourism and Hospitality, teregistrasi dengan ISSN (Online): 2685-094X , merupakan media untuk menyebarluaskan hasil penelitian terkait pariwisata dan hospitality yang disajikan berdasarkan kaidah penulisan ilmiah.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 6 Documents
 1 
Search results for , issue "Vol. 2 No. 1 (2020)" : 6 Documents clear
THE IMPACTS OF COVID-19 PANDEMIC IN INDONESIA AND CHINA'S HOTEL INDUSTRY: HOW TO OVERCOME IT? Valda Shabrina Rahma; Gilang Fadhilia Arvianti
JELAJAH: Journal of Tourism and Hospitality Vol. 2 No. 1 (2020)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v2i1.864

Abstract

2020 is kind of an alarming year for all countries because of the emergence of an outbreak called the Coronavirus or Covid-19 that originated in Wuhan City, China. This outbreak is a concern for the world because many aspects are affected, such as tourism. This research aims to determine the impacts of the Covid-19 outbreak on the hotel industry in Indonesia and China. It is to analyze the efforts to overcome it. Then, this research was held by applying a descriptive qualitative approach and done by discourse analysis. The data obtained comes from a variety of reference sources that support this research. The findings of the research stated that the hotel industry in Indonesia and China were significantly affected by the Covid-19 outbreak since many hotels were forced to close and not operate to reduce the spread of the virus. Thousands of employees were forced to be laid off due to the losses income of the hotel. Several hotels in Indonesia and China decided to be used as hospitals for Covid-19 victims. In conclusion, the unpredictable outbreak at the beginning of 2020 due to a deadly virus called Covid-19 shook the world because it has affected many aspects, including tourism.
INVESTIGATING TOURISTS’ INTENTION TO REVISIT A BATIK- BASED TOURISM DESTINATION: HOW DOES THE ROLE OF DESTINATION IMAGE? Elena Puspita Candra; Usep Suhud; Ika Febrilia
JELAJAH: Journal of Tourism and Hospitality Vol. 2 No. 1 (2020)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v2i1.881

Abstract

This study aims to examine the factors that influence revisit intention (z) such as destination image (x1) and perceived value (x2) as independent variable, tourist satisfaction (y1) and memorable tourism experience (y2) as intervening variable. Data collection is done with survey methods, and the instruments used were questionnaires. The number of samples used in this study were 259 respondents in the form of tourists, both the archipelago and foreign tourists who traveled and shopped in Batik Trusmi Area, Cirebon. Data analysis uses SPSS version 22 and AMOS version 22 techniques to process the research data. Then, the study revealed that destination image and perceived value positively and significantly influence satisfaction. Destination image and perceived value affect the memorable tourism, satisfaction and memorable tourism have a positive and significant effect on revisit intention.
HALAL TOURISM PROMOTION USING E-COMMERCE SOCIAL MEDIA ON TOURIST VISIT: “STUDY IN BENGKULU PROVINCE” Eska Prima Monique Damarsiwi; Nia Indriasari; Ida Anggraini
JELAJAH: Journal of Tourism and Hospitality Vol. 2 No. 1 (2020)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v2i1.888

Abstract

The concept of tourism today is divided into two, namely conventional tourism and halal tourism. Halal Tourism is a form of cultural-based tourism that promotes the values ​​and norms of Islamic Sharia as its basic foundation. In this digital age millennials access all information through cyberspace. So as to be able to spread information and capture market share in tourism we can utilize electronic marketing or e-marketing. E-marketing or electronic marketing refers to the application of marketing principles and techniques through electronic media and more specifically the internet. E-commerce is a sales system that developed after the discovery of the Internet. This marketing system can be felt to reach the entire world simultaneously without the need for representative branches in all countries. Besides marketing like this can be done 24 hours without stopping in marketing the products. Bengkulu Province Tourism Office data recorded the number of domestic and foreign tourist arrivals in 2018 of 662,766 visits, 798 visits came from foreign tourists (tourists). In 2019, it is targeted to increase the number of domestic tourist visits to reach 394,265–420,025 and tourists to reach 3,972–4,995 visits. With the target of increasing tourist arrivals in Bengkulu, the local government must be more vigorous in terms of tourism promotion in Bengkulu Province. Bengkulu Province which began to face the challenges of tourism was felt to be able to start introducing Halal Tourism as a new Brand in its tourism activities. The difference of this research with the previous one is the independent variable Halal Tourism (X1) by using dimensions: Halal Destination, Halal Public Facilities, Halal Lifestyle, Halal Food in Bengkulu Province. This study uses intervening variables E-Commerce Social Media (Y) which uses dimensions: Context, Communications, Collaboration, Connection to determine the effect on the dependent variable of tourist visits (Z) in Bengkulu Province. This research uses qualitative analysis.The type of data collected in this paper is primary data carried out by distributing questionnaires in the field to get a clear picture of the potential of Halal Tourism using E-Commerce Social Media to increase tourism visits in Bengkulu Province. . The number of samples taken was 150 respondents who met the criteria set by the researcher. The results of the study stated that Halal Tourism (X1) has a significant influence on the variable E-Commerce Social Media (Y). independent variable Halal Tourism (X1) and intervening E-Commerce Social Media (Y) have a significant and partial significant effect on the tourist visit variable (Z). By using the sobel test, the results are obtained that the intervening coefficient has a significant influence on the variable Halal Tourism (X1) on the variable Tourist Visits. Conclusions obtained by researchers that the Government of Bengkulu Province began to be able to introduce halal products in Bengkulu Province, improve existing facilities to make it more Islamic, introduce the Tabot festival which is a traditional warning greeting containing Islamic elements, build sharia hospitality , multiply information about halal food in Bengkulu Province. Such information can be disseminated on the Bengkulu government's tourism website, tourism agency social media accounts, travel agents in Bengkulu Province and outside Bengkulu Province in order to attract local and foreign tourists.
STRATEGY OF DEVELOPING TOURISM BEACH (CASE STUDY: LAGUNA BEACH, KAUR REGENCY) Mimi Kurnia Nengsih; Ida Ayu Made Er Meytha Gayatri
JELAJAH: Journal of Tourism and Hospitality Vol. 2 No. 1 (2020)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v2i1.890

Abstract

Kaur District has desperately attractive potential beach tourism and also has the opportunity to bring local and foreign tourists and increase the locally-generated revenue. This potential tourism is the Laguna Beach. The objective of study was to determine the SWOT analysis that is implemented to develop strategy of Laguna Beach tourism in Kaur District. The data were collected by distributing questionnaires to respondents. The analytical method used is SWOT analysis to determine the internal factors (strength and weakness) and external factors (opportunity and threat), which will be incorporated into the SWOT matrix. The results of study showed the analysis of internal and external factors. The internal factor was strength with a total score of 22.2 and weakness with a total score of 3.7 so the internal factors achieved the value of 18.5. For the external factors, the opportunity had a total score of 16.96 while the threat had a total score of 8.41 so the external factors achieved the value of 8.55. According to SWOT diagram analysis, the marketing strategy of Laguna Beach in Kaur District can be placed in Quadrant I. This is shown by SO strategy in SWOT matrix that is Aggressive Strategy. This strategy can develop Laguna Beach because it has opportunity and strength in the future, thus it can increase the number of visitors/tourists at Laguna Beach.
PUBLIC PERCEPTION OF THE POTENTIAL OF WATERFALL TOURISM IN BENGKULU PROVINCE AFTER THE ENACTMENT OF THE NEW NORMAL COVID PANDEMIC 19 Suswati Nasution; Wagini; Tito Irwanto
JELAJAH: Journal of Tourism and Hospitality Vol. 2 No. 1 (2020)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v2i1.891

Abstract

The purpose of this study was to determine public perceptions about the tourism potential of the Waterfall in Bengkulu Province. By taking six waterfall tourism objects in three regencies namely North Bengkulu Regency, Bengkulu Tengah Regency and Kepahing Regency, each regency has two waterfall ojek tourism objects studied. , where the assessment of perceptions concerns the accessibility to the waterfall, infrastructure supporting the accessibility of the waterfall, security of the location of the waterfall, promotion and marketing, the organization managing the object of the waterfall, the presence or absence of community economic activities, the presence or absence of the tourism industry, and environmental comfort including protocols health deter covid pandemic 19. This type of research is a survey research with quantitative and qualitative analytical descriptive methods, where the questionnaire as the main tool for data collection, data analysis uses an average distribution with measurement of 5-point Likert scale and frequency distribution with the help of SPSS software . The results showed that the public perception of the potential of the waterfalls studied at six locations of waterfalls that were examined were good. Based on the perception of the people studied, most respondents felt that the indicators were good, this certainly could be used as input for the local government in order to further improve the improvement indicators requested by the community. The results of this study can be used as a basis by decision makers in Bengkulu Province because most districts all have waterfall tourist destinations. This tourism potential cannot be ignored, especially in the New Normal Era, tourists prefer to be friends with nature.
PREDICTING TOURSTS’ INTENTION TO VISIT BOGOR BOTANICAL GARDEN Hana Zyadzya; Usep Suhud; Agung Kresnamurti Rivai P
JELAJAH: Journal of Tourism and Hospitality Vol. 2 No. 1 (2020)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v2i1.917

Abstract

This study aims to measure the factors that influence the intention of tourists to the Bogor Botanical Gardens as a tourist destination by using tourists, the value received by tourists, tourist satisfaction, tourist experience as a predictor. Data was collected using Google forms. This research was conducted in Jakarta, Indonesia involving 254 respondents consisting of 189 women (74.4%) and 65 men (25.6%). Data were analyzed using exploratory factors and models. The results show that tourist motivation is positively and significantly influenced by the perceived value of tourists, tourist motivation was positively and significantly influenced by tourist satisfaction, tourist motivation is positively and significantly influenced by tourist experience, the perceived value of tourists has no effect on the intention of revisiting, satisfaction positive and significant tourists are influenced by the intention to visit again, the experience of tourists does not affect the intention to visit again, and the motivation of tourists does not affect the intention to visit again.

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