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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Business Innovation and Entrepreneurship Journal Bima Journal : Business, Management and Accounting Journal Jurnal Fokus Manajemen JELAJAH: Journal of Tourism and Hospitality Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Indonesia Raya Jurnal Dehasen Untuk Negeri Business and Entrepreneurial Review Jurnal Akuntansi, Keuangan, Perpajakan dan Tata Kelola Perusahaan Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management

Suswati Nasution

Universitas Dehasen Bengkulu

Author-ID : 2515701

Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Potensi Usaha Kuliner Asli Daerah dalam Menunjang Pariwisata di Provinsi Bengkulu Suswati Nasution; Rinto Noviantoro
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 1 No 2 (2019): Business Innovation & Entrepreneurship Journal (Agustus)
Publisher : Entrepreneurship Faculty, Universitas Garut

This study is concerned with the potentials of indigenous culinary businesses in several tourist areas in Bengkulu. Using a descriptive approach, we look at the development of culinary industry in the research locus aiming to find out the strategies applied by local culinary entrepreneurs to introduce their indigenous culinary so as to support the regional tourism development in general. Primary research data were collected through intreviews with tourists and culinary business owners at the research locus. Secondary research data were obtained from Bengkulu Regional Adminstration Office, Bengkulu Tourism Office, and Statistics Bureau of Bengku. These data were analyzed using SWOT analysis method

ANALISIS STRATEGI PENGEMBANGAN USAHA TAHU TEGUH PRIBADI DI BENGKULU TENGAH Eska Prima Monique; Suswati Nasution
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 7 No 2 (2019)
Publisher : UNIVED Press

Small and medium enterprises (SMEs) which are now better known as micro and small enterprises play an important role in the growth of the Indonesian economy. The company carries out a SWOT analysis (Strength, Weakness, Oppurtunity, and Threat) in determining marketing strategies. The respondents in this study are tofu producers, suppliers, consumers, governments, competitors and marketing institutions of Tahu Teguh Pribadi. Where this analysis consists of 2 analysis variables, namely an analysis of internal factors consisting of strengths and weaknesses, and external analysis consisting of opportunities and threats. The IFAS (Internal Factor Analysis Summary) matrix shows that the strength and weakness factors have a total score of 3.01. The EFAS (External Factor Analysis Strategy) matrix shows that opportunity and threat factors have a total value of 3.16. Based on the Cartesian diagram shows that Usaha Tahu Teguh Pribadi is in the Growth quadrant where the quadrant is a very favorable situation. S-O strategy (Strenght-Opportunity) then obtained the factor that must be maintained to be able to take the opportunities that are: Improving product quality by utilizing technological developments to maintain consumer trust and forming associations / unions of business entrepreneurs to maintain bargaining positions against suppliers. The W-O strategy (Weakness-Opportunity) obtained results, namely: Increasing sales volume through product diversification by utilizing culinary policies and improving the quality of human resources through programs from the government. S-T strategy (Great Strenght) shows results: Improving quality and maintaining product continuity with good production management to improve competitiveness. And can improve marketing efficiency by establishing W-T (Weakness-Threat) Strategy partnership relationship, namely: Use simple SOPsfor effectiveness and efficiency. As well as increasing capital and promotion networks through product packaging and increasing human resources

Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Konsumen Pada Makanan Cepat Saji Mc.Donald’s Kota Bengkulu Rustawati Rustawati; Suswati Nasution; Rina Trisna Yanti
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No 1 (2022)
Publisher : UNIVED Press

The purpose of this study was to determine the influence of cultural factors, social factors, personal factors and psychological factors on consumer purchasing decisions at Mc.Donald's fast food in Bengkulu City. This research is a quantitative research using 90 respondents. The data collection tool uses a questionnaire, the analytical method used is multiple linear regression, with validity test, reliability test, coefficient of determination and hypothesis testing using t test and f test. Multiple regression results show the equation Y = 1.814 + 0.183X1 + 0.231 X2 + 0.293X3 + 0.177X4 The resulting regression direction is positive, meaning that the more cultural, social and personal and psychological variables increase, the purchasing decision will also increase. The value of the coefficient of determination is 0.730. This means that X1 (cultural), X2 (social), X3 (personal) and X4 (Psychological) have an influence on purchasing decisions (Y) by 53.2% while the remaining 46.8% is influenced by other variables that are not investigated in this study. Overall, the results of the t test have a significant value less than 0.05, so it can be interpreted that X1 (culture), X2 (social), X3 (personal) X4 (Psychological) have a positive and significant influence on purchasing decisions (Y) either partially or simultaneously

PUBLIC PERCEPTION OF THE POTENTIAL OF WATERFALL TOURISM IN BENGKULU PROVINCE AFTER THE ENACTMENT OF THE NEW NORMAL COVID PANDEMIC 19 Suswati Nasution; Wagini; Tito Irwanto
JELAJAH: Journal of Tourism and Hospitality Vol. 2 No. 1 (2020)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v2i1.891

The purpose of this study was to determine public perceptions about the tourism potential of the Waterfall in Bengkulu Province. By taking six waterfall tourism objects in three regencies namely North Bengkulu Regency, Bengkulu Tengah Regency and Kepahing Regency, each regency has two waterfall ojek tourism objects studied. , where the assessment of perceptions concerns the accessibility to the waterfall, infrastructure supporting the accessibility of the waterfall, security of the location of the waterfall, promotion and marketing, the organization managing the object of the waterfall, the presence or absence of community economic activities, the presence or absence of the tourism industry, and environmental comfort including protocols health deter covid pandemic 19. This type of research is a survey research with quantitative and qualitative analytical descriptive methods, where the questionnaire as the main tool for data collection, data analysis uses an average distribution with measurement of 5-point Likert scale and frequency distribution with the help of SPSS software . The results showed that the public perception of the potential of the waterfalls studied at six locations of waterfalls that were examined were good. Based on the perception of the people studied, most respondents felt that the indicators were good, this certainly could be used as input for the local government in order to further improve the improvement indicators requested by the community. The results of this study can be used as a basis by decision makers in Bengkulu Province because most districts all have waterfall tourist destinations. This tourism potential cannot be ignored, especially in the New Normal Era, tourists prefer to be friends with nature.

The Influence Of Leadership And Reward Style On Employee Performance (Case Study: DPRD Offices Seluma District) Eska Prima Monique Damarsiwi; Nurzam Nurzam; Suswati Nasution
BIMA Journal (Business, Management, & Accounting Journal) Vol 2, No 1 (2021)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.2.1.13-22

Human resources are an important factor in globalization to face competition among organizations. Leadership style can be defined as an individual ability to be able to organize, direct, motivate employees to be able to help run an organization. The quality of a leader can be recognized if he can influence, direct and improve employee performance in carrying out all assigned tasks. Rewards will usually be given to employees who have contributed to advancing the company in accordance with the standards set by management. The sample used in this research is 34 employees who have become Civil Servants at the DPRD Office of Seluma Regency. Data collection using a questionnaire and the method of analysis used is multiple regression. Before the regression test was carried out, the validity and readability test would be carried out on the data used in the study. From the hypothesis testing, it is found that the leadership style variable (X1) and the reward variable (X2) have a partially significant relationship to employee performance (Y). The amount of the determinant coefficient is 0.590, which means that the independent variables X1 and X2 will be able to influence the dependent variable Y by 59% while the remaining 41% is influenced by other variables outside of this study. While simultaneously the variables X1 and X2 have a simultaneous effect on variable Y

The Influence of Service Quality and Customer Trust on Customer Satisfaction at Bank Bengkulu Bintuhan Branch Hasbullah Hasbullah; Karona Cahya Susena; Suswati Nasution
Jurnal Fokus Manajemen Vol 1 No 2 (2021): November
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

The purpose of this study is to find out how the influence of service quality and customer trust on customer satisfaction at Bank Bengkulu Branch Bintuhan. The data collection method used a questionnaire and the data analysis method used was the multiple linear regression analysis method using the SPSS program. The results of this study are the quality of service has a significant effect on the customer satisfaction variable of Bank Bengkulu Branch Bintuhan as indicated by the value of tcount > ttable (2.716> 1.66071) and a significant value < (0.05) (0.020 <0.05). For the customer trust variable, the tcount value is 2.221 and the ttable value is 1.66071 with a significance level of 5% with two directions, the tcount>ttable (2.221>1.66071) and the significant value < (0.05) (0.015<0 ,05). Simultaneously service quality and customer trust have a significant effect on customer satisfaction at Bank Bengkulu Branch Bintuhan, this can be seen from the results of the F test, namely F count > F table (14,863 > 3,090) or a significant value of 0.000 < 0.05. .

Bisnis Online Tanaman Hias Sebagai Alternatif Usaha Di Masa Pendemi Covid-19 Pada Masyarakat Rukun Tentangga 34 Sidomulyo Kota Bengkulu Suswati Nasution; Ida Anggriani; Nirtha Vera Yustanti; Nurzam Nurzam; Ermy Wijaya
Jurnal INDONESIA RAYA (Pengabdian pada Masyarakat Bidang Sosial, Humaniora, Kesehatan, Ekonomi dan Umum) Vol 2, No 1 (2021)
Publisher : Perkumpulan Dosen Muda Bengkulu

Sejak Pendemi covid-19 tren tanaman hias masih terus melambung tinggi, sejumlah tanaman hias harganya bahkan sangat gila-gilaan. Tahun berganti tetapi wabah Corona belum juga berakhir, harus ada langkah jitu agar masyarakat tidak menjadi kaum rebahan yang berkepanjangan. Mencari kegiatan yang sifatnya menyenangkan, menyalurkan hoby, bisa mempercantik lingkungan, sekaligus mendatangkan uang. Ya itu tadi bertanam tanaman hias dan menjualnya secara online. Masyarakat warga RT 34 Kelurahan Sidomulyo, Kota Bengkulu terdiri dari 35 KK, dimana setiap rumah memiliki lahan pekarangan yang cukup untuk diolah dan dimanfaatkan bertanam tanaman hias. Terlihat banyak warga yang menghiasi pekarangannya dengan bunga yang beraneka ragam. Tetapi warga belum berpikir untuk dibisniskan. Mayoritas warga di RT 34 masih memanfaatkan pekarangan dengan bertanam bunga hanya sekedar menyalurkan hoby dan mengikuti tren saja. Padahal jika dioptimalkan dapat menghasilkan uang yang nilainya tidak sedikit. karena itu diperlukan penyuluhan dan pendampingan dengan metode pembelajaran langsung tepat menuju sasaran dan tujuan. Adapun manfaat pembelajaran langsung agar warga RT.34 dapat memanfaatkan segala fasilitas yang ada termasuk handphone untuk memulai berbisnis tanaman hias secara online.

Belajar Bahasa Inggris Tetap Menyenangkan Dimasa Pandemi Covid-19 Pada Lembaga Kesejahteraan Sosial Anak (Lksa) Guyub Rukun Bengkulu Nirta Vera Yustanti; Suswati Nasution; Ida Anggriani; Nurzam Nurzam; Ermy Wijaya
Jurnal INDONESIA RAYA (Pengabdian pada Masyarakat Bidang Sosial, Humaniora, Kesehatan, Ekonomi dan Umum) Vol 1, No 2 (2020)
Publisher : Perkumpulan Dosen Muda Bengkulu

Pandemi yang melanda dunia memberikan dampak yang besar kepada dunia pendidikan yang mengharuskan siswa untuk belajar daring dari rumah, termasuk untuk belajar Bahasa Inggris, pembelajaran yang biasanya langsung dengan guru secara tatap muka seketika berubah. Pelajaran Bahasa Inggris sering dianggap sulit oleh siswa karena itu kegiatan pengabdian ini dilakukan agar belajar Bahasa Inggris tetap menyenangkan dimasa pandemi. Kegiatan ini dilakukan di Lembaga Kesejahteraan Sosial Anak (LKSA) Guyub Rukun Bengkulu. Metode yang digunakan adalah belajar dengan gambar dan lagu. Dari hasil pengabdian masyarakat ini dihasilkan kemampuan anak-anak dalam mencerna materi dengan cepat dan proaktif. Kata Kunci: Belajar Bahasa Inggris, Gambar dan Lagu

Indentifikasi Peluang Usaha pada Objek Wisata Pulau Kumayan oleh Masyarakat RT.12 RW.04 Kel. Surabaya Kec. Sungai Serut Kota Bengkulu Suswati Nasution; Karona Cahya Susena; Nenden Restu Hidayah; Nirta Vera Yustanti; Yudi Ariantara
Jurnal Dehasen Untuk Negeri Vol 1 No 1 (2022): Januari
Publisher : Universitas Dehasen Bengkulu

The Kumayan Island tourist attraction is very close to the community members of RT.12 RW.04 Kel.Surabaya Kec.Sungai Serut, Bengkulu City, where the existence of this tourism object has aroused the interest of some people to open a business. The community of RT.12 realizes that the tourism sector is considered capable of having a positive impact on driving people's economic activities, although the pandemic is still hitting Indonesia and has an unfavorable impact on the tourism sector, it does not dampen the desire of people who want to open businesses around the Kumayan Island Bengkulu tourist attraction. In the Kumayan Island tourist attraction, there are already several tourism supporting businesses, especially businesses in the culinary fields, souvenirs and games. But the diversity has not been seen, the average business actor sells similar goods, so there is not enough variety. While one of the attractions of tourism is the culinary diversity that is around the location of the tourist attraction. For this reason, it is necessary to identify business opportunities. With the bridge by the Faculty of Economics Service Team, a training was held on the identification of business opportunities at the Kuwayan Island tourism object, Bengkulu City, in the Community of Rt.12. From the results of this training, the people who are participants gain new enthusiasm and can understand how to empower the potential and opportunities that exist so that they have an economic impact on the community and make the Kumayan Bengkulu Island tourist attraction even better in the future.

Factors affecting the performance of village equipment Suswati Nasution; Ahmad Soleh; Iwa Pala
Business and Entrepreneurial Review Vol. 22 No. 1 (2022): APRIL 2022
Publisher : Universitas Trisakti

In the government order, honest, open, responsible, and democratic government behavior is needed, while in the community order it is necessary to develop mechanisms that provide opportunities for community participation in the decision-making process for the common good. Employee performance is very necessary for achieving good governance. The purpose of this study was to determine the factors that influence the performance of village officials, namely leadership, motivation, and work environment in Talo District, Seluma Regency. The sample in this study was 107 village officials in Talo District, Seluma Regency. Collecting data using a questionnaire and the analytical method used is multiple linear regression, determination test, and hypothesis testing. The results showed that leadership, motivation, and work environment had a significant influence on performance either partially or simultaneously.

Co-Authors Agustatulim Agustatulim Ahmad Soleh Atika Indah Putri Damarsiwi, Eska Prima Monique Dennis Rydarto Tambunan Hasbullah Hasbullah Ida Anggriani Ida Angriani Ikbal Wahyudi Indah Mardiana Iswidana Utama Putra Iwa Pala Karona Cahya Susena, Karona Cahya Komsatun Komsatun Marsanda Nadya AL Nafturahma Nenden Restu Hidayah Neri Susanti Nirta Vera Yustanti Nirtha Vera Yustanti Noni Lestari Nurzam Popi Yulanda Puji Rahayu Rama Triansyah Putra Refsi Roziana Rico Hasadungan Rina Trisna Yanti Rina Trisnayanti Rinto Noviantoro, Rinto Rustawati Rustawati Sri Handayani Suwarni Suwarni Tawakal, Anzori Tito Irwanto Wagini Wijaya, Ermy Yudi Ariantara

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