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Golden Ratio of Mapping Idea and Literature Format
Published by Manunggal Halim Jaya
ISSN : -     EISSN : 27766381     DOI : https://doi.org/10.52970/grmilf
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences
The Golden Ratio of Mapping Idea and Literature Format (GRMILF) is the first innovative journal in the world that collects and resumes prior research / recent studies. The Golden Ratio of Mapping Idea and Literature Format (GRMILF) aims to make it easier for global readers to get and read resumes from various summaries of research results concisely and clearly. Therefore, the Golden Ratio of Mapping Idea and Literature Format is expected to make it easier for scholars to find research gaps and target the SOTA (State-of-the-art) and novelty in their development. The scope of the article in the Golden Ratio of Mapping Idea and Literature Format (GRMILF) is multidisciplinary and (or) interdisciplinary expertise.The Golden Ratio of Mapping Idea and Literature Format (GRMILF) accepts various approaches in literature reviews (e.g., mapping literature, bibliometric, systematic literature review, etc.).
Arjuna Subject : Umum - Umum
Articles 185 Documents
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Quality of Digital Public Services in Pelabuhan Village, Samarinda, Indonesia Amanah, Hafidzatul; Reski Mulka, Sry
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 2 (2026): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i2.1927

Abstract

This study aims to analyze the quality of digital public services using the SAMAGOV application in the Pelabuhan sub-district of Samarinda City. The digitization of public services is part of local government efforts to improve the effectiveness, efficiency, transparency, and accountability of services to the community in line with developments in information technology and the implementation of the Smart City concept. This study uses a qualitative descriptive approach, with data collected through semi-structured interviews, field observations, and document analysis. Research informants include the Village Head, Village Secretary, village officials/staff, and the community as users of digital public services. Data analysis was carried out through the stages of data reduction, data presentation, and conclusion drawing, using four dimensions of digital public service quality as the analytical framework: usability, reliability, responsiveness, and citizen support. The results showed that the SAMAGOV application improved the accessibility and efficiency of administrative services at the village level, especially for people with adequate digital literacy. However, obstacles persisted among the elderly and users with limited technological capabilities, who required assistance from village officials. In terms of reliability, digital services still face technical disruptions affected by the stability of servers and networks managed at the city level. However, the village administration has demonstrated a high level of responsiveness and support through direct assistance and the provision of digital services. Overall, the quality of digital public services through the SAMAGOV application in Pelabuhan Village is quite good, but still requires continuous improvement, particularly in strengthening technological infrastructure, increasing human resource capacity, and expanding digital literacy and awareness among the community.
Optimizing Milling Margins: Implementing Sell-or-Continue Decisions in Paddy Production in Moncongloe Lappara Village, Indonesia Rum, Muh; Fachmy Rum, Hafidzh
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 2 (2026): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i2.1952

Abstract

This study aims to optimize profit margins for farming businesses in Moncongloe Lappara Village through a "Sell or Process Further" tactical decision analysis. Farmers often sell raw grain for liquidity, disregarding potential lost added value. Using a quantitative descriptive approach and Differential Cost Analysis, this research compares the profitability of selling Dry Harvested Grain (GKG) versus processing it into rice. Field data simulations based on a 1-ton input indicate that further processing yields an additional net benefit of IDR 942,000 per ton, equivalent to a 12.5% margin increase compared to direct selling. Another significant finding is that by-product sales (bran) cover 82% of incremental processing costs, thereby minimizing operational risk. Consequently, the further processing strategy is shown to be feasible and recommended to enhance the economic welfare of local business owners.
Brand Trust as a Determinant of Consumer Loyalty: An Empirical Study on Skincare Brands Larasati, Argya Willa; Perkasa, Didin Hikmah
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 2 (2026): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i2.2057

Abstract

This study assesses the importance of brand trust in creating customer loyalty for ESQA, a premium cosmetics brand from Indonesia. The background of this research stems from the rapid growth of the beauty industry in this country, which is accompanied by fierce competition between local and international products. Therefore, it is necessary to identify the factors that influence consumer loyalty. A quantitative methodology was used by conducting an online survey of 100 female ESQA users in the Greater Jakarta area. Using simple linear regression, the analysis found that brand trust significantly influences consumer loyalty (R² = 0.725). This means that 72.5% of changes in consumer loyalty are closely related to the level of trust in the brand. These results confirm that consistency in product quality, transparency in communication, and brand credibility are important aspects for retaining consumers in the long term. Practical recommendations from this study highlight the need for local beauty industry players to implement sustainable brand management strategies to address market competition.
The Effect of Experiential Marketing and Emotional Marketing on Customer Satisfaction Muheril, M.; Asia, Nur Asia; Tamin, T.
Golden Ratio of Mapping Idea and Literature Format Vol. 4 No. 2 (2024): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v4i2.685

Abstract

This study aims to determine the effect of Experiential Marketing and Emotional Marketing variables on Customer Satisfaction at Aqila Ramlan Tailor Textile Mamuju Sewing Business. The research method used quantitative methods with primary data using a questionnaire. Respondents in the study were all customers who made purchases of Aqila Ramlan Tailor Textile Mamuju Sewing Business; the sample used an accidental sampling technique with a sample size of 30 respondents. The formula in this study uses multiple linear regression, validity test, reliability test, multiple linear regression, t-test, and F test. This study's results indicate that experiential and emotional marketing positively and significantly affect customer satisfaction at Aqila Ramlan Tailor Textile Mamuju Sewing Business. Experiential Marketing and Emotional Marketing simultaneously impact substantially purchasing decisions at the Aqila Ramlan Tailor Textile Mamuju Sewing Business.
Digital and Social Media Marketing as a Core Strategy in Higher Education: Evidence from Student Engagement and Institutional Branding Abbas, Muchlis
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 2 (2026): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i2.2086

Abstract

This study aims to examine the role of digital and social media marketing as a core strategic mechanism in higher education, with particular emphasis on its influence on student engagement and institutional branding. The research adopts a qualitative systematic literature review approach by synthesizing evidence from 127 empirical studies published between 2015 and 2025 that investigate relationships among social media marketing activities, student engagement, and branding outcomes in higher education institutions. The review integrates findings from diverse methodological traditions and institutional contexts to identify recurring patterns, explanatory mechanisms, and strategic implications. The results reveal that digital and social media marketing exerts strong and consistent direct effects on student engagement and institutional branding, while also operating indirectly through engagement-driven pathways that partially mediate branding outcomes. Student engagement is found to play a central role in translating digital marketing activities into brand equity components, including brand awareness, brand image, perceived quality, and brand loyalty. The findings further indicate that content quality, authenticity, and platform-specific strategies function as critical determinants of marketing effectiveness. Overall, the study concludes that social media marketing constitutes a foundational institutional strategy rather than a peripheral communication tool, and its strategic integration is essential for sustainable branding and competitiveness in contemporary higher education environments.
Integrative Framework for Strategic and Sustainable CSR of Microfinance Institutions Rivera, Kevin; Putra, Aditya Halim Perdana Kusuma
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 2 (2026): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i2.1742

Abstract

The study comprehensively reviews the literature of corporate social responsibility (CSR) - related activities, CSR assessment, and CSR sustainability within the context of microfinance institutions (MFIs). This research employs a systematic literature review of peer-reviewed journal articles published in the recent decade that were retrieved from major academic databases and analyzed following Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines with inclusion criteria focusing on open-access, English-language, and peer-reviewed studies. From an initial pool of 807 articles, 86 met the criteria for detailed review, and 31 were ultimately selected to inform the development of a comprehensive framework. The results reveal that CSR activities in MFIs are strongly influenced by assessment metrics based on OECD-DAC evaluation criteria and sustainability measures grounded in the Global Reporting Initiative (GRI) indicators. The reviewed articles demonstrate both direct and indirect relationships between CSR and sustainability with prevailing variables such as stakeholder trust, organizational commitment, transparency, governance, and social legitimacy. The findings show that CSR contributes significantly to institutional resilience, reputation enhancement, stakeholder engagement, and long-term sustainability outcomes in MFIs, suggesting that strategically aligned CSR-related activities form an integrative framework that enhances both organizational performance and broader social impact.
Analysis of Public Service Quality at PDAM Tirta Nusa Office of Natuna District, Indonesia Rafita, R.; Indah, Diani; Jumiati, Ipah Ema
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 2 (2026): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i2.1849

Abstract

Clean water services are a vital component of public services that significantly influence community quality of life, especially in archipelagic regions such as Natuna Regency, which face infrastructural limitations and geographical dispersion. This study aims to examine public service quality in clean water provision at PDAM Tirta Nusa, analyze service performance, and identify inhibiting factors. The study is based on the SERVQUAL framework by Parasuraman, Zeithaml, and Berry, encompassing tangibles, reliability, responsiveness, assurance, and empathy. A descriptive qualitative approach was employed, with data collected through in-depth interviews, observations, and documentation. Data were analyzed using an interactive model. The findings reveal that service quality is relatively adequate but not yet optimal, particularly in water distribution continuity, responsiveness to customer complaints, and limited distribution facilities. Key obstacles include limited human resources, inadequate infrastructure, and geographical constraints. The study recommends strengthening institutional capacity, improving infrastructure, and enhancing service management.
A Quantitative Study on the Effects of Perceived Enjoyment and Mobility on Perceived Ease of Use and User Satisfaction Swagesti DSE, Febyscilla; Hamid, Rahmad Solling; Hafid, H.
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 2 (2026): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i2.1938

Abstract

This study examines how perceived enjoyment and mobility influence perceived ease of use and user satisfaction with Bank Sulselbar's mobile banking application. Specifically, this research addresses two questions: (1) Do perceived enjoyment and mobility significantly affect perceived ease of use? and (2) Do these factors directly or indirectly influence user satisfaction through perceived ease of use? To answer these questions, a quantitative explanatory research design based on an extended Technology Acceptance Model (TAM) was employed. Data were collected from 200 active users of Bank Sulselbar mobile banking through an online questionnaire and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 3.3.1. The results show that mobility has a strong positive effect on perceived ease of use and indirectly enhances user satisfaction through full mediation by perceived ease of use. In contrast, perceived enjoyment has a negative and significant effect on perceived ease of use and indirectly reduces user satisfaction. Moreover, perceived ease of use emerges as the most dominant determinant of user satisfaction, accounting for 70.1% of the variance. These findings indicate that functional accessibility plays a more critical role than hedonic experience in shaping user satisfaction in regional mobile banking services. From a practical perspective, this study provides important implications for banking practitioners, particularly regional banks. Improving system usability, simplifying navigation, and ensuring stable access across different usage conditions are more effective strategies for enhancing user satisfaction than emphasizing visual or entertainment features. Prioritizing ease of use can strengthen customer satisfaction, encourage continued use, and support financial inclusion by providing accessible digital banking services.
Determinants of User Satisfaction in BRImo Nuraini, N.; Hamid, Rahmad Solling; Jasman, Jumawan
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 2 (2026): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i2.1939

Abstract

This study aims to analyze the effects of psychological trust and service innovation on user satisfaction with the BRImo mobile banking application, with Perceived of usefulness serving as a mediating variable. Psychological trust is defined as users’ confidence in the security, reliability, and integrity of the application system, while service innovation refers to users’ perceptions of feature updates, service creativity, and the application’s ability to adapt to their needs.This research employs a quantitative approach by developing an extended Technology Acceptance Model (TAM). Data were collected through an online survey of 200 active BRImo users and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that psychological trust and service innovation have positive and significant effects on Perceived of usefulness. Perceived of usefulness also has a significant effect on user satisfaction. Furthermore, Perceived of usefulness partially mediates the relationship between psychological trust and user satisfaction, but does not mediate the relationship between service innovation and user satisfaction. These findings suggest that BRImo user satisfaction is influenced not only by the functional benefits of the application but also by users’ trust in system security and the directly experienced innovative features. Practically, this study highlights the importance of strengthening system security and reliability, as well as continuously developing service innovations to enhance mobile banking user satisfaction in Indonesia. Theoretically, this study enriches the development of TAM by integrating psychological and innovative factors within the context of digital banking.
Reducing Packaging Defects in Wheat Flour Production Using Soft Systems Methodology Maryani, Edna; Jaya, Pratama
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 2 (2026): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i2.1990

Abstract

Product packaging quality plays a crucial role in maintaining product safety, reducing rework, and sustaining company competitiveness. This study aims to reduce defects in 25 kg wheat flour packaging at PT. XYZ by identifying dominant defect types and analyzing their root causes. A Soft Systems Methodology (SSM) approach—an interpretive, systems-based framework used to analyze complex, unstructured problem situations—was applied to structure the problem, develop conceptual models, and propose improvements. Based on production data, 653 packaging defects were recorded. The dominant defects were packaging leakage at the seams (51.60%) and damage during loading (36.29%), representing 87.89% of total defects. Root cause analysis using Pareto and fishbone diagrams identified human factors, improper methods, and material quality as the primary contributors. Improvement proposals include selecting higher-quality thread, optimizing operator working schedules, providing ergonomic support tools, establishing loading limits, and strengthening SOP implementation. The implementation of these improvements is expected to reduce rework levels, improve productivity, and enhance packaging reliability.

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