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Golden Ratio of Mapping Idea and Literature Format
Published by Manunggal Halim Jaya
ISSN : -     EISSN : 27766381     DOI : https://doi.org/10.52970/grmilf
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences
The Golden Ratio of Mapping Idea and Literature Format (GRMILF) is the first innovative journal in the world that collects and resumes prior research / recent studies. The Golden Ratio of Mapping Idea and Literature Format (GRMILF) aims to make it easier for global readers to get and read resumes from various summaries of research results concisely and clearly. Therefore, the Golden Ratio of Mapping Idea and Literature Format is expected to make it easier for scholars to find research gaps and target the SOTA (State-of-the-art) and novelty in their development. The scope of the article in the Golden Ratio of Mapping Idea and Literature Format (GRMILF) is multidisciplinary and (or) interdisciplinary expertise.The Golden Ratio of Mapping Idea and Literature Format (GRMILF) accepts various approaches in literature reviews (e.g., mapping literature, bibliometric, systematic literature review, etc.).
Arjuna Subject : Umum - Umum
Articles 185 Documents
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Analysis of the Implementation of the Village Consultative Body (BPK) in Sakaq Tada Village, Mook Manaar Bulatn District, West Kutai Regency, Indonesia Raintung, Novita Kotjoob; Budiman, B.; Jumansyah, J.; Mulka, Sry Reski
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 2 (2026): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i2.1994

Abstract

The Village Consultative Body (BPK) is a representative institution of the community that plays an important role in village governance, particularly in discussing village regulations, channeling community aspirations, and supervising the performance of the village government. This study aims to analyze the implementation of the BPK's functions in Sakaq Tada Village, Mook Manaar Bulatn Subdistrict, West Kutai Regency, and to examine the compatibility between normative provisions and empirical practices in the field. This study uses a qualitative, descriptive-analytical approach. Data were collected through in-depth interviews, observations, and documentation of informants, including the BPK Chair and Members, Village Officials, village government officials, and the Head of the Neighborhood Association (RT). Data analysis was conducted inductively using Miles and Huberman's interactive analysis model, which includes the stages of data collection, data reduction, data presentation, and conclusion drawing. The results of the study show that normatively, the BPK has carried out its three main functions in accordance with applicable regulations. However, empirically, the implementation of these functions has not been fully optimal. The legislative function is still limited to discussing routine regulations; the supervisory function has not been carried out systematically; and the function of channeling community aspirations is often carried out through informal mechanisms. This condition is influenced by limited human resource capacity, minimal technical training, and suboptimal institutional working mechanisms at the BPK. This study concludes that strengthening the BPK's role requires increasing institutional and human resource capacity, as well as strengthening coordination between the BPK and village governments to support more effective and accountable village administration.
The Effect of Influencer Marketing on Purchase Intention: The Mediating Role of Influencer Credibility among Instagram and TikTok Users in Solo Raya Wiyoga, Ajietama Imam; Augtiah, Imfrianti
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 2 (2026): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i2.2016

Abstract

The rapid growth of social media platforms has led firms to increasingly adopt influencer marketing as a strategic digital marketing approach to shape consumer behavior. This study aims to empirically investigate the influence of influencer characteristics namely expertise, trustworthiness, likability, information quality, and entertainment value on consumers’ purchase intention, with influencer credibility serving as a mediating variable. A quantitative research approach was employed using a survey method. Data were collected through an online questionnaire administered to 286 active Instagram and TikTok users in the Solo Raya region, Indonesia. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to examine the proposed research model and hypothesized relationships. The results reveal that all examined influencer characteristics have a positive and significant effect on influencer credibility. Moreover, influencer credibility is found to positively and significantly influence consumers’ purchase intention. The mediation analysis further confirms that influencer credibility plays a significant mediating role in the relationship between influencer characteristics and purchase intention. These findings highlight the crucial role of influencer credibility in strengthening the effectiveness of social media–based marketing strategies, particularly in driving consumers’ purchase intentions.
The Influence of User-Generated Content and Electronic Word of Mouth (e-WOM) on TikTok on Gen Z Purchase Intentions toward Ella Skincare Ningrum, Salma Talitha; Hayuningtias, Kristina Anindita
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 2 (2026): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i2.2037

Abstract

The development of digital technology and the increasing use of social media among Generation Z has encouraged the use of marketing strategies based on User Generated Content (UGC). TikTok, as a popular social media platform, allows users to generate and share brand-related content, which then develops into Electronic Word of Mouth (e-WOM) through the process of interaction and information dissemination between users. The purpose of this study is to analyze how UGC and e-WOM contribute to increasing Generation Z's purchase intention for Ella Skincare products. This study uses a quantitative approach with a survey method of 160 Generation Z respondents who actively use TikTok and are familiar with Ella Skincare-related content. Data analysis was performed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results show that UGC does not have a significant effect on purchase intention, while e-WOM has a positive and significant effect on purchase intention. These findings confirm that user-generated content is not yet able to directly drive purchase intention. However, user reviews play an important role in shaping consumer perceptions and influencing Generation Z's purchase intention in the digital era. This study reinforces the application of the Stimulus–Organism–Response (S-O-R) model in the context of digital marketing and provides practical implications for marketers in designing effective UGC to encourage e-WOM and increase consumer purchase intention.
Examining the Role of Customer Experience and Perceived Value in Driving Repurchase Intention: The Mediating Effect of Customer Satisfaction on KAI Access Users Putri, Septiana; Maskur, Ali
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 2 (2026): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i2.2062

Abstract

This study examines the role of customer experience and perceived value in driving repurchase intention, with customer satisfaction as a mediating variable among KAI Access application users. Using a quantitative approach, the study surveyed 150 purposively selected respondents who had purchased tickets at least 3 times in the last 6 months. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS. The results indicate that customer experience significantly affects customer satisfaction (β = 0.519; t = 5.048; p < 0.001), and perceived value also positively affects customer satisfaction (β = 0.338; t = 2.978; p = 0.003). However, customer experience does not significantly influence repurchase intention (β = 0.116; t = 0.866; p = 0.386), and customer satisfaction also shows no significant effect on repurchase intention (β = 0.265; t = 1.923; p = 0.055). In contrast, perceived value significantly influences repurchase intention (β = 0.375; t = 3.396; p = 0.001). Furthermore, mediation analysis confirms that customer satisfaction does not mediate the relationship between customer experience and perceived value toward repurchase intention. These findings suggest that in utilitarian digital transportation services, repurchase behavior is primarily driven by rational value considerations rather than emotional experience or satisfaction. In practice, PT Kereta Api Indonesia should prioritize improving functional value through efficient service features, pricing strategies, and system reliability to strengthen customer repurchase intentions.
The Role of Technology in Enhancing HR Compliance and Workforce Management: Implications for Organizational Agility and Employee Development Baharuddin, Andi Harnas
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 2 (2026): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i2.2109

Abstract

This research aims to explore the role of technology in enhancing human resource (HR) compliance and workforce management, with a focus on organizational agility and employee development. The study adopts a qualitative approach, employing a comprehensive literature review to synthesize existing research on integrating technological tools, such as artificial intelligence (AI), cloud computing, and data analytics, into HR practices. By analyzing a range of scholarly articles, case studies, and industry reports, the study investigates how technology has reshaped HR compliance processes, improved decision-making, and fostered a more agile, resilient workforce. The research reveals that technological solutions have significantly automated compliance tasks, reduced human error, and enhanced real-time monitoring of labor law compliance. Additionally, integrating AI-driven recruitment tools, employee performance systems, and digital learning platforms has proven effective in improving workforce management and supporting continuous employee development. The findings suggest that organizations adopting technology in HR functions are better equipped to respond swiftly to regulatory changes, optimize workforce productivity, and enhance employee satisfaction. This study highlights the growing importance of technology in achieving sustainable HR practices that contribute to long-term organizational success.
Application of the UTAUT Model in Measuring the Usage Intention of the CoreTax Application Among Corporate Taxpayers in South Sulawesi, Indonesia Ramdani, Muhammad Reza; Subhan, S.; ArumBarkah, Andi Muara
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 2 (2026): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i2.1951

Abstract

The study aims to examine the factors influencing the intention to use the CoreTax application among corporate taxpayers in South Sulawesi, using the Unified Theory of Acceptance and Use of Technology (UTAUT). By measuring the influence of each factor, this study is expected to identify key barriers and enablers in the adoption process of the CoreTax technology. The research employs a quantitative approach, with data collected through questionnaires distributed to corporate taxpayers at several Tax Service Offices (KPP) in the South Sulawesi region. Data were analyzed using Structural Equation Modeling (SEM). The findings of this study indicate that taxpayers' perceptions of the effectiveness of tax reporting through CoreTax have a significant and positive influence on their intention to continue using the system. The ease of use of CoreTax also exhibits a positive and significant effect on taxpayers' intention to use the system. Social influence, including encouragement from tax officers, recommendations from fellow taxpayers, and support from policies implemented at tax offices, positively and significantly affects usage intention. In contrast, facilitating conditions—such as internet access, computer equipment, or technological infrastructure at tax offices do not significantly affect taxpayers' intention to use the system. Furthermore, mandatory regulation serves as a moderating factor, strengthening the relationship between the perceived usefulness of the system and usage intention. Mandatory regulation also reinforces the influence of perceived ease of use on taxpayers' intention to adopt and use the CoreTax system.
Analysis of Internal and External Factors Affecting the Performance of Village-Owned Enterprises (BUMDes): A Case Study of BUMDes Tungkap Jaya in Saka Village, East Kutai Regency Fitriani, Tarisya; Budiman , B.; Paranoan , Dan Buntu; Jumansyah , J.
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 2 (2026): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i2.1979

Abstract

Village-Owned Enterprises (BUMDes) are strategic instruments for strengthening village economic independence and improving community welfare through sustainable management of local potential. This study aims to analyze the performance of BUMDes Tungkap Jaya in Saka Village, Sangkulirang District, East Kutai Regency. It identifies internal and external factors that hinder its operations and formulates recommendations for improving governance. This study uses a descriptive qualitative approach, with data collected through direct observation and in-depth interviews with BUMDes management, village officials, and community members. The results show that the performance of BUMDes Tungkap Jaya is not yet optimal, as indicated by the stagnation of its main business unit, ferry transportation services, from 2023 to 2025, even though it previously contributed significantly to the village economy and social mobility. Internal obstacles include low human resource capacity, weak business planning and strategy, inconsistent capital support, and limited community participation. Meanwhile, external obstacles consist of a lack of support from the village government and a low level of understanding of the regulatory and legal aspects related to BUMDes operations. This study concludes that optimizing the performance of BUMDes Tungkap Jaya requires comprehensive management improvements through increasing human resource capacity, strengthening business planning, consistent capital allocation, increasing support from the village government, improving regulatory understanding, and active community involvement. These efforts are expected to revive strategic business opportunities and position BUMDes as a sustainable driver for village economic development.
Risk Management Excellence in the Live Streaming Agency Anggreini, Yoana; Hamdi, Edi; Negoro, Dimas Angga; Iskandar, Muhammad Dhafi
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 2 (2026): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i2.2050

Abstract

This activity aims to identify potential risks faced by PT COT, analyze the probability and impact levels of risks, and evaluate the implementation of a risk management framework based on the principles of ISO 31000:2018. The activity method uses a qualitative descriptive approach, with case studies, interviews, observations, and documentation. The results of the activity indicate that PT COT faces risks across operational, financial, technological, legal, and human resource areas. Short-term risk management objectives focus on policy formulation, socialization of the framework, and the implementation of initial risk assessments. Medium-term objectives focus on strengthening information security, implementing a cybersecurity early-detection system, and preparing a Business Continuity Plan (BCP) and a Disaster Recovery Plan (DRP). Meanwhile, long-term objectives emphasize regulatory and technology evaluation, partner dependency risk mapping, and business portfolio diversification. This activity concludes that PT COT has designed a systematic, integrated, and continuous-improvement-oriented risk management system, thereby minimizing potential losses while supporting the company's resilience and competitiveness in the e-commerce live-streaming industry.
The Effect of Digital Marketing, Electronic Word of Mouth, and Brand Trust on Purchasing Decisions of Kopi Kenangan in Batam City Dedly, Stiven; Husda , Nur Elfi
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 2 (2026): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i2.2054

Abstract

This study aims to examine the effect of digital marketing, electronic word of mouth (e-WOM), and brand trust on purchasing decisions at Kopi Kenangan in Batam City.  An explanatory quantitative method was used with a sample of 105 Kopi Kenangan customers in Batam, selected purposively. Data were collected through a 5-point Likert scale questionnaire measuring four main constructs, then analysed using multiple linear regression. Classical assumption tests (normality, multicollinearity, heteroscedasticity) and reliability validity tests (Pearson r, Cronbach's Alpha) were conducted to ensure data quality. The results of the analysis show that the three independent variables together explain approximately 67.1% of the variation in purchasing decisions. Partially, e-WOM made the largest contribution, followed by brand trust and digital marketing. The estimated regression equation is: Y = 0.210 + 0.104X1 + 0.725X2 + 0.365X3. These findings indicate that online customer opinions and brand trust are the main drivers of purchasing decisions, while digital promotion plays a supporting role through indirect channels. The practical implication is that Kopi Kenangan Batam needs to strengthen positive e-WOM and brand trust while maintaining visibility through digital marketing.
The Influence of Reward, Punishment, and Work Motivation on Employee Performance at MSMEs Palopo Ka’ti, Anggi; Junaidi, J.; Jasman, Jumawan
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 2 (2026): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i2.2093

Abstract

This study aims to analyze the influence of reward and punishment as well as work motivation on employee performance in Micro, Small, and Medium Enterprises (MSMEs) in the City of Palopo. This research uses a quantitative approach with the entire population of SMSEs employees in the City of Palopo. Primary data were collected thru questionnaires from 134 respondents selected using purposive sampling techniques, while secondary data were obtained from relevant literature studies. Data analysis was conducted using the covariance-based Structural Equation Modeling (SEM) method with the assistance of IBM SPSS AMOS version 22 and IBM SPSS Statistics version 22 software. The research results show that reward and punishment have a negative and insignificant effect on employee performance. Work motivation has also not been proven to have a significant direct effect on employee performance. However, punishment has been proven to have a positive and significant effect on work motivation, while reward has a negative and insignificant effect on work motivation. Work motivation has been shown to significantly mediate the effect of reward and punishment on employee performance. These findings underscore the important role of work motivation as a key mechanism in bridging reward and punishment policies toward improving employee performance. Therefore, proper management of rewards and punishments should focus on efforts to build work motivation so that the performance of MSMSEs employees in Palopo City can improve sustainably.

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