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Aditya Halim Perdana Kusuma Putra
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Golden Ratio of Community Services and Dedication
Published by Manunggal Halim Jaya
ISSN : -     EISSN : 2776642X     DOI : https://doi.org/10.52970/grcs
Core Subject : Humanities, Social,
Humanities Social Sciences
The aim of the Golden Ratio of Community Services and Dedication (GRCSD) is to disseminate the conceptual thoughts or ideas and research results that have been achieved in the area of community services. Golden Ratio of Community Services and Dedication (GRCSD), particularly focuses on the main problems in the development of the sciences of community services areas as follows: Community Services, People, Local Food Security; Training, Marketing, Appropriate Technology, Design; Community Empowerment, Social Access; Student Community Services; Border Region, Less Developed Region; Education for Sustainable Development.
Arjuna Subject : Umum - Umum
Articles 77 Documents
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Innovating Value: How Strategic Marketing Innovation Drives Competitive Advantage in the Digital Era Merdika Mansur, Daduk
Golden Ratio of Community Services and Dedication Vol. 5 No. 2 (2025): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v5i2.1547

Abstract

This study investigates the role of strategic marketing innovation in enhancing competitive advantage within the context of the digital economy, particularly among small and medium enterprises (SMEs) and digitally active firms in Indonesia. The primary objective is to examine how the adoption and implementation of innovative marketing strategies influence key performance indicators such as customer loyalty, market reach, and brand differentiation. Using a descriptive quantitative research design, data were collected from 150 businesses across various sectors through structured online questionnaires. The instrument measured the types of marketing innovations adopted, perceived organizational capabilities, enabling and inhibiting factors, and the outcomes of innovation on competitive advantage. Descriptive statistics and Pearson correlation analysis were employed to identify relationships between variables. The results reveal a strong prevalence of digital marketing innovations, especially in the use of social media, content personalization, and customer engagement automation. Respondents reported significant improvements in brand visibility, customer retention, and market responsiveness. Marketing capability and digital literacy emerged as key internal enablers, while limited financial resources and skill gaps were identified as primary constraints, particularly among micro-enterprises. Statistically significant positive correlations were found between marketing innovation and competitive advantage indicators, validating the theoretical proposition that innovation functions as a strategic capability. These findings contribute to the literature on marketing strategy and digital transformation by highlighting the mechanisms through which innovation supports sustainable competitive positioning. The study also offers managerial implications for enhancing internal capabilities and fostering innovation culture in digitally evolving business environments.
Training on Digital Marketing Strategies through Social Media at the Parish of St. Mary Immaculate Conception, Cathedral of the Archdiocese of Medan Wilianto, W.; Yuliana, Y.; Parulian, Edison; Saragih, Lenny Menara Sari; Lusiah, L.
Golden Ratio of Community Services and Dedication Vol. 6 No. 1 (2026): November - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v6i1.1609

Abstract

This training aims to provide the congregation of the Cathedral Church of the Archdiocese of Medan with a practical understanding of utilizing social media as a digital marketing tool. With the widespread use of Instagram, Facebook, and WhatsApp Business among the public, this training focuses on branding strategies, content creation, and effective digital promotion techniques for MSMEs. This activity is a collaboration between the Cathedral Church and the Information Technology & Management Study Program of IBBI University and was held on July 20, 2025, in the Van De Hurk Hall. The results of the activity showed an increase in participants' understanding of digital marketing and motivation to market products more professionally through social media platforms.
Strengthening Village Cooperatives and MSMEs through the Thematic Entrepreneurship Seminar in Baji Pamai Latief, Fitriani; Firman, Ahmad; Ilham, Bahrul Ulum; Asniwati, A.; Surianto, S.
Golden Ratio of Community Services and Dedication Vol. 6 No. 1 (2026): November - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v6i1.1738

Abstract

This study aims to apply academic entrepreneurship research to practice by implementing a participatory thematic seminar that empowers Micro, Small, and Medium Enterprise (MSME) actors and strengthens economic institutions in Baji Pamai Village, Indonesia. The community service activity employed a participatory andragogical approach, including interactive presentations, focused group discussions, participatory potential mapping, and field observations. It was integrated into the Thematic Student Community Service Program (KKN-T) of Institut Teknologi dan Bisnis Nobel Indonesia, facilitating a Triple Helix collaboration between academia, village government, and the community. The intervention significantly raised participants' awareness and motivation for entrepreneurial development. Key outcomes included the co-creation of concrete, actionable ideas for professionalizing the Village-Owned Enterprise (BUMDes) and local cooperatives, with strategic focus areas such as product diversification based on local commodities (e.g., chili, ginger, forest honey), digital branding, and enhanced collaborative governance. The seminar validated the effectiveness of a 'working with the community' approach over a top-down model. The success underscores the critical role of thematic KKN as a mechanism for direct knowledge transfer and grassroots empowerment. However, it also highlights the necessity of sustained post-seminar mentoring. This ongoing support is not just beneficial but essential for ensuring the implementation of co-created ideas and should be a key consideration in future initiatives.
A Qualitative Exploration of Community Integration in SME Management Strategies Rumasukun, Mohammad Ridwan; Noch, Muhammad Yamin; Putra, Aditya Halim Perdana Kusuma
Golden Ratio of Community Services and Dedication Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v4i2.582

Abstract

This qualitative study aims to explore community integration within Small and Medium Enterprises (SMEs) and its implications for organizational success and societal well-being. The research methodology involved a systematic literature review, employing thematic analysis and constant comparison to synthesize existing literature on the topic. Key themes emerged regarding strategies employed by SMEs to foster community integration, including Corporate Social Responsibility (CSR) initiatives, stakeholder engagement, and collaboration with local institutions. The findings underscore the pivotal role of CSR practices in building trust and fostering long-term relationships with stakeholders. Additionally, stakeholder engagement strategies were identified as essential for involving community members in decision-making processes and co-creating solutions that address local needs. Collaboration with local institutions emerged as critical for promoting knowledge transfer, capacity building, and socio-economic development within communities. The study highlights the importance of community integration as a strategic imperative for SMEs, emphasizing the need for further research to explore the mechanisms and outcomes of community integration in different contexts.
Building Stronger Communities: Integrating Financial Resources for SME Empowerment Noch, Muhammad Yamin; Rumasukun, Mohammad Ridwan
Golden Ratio of Community Services and Dedication Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v4i2.585

Abstract

This literature review explores the integration of financial resources as a catalyst for empowering small and medium enterprises (SMEs) and fostering sustainable development. The study aims to examine key themes, methodologies, and findings from existing literature to elucidate the significance of diverse funding sources and collaborative partnerships in facilitating SME access to finance and promoting entrepreneurship. A comprehensive review of scholarly articles, theoretical frameworks, and empirical studies was conducted to synthesize insights into the integration of formal and informal financing options, their impact on SME empowerment, and implications for sustainable development. The findings highlight the importance of diversifying funding sources, optimizing capital structures, and fostering strategic partnerships among policymakers, practitioners, and stakeholders to create an enabling environment conducive to SME growth, resilience, and long-term sustainability. Key themes include the role of formal sources such as bank loans and venture capital, as well as informal sources including angel investors and community-based funds, in providing SMEs with access to capital for growth and innovation. Moreover, the study underscores the multifaceted contributions of SMEs to community development, social cohesion, and environmental stewardship, emphasizing the need for holistic approaches to SME empowerment that integrate economic, social, and environmental dimensions of sustainable development. The findings contribute to academic discourse and inform policymakers, practitioners, and business leaders about the importance of integrating financial resources for SME empowerment and advancing broader sustainable development goals.
Empowering Communities through SME Development: A Qualitative Study on Management Approaches Anggie, Melanie; Werdanyaningsih, Salma
Golden Ratio of Community Services and Dedication Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v4i2.590

Abstract

This qualitative study investigates community integration in Small and Medium Enterprises (SMEs) management strategies and its implications for sustainable development. The research aims to explore the management approaches employed by SMEs to engage with local communities, uncovering patterns and insights into their practices. A systematic literature review approach is adopted to gather relevant studies from scholarly databases, journals, and reports. Thematic analysis is utilized to identify recurrent themes and concepts across the literature, focusing on strategies, challenges, and implications of community integration in SMEs. The findings reveal that SMEs employ various mechanisms, including partnerships, stakeholder consultations, and inclusive decision-making processes, to engage with local communities. These initiatives aim to foster trust, collaboration, and mutual benefit, enhancing social capital and collective well-being. However, challenges such as balancing community interests with business objectives and resource constraints hinder SMEs' ability to invest in community integration efforts. Policy implications include the importance of recognizing SMEs as integral actors in community development processes and the need for creating an enabling environment to support their engagement with local communities. From a managerial perspective, SMEs should prioritize community engagement, social responsibility, and environmental sustainability to enhance their competitiveness and long-term viability. This study contributes to the understanding of community integration in SME management and highlights its significance for organizational behavior, stakeholder theory, and sustainability.
Empowering Entrepreneurs: Financial Strategies for Community-based SME Anggara, Bayu; Djamaluddin, Agus Satya
Golden Ratio of Community Services and Dedication Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v4i2.591

Abstract

This study examines financial strategies for community-based Small and Medium Enterprises (SMEs) to understand how tailored interventions can address the unique challenges they face. The research aims to explore the effectiveness of microfinance, peer-to-peer (P2P) lending platforms, and capacity-building initiatives in empowering entrepreneurs and fostering SME development within local communities. Adopting a qualitative research methodology, the study employs a case study design to gather rich insights from multiple community-based SMEs across different industries and geographical locations. Data is collected through semi-structured interviews with key stakeholders and supplemented by observation techniques and documentary analysis. Thematic analysis is used to identify recurring themes, patterns, and categories, with interpretive techniques such as narrative analysis employed to elucidate underlying meanings. The findings highlight the importance of tailored financial interventions, including microfinance and P2P lending, in promoting financial inclusion and empowering entrepreneurs. Capacity-building initiatives are also shown to enhance SME resilience and competitiveness by equipping owners with essential skills and resources. However, challenges such as limited access to formal financial services, inadequate financial literacy, and regulatory constraints persist, necessitating comprehensive policy interventions and ecosystem development efforts. This study contributes to a nuanced understanding of SME financing and management dynamics, offering insights for policymakers, financial institutions, and SME owners to promote inclusive growth and sustainable development within local communities.
Enhancing SMEs as Service Elements: Exploring Community-Centered Management Strategies Purnamasari, Tia
Golden Ratio of Community Services and Dedication Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v4i2.592

Abstract

The aim of this research is to investigate the efficacy of community-centered management strategies in enhancing the performance and sustainability of Small and Medium-sized Enterprises (SMEs). Employing a systematic literature review, this study synthesizes insights from diverse perspectives, including stakeholder engagement, collaborative partnerships, and place-based initiatives. The research method involves the analysis of scholarly articles and empirical studies to elucidate the multifaceted nature of community-centered approaches and their implications for SMEs. The findings underscore the significance of stakeholder engagement as a fundamental principle of community-centered management, emphasizing the importance of collaborative partnerships in driving innovation, market access, and brand reputation for SMEs. Moreover, the research highlights the role of social capital in shaping business-community relationships and driving SME outcomes, emphasizing the importance of building trust-based relationships and leveraging relational networks. Additionally, place-based initiatives emerge as catalysts for local economic development and social cohesion, offering SMEs opportunities to create shared value for businesses and communities. Overall, this research contributes to advancing our understanding of community-centered management strategies for SMEs, highlighting their transformative potential in promoting sustainable development and inclusive growth.
From Grassroots to Growth: Strengthening Communities through Financial Support for SMEs Rahmadi, Galih; Rozamuri, Arif Murti
Golden Ratio of Community Services and Dedication Vol. 4 No. 1 (2024): November - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v4i1.594

Abstract

This research investigates the nexus between small business financing, community empowerment, and local prosperity. Employing a qualitative descriptive methodology, the study systematically reviews and synthesizes existing literature from diverse sources, including academic journals, books, reports, and online databases. Thematic analysis is utilized to identify recurring themes, patterns, and insights relevant to the research domain. The findings highlight the pivotal role of small businesses as engines of economic growth, social cohesion, and environmental stewardship within local communities. Access to finance emerges as a critical determinant of entrepreneurial success and community development, with innovative financing mechanisms such as microfinance and impact investing playing a significant role in addressing the financing gap and promoting inclusive growth strategies. Moreover, the study underscores the interconnectedness of economic, social, and environmental factors in shaping SME development and its broader implications for community well-being. The research contributes to theoretical understanding by offering a multidimensional perspective on small business financing and community empowerment, while also providing actionable insights for policymakers, practitioners, and entrepreneurs seeking to leverage financial resources for inclusive and sustainable development.
From Service to Success: Management Strategies in Facilitating SME Growth within Communities Rosadi, Nina
Golden Ratio of Community Services and Dedication Vol. 4 No. 1 (2024): November - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v4i1.595

Abstract

This research investigates management strategies facilitating Small and Medium-sized Enterprises (SMEs) growth within communities. The study aims to explore key factors and mechanisms enabling SMEs to overcome challenges and achieve sustainable growth. Adopting a quantitative descriptive approach, data was collected through surveys, interviews, and statistical analysis. Thematic analysis revealed several crucial insights. Firstly, innovation adoption, particularly open innovation, emerged as a critical strategy for SME competitiveness and success. Secondly, strategic partnerships play a pivotal role in accessing resources and markets, enhancing SMEs' international presence. Thirdly, human resource management practices, including talent management and digital HR, are essential for enhancing organizational performance and adaptability. Moreover, the COVID-19 pandemic accelerated digitalization among SMEs, emphasizing the importance of resilience planning. Additionally, community engagement remains fundamental, enabling SMEs to build trust, legitimacy, and social capital. The research contributes to understanding the complex dynamics of SME growth within communities, offering actionable insights for policymakers, business owners, and community stakeholders.

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