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Aditya Halim Perdana Kusuma Putra
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Golden Ratio of Community Services and Dedication
Published by Manunggal Halim Jaya
ISSN : -     EISSN : 2776642X     DOI : https://doi.org/10.52970/grcs
Core Subject : Humanities, Social,
Humanities Social Sciences
The aim of the Golden Ratio of Community Services and Dedication (GRCSD) is to disseminate the conceptual thoughts or ideas and research results that have been achieved in the area of community services. Golden Ratio of Community Services and Dedication (GRCSD), particularly focuses on the main problems in the development of the sciences of community services areas as follows: Community Services, People, Local Food Security; Training, Marketing, Appropriate Technology, Design; Community Empowerment, Social Access; Student Community Services; Border Region, Less Developed Region; Education for Sustainable Development.
Arjuna Subject : Umum - Umum
Articles 81 Documents
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Unlocking Local Prosperity: Empowering Communities through Small Business Financing MY, Nurfadila
Golden Ratio of Community Services and Dedication Vol. 3 No. 1 (2023): November - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v3i1.607

Abstract

This study aims to investigate the role of small business financing in promoting community empowerment and local prosperity. Employing a qualitative research methodology, the study conducts a comprehensive literature review to explore the economic, social, and environmental dimensions of small business financing. The research design involves systematic data collection from diverse sources, including academic journals, books, reports, and online databases, followed by thematic analysis to identify key insights and patterns within the literature. The findings underscore the pivotal role of small businesses as drivers of economic growth, social cohesion, and environmental sustainability within local communities. Despite the significant contributions of small businesses, various systemic challenges hinder access to finance, particularly for marginalized groups. Innovative financing mechanisms, such as microfinance initiatives and impact investing, emerge as promising strategies to address the financing gap and promote inclusive growth. The study concludes by emphasizing the importance of holistic approaches to SME development and community empowerment, urging policymakers and practitioners to prioritize financial inclusion, sustainable business practices, and interdisciplinary collaboration.
Unlocking Local Prosperity: Empowering Communities through Small Business Financing Suarlin, S.
Golden Ratio of Community Services and Dedication Vol. 3 No. 2 (2023): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v3i2.608

Abstract

This study titled "Unlocking Local Prosperity: Empowering Communities through Small Business Financing" aims to investigate the role of small business financing in promoting community empowerment and local prosperity. Employing a qualitative research methodology, the study conducts a comprehensive literature review to explore the economic, social, and environmental dimensions of small business financing. The research design involves systematic data collection from diverse sources, including academic journals, books, reports, and online databases, followed by thematic analysis to identify key insights and patterns within the literature. The findings underscore the pivotal role of small businesses as drivers of economic growth, social cohesion, and environmental sustainability within local communities. Despite the significant contributions of small businesses, various systemic challenges hinder access to finance, particularly for marginalized groups. Innovative financing mechanisms, such as microfinance initiatives and impact investing, emerge as promising strategies to address the financing gap and promote inclusive growth. The study concludes by emphasizing the importance of holistic approaches to SME development and community empowerment, urging policymakers and practitioners to prioritize financial inclusion, sustainable business practices, and interdisciplinary collaboration.
Unraveling Community Dynamics: Management Strategies for SME Development Suarlin, Suarlin
Golden Ratio of Community Services and Dedication Vol. 3 No. 1 (2023): November - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v3i1.609

Abstract

This study explores management strategies for Small and Medium Enterprises (SMEs) development and community resilience. Employing a qualitative research approach, the literature on SME development and community dynamics is systematically reviewed. The research method involves a comprehensive literature search, data extraction, and thematic analysis to uncover patterns, themes, and relationships. Key findings indicate that fostering collaboration, resource mobilization, and access to finance are fundamental management strategies for SME growth and sustainability. Collective action mechanisms, industry clustering, and policy interventions emerge as effective approaches to promote SME development and industry specialization within communities. The study underscores the importance of strategic management strategies in unlocking the growth potential of SMEs and contributing to community development and economic resilience. The synthesis of literature provides insights into the nuanced interactions between management strategies, community dynamics, and SME performance. The findings have implications for policymakers, practitioners, and researchers in the field of SME development and community economics.
Management System for Waste Handling and Processing at Final Processing Site Pematangsiantar City Ningsih, Puspa; Awaluddin, Sri Prilmayanti
Golden Ratio of Community Services and Dedication Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v4i2.761

Abstract

Waste is the remaining waste from human activities in a product or item that is no longer used, but can still be recycled into valuable and useful items. Pematangsiantar City is one of the cities that connects the cross-Sumatra road with its increasingly high population so that it is undeniable that the results of waste generation are increasing and resulting in the condition of landfills (TPA) in Pematangsiantar City becoming overloaded and having an impact on environmental health. The lack of resources and facilities and infrastructure is an obstacle to the smooth running of tasks in terms of waste management in Pematangsiantar City. for this reason, it is hoped that it is necessary to implement a management system for handling and processing waste in landfills that is more effective and efficient with the aim of creating creative human resources (HR) and community participation in clean and healthy environmental awareness. according to the local government logo "LISA" See Trash Take.
Personal Branding Marketing as An Effort to Strengthen the Entrepreneurial Identity of Mekar Baru Village Putra, Anshari; Hidayat, Taopik; Pratiwi, Widya Ayu; Hayani, Nurul; Padila, Tasya; Nabilla, N.; Situngkir, Garace Ananda; Manurung, Abdul Jailani; Dewi, Eka Nurshouma; Tobing, Daniel
Golden Ratio of Community Services and Dedication Vol. 6 No. 1 (2026): November - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v6i1.1816

Abstract

This study aims to analyze the implementation of personal branding marketing as a strategy to strengthen business identity among entrepreneurs in Mekar Baru Village, Batu Bara Regency. The research employed a descriptive qualitative approach, with data collected through interviews, observations, and documentation involving 15 MSME actors from culinary, handicraft, service, and small trading sectors. The findings reveal that most MSMEs are still managed traditionally with a weak business identity. Only 40% of business owners have implemented basic elements of personal branding, such as logos, consistent brand names, and specially designed packaging. The main obstacles to branding are low digital literacy, limited capital, and a lack of institutional support. Nevertheless, the application of personal branding has shown positive impacts in enhancing customer loyalty, expanding market reach, and strengthening the image of local products. These findings highlight that personal branding marketing is an essential instrument in building the competitiveness of village-based MSMEs, although continuous support from multiple stakeholders is required.
Adaptive Marketing Strategy for Sustainable Competitiveness: The Role of Digital Transformation and Innovation Resilience Abbas, Muchlis
Golden Ratio of Community Services and Dedication Vol. 6 No. 1 (2026): November - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v6i1.587

Abstract

This study aims to explore the interrelationship between adaptive marketing strategy, digital transformation, and innovation resilience in achieving sustainable competitiveness in the contemporary digital economy. Grounded in the theoretical perspectives of dynamic capabilities and organizational resilience, this research employs a qualitative approach through an integrative literature review of 40 peer-reviewed studies published between 2015 and 2025. The method involved systematic data collection from academic databases, thematic synthesis, and interpretive analysis to identify recurring concepts, patterns, and frameworks relevant to adaptive marketing. The findings reveal that digital transformation functions as a strategic catalyst that enhances marketing adaptability through technological integration, data-driven decision-making, and customer-centric innovation. Meanwhile, innovation resilience emerges as a sustaining force that enables firms to preserve creativity and strategic continuity amid turbulence, thereby reinforcing adaptive marketing capabilities. The results further demonstrate that adaptive marketing strategy acts as a mediating mechanism connecting digital transformation and innovation resilience to sustainable competitiveness. This study concludes that the synergy among these constructs generates a continuous cycle of learning, adaptation, and renewal, positioning adaptive marketing as a dynamic capability essential for long-term survival and ethical growth. The research contributes to advancing the conceptual understanding of marketing adaptability and provides managerial insights into integrating technological agility, resilience, and sustainability into strategic marketing practices.
Natural Capital Accounting as a Strategic Tool for Biodiversity Preservation in Resource-Intensive Firms Nochh, Muhammad Yamin
Golden Ratio of Community Services and Dedication Vol. 6 No. 1 (2026): November - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v6i1.1941

Abstract

This study examines the role of Natural Capital Accounting (NCA) as a strategic instrument for biodiversity preservation within resource-intensive firms, a sector characterized by significant ecological dependencies and impacts. The research aims to evaluate how NCA reshapes corporate governance, supports ecological risk management, and enhances biodiversity-related decision-making processes. Employing a qualitative research design through a systematic literature study, the analysis synthesizes theoretical contributions and empirical evidence from interdisciplinary scholarship in environmental accounting, ecological economics, and sustainability management. The methodological approach includes thematic content analysis of peer-reviewed studies, institutional reports, and contemporary policy frameworks to identify patterns in NCA implementation, operational challenges, and biodiversity outcomes. The findings reveal that firms adopting NCA meaningfully integrate ecological considerations into strategic planning, risk assessment, and performance evaluation, demonstrating clearer pathways toward biodiversity stewardship. However, the study also identifies significant methodological limitations, including data gaps, valuation complexities, and organizational constraints that hinder effective application. The results underscore that NCA contributes positively to biodiversity preservation when supported by strong governance structures, robust ecological data, and institutional commitment. The study concludes that NCA has considerable potential as a transformative sustainability tool, offering theoretical insights into multi-capital accounting and practical implications for aligning corporate operations with global biodiversity objectives.
Implementation of The Cash and Carry Method Towards Direct Household Economic Improvement in Bricks Sales in Bontobiraeng Village, Gowa Regency, Indonesia Mandung, Fitriani; Serang, Serlin
Golden Ratio of Community Services and Dedication Vol. 6 No. 1 (2026): November - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v6i1.1925

Abstract

This study aims to analyze the application of the cash-and-carry method to directly improve household economic performance in brick sales in Bontobiraeng Village, Gowa Regency. The research method used was a descriptive, quantitative approach, with data collected through observation, interviews, and questionnaires distributed to 82 brick entrepreneurs and producers. The results indicate that implementing the cash-and-carry sales system has a positive and significant impact on increased income, faster capital turnover, and household economic stability for entrepreneurs and brick producers. The cash-and-direct-delivery payment system significantly helps entrepreneurs minimize bad debts, optimize working capital, and sustainably meet household needs. Thus, the cash-and-carry method has proven effective for entrepreneurs and brick producers in Bontobiraeng Village.
Branding and Digital Marketing: The Secret to Making SME Products Better Known and Sought After in Sawaru Village, Indonesia Nurlaela, N.; Fitri, F.; Ririn Oktaviani, Andi; Rachim, Erik; Paula, Eka Wijaya
Golden Ratio of Community Services and Dedication Vol. 6 No. 1 (2026): November - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v6i1.2038

Abstract

This Community Service (PKM) activity aims to improve literacy and understanding among Micro, Small, and Medium Enterprises (MSMEs) in Sawaru Village regarding the importance of branding in building product image and identity. It also provides practical training in creating attractive, consistent logos, packaging, and brand identities. Furthermore, this activity aims to improve MSMEs' ability to use digital media, such as social media (Instagram and Facebook) and marketplaces (Shopee and Tokopedia), for product promotion and sales. The activity's implementation methods include training, hands-on practice, and mentoring, conducted in a participatory manner involving local MSMEs. The results indicate that the training successfully improved MSMEs' understanding and skills in building branding and implementing more targeted digital marketing strategies. Participants were able to create brand identities, manage digital business accounts, and increase product exposure on digital platforms. This training also demonstrated that design and branding skills do not require high costs or complex technology. By leveraging simple digital tools and local creativity, MSMEs can create professional, competitive brand identities. Technically, this activity also fostered a spirit of collaboration among MSMEs by sharing design and packaging ideas, which serves as crucial social capital for the formation of a creative MSME community in Sawaru Village.
Empowering Women through the Processing of Shrimp Waste into Local Wisdom–Based Entrepreneurial Products Kartini, K.; Islami, Rahmi Nur; Kismanti, Shinta Tri; Nurdin, Firdan; Jumadi, J.; Natasya, Anggun Sarwana; Melisah, Maya Nur
Golden Ratio of Community Services and Dedication Vol. 6 No. 1 (2026): November - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v6i1.1818

Abstract

This Community service program addresses the pressing issue of environmental pollution caused by shrimp processing waste in the coastal area of Beach of Selumit, Tarakan City. The program aims to empower women by transforming this shrimp waste, which poses an ecological threat, into local wisdom-based entrepreneurial products. Conducted in collaboration with BKM Sejahtera as the community partner, the initiative focused on converting shrimp heads and shells into natural powdered fertilizer and shrimp broth powder. Alongside waste processing training, the program enhanced women's financial literacy through a household financial literacy handbook and promoted digital marketing via the "udangcycle.id" social media platform. The participatory, community-based approach involved 30 female participants who showed progress in product creation, simple bookkeeping, and independent product marketing. This initiative not only improved environmental cleanliness but also strengthened women's roles as economic actors, increased household income, and broader economic empowerment in the coastal community.

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