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Jurnal Multidisiplin Dehasen (MUDE)
Published by Universitas Dehasen Bengkulu
ISSN : -     EISSN : 28281799     DOI : https://doi.org/10.37676/mude
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Jurnal Multidisiplin Dehasen (MUDE) sedang membuka peluang untuk publikasi artikel jurnal. Jurnal ini berfokus pada topik: Humaniora : Seni, Sejarah, Bahasa, Sastra, Musik, Filsafat, Agama, Teater. Ilmu Sosial : Geografi, Sosiologi, Pendidikan, Ilmu Politik, Hukum, Kebijakan, Administrasi Publik, Tinjauan Sosial, Seni, Sejarah, Filsafat, Antropologi Manajemen : Perdagangan, Ekonomi, Keuangan, Akuntansi, Tata Kelola Perusahaan, Manajemen Sumber Daya Manusia, Manajemen Pemasaran, Pelatihan dan Pengembangan Manajemen Mutu Teknik : Teknologi Informasi, Aplikasi Komputer, Sistem Informasi, Teknik Sipil, Teknik Mesin, Teknik Kimia, Teknik Elektro, Fisika Ilmu Kesehatan : Kedokteran, Kesehatan, Keperawatan, Kebidanan, Penelitian Klinis, Farmasi, Farmasi, Farmakognosi, Farmakologi, Fitokimia Biologi : Botani, Biosains, Mikrobiologi, Bioteknologi, Biologi Klinis, Biologi Molekuler, Biokimia, Pertanian, Kimia, Lingkungan dan Ekologi, Ilmu Pangan, Nutrisi, Ilmu Tumbuhan, Entomologi, Zoologi, Perikanan Pendidikan Jasmani : Olahraga, Yoga, Fisioterapi, Fisiologi, Kesehatan.
Arjuna Subject : Umum - Umum
Articles 391 Documents
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Strategi Media Relations Pt. Angkasa Pura Ii Di Bandar Udara Fatmawati Soekarno Bengkulu Beny Fernando; Anis Endang; Sri Narti
Jurnal Multidisiplin Dehasen (MUDE) Vol 3 No 4 (2024): Oktober
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v3i4.6619

Abstract

The aim of the research is to determine the media relations strategy carried out by PT Angkasa Pura II at Fatmawati Bengkulu Airport in fostering good relations with the media. This research uses the Four-step Public Relations Process theory by taking the six media PR strategies proposed by Frank Jefkins. This type of research uses a qualitative approach with data collection techniques through observation, in-depth interviews and documentation. The results of this research can be concluded that PT. Angkasa Pura II at Fatmawati Bengkulu Airport in building good relations with the media, namely carrying out various activities such as invitations for coverage at the airport terminal, media visits and providing a wifi network for the media. Apart from that, there are obstacles, namely the large number of media who find it difficult to attend the activities being held.
Proses Komunikasi Antara Budaya Dalam Pernikahan Adat Di Kelurahan Kota Medan Kabupaten Bengkulu Selatan Fiqhri Habib Effendi; Sapta Sari; Vethy Octaviani
Jurnal Multidisiplin Dehasen (MUDE) Vol 3 No 4 (2024): Oktober
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v3i4.6623

Abstract

The aims of this study to determine the Intercultural Communication Process in Traditional Marriage in Kota Medan Urban Village, South Bengkulu Regency. The method used in this study is qualitative descriptive research. The informants in this study amounted to 7 people consisting of 3 key informants and 4 main informants. The theory used in this study was the Theory of Intercultural Communication Process Aloliliweri, 2011:44. The results of the study show that: 1. Openness of Intercultural Marriage in marriage, the way of communicating uses or uses Indonesian, but occasionally there is the use of Javanese or pesemah language in the marriage so that everyone understands and understands more quickly in the implementation of the marriage. 2. Empathy There was mutual assessment of the couple and criticism of the decisions made by the couple in deciding something for the better in the future in the household. Each couple has a commitment in marriage, especially the problem of residence, some follow their husbands and some still live in their in-laws' house because of other circumstances and considerations. 3. Positive Attitude (positiveness) in a family, praise was reduced to please their partner in terms of dress or appearance even though it was important to add harmony to the family, it was one form of pleasant attention to their partner. 4. Supportive Attitude (supportiveness) there was mutual communication between husband and wife before taking action that must be done to avoid negative traits in acting, what is important is openness in any aspect of marriage. 5. Equality There is a change in attitude after marriage, more assertive, protective and caring for the family, both from the husband and the wife, there was no difference in attention that is differentiated from one another
Pengaruh Komunikasi Interpersonal Dan Motivasi Belajar Terhadap Hasil Belajar Siswa SMP Muhammadiyah Terpadu Kota Bengkulu Rapika Hidayah; Sazili Sazili; Rossa Ayuni
Jurnal Multidisiplin Dehasen (MUDE) Vol 3 No 4 (2024): Oktober
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v3i4.6628

Abstract

This research aims to determine the interpersonal communication skills of teachers and students in the social studies learning process at SMPN 21 Bengkulu City. The research method used was quantitative descriptive research with research subjects involving 36 class VIII students. Data collection techniques use observation, questionnaires and documentation. The research results show that the teacher's interpersonal communication skills with students in the learning process are quite good. This can be proven by the results of data analysis, the average calculation obtained is 66. Thus, it can be said that if a teacher is able to carry out good interpersonal communication, the students' communication skills in learning will also be higher, but on the contrary, if the teacher's interpersonal communication skills are still low, students' communication skills will also tend to be low. The conclusion from this research is that the teacher's interpersonal communication skills with class VIII students in the social studies learning process at SMPN 21 Bengkulu City are in the Good category. Research can be a basis for teachers to develop their insight and knowledge to improve students' communication skills in the learning process so that they are more effective.
Analisis Penerapan Pendidikan Karakter Pada Mata Pelajaran IPS Di SMPN 18 Kota Bengkulu Sazili Sazili; Herwan MDK; Sitriani Sitriani
Jurnal Multidisiplin Dehasen (MUDE) Vol 3 No 4 (2024): Oktober
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v3i4.6629

Abstract

Character education plays an important role in forming a moral and ethical generation. Without character education, students may have difficulty distinguishing between good and bad. Character education teaches values ​​that are important for students' personal lives. This research aims to determine the application of character education in class VIII social studies subjects at SMPN 18 Bengkulu City. The research method used is qualitative research with research subjects involving social studies teachers and class VIII students. With data analysis techniques used are data collection, data reduction, data presentation and drawing conclusions. Data collection techniques use observation, interviews and documentation. The results of the research show that SMPN 18 Bengkulu City in the social studies learning process has implemented character education in the form of religious character, discipline, curiosity, responsibility and tolerance. The school also tries to continue to do its best to implement all existing character education for their students. The conclusion from this research is that SMPN 18 Bengkulu City has implemented character education in social studies subjects which can be a basis for teachers to develop their knowledge in order to create a conducive learning environment as an effort to develop student character.
Pemanfaatan Media Sosial Instagram Dalam Meningkatkan Hasil Penjualan Angkringan Pojok Sate Taichan Jl. Letjend Suprapto Kota Bengkulu Suharmi Suharmi; Melda Ratnawati; Ayudho Selviani
Jurnal Multidisiplin Dehasen (MUDE) Vol 3 No 4 (2024): Oktober
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v3i4.6630

Abstract

This research aims to explore how Pojok Sate Taichan business on Jl. Letjend Suprapto, Bengkulu City utilizes Instagram social media to enhance sales performance. This qualitative study employs an inductive thinking approach to understand the reality of the subject matter. The subjects of this study are the operators of Pojok Sate Taichan on Jl. Letjend Suprapto, Bengkulu City. The object of the study is the utilization of social media by the operators of Pojok Sate Taichan on Jl. Letjend Suprapto, Bengkulu City. The findings reveal that Pojok Sate Taichan in Bengkulu effectively utilizes Instagram's Story and Reel features, resulting in a significant increase in daily sales by 39-50% and daily revenue by 15-20%. A comparison before and after using social media indicates a perceived increase in sales results by up to 133% and revenue by approximately 80% for the business operators. Therefore, the effective integration of Instagram social media by Pojok Sate Taichan on Jl. Letjend Suprapto, Bengkulu City has positively impacted the growth of SMEs, such as increased sales, revenue, and opportunities for investment and further expansion.
Strategi Kreatif Humas Dinas Energi Dan Sumber Daya Mineral (Esdm) Provinsi Bengkulu Dalam Pengelolaan Media Sosial Muhammad Firdaus; Sapta Sari; Dilmai Putra
Jurnal Multidisiplin Dehasen (MUDE) Vol 3 No 4 (2024): Oktober
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v3i4.6642

Abstract

This research aims to describe the creative public relations strategy of the Bengkulu Province Department of Energy and Mineral Resources (ESDM) in managing social media. Data collection techniques were carried out using interviews with research informants. The informants in this study were 2 people. The data analysis technique uses qualitative descriptive analysis which consists of data reduction, presentation and conclusions. The research results show that the creative strategy that can be carried out by the public relations of the Bengkulu Province ESDM Service in managing social media instagram@esdmprovbengkulu is based on the theory presented by Oktafiandi (2018:6) which consists of creative brief, massage objective. targeting and branching. For creative briefs, this can be done by paying attention to several steps before creating content, such as the fact-finding, planning, communication and evaluation stages. The message objective aspect is to pay attention to what message you want to convey so that the content created attracts the audience's attention. This can be done by editing photos and video content as attractive as possible. For the targeting aspect, the target in creating Instagram content is the community, while branting can be seen from increasing followers which can be done by carrying out activities that are beneficial to the community so that it can increase followers.
Analisis Kreativitas Siswa Melalui Model Pembelajaran Problem Based Learning Pada Mata Pelajaran IPS Dalam Pelaksanaan Kurikulum Merdeka Belajar Di SMPN 21 Kota Bengkulu Zufiyardi Zufiyardi; Suharmi Suharmi; Fabella Puji Lestari
Jurnal Multidisiplin Dehasen (MUDE) Vol 3 No 4 (2024): Oktober
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v3i4.6815

Abstract

This research aims to determine students' creativity in learning Social Sciences in implementing the Independent Learning Curriculum at SMPN 21 Bengkulu City. This research uses a qualitative approach with a qualitative descriptive type. Data sources from social studies teachers and class VII students. Data collection techniques using observation, interviews and documentation. The data analysis techniques are data collection, data reduction, data presentation, and conclusion drawing. Meanwhile, checking the validity of the data in this research uses the triangulation technique. The results of the research show that the application of Problem Based Learning in Social Sciences subjects in the implementation of the independent learning curriculum increases student creativity. In line with the objectives of the independent curriculum, it is proven that there is the development of critical thinking skills and problem solving in a social context, with aspects of creativity such as fluency of thinking and the ability to develop ideas that have experienced a real increase. This research provides important insights for educators and policy makers in optimizing developing student creativity through social studies learning in the independent learning curriculum.
Analisis Potensi Usaha Rumah Tangga (Home Industri) Emping Melinjo Di Kecamatan Kampung Melayu Kota Bengkulu Duharman Duharman; Erwani Yusuf; Mutia Alinsyah Putri
Jurnal Multidisiplin Dehasen (MUDE) Vol 3 No 4 (2024): Oktober
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v3i4.6816

Abstract

This study aims to determine the potential of emping melinjo home industry in Kampung Melayu District, Bengkulu City. This study was conducted in Kampung Melayu District, Bengkulu City using a qualitative research approach and type. Data sources from emping melinjo business owners. Data collection techniques used observation, interviews and documentation. The data analysis used in this study includes reviewing all data, data reduction, presenting data and drawing conclusions. Checking the validity of the data includes extension of participation, observer persistence, and source triangulation. The results of the study showed the potential for home industry of melinjo chips in Kampung Melayu District, Bengkulu City, there are several potentials, namely determining the capital spent to produce melinjo chips, the availability of raw materials purchased from the same area, namely Enggano, human resources, namely one business owner who has employees and 2 business owners only produce it themselves without the help of human labor, Then to support the production of melinjo chips in the form of marketing carried out by business owners, income from melinjo chips and also getting profit from the home industry of melinjo chips. By improving product quality and marketing, this business has the potential to grow, provide benefits to the community and become a source of sustainable income.
Pengaruh Service Quality , Lokasi Dan Store Athmosphere Terhadap Kepuasan Konsumen (Survei Pada Konsumen D’balong Coffe Kota Tasikmalaya) Zahra Khoirunnisa; H. Ari Arisman; Titin Patimah
Jurnal Multidisiplin Dehasen (MUDE) Vol 3 No 4 (2024): Oktober
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v3i4.6836

Abstract

ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh service quality, lokasi dan store atmosphere secara simultan ataupun parsial terhadap kepuasan konsumen pada konsumen D’Balong coffe. Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan survei konsumen dengan jumlah 100 responden. Pengumpulan data primer berupa kuesioner. Hasil penelitian menunjukkan bahwa service quality, lokasi dan store atmosphere secara simultan berpengaruh signifikan terhadap kepuasan konsumen di D’Balong coffe. Service quality secara parsial berpengaruh signifikan terhadap kepuasan konsumen D’Balong coffe. Lokasi secara parsial berpengaruh signifikan terhadap kepuasan konsumen D’Balong coffe. Store atmosphere secara parsial berpengaruh signifikan terhadap kepuasan konsumen D’Balong coffe. ABSTRACT This research aims to determine the influence of service quality, location and store atmosphere simultaneously or partially on consumer satisfaction among D'Balong coffee consumers. The research method used is a quantitative method with a consumer survey approach with a total of 100 respondents. Primary data collection is in the form of a questionnaire. The research results show that service quality, location and store atmosphere simultaneously have a significant effect on consumer satisfaction at D'Balong coffee. Service quality partially has a significant effect on D'Balong coffee consumer satisfaction. Location partially has a significant effect on D'Balong coffee consumer satisfaction. Store atmosphere partially has a significant effect on D'Balong coffee consumer satisfaction.
Pengaruh Brand Image Dan Brand Awareness Terhadap Keputusan Pembelian Konsumen (Survei pada Konsumen Lazatto UNSIL di Kota Tasikmalaya) Farida Safitri; Barin Barlian; Ai Kusmiati Asyiah
Jurnal Multidisiplin Dehasen (MUDE) Vol 3 No 4 (2024): Oktober
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v3i4.6871

Abstract

This study aims to determine the simultaneous and partial effects of Brand Image and Brand Awareness on Consumer Purchasing Decisions at Lazatto UNSIL Consumers in Tasikmalaya City. the research method used in this research is an associative quantitative method with a survey approach. The population in this study amounted to 100 respondents. The type of data used in this study is primary data obtained through questionnaire data. The data analysis used is multiple linear regression analysis, correlation coefficient, and coefficient of determination. The results of this study indicate that Brand Image and Brand Awareness simultaneously have a significant effect on Consumer Purchasing Decisions at Lazatto UNSIL Consumers in Tasikmalaya City. Brand Image partially, has a significant effect on Consumer Purchasing Decisions at Lazatto UNSIL Consumers in Tasikmalaya City. Brand Awareness partially, has a significant effect on Consumer Purchasing Decisions at Lazatto UNSIL Consumers in Tasikmalaya City.

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