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SYNERGY: Jurnal Bisnis dan Manajemen
Published by Pelantar Press
ISSN : 27770354     EISSN : 27770346     DOI : https://doi.org/10.52364/synergy
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
SYNERGY: Jurnal Bisnis dan Manajemen terbitan Pelantar Press bertujuan untuk memfasilitasi para peneliti khususnya di bidang Bisnis dan Manajemen untuk menyebarluaskan hasil penelitiannya, Serta menyebarkan ilmu untuk membangun ilmu baru kepada masyarakat luas. Jurnal ini memuat naskah Ilmu Bisnis dan Manajemen yang meliputi: Pemasaran, Sumber daya manusia, Manajemen Strategis, Keuangan, Sistem manajemen informasi, Kewiraswastaan, Manajemen operasional, Perilaku konsumen, Pemasaran, layanan Tata kelola perusahaan, Etika bisnis, Kepemimpinan, Manajemen Pengetahuan, Perpajakan, Bisnis Berbasis Kearifan Lokal.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 66 Documents
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Digital Storytelling in Experiential Tourism Destination Imaging Didit Darmawan; Rischa Afifatin Nasqa
SYNERGY: Jurnal Bisnis dan Manajemen Vol 6, No 1 (2026)
Publisher : Pelantar Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52364/synergy.v6i1.91

Abstract

This literature study examines digital storytelling in experience-based tourism destination branding, focusing on narrative construction and its mechanisms in shaping tourist perceptions and decisions. The analysis reveals that effective storytelling construction requires authentic thematic foundations, emotional plot development, and integrated use of human characters, meaningful visuals, and audio elements. Consistency across platforms, audience interactivity, and multi-stakeholder collaboration strengthen the narrative ecosystem. Success is measured by the virtuous cycle between story, visitation, and post-visit narratives shared by tourists. Key elements influencing tourist perceptions include authenticity, emotional resonance, imaginative capacity, narrative structure, source credibility, functional visuality, and temporal urgency. Psychological mechanisms involve identification, narrative transportation, cognitive script formation, social validation, value resonance, expectation shaping, and post-visit memory construction. The study contributes theoretically by extending understanding of digital storytelling mechanisms in destination branding. Practically, it provides a framework for destination managers to design authentic, consistent narratives that build long-term emotional connections with tourists seeking meaningful travel experiences
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Resto Campus di Jalan Air Dingin Kota Pekanbaru Tiara Dinanti; Rosmayani Rosmayani
SYNERGY: Jurnal Bisnis dan Manajemen Vol 6, No 1 (2026)
Publisher : Pelantar Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52364/synergy.v6i1.90

Abstract

This study aims to analyze the effect of service quality on customer satisfaction at Resto Campus located on Air Dingin Street, Pekanbaru City. Service quality is an important factor in creating a good experience for customers, so that it can increase satisfaction and encourage customers to revisit and recommend the restaurant to others. This study uses a quantitative approach with a survey method, where the data were obtained through the distribution of questionnaires to customers who have made purchases at Resto Campus. The service quality variable was measured through the dimensions of tangibles, reliability, responsiveness, assurance, and empathy, while customer satisfaction was assessed through the suitability of expectations, intention to revisit, and willingness to recommend. The collected data were then analyzed using statistical analysis techniques to examine the relationship between the two variables. The results of the study indicate that service quality has a significant effect on customer satisfaction. The service provided was considered fairly good by some customers, however, there are still several aspects that need improvement, especially related to facility cleanliness, accuracy of service delivery, and employee attention to customer needs. Customer satisfaction has also not been fully achieved optimally because there are still customers who feel that the service does not meet their expectations. Therefore, a comprehensive improvement in service quality is highly necessary so that customer satisfaction can increase and the sustainability of the restaurant business can be maintained
Strategi Pengembangan Program One Village One Product (OVOP) di Kelurahan Wonorejo Kecamatan Marpoyan Damai Kota Pekanbaru Hamdani Hamdani; Anuar Rasyid; Hasim As’Ari; Zulkarnain Zulkarnain
SYNERGY: Jurnal Bisnis dan Manajemen Vol 6, No 1 (2026)
Publisher : Pelantar Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52364/synergy.v6i1.83

Abstract

One Village One Product (OVOP) is a regional development approach to produce globally competitive products while maintaining local characteristics. Wonorejo Sub-district has 162 UMKM with potential for OVOP development, yet faces challenges in capital access, marketing, and product standardization. This was study aimed to analyze the existing conditions and formulate development strategies for the OVOP program in Wonorejo Sub-district.  This qualitative research used survey methods with purposive sampling, collecting data through in-depth interviews, observation, and FGD. Data analysis employed Miles and Huberman's interactive model and SWOT analysis. The existing condition shows that Wonorejo has significant local economic potential in the culinary sector, but lacks a distinctive product identity as a regional icon. SWOT analysis identified four strategic directions: (S-O) optimizing UMKM through government training and expanding digital marketing; (W-O) improving packaging quality and establishing a signature product; (S-T) maintaining customer trust and developing product innovation; (W-T) promoting business legality and diversifying raw material sources. Wonorejo Sub-district has great potential for OVOP development through institutional strengthening, human resource capacity building, and cross-sector collaboration involving government, academia, and private sectors
Kepuasan Pelanggan di Social Commerce: Tinjauan atas Ulasan Konsumen, Kemudahan Transaksi, dan Varian Produk Didit Darmawan; Eliza Anggie
SYNERGY: Jurnal Bisnis dan Manajemen Vol 6, No 1 (2026)
Publisher : Pelantar Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52364/synergy.v6i1.95

Abstract

This literature study aims to analyze the role of consumer reviews as electronic word of mouth, transaction convenience in platform architecture, and product variety as a differentiation strategy in shaping customer satisfaction in social commerce. The method used is qualitative library research with a thematic synthesis approach following systematic literature review procedures. The results indicate that consumer reviews function as an information source that reduces uncertainty and builds trust through the collective experiences of other users. Authentic, informative reviews that are responsive to potential buyers' questions reinforce positive perceptions and influence purchasing decisions. Transaction convenience encompasses all aspects of user interaction with the platform, from navigation, access speed, data security, to the availability of payment methods. Well-designed platforms create smooth and enjoyable shopping experiences. Product variety allows consumers to find products that match their specific preferences, creating a sense of personalization that increases satisfaction. These three factors reinforce each other in the unique social commerce ecosystem, where social and commercial aspects combine to create a shopping experience distinct from conventional e-commerce. This study contributes theoretically to enriching consumer behavior literature in the social commerce context and practically provides reflective foundations for business actors, platform developers, and regulators 
Pengaruh Etika Profesi dan Independensi Terhadap Kinerja Auditor dengan Profesionalisme Sebagai Intervening dan Spiritual Quotient Sebagai Moderating Ahmad Fauzan; Hardi Hardi; Meilda Wiguna
SYNERGY: Jurnal Bisnis dan Manajemen Vol 6, No 1 (2026)
Publisher : Pelantar Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52364/synergy.v6i1.84

Abstract

This study aims to examine and analyze the influence of Professional Ethics and Independence on Auditor Performance with Professionalism as an intervening variable and Spiritual Quotient (SQ). In this study, the author uses an associative approach, with primary data sources. The data collection technique used was distributing questionnaires to 101 auditors working at Public Accounting Firms in Pekanbaru City. The sampling technique used was saturated sampling. The data analysis techniques used in this study are outer model analysis, inner model analysis and hypothesis testing using Partial Least Square (PLS) software version 4. The results of this study indicate that 1) Professional Ethics has a significant effect on Auditor Performance, 2) Professional Ethics has a significant effect on Auditor Professionalism, 3) Independence has a significant effect on Auditor Performance, 4) Independence has a significant effect on Auditor Professionalism, 5) Professionalism has a positive and significant effect on Auditor Performance, 6) Professionalism mediates the relationship between Professional Ethics and Auditor Performance, 7) Professionalism mediates the relationship between Independence and Auditor Performance, 8) Spiritual Quotient (SQ) moderates the effect of Professional Ethics on Auditor Performance, 9) Spiritual Quotient (SQ) moderates the effect of Independence on Auditor Performance
Strategi Penetrasi Harga Untuk Mengoptimalkan Penjualan Produk Hijab Syar’i Pada Toko Addini Hijab di Kota Bukittinggi Vadila Laok Oktavia; Rini Elvira
SYNERGY: Jurnal Bisnis dan Manajemen Vol 6, No 1 (2026)
Publisher : Pelantar Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52364/synergy.v6i1.92

Abstract

This research has the problem of decreasing sales of new products, which aims to find out the price penetration strategy for Bella Syar'i Hijab products at the Addini Hijab Toko Pasar Aur Bukitinggi, with this research emphasizing the penetration strategy as an effort to optimize sales while remaining based on sharia business principles, namely honesty, justice, responsibility, and the implementation of buying and selling based on divine values. The Addini Hijab shop is located in Pasar Aur, Bukittinggi City, West Sumatra Province. The type of research used is Quantitative Descriptive and Survey research, namely data collected directly by the author through distributing closed questionnaires, interviews with the owners and employees of the Addini Shop. The data analysis used is SWOT analysis, namely analysis of the data obtained to identify strengths, weaknesses, opportunities and threats. The research results show that the Addini Hijab Store is in the SO Strategy with the highest score of 6.86, which indicates strong internal conditions and large market opportunities. The main strength lies in the affordable price of the hijab, in accordance with consumers' purchasing ability, proportional to the benefits of the product, and high customer loyalty. Dominant opportunities include market growth, good business prospects, and competitive product advantages. However, price competition and the emergence of similar products at lower prices need to be anticipated through strengthening product value and consistently applying sharia marketing principles

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